Mars Events

What Mars Events does

Mars Events is a privately held French event management agency founded in 2005 by Laurent Monnet and headquartered in Valence, Drôme. The agency designs and delivers full-service corporate events including seminars, conventions, team-building activities, product launches, inaugurations, franchise network meetings, and incentive trips for groups ranging from 8 to 8,000 participants. Service delivery is built on a partner-mediated model: Mars Events maintains a network of 40+ local reception partners spanning 202 destinations in France, across Europe, the Mediterranean basin, and North Africa, enabling geographic reach without proportional internal headcount scaling. The company is structured as a French private limited entity (SARL-style), registered under the legal name Mars Event with RCS Romans-sur-Isère, and operates under the commercial brand Mars Events. It is led by founder Laurent Monnet in the capacity of Gérant.

The core product is bespoke event design and execution: from brief intake through venue selection, logistics coordination, scenography, on-site animation, and post-event evaluation. Vertical segmentation spans corporate companies, professional associations and federations, franchise networks, and public institutions and collectivities. Pricing is project-based and quote-driven; there are no publicly disclosed pricing tiers, although publicly referenced industry benchmarks place average corporate Christmas dinner events at €80–€150 per person. Mars Events holds the Atout France Garantie and APST Garantie certifications, providing financial protection and quality assurance for buyers of travel and event services.

In 2025–2026 the company launched Mars Location, a wholly-owned subsidiary brand specializing in event equipment rental (tables, chairs, highboys, linens, transport carts), representing an extension of the core event planning offering into adjacent event infrastructure. The business model is professional services with no publicly disclosed revenue, no external funding, no parent company, and no headcount disclosed. Distribution is direct: account managers engage corporate clients via the website (mars-events.fr), LinkedIn, Facebook, Instagram, blog content, and client referrals; no intermediaries or resellers are used. The customer portfolio is diversified across more than 20 named enterprise and mid-market logos including E.Leclerc, Vicat, Smurfit Kappa, SNCF, GRDF, Diagamter, Nestenn, and Orpi.

Name

Mars Events

Legal name

Mars Event

Website

https://mars-events.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mars Events is a privately held French event management agency in Valence that designs and delivers bespoke corporate events including seminars, conventions, team building, product launches, and incentive trips for groups of 8 to 8,000 across 202 destinations.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Onsite Operations & Event Staffing Management (THAHACAL), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Corporate event management
• Event planning services
• Seminars and conventions
• Team building events
• Event logistics coordination

Headquarters

HQ city

Valence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Organization Services: Professional services revenue generated from organizing corporate events including conventions, seminars, team building activities, inaugurations, and incentive travel. Services are tailored to client specifications and billed accordingly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mars Events is a full-service corporate event management agency that designs and executes customized events including seminars, conventions, inaugurations, product launches, team building activities, franchise network gatherings, and incentive travel for groups of 8 to 8,000 participants across France and 202 international destinations. Services span venue selection, logistics, animation, scenography, and on-site coordination, delivered through a network of 40+ local receptive partners. A complementary equipment rental offering, Mars Location, supplies tables, chairs, linens, and transport carts for receptions and events.

Product overview

Mars Events is an event planning agency that operates as a single, unified service offering rather than a platform-plus-modules architecture. The core offering is comprehensive event organization services covering seminars, conventions, team building, product launches, inaugurations, franchise networks, associations, and institutional events. The subsidiary brand Mars Location provides event equipment rental (tables, chairs, linens, transport carts) as a complementary add-on service to the main event planning offering.

Differentiator

Problem solved

Functional benefit

Brands

• Mars Location: Spécialiste de la location de matériel événementiel : tables, chaises, mange-debout, nappes, chariots de transport et bien plus encore pour vos réceptions et événements.

Products and services

• Corporate Event Organization Services Full-service bespoke corporate event planning including venue selection, logistics coordination, animation, scenography, and on-site execution for seminars, conventions, team building, inaugurations, product launches, franchise network gatherings, association events, and incentive travel. Serves groups of 8 to 8,000 participants across France and 202 international destinations.
• Mars Location Equipment rental service for receptions and corporate events offering tables, chairs, standing tables (mange-debout), table linens, and transport carts, operated as a wholly owned subsidiary of Mars Events.
• Seminar and Convention Organization Design and execution of corporate seminars and conventions including venue selection, logistics, speaker coordination, and event animation, for corporate and franchise network clients.
• Team Building Events Team cohesion activities including collaborative challenges, creative workshops, immersive experiences, outdoor activities, sports, and wellness sessions designed for corporate groups.
• Inaugurations and Product Launches Design and execution of product launch events and inauguration ceremonies intended to capture attention, create emotion, and establish a strong brand impression for corporate clients.

Quantifiable outcome

• 92% client satisfaction rate
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Reception Partners NetworkcoreOthersNetwork of 40+ local reception partners mobilised to deliver events across France and internationally. Partners include local venues, caterers, technicians, and entertainment providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MCI Group: Global association and corporate event management agency with strong European presence. Comparable to Mars Events because both organize conventions, association events, and incentive travel for enterprise clients, though MCI operates at much greater international scale.
• cievents: Global corporate event management agency delivering meetings, incentives, conferences, and events across multiple geographies. Comparable to Mars Events for its end-to-end event management model targeting enterprise and association clients.
• BCD Meetings & Events: Global corporate meetings and events management agency serving large enterprise clients with strategic meetings management programs. Directly comparable to Mars Events as a B2B event management services provider for conventions, incentive travel, and corporate gatherings.
• CWT Meetings & Events: Corporate meetings, events, and incentives division of CWT, focused on large enterprise clients. Comparable to Mars Events in the corporate MICE segment, though CWT M&E operates with significantly larger client programs and global delivery.
• GL Events: Major publicly-listed French event services group headquartered in Lyon, operating across MICE, venue management, and live events. Directly comparable to Mars Events as a French-headquartered full-service corporate event operator, though at substantially larger scale and with venue ownership.

Broad incumbents

• Maritz Global Events: Established global events and incentives company serving large enterprise clients with meetings, incentives, and event programs. Overlaps with Mars Events on incentive travel and corporate conventions, but operates at much larger scale with broader technology infrastructure.
• Havas Events: Global event and experiential marketing agency within the Havas creative network. Overlaps with Mars Events on corporate event organization, but operates as part of a much broader advertising/creative portfolio rather than as a dedicated MICE agency.
• Freeman: Global event experiences company providing event strategy, design, production, and logistics at scale. Comparable to Mars Events for end-to-end corporate event delivery, but with significantly larger footprint, owned AV infrastructure, and broader service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinktr.ee/marsevents
• Facebookfacebook.com/marsevents1
• LinkedInlinkedin.com/company/mars-event
• Instagraminstagram.com/marsevents_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Events