Louis Herboristerie

What Louis Herboristerie does

Louis Herboristerie (legal entity Biovicta, a sole proprietorship) is a French herbalist retail business founded in 2013 by Louis Gobron in Carignan, Ardennes. The company sells certified organic medicinal plants, essential oils, mother tinctures, gemmotherapy products, Bach flower remedies, dietary supplements, apitherapy products, natural cosmetics, and adjacent wellness items (lithotherapy, incense, water filtration systems, and natural pet care). It operates a hybrid distribution model: a direct-to-consumer e-commerce site (www.louis-herboristerie.com) carrying 8,000+ SKUs across 170+ brands, supplemented by 4 physical herboristeries in Saint-Ouen-sur-Seine (Paris area), Tours, Le Touvet (near Grenoble), and Charleville-Mézières. The stores are staffed by qualified herborists and naturopaths who provide personalized consultations, and a free Click & Collect service bridges online and in-store fulfillment.

The business generates revenue through three streams: B2C retail sales (unit-priced, TTC) via the website and physical stores; B2B wholesale sales to resellers with a minimum order of 300€ HT and volume-based discounts; and Click & Collect orders fulfilled from store inventory within 3-5 business days. E-commerce orders ship via Mondial Relay, Colissimo, Chronopost, and GLS to France, Belgium, Luxembourg, Switzerland, and a broader set of international destinations (excluding the USA). Marketing is content-led: an educational blog on natural remedies, 16,000+ certified five-star customer reviews, Instagram content, and email newsletters, with no paid advertising noted. The company is entirely bootstrapped, founder-owned, and discloses no external investors, funding rounds, or acquisitions.

Name

Louis Herboristerie

Legal name

Biovicta

Website

https://louis-herboristerie.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Louis Herboristerie is a French retailer selling certified organic phytotherapy, aromatherapy, and natural wellness products through an e-commerce site (8,000+ SKUs, 170+ brands) and 4 physical herboristeries staffed by qualified herborists and naturopaths, serving 300,000+ individual consumers plus B2B resellers across Europe and select international markets.

Ownership category

akta.pro rank

Product category

Natural Health and Wellness Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pet and Pet Supplies Retailers (45991)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural & Clean Fragrance (CRABADAG), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

Keywords

• Organic herbal remedies
• Phytotherapy products
• Natural health retail
• Essential oils aromatherapy
• Herbal supplements online

Headquarters

HQ city

Carignan

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales (E-commerce and Physical Stores): Revenue generated through direct sales of phytotherapy products, essential oils, dietary supplements, herbal teas, natural cosmetics, and wellness products to individual consumers via both online platform and 4 physical retail locations.
2. Wholesale/B2B Reseller Sales: Revenue from B2B sales to resellers with minimum order of 300€ HT, targeting retailers in the natural health products sector.
3. Click & Collect Service: In-store pickup service allowing online customers to collect orders from physical locations within 3-5 business days at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Louis Herboristerie sells certified organic herbal remedies, loose medicinal plants, tisanes, essential oils, dietary supplements, natural cosmetics, and natural animal care products through its e-commerce website (louis-herboristerie.com) and four physical herboristerie stores across France. The catalog spans approximately 8,000 SKUs across 170+ recognized brands, supported by in-person consultation from qualified herborists and naturopaths.

Product overview

Louis Herboristerie operates as both an e-commerce platform and physical retail chain specializing in organic phytotherapy and natural wellness products. The company offers a portfolio of approximately 8,000 references across 170+ brands, organized into core product categories including Teintures-Mères bio (mother tinctures), Tisanes & Plantes en Vrac bio (bulk organic teas and plants), Huiles Essentielles certifiées (certified essential oils), Gemmothérapie (gemmotherapy), Plantes en Gélules (capsule form plants), Compléments Alimentaires (dietary supplements), Produits de la Ruche (hive products), Fleurs de Bach (Bach flower remedies), Soins Naturels Animaux (natural animal care), and Fontaines à Eau Filtrantes (water filtration systems). Supporting categories include Cosmétiques naturels (natural cosmetics), Maquillage naturel (natural makeup), Encens naturels (natural incense), and Lithothérapie (lithotherapy). The company also offers specialized subcategories such as Champignons médicinaux (medicinal mushrooms), LAPHT homeopathic dynamizations, Phytospagyrie, and Médecines du Monde (world medicines). Louis Herboristerie provides these products through its e-commerce website and five physical stores across France (Carignan, Charleville-Mézières, Le Touvet, Saint-Ouen-sur-Seine, and Tours), with personalized advice from qualified phytotherapy professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Teintures-Mères bio (Organic Mother Tinctures) Highly concentrated fresh plant extracts in alcohol base used as foundational remedies in phytotherapy practice; sold to individuals seeking herbal therapeutic solutions.
• Tisanes & Plantes en Vrac bio (Organic Loose Herbal Teas and Medicinal Plants) Certified organic loose-leaf herbal teas and medicinal plants sold in bulk for traditional home preparation of infusions and decoctions.
• Huiles Essentielles certifiées (Certified Essential Oils) Certified organic essential oils for aromatherapy extracted from plants through steam distillation for therapeutic use.
• Gemmothérapie (Bud and Young Shoot Extracts) Macérats (bud and young shoot extracts) used therapeutically as a branch of phytotherapy for detoxification and organ support.
• Plantes en Gélules (Plants in Capsules) Pure organic phytotherapy products encapsulated for convenient dosing of medicinal plants.
• Compléments Alimentaires (Dietary Supplements) Dietary supplements in capsule and tablet forms providing natural health support, including natural vitamins.
• Produits de la Ruche (Apitherapy / Hive Products) Pharmacy-grade apitherapy products including honey, propolis, and royal jelly.
• Fleurs de Bach (Bach Flower Remedies) Flower essence remedies for emotional balance and well-being based on Dr. Edward Bach's system.
• Soins Naturels Animaux (Natural Animal Care) Natural health products using phytotherapy and herbal remedies formulated for dogs, cats, and horses.
• Cosmétiques naturels (Natural Cosmetics) Natural skincare and beauty products formulated with plant-based ingredients.
• Maquillage naturel (Natural Makeup) Natural and organic makeup products for consumers seeking clean beauty alternatives.
• Encens naturels (Natural Incense) Natural incense products for relaxation, meditation, and environmental purification.
• Lithothérapie (Therapeutic Stones and Crystals) Therapeutic crystals and stones used in traditional healing practices for energy work.
• Fontaines à Eau Filtrantes (Water Filtration Systems) Ecological water filtration systems providing clean, purified water for household use.
• Champignons médicinaux (Medicinal Mushrooms) Medicinal mushrooms for mycotherapy supporting immune function and overall health through compounds like beta-glucans.
• Médecines du Monde (World Medicines) Traditional medicines from various cultures worldwide, including herbs and remedies from different healing traditions.
• In-Store Herborist Consultation (Conseil personnalisé en boutique) Personalized expert guidance from qualified herborists and naturopaths at the four physical herboristeries on phytotherapy and natural wellness solutions.
• B2B Wholesale Supply for Resellers Wholesale supply of certified natural health products to resellers and retailers with a minimum order of €300 HT and volume-based discounts.

Quantifiable outcome

• 300,000+ loyal customers served since 2013
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phytosun arôms: Established French essential oils and phytotherapy brand/retailer owned by Omega Pharma. Overlaps directly with Louis Herboristerie's essential oils, aromatherapy, and natural supplement categories, with stronger brand IP.
• Aroma-Zone: France's largest direct-to-consumer essential oils and natural cosmetics retailer. Operates a hybrid e-commerce + physical-store model with a similarly broad organic catalog and proprietary brands; competes directly with Louis Herboristerie in essential oils, natural cosmetics, and aromatherapy.
• La Vie Naturelle: French online herboristerie selling organic plants, essential oils, and natural health products. Closely comparable as a pure-play phytotherapy e-retailer with similar catalog positioning and French consumer base.
• Puressentiel: French natural health brand focused on essential oils, aromatherapy, and natural wellness products. Comparable in product mix and target customer (French natural-health consumers), with proprietary branded SKUs sold through retail and DTC channels.
• Herboristerie du Valmont: French online herboristerie specializing in organic plants, tisanes, essential oils, and natural remedies. Direct competitor in the same herbalist-retail category with similar e-commerce-led distribution.

Broad incumbents

• Boiron: World leader in homeopathic medicines headquartered in France. Comparable through parallel positioning in natural/alternative remedies (Bach flowers, gemmotherapy adjacent) and shared French pharmacy/health-retail channel exposure.
• Naturalia: Leading French organic and natural products retail chain with 200+ stores nationwide. Adjacent competitor in the French organic/natural consumer space with broader grocery positioning but overlapping supplement and natural cosmetics assortment.
• La Vie Claire: Major French organic retail chain with physical stores and an online offering spanning organic food, supplements, and natural cosmetics. Comparable as a French multi-channel natural-products retailer but with a much broader grocery orientation.
• Weleda: International natural cosmetics and anthroposophic medicine brand with significant French retail presence. Overlaps with Louis Herboristerie in natural skincare and plant-based remedies, but operates at much larger scale with global brand recognition.

Others

• Doctissimo: Leading French health and wellness information portal. Not a retailer, but a related ecosystem player — its content authority on natural remedies and health conditions drives similar organic search demand as Louis Herboristerie's grandmother's-remedy blog, and it could be an advertising or content-partnership counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/louis-herboristerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Herboristerie