Olympic Sportswear
- Company typePrivate
- Founded-
- HeadquartersGingelom, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Olympic Sportswear does
Olympic Sportswear NV is a privately held, family-owned Belgian sportswear company headquartered at Steenweg 85 in Gingelom (Belgium), operating as Olympic Sportswear NV with VAT BE 471.820.569. The company runs two business pillars: (1) Olympic Teamwear, a proprietary sportswear brand developed entirely in-house, offering customizable team apparel for football, basketball, volleyball, handball, darts, rugby, running, petanque, and padel, and (2) Snow & Fun, a winter-sports and outdoor-lifestyle distribution collection carrying premium third-party brands — Helly Hansen, Alpina, UYN, Dielsport, Merrell, and Endless — across the Benelux market. Olympic Sportswear also manufactures and distributes its own Premier Sock Tape, positioned as the reference product in its category.
The product portfolio is built around sublimation printing technology for full club-personalization (logos, colors, design), combined with breathable and moisture-regulating fabrics. The catalog spans training jackets and pants, polo shirts, sweaters and hoodies, rain and coach jackets, football shirts, goalkeeper and referee gear, footballs, socks, bags, and accessories, with sizing from XXS to 5XL. Snow & Fun adds ski wear, helmets, sports glasses, hiking and outdoor footwear, and padel/tennis apparel. Sales channels combine a direct-to-consumer e-commerce webshop (olympic-sportswear.com) with regional field representatives covering Flanders, Wallonia, and the Snow & Fun division; the webshop ships to Belgium, Luxembourg, Germany, Netherlands, and France with Stripe as the payment processor.
Olympic Sportswear generates revenue through three streams: sales of its own Olympic Teamwear and Premier Sock Tape brands (including bulk club orders), distribution margins and agency commissions from representing premium brands in Belgium and surrounding regions, and Snow & Fun winter/outdoor product sales to sport retailers and consumers. Publicly disclosed pricing ranges from approximately €3.65 (referee shirts) to €84.00 (coach jackets) with VAT included, free shipping above €100, and free pickup at the Gingelom showroom. The company is managed by co-owners Sandra and Sigrid and is described across multiple customer testimonials as a long-tenured family business with 15+ year club relationships.
Olympic Sportswear firmographics
Firmographics- Name
- Olympic Sportswear
- Legal name
- Olympic Sportswear NV
- Website
- https://olympic-sportswear.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Olympic Sportswear industry classification
Industry- Product category
- Sportswear & Team Apparel
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Shoe Stores (5661), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports & On-Field Performance Apparel (CRAAAEAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)
Keywords
Where Olympic Sportswear is headquartered
LocationHeadquarters
- HQ city
- Gingelom
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Olympic Sportswear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Own Brand: Sale of Olympic Sportswear's own teamwear brand including training wear, sweaters, polo shirts, jackets, and accessories. Both one-time purchases and bulk club orders.
- Distribution and Agency Fees: As exclusive agent and distributor for leading sports brands (Helly Hansen, Alpina, UYN, Dielsport, Merrell, Endless, Premier Sock Tape) in Belgium and surrounding regions, the company earns revenue through distribution margins and agency commissions.
- Snow & Fun Winter Sports Products: Distribution of winter sports equipment and apparel including ski wear, outdoor footwear (Merrell), helmets and sports glasses (Alpina), and other winter sports brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts for clubs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Olympic Sportswear product offering
Product offeringCore offering
Olympic Sportswear is a Belgian family-owned sportswear company that designs and sells its own Olympic Teamwear brand of customizable team sports apparel (training wear, polo shirts, sweaters, jackets, rain jackets, football shirts, goalkeeper/referee gear, socks, bags, and accessories) for sports clubs and individual athletes, using sublimation printing for club logos and colors. The company also acts as the exclusive agent and distributor in Belgium and surrounding regions for leading winter sports and outdoor brands (Helly Hansen, Alpina, UYN, Dielsport, Merrell, Endless) under its Snow & Fun collection, and owns the Premier Sock Tape brand.
Product overview
Olympic Sportswear is a Belgian family-owned sportswear distributor and brand owner operating two main segments: (1) Olympic Teamwear — its proprietary, fully in-house developed teamwear brand offering customizable sublimation-printed sports apparel for team sports (football/soccer, basketball, volleyball, handball, darts, rugby, running, petanque, padel) and individual athletes, including training jackets, training pants/shorts, polo shirts, sweaters/hoodies, rain jackets, coach jackets, football shirts, goalkeeper and referee gear, footballs, socks, bags, and accessories; and (2) Snow & Fun — a winter sports and outdoor lifestyle collection distributed in the Benelux market, featuring internationally recognized brands Helly Hansen, Merrell, Alpina, UYN, Dielsport, and Endless. The company also distributes the original Premier Sock Tape brand. Olympic Sportswear serves sports clubs, teams, and individual athletes across Belgium and surrounding regions, offering full personalization services (sublimation printing and standard printing) and sponsoring services for club collections. The webshop enables direct B2C and B2B ordering with regional sales representatives covering Flanders, Wallonia, and Snow & Fun channels.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Sock Tape: The reference brand for the original socktape, owned by Olympic Sportswear.
- Snow & Fun
Products and services
- Olympic Teamwear (Own Brand) The company's proprietary teamwear brand, fully developed in-house, offering customizable sports apparel including training wear, sweaters, polo shirts, jackets, and accessories for team sports (football, basketball, volleyball, handball, darts, rugby, running, petanque, padel) and individual athletes. Products are available with club colours, custom club logos via sublimation or simple printing, and can be coordinated into full personalized club collections.
- Sublimation Printing Customization Service A customization service allowing club logos, colours, and designs to be printed directly into the fabric of sports apparel, producing professional-quality, durable, and vibrant teamwear for a wide range of sports.
- Snow & Fun Winter Sports Collection A winter sports and outdoor lifestyle collection distributed by Olympic Sportswear in the Benelux market, featuring ski gear, hiking, trail running, outdoor, sailing, and cycling apparel from premium international brands.
- Premier Sock Tape The original sock tape brand, owned and distributed by Olympic Sportswear in Belgium and surrounding regions, serving as the reference product for its category.
- Helly Hansen (Distributed Brand) Norwegian premium professional outdoor and workwear brand distributed by Olympic Sportswear under the Snow & Fun collection, offering ski gear, sailing apparel, and workwear.
- Merrell (Distributed Brand) Outdoor footwear and apparel brand distributed by Olympic Sportswear under the Snow & Fun collection, focused on hiking and outdoor adventure products built on comfort, durability, design, and versatility.
- Alpina (Distributed Brand) German family-owned brand distributed by Olympic Sportswear under the Snow & Fun collection, offering premium ski helmets, bike helmets, sports glasses, and ski goggles.
- UYN (Distributed Brand) Functional sports apparel brand distributed by Olympic Sportswear under the Snow & Fun collection, providing performance sportswear for amateur and professional athletes, Olympic champions, cyclists, runners, and skiers.
- Dielsport (Distributed Brand) Winter performance apparel brand distributed by Olympic Sportswear under the Snow & Fun collection, delivering contemporary design with premium quality for ski teams and individual skiers using intelligent, self-adapting fabrics.
- Endless (Distributed Brand) Spanish premium padel and tennis brand distributed by Olympic Sportswear under the Snow & Fun collection, offering high-quality sports apparel with innovative breathable, comfortable, and durable fabrics designed and produced in Spain.
Companies that use Olympic Sportswear
Customer profileNamed customers6 records
Ideal customer profiles3 records
Olympic Sportswear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Olympic Sportswear partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and historical.
- Helly HansencoreHelly Hansen is a leading Norwegian manufacturer of professional workwear and outdoor sports equipment. Olympic Sportswear serves as the exclusive agent and distributor for Helly Hansen products in Belgium, representing the brand's 140+ year heritage of waterproof and performance outdoor gear.
- AlpinacoreAlpina is a German family-owned company specializing in ski and cycling helmets, sports glasses, and ski goggles. Olympic distributes Alpina's 'Made in Germany' premium products in Belgium.
- UYN (Unleash Your Nature)coreUYN is a leader in functional sports apparel development. Olympic serves as the exclusive agent for UYN sportswear in Belgium, with UYN products used by Olympic athletes, champions, and professionals.
- MerrellcoreMerrell is a leading outdoor footwear brand founded in 1981, known for hiking boots and outdoor shoes. Olympic distributes Merrell products emphasizing comfort, durability, design, and versatility.
- DielsportminorDielsport delivers winter performance clothing with contemporary design and first-class quality for ski teams and individual skiers, using innovative material development and intelligent self-adapting fabrics.
- EndlessminorEndless is a Spanish premium brand for padel and tennis sportswear. Olympic distributes Endless products in Belgium, offering premium quality with innovative breathable, comfortable, and durable fabrics.
- Premier Sock TapecorePremier Sock Tape is owned by Olympic Sportswear and has been the reference for original socktape for years. Olympic manufactures and distributes this own brand.
- MäserhistoricalThe Lismond family began selling Mäser base layers 40 years ago, which was the origin of the Snow & Fun heritage. Mäser's era has ended but represents the company's deep roots in winter sports distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Olympic Sportswear competitors and assessment
Company assessmentDirect peers
- JAKO: German team sports apparel brand offering customizable kits and teamwear to amateur and semi-professional clubs across multiple sports. Comparable as a European own-brand teamwear competitor with sublimation-based customization.
- Macron: Italian team sports apparel manufacturer and brand serving amateur and professional clubs across Europe with customizable kits. Directly comparable to Olympic's own-brand teamwear and sublimation customization offering, though at a larger international scale.
- Masita: Dutch-based team sports apparel brand specializing in customizable kits for football, hockey, and other club sports. Comparable as a European own-brand teamwear supplier offering sublimation and customization to amateur clubs.
- Erreà Sport: Italian team sports apparel manufacturer producing customizable kits and teamwear for European clubs. Comparable in product, customization model (sublimation), and target customer base of amateur football, basketball, and volleyball clubs.
- Stanno: Dutch team sports brand producing kits, training wear, and accessories for football, hockey, and other club sports. Comparable as a neighboring-country own-brand teamwear supplier targeting the same Benelux amateur club segment.
- Intersport Belgium: Sporting goods retail cooperative with a large store network in Belgium selling team sports apparel, football shoes, and winter sports equipment from multiple international brands. Most directly comparable as a multi-brand sporting goods retailer serving Belgian consumers and clubs.
Regional players
- Aviazaza / Snowsport wholesale distributors: Benelux and Alpine-region distributors of winter sports and ski equipment serving the same downstream specialty retailers Olympic supplies via Snow & Fun. Comparable on the wholesale-distribution side of the winter sports business.
Emerging players
- Uhlsport: German team sports brand (football, handball, goalkeeper) with custom kit programs for European clubs. Partial overlap with Olympic's football and handball teamwear categories, particularly in goalkeeper and referee gear.
Broad incumbents
- Decathlon: Global sporting goods retailer with strong Belgian presence selling team sports apparel, football gear, and winter sports equipment. Directly overlaps with Olympic Sportswear on team sports and outdoor categories, but operates at vastly larger scale and price points.
Others
- Helly Hansen (direct Benelux): Norwegian outdoor and ski apparel brand whose Benelux distribution Olympic Sportswear manages. Relevant as both a represented supplier and as a benchmark for what Olympic's owned teamwear brand competes with in outdoor/cold-weather categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Olympic Sportswear social profiles
Digital presenceOlympic Sportswear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olympic Sportswear leadership team
Management profileNumber of profiles
Profiles2 records
Olympic Sportswear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olympic Sportswear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olympic Sportswear
What does Olympic Sportswear do?
Olympic Sportswear is a Belgian family-owned sportswear company that designs and sells its own Olympic Teamwear brand of customizable team sports apparel (training wear, polo shirts, sweaters, jackets, rain jackets, football shirts, goalkeeper/referee gear, socks, bags, and accessories) for sports clubs and individual athletes, using sublimation printing for club logos and colors. The company also acts as the exclusive agent and distributor in Belgium and surrounding regions for leading winter sports and outdoor brands (Helly Hansen, Alpina, UYN, Dielsport, Merrell, Endless) under its Snow & Fun collection, and owns the Premier Sock Tape brand.
Is Olympic Sportswear a public or private company?
Olympic Sportswear is a private company. It is classified as family owned and is currently operating.
When was Olympic Sportswear founded?
Olympic Sportswear was founded in -1. It employs 1 to 10 people.
Where is Olympic Sportswear based?
Olympic Sportswear is headquartered in Gingelom, Belgium, in the Europe region.
How does Olympic Sportswear make money?
Three revenue lines are on record. Product Sales - Own Brand is the primary driver. The others are distribution and Agency Fees and snow & Fun Winter Sports Products.
Who are Olympic Sportswear's main competitors?
Direct peers on record are JAKO, Macron, Masita, Erreà Sport, Stanno and Intersport Belgium. Aviazaza / Snowsport wholesale distributors is listed as a regional player. Uhlsport is listed as an emerging player. Decathlon is listed as a broad incumbent. Helly Hansen (direct Benelux) is listed as an others.
Does Olympic Sportswear have an API?
No public API is recorded for Olympic Sportswear.
What industry is Olympic Sportswear in?
Olympic Sportswear's product category is Sportswear & Team Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911 and its SIC code is 3949.