MACP
MACP Equipement is a Quebec-based engineering consultancy providing maintenance, reliability, and custom-engineering services for heavy vehicles and mobile equipment, including electric and hybrid platforms, serving mining and industrial operators across Quebec.
- Company typePrivate
- Founded2019
- HeadquartersChâteau-richer, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MACP does
MACP Inc., operating as MACP Equipement, is a privately held Quebec-based engineering consultancy founded in 2019 that delivers specialized maintenance, reliability, and custom-engineering services for heavy vehicles and mobile equipment, including electric and hybrid platforms. The firm serves mining operators, heavy-vehicle fleet operators, and industrial mobile-equipment users primarily across Quebec, providing on-site and remote consulting engagements that span reliability engineering, maintenance planning, root cause failure analysis, custom tooling design, equipment modification, certification, and fleet electrification and decarbonation advisory. Its service catalog also includes a subsidized fleet energy assessment program (75% subsidy in Quebec), 3D animation for training and incident simulation, and conformity/health-and-safety risk analysis for electric and hybrid equipment.
MACP firmographics
Firmographics- Name
- MACP
- Legal name
- MACP Inc.
- Website
- https://macp-equipement.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACP Equipement is a Quebec-based engineering consultancy providing maintenance, reliability, and custom-engineering services for heavy vehicles and mobile equipment, including electric and hybrid platforms, serving mining and industrial operators across Quebec.
- Ownership category
- akta.pro rank
Where MACP is headquartered
LocationHeadquarters
- HQ city
- Château-richer
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MACP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Engineering Consulting Services: Professional consulting services including reliability engineering, maintenance planning, custom tooling design, equipment certification, and project management. Services are delivered on-site or remotely to mining sites and industrial operations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
MACP product offering
Product offeringCore offering
MACP is an engineering consulting firm specializing in maintenance, reliability, and custom engineering for heavy vehicles and mobile equipment, including electric and hybrid platforms. It delivers on-site and remote consulting covering reliability engineering, maintenance planning, root cause failure analysis, fleet energy assessment, fleet decarbonization, custom tooling design, equipment modification, and certification. The firm also distributes and implements the DEEPSIGHT Augmented Reality software platform for step-by-step work instructions and remote support.
Product overview
MACP offers engineering consulting services specialized in maintenance, reliability, and custom engineering for heavy vehicles and mobile equipment (including electric/hybrid). The core product portfolio centers on the DEEPSIGHT Augmented Reality software platform, complemented by specialized service offerings including reliability/maintenance engineering, fleet energy assessment, fleet decarbonation, 3D animation, electric/hybrid vehicle services, custom tooling design, and equipment modification. The company operates in both French and English, primarily serving clients in Quebec, Canada, with a focus on mining and heavy equipment industries.
Differentiator
Problem solved
Functional benefit
Brands
- DEEPSIGHT: Augmented Reality software platform distributed by MACP for creating step-by-step work instructions and remote support integration.
Products and services
- DEEPSIGHT Augmented Reality Software Platform
- Reliability and Maintenance Engineering Services
- Fleet Energy Assessment
- Fleet Decarbonation Services
- 3D Animation Services
- Electric and Hybrid Vehicle Services
- Custom Tooling Design
- Equipment Modification Services
Quantifiable outcome
- Fleet energy assessments subsidized at 75%
Companies that use MACP
Customer profileSegments3 records
Ideal customer profiles3 records
MACP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MACP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- GoDaddyminorWebsite hosting services provider. MACP's website is hosted on GoDaddy servers as stated in their privacy policy. This is a standard infrastructure vendor relationship.
- DEEPSIGHTcoreDEEPSIGHT is the augmented reality software platform that MACP distributes and implements for customers. MACP provides distribution, implementation, training, and content creation support for the DEEPSIGHT platform.
Recent moves5 records
Expansion highlights5 records
MACP competitors and assessment
Company assessmentBroad incumbents
- WSP Global: WSP is a large Canadian engineering professional services firm with broad mining, transportation, and industrial practices. It serves vehicle fleet operators and mining clients with similar reliability, maintenance, and electrification services, but as part of a much wider portfolio rather than a heavy-equipment specialty.
- PTC (Vuforia): PTC's Vuforia AR platform is a market-leading enterprise AR solution used for industrial work instructions, remote assistance, and training — directly comparable to DEEPSIGHT. PTC is a broader incumbent in CAD/PLM and digital threads, with AR as one product within a much larger portfolio.
- AtkinsRéalis: AtkinsRéalis (formerly SNC-Lavalin) is a Canadian engineering and project management firm with Quebec roots that serves mining, heavy industry, and infrastructure clients. Its reliability and maintenance engineering practice competes for the same heavy equipment operator engagements as MACP.
- Stantec: Stantec is a major Canadian-headquartered engineering, architecture, and environmental services firm with active mining and heavy industrial practices. Its reliability and asset management work overlaps with MACP's services, though sold as part of a larger multi-discipline offering.
Direct peers
- Worley: Worley is an engineering consulting firm focused on energy, chemicals, and resources, with deep mining and heavy equipment advisory work. Its asset management and reliability services overlap directly with MACP's reliability engineering, RCFA, and maintenance plan offerings for heavy mobile equipment operators.
- BBA: BBA is a Montreal-based engineering consulting firm providing services to the mining, energy, and heavy industrial sectors in Quebec and Canada. It is the closest direct peer to MACP — same geographic base, same customer verticals (mining, heavy equipment), and similar mix of reliability/maintenance engineering, electrification, and project execution work.
- Hatch: Hatch is a global engineering consultancy specializing in mining, metals, energy, and infrastructure projects. Its reliability and asset management practice serves mining operators with the same RCFA, maintenance planning, and equipment optimization work that MACP offers, making it a direct competitor for mining-related engineering engagements.
- Ausenco: Ausenco is an engineering consulting firm focused on the mining and metals sector, with reliability and asset management services. Like MACP, it combines deep mining-domain expertise with multi-disciplinary engineering and increasingly digital/electrification advisory — direct peer for mining reliability work.
Emerging players
- Augmentir: Augmentir provides an AI-powered AR platform for industrial workforce activities, including step-by-step work instructions and remote support — directly comparable to DEEPSIGHT, which MACP distributes. Augmentir is both a direct competitor for AR-based work instruction deployments and a potential alternative platform vendor to DEEPSIGHT.
- RealWear: RealWear makes voice-controlled AR headsets used by industrial field workers for remote support and guided procedures — an adjacent hardware/ecosystem player to the DEEPSIGHT software MACP distributes. RealWear targets the same heavy equipment and mining field service use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
MACP social profiles
Digital presenceMACP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACP leadership team
Management profileNumber of profiles
Profiles9 records
MACP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACP
What does MACP do?
MACP is an engineering consulting firm specializing in maintenance, reliability, and custom engineering for heavy vehicles and mobile equipment, including electric and hybrid platforms. It delivers on-site and remote consulting covering reliability engineering, maintenance planning, root cause failure analysis, fleet energy assessment, fleet decarbonization, custom tooling design, equipment modification, and certification. The firm also distributes and implements the DEEPSIGHT Augmented Reality software platform for step-by-step work instructions and remote support.
Is MACP a public or private company?
MACP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MACP founded?
MACP was founded in 2019. It employs 11 to 50 people.
Where is MACP based?
MACP is headquartered in Château-richer, Canada, in the North America region.
How does MACP make money?
One revenue line is on record: engineering Consulting Services.
Who are MACP's main competitors?
Broad incumbents on record are WSP Global, PTC (Vuforia), AtkinsRéalis and Stantec. Direct peers are Worley, BBA, Hatch and Ausenco. Emerging players are Augmentir and RealWear.
Does MACP have an API?
No public API is recorded for MACP.