MacCall Management
MacCall Management is a privately held Salt Lake City-based hotel management firm, founded in 1994, that provides full-service Operations, Sales, Revenue Management, HR, and Accounting services to independent and branded hotel property owners across the Western United States.
- Company typePrivate
- Founded1994
- HeadquartersSalt Lake City, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What MacCall Management does
MacCall Management (legal name: MacCall Hotel Management & Development) is a privately held hotel management and development company headquartered in Salt Lake City, Utah, founded in 1994. The firm was established primarily to manage the Crystal Inn Hotel & Suites brand, a privately held boutique independent hotel chain concentrated in the Western United States, and has since extended into third-party management of IHG- and Choice-branded properties including Staybridge Suites and Holiday Inn Express. Its current operating portfolio includes four Crystal Inn locations (Downtown Salt Lake City, West Valley, Murray/Midvalley, Great Falls), one IHG Staybridge Suites (Carson City Tahoe), and three additional properties in development (Holiday Inn Express Reno Sparks East opening February 2026, Staybridge Suites Brighton Colorado, Holiday Inn Express Reno West).
The company's core offering is a full-stack hotel management service covering five functional areas: Operations, Sales and Marketing, Revenue Management, HR, and Accounting. MacCall positions itself around hands-on involvement in day-to-day property operations, regular quality-control site visits, and a guest-experience mission ("delight every guest, every day, one at a time"). The technology stack is not publicly disclosed beyond a corporate website and contact form used for direct sales; there is no proprietary software platform, app, or API offering referenced in the available data. Pricing is not publicly disclosed; management fees are presumed to follow industry norms (percentage of revenue or fixed fees), and the company offers free property evaluations as a lead-generation tool.
The go-to-market is sales-led and relationship-driven: direct outreach to hotel property owners offering comprehensive management, leveraging 25+ years of hospitality experience as the primary differentiator. The customer segment is exclusively business-to-business — hotel property owners seeking professional management. MacCall has signaled forward expansion into adjacent verticals (Senior Independent and Assisted Living, Multifamily housing) and is actively developing new branded-property contracts, but the revenue base remains heavily concentrated on the Crystal Inn owner relationship. No external funding, parent company, or institutional ownership signals are present in the data.
MacCall Management firmographics
Firmographics- Name
- MacCall Management
- Legal name
- MacCall Hotel Management & Development
- Website
- https://maccall.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- MacCall Management is a privately held Salt Lake City-based hotel management firm, founded in 1994, that provides full-service Operations, Sales, Revenue Management, HR, and Accounting services to independent and branded hotel property owners across the Western United States.
- Ownership category
- akta.pro rank
MacCall Management industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Management of Companies and Enterprises (55111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
- akta.pro secondary industry
- Hotel Program Management (Corporate Lodging) (THAKAMAI)
Keywords
Where MacCall Management is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MacCall Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hotel Management Services: MacCall Management earns revenue by providing comprehensive hotel management services to property owners. They manage day-to-day operations, sales and marketing, revenue management, HR, and accounting functions for hotel properties, likely earning management fees as a percentage of hotel revenue or fixed management fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MacCall Management product offering
Product offeringCore offering
MacCall Management provides comprehensive hotel management and development services to property owners, covering Operations, Sales and Marketing, Revenue Management, HR, and Accounting. Established in 1994, the company primarily manages the Crystal Inn Hotel & Suites boutique independent brand and other branded hotels under IHG (Staybridge Suites, Holiday Inn Express) and Choice franchises across the Western United States.
Product overview
MacCall Management offers a unified hotel management and development platform providing comprehensive services for boutique independent and branded hotel properties. The company's core offering is hotel management covering Operations, Sales and Marketing, Revenue Management, HR, and Accounting. The managed property portfolio includes four existing Crystal Inn Hotel & Suites locations (Downtown Salt Lake City, West Valley, Murray/Midvalley, and Great Falls), one IHG-branded Staybridge Suites (Carson City Tahoe Area), and multiple properties under development including Holiday Inn Express & Suites locations in Reno and Staybridge Suites Brighton Colorado. The company also evaluates expansion opportunities into Senior Independent and Assisted Living and Multifamily housing management.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Management Services Comprehensive hotel management services covering Operations, Sales and Marketing, Revenue Management, HR, and Accounting for hotel property owners across independent boutique and branded (IHG, Choice) properties.
- Crystal Inn Hotel & Suites Downtown SLC Boutique independent hotel located in downtown Salt Lake City, Utah, part of the Crystal Inn Hotels brand managed by MacCall Management.
- Crystal Inn Hotel & Suites West Valley Boutique independent hotel located in West Valley City, Utah, part of the Crystal Inn Hotels brand managed by MacCall Management.
- Crystal Inn Hotel & Suites Murray/Midvalley Boutique independent hotel located in the Murray/Midvalley area, Utah, part of the Crystal Inn Hotels brand managed by MacCall Management.
- Crystal Inn Hotel & Suites Great Falls Boutique independent hotel located in Great Falls, Montana, part of the Crystal Inn Hotels brand managed by MacCall Management.
- Staybridge Suites Carson City Tahoe Area IHG-branded extended-stay hotel in Carson City, Nevada, managed by MacCall Management.
Quantifiable outcome
- Delight every guest, every day, one at a time
Companies that use MacCall Management
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
MacCall Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MacCall Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- IHG (InterContinental Hotels Group)coreMacCall Management manages IHG branded hotels including Staybridge Suites Carson City Tahoe Area, Holiday Inn Express & Suites Reno Sparks East (opening Feb 2026), and Holiday Inn Express & Suites Reno West. This partnership allows MacCall to manage branded properties under IHG franchise agreements.
- Choice HotelsminorMacCall Management has experience managing Choice branded hotels as part of their 25+ years of hospitality management experience.
- Crystal Inn HotelsflagshipMacCall Management was established in 1994 primarily for Crystal Inn Hotels. Crystal Inn Hotel & Suites is a privately held, boutique, independent hotel chain concentrated in the Western United States. The first Crystal Inn Hotel opened in downtown Salt Lake City in 1994. MacCall provides comprehensive management services including operations, sales and marketing, revenue management, HR, and accounting for Crystal Inn properties.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
MacCall Management competitors and assessment
Company assessmentBroad incumbents
- Aimbridge Hospitality: Largest third-party hotel management company in North America, operating over 1,500 properties across virtually every major brand family. Operates in the same outsourced management space as MacCall but at vastly greater scale and brand breadth.
- Crestline Hotels & Resorts: Independent third-party hotel management company operating branded and independent full-service, select-service, and resort properties. Comparable outsourced operator model to MacCall, though with a substantially larger and more geographically diversified portfolio.
- TPG Hotels & Resorts: Third-party hotel management company operating branded and independent properties across the US, with particular strength in full-service and convention hotels. Operates in the same outsourced hospitality management space as MacCall at larger scale.
- Highgate Hotels: Leading hotel management, investment, and development company operating hundreds of branded and independent hotels across the US. Overlaps with MacCall in third-party hotel operations, real estate investment, and lifestyle/independent segment exposure, but at materially larger scale.
Direct peers
- Hersha Hospitality Management: Hotel management subsidiary of Hersha Hospitality Trust, operating boutique and lifestyle hotels in urban gateway markets. Comparable to MacCall in boutique-hotel management orientation and owner-aligned operating model.
- Pyramid Hotel Group: Boston-based third-party hotel management company operating branded and independent hotels across the US. Directly comparable to MacCall in providing outsourced operations, sales/marketing, and revenue management for owner-investors.
- Sage Hospitality Group: Denver-based third-party hotel management, development, and investment company focused on boutique and lifestyle hotels across the US. Closely comparable to MacCall in boutique-management orientation, full-service operating model, and Western US roots, though at materially larger scale.
- Concord Hospitality Enterprises: Raleigh-based hotel management and development company operating branded and independent full-service and select-service hotels nationwide. Comparable to MacCall as a third-party operator managing both flagged and independent assets under multi-brand franchise systems.
- HVMG (Hospitality Ventures Management Group): Third-party hotel management company operating branded and independent full-service, select-service, and lifestyle hotels. Comparable to MacCall as a relationship-driven operator offering full-stack management services to property owners.
- HRI Lodging: Third-party hotel management division of HRI Properties, operating branded and independent hotels primarily in the Southern and Western US. Comparable to MacCall in full-service outsourced management of mid-scale hotels, with overlapping Western US geographic exposure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MacCall Management social profiles
Digital presenceMacCall Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacCall Management leadership team
Management profileNumber of profiles
MacCall Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacCall Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacCall Management
What does MacCall Management do?
MacCall Management provides comprehensive hotel management and development services to property owners, covering Operations, Sales and Marketing, Revenue Management, HR, and Accounting. Established in 1994, the company primarily manages the Crystal Inn Hotel & Suites boutique independent brand and other branded hotels under IHG (Staybridge Suites, Holiday Inn Express) and Choice franchises across the Western United States.
Is MacCall Management a public or private company?
MacCall Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MacCall Management founded?
MacCall Management was founded in 1994.
Where is MacCall Management based?
MacCall Management is headquartered in Salt Lake City, United States, in the North America region.
How does MacCall Management make money?
One revenue line is on record: hotel Management Services.
Who are MacCall Management's main competitors?
Broad incumbents on record are Aimbridge Hospitality, Crestline Hotels & Resorts, TPG Hotels & Resorts and Highgate Hotels. Direct peers are Hersha Hospitality Management, Pyramid Hotel Group, Sage Hospitality Group, Concord Hospitality Enterprises, HVMG (Hospitality Ventures Management Group) and HRI Lodging.
Does MacCall Management have an API?
No public API is recorded for MacCall Management.
What industry is MacCall Management in?
MacCall Management's product category is Hotel Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of THAKAMAI, Hotel Program Management (Corporate Lodging). Its NAICS code is 72111 and its SIC code is 7011.