Overlap Gmbh & Co Kg

What Overlap Gmbh & Co Kg does

Overlap GmbH & Co KG is a Vienna-based Austrian digital services firm operating as a limited partnership (GmbH & Co KG) founded and co-led by three specialists: Martin Lucny (Consulting), Martin Prohaska (Digital Marketing), and Gerald Maresch (Web Development). The company delivers four integrated service lines — Digital Marketing (SEO/AI Search, content marketing, paid search/web analytics, UI/UX optimization), Web Development (e-commerce, agile web apps, CRM/order management applications, UI/UX design using a modern JavaScript tech stack), AI Automation & Data (lead generation, cross-platform workflows, intelligent document processing, predictive analytics), and Consulting & Transformation (Growth Sprint workshops, process optimization, AI guidelines, GDPR compliance, and a Plan E(uropa) advisory on European digital sovereignty).

The firm's core technology assets are proprietary: the HENDRIKS product family comprises a headless Content Management System that allows non-technical users to manage content without ongoing agency support, a centralized digital asset management solution, and the modular HENDRIKS Business Butler for internal process applications. In parallel, Overlap maintains and develops the open-source Nimbus Framework, a TypeScript framework for event-driven applications implementing CQRS and Event Sourcing patterns with OpenTelemetry observability and CloudEvents-standard compliance, running on Deno, Node.js, and Bun.

Commercially, Overlap operates a project-based professional services model with no public pricing tiers, generating revenue through multi-year consulting and managed-service engagements primarily targeting Austrian enterprises and mid-market companies. Named clients span insurance (Allianz, ongoing since 2021), agriculture (Raiffeisen Ware Austria, AMA Marketing since 2023), education (FH Technikum Wien, Experts4Learning), manufacturing and building technology (HTS TentiQ with 28 country/language variants since 2021, HSF Fenster & Türen), medical publishing (Universimed since 2020), and consumer/automotive (Vibe). Distribution is consultative: inbound via the overlap.at contact form, phone, and email, supplemented by Google Partner certification for paid search execution.

Name

Overlap Gmbh & Co Kg

Legal name

Overlap GmbH & Co KG

Website

https://overlap.at

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Overlap is a Vienna-based Austrian digital services firm offering digital marketing, web development, AI automation, and consulting to Austrian enterprises across insurance, agriculture, education, and manufacturing using its proprietary HENDRIKS platform and Nimbus framework.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), All Other Business Support Services (561499)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Application Integration & API/Middleware Services (BPAEAAAF)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), System Integration & Connectors (BPAMAOAC)

Keywords

• Digital marketing services
• Web development agency
• AI workflow automation
• Digital transformation consulting
• Headless CMS platform

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: IT consulting and digital transformation services including Growth Sprint workshops, process optimization, KI-Guideline development, and project management. Revenue generated through project-based engagements and ongoing consulting retainer arrangements.
2. Digital Marketing Services: SEO, AI Search, SEA, content marketing, web analytics, UI/UX optimization, and conversion rate optimization services delivered as managed service engagements.
3. Web Development Services: Custom web application development, website relaunches, e-commerce solutions, administrative applications (CRM, inventory, order management, complaint management), and UI/UX design services.
4. AI Automation Services: Lead generation automation, data management, cross-platform workflows, intelligent document processing, and predictive data analytics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Overlap is an Austrian IT services and digital agency combining four service lines: Digital Marketing (SEO, AI Search, SEA, content, analytics), Web Development (web apps, e-commerce, headless CMS, administrative tools, UI/UX), AI Automation & Data (lead generation, workflow and document automation, predictive analytics), and Consulting & Transformation (Growth Sprint, process optimization, AI/compliance guidelines). Service delivery is supported by proprietary platforms including the HENDRIKS CMS, Asset Management and Business Butler, as well as the open-source Nimbus TypeScript framework.

Product overview

Overlap GmbH & Co KG is an Austrian IT services company offering a portfolio of interconnected service modules and proprietary software products. Its service divisions cover Digital Marketing (SEO & AI Search, Content-Marketing, Paid Search & Advertising), Web Development, AI Automation & Data, and Consulting & Transformation. The proprietary HENDRIKS product family includes a Headless CMS, an Asset-Management system, and a Business Butler application builder. Overlap also maintains the open-source Nimbus Framework for event-driven TypeScript applications. The overall architecture is a platform-plus-modules model where the HENDRIKS tools and Nimbus Framework form the core technology products, supplemented by the consulting and digital marketing service modules.

Differentiator

Problem solved

Functional benefit

Brands

• HENDRIKS: Proprietary solution for centralized storage, management, and enterprise-wide use of digital assets, including HENDRIKS CMS (Headless Content Management System), HENDRIKS Asset-Management, and HENDRIKS Business Butler (custom modular solution for internal application processing).
• Nimbus Framework

Products and services

• Digital Marketing Services Managed Digital Marketing engagements covering SEO, AI Search, SEA, Content Marketing, Web Analytics, UI/UX Optimization and Conversion Rate Optimization for Austrian and DACH enterprises.
• Web Development Services Custom Web Development engagements including website presence and e-commerce, agile web development, administrative web applications (CRM, inventory, order management, complaint management), UI/UX concepts and designs, built with a modern JavaScript tech stack.
• AI Automation & Data Services AI Automation engagements covering lead generation, data management, cross-platform workflows, intelligent document processing and predictive data analytics for enterprise and mid-market clients.
• Consulting & Transformation Services Digital consulting services including Growth Sprint workshops, process optimization, AI guideline development, data protection and compliance (GDPR), Plan E(uropa) for European digital sovereignty, and workshop facilitation.
• Nimbus Framework Open-source TypeScript framework for event-driven applications implementing CQRS and Event Sourcing patterns, with built-in OpenTelemetry observability, CloudEvents-standard compliance, and schema validation; runs on Deno, Node.js, and Bun.
• HENDRIKS CMS Proprietary headless Content Management System that enables non-technical users to manage web content without ongoing agency support and that powers Overlap's client web operations as part of the HENDRIKS family.
• HENDRIKS Asset-Management Proprietary digital asset management solution for centralized storage, management, and company-wide distribution of digital assets across the enterprise, part of the HENDRIKS ecosystem.
• HENDRIKS Business Butler Proprietary modular building-block system for creating internal applications that automate and digitize company process workflows, part of the HENDRIKS ecosystem.

Quantifiable outcome

• Measurable increase in organic traffic and Google visibility for Allianz
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner enabling management of Google Ads and Microsoft Ads campaigns for clients. Provides direct access to Google support, early feature access, and demonstrated campaign success and certification requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SinnerSchrader (Accenture Song): Former independent German digital agency now part of Accenture Song, offering end-to-end digital product, platform, and marketing services. Comparable digital transformation competitor with significantly larger scale.
• Valtech: Global digital transformation agency with strong DACH presence offering strategy, technology, and creative services. Comparable on consulting + digital implementation but at much larger scale and broader geographic reach.
• Dept: International digital agency network providing end-to-end digital marketing, web development, and technology services. Competes for the same enterprise digital-transformation RFPs Overlap pursues.
• Plan.Net Group: German digital agency within the Serviceplan Group delivering web, technology, and marketing services to enterprise clients. Direct competitor for DACH enterprise digital briefs.
• Syzygy: WPP-owned German digital agency focused on digital marketing, technology, and brand experience for major brands. Overlaps with Overlap's digital marketing and web development services at enterprise level.

Direct peers

• Diva-e: German full-service digital agency delivering web development, e-commerce, content, and digital transformation for enterprise clients. Closely comparable offering to Overlap's web development + digital marketing combination.
• LOOP: Austrian digital agency offering web development, digital marketing, and e-commerce services to enterprise clients in the DACH region. Same geographic market and similar full-service digital agency model as Overlap.
• Ray Sono: Munich-based digital agency specializing in web platforms, e-commerce, and digital marketing for enterprise clients. Similar boutique-to-mid-market digital agency profile serving German-speaking enterprise accounts.

Emerging players

• Netlight: European digital consultancy with strong DACH presence focused on technology and digital transformation strategy. Comparable on the consulting + technology delivery side of Overlap's offering.

Regional players

• Blue Tomato (e-commerce subsidiary): Austrian-headquartered digital commerce company with significant in-house digital capabilities, often referenced as a benchmark for Austrian digital ecosystem maturity. Adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/overlap-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overlap Gmbh & Co Kg