Magi Travel, Inc.

What Magi Travel, Inc. does

Magi Travel, Inc. is a privately held US-based tour operator founded in 1982 by John Brady and headquartered in Wayzata, Minnesota. The company designs and sells custom international group tours and religious pilgrimages to 18 destinations across Europe, the Middle East, Africa, the Americas, and Oceania. Its core products are organized into three categories: Pilgrimage Tours (Holy Land, Egypt, Medjugorje, Fatima, Lourdes, Poland, Mexico), general Group Tours (Italy, Greece, Ireland, France, Spain, Switzerland, Slovenia/Croatia, Sicily/Malta, South America, Australia/New Zealand), and River Cruises operated in partnership with AmaWaterways along the Danube, Rhine, Rhône, and Douro. All tours bundle quality accommodations, local guides, deluxe transportation, and luggage porterage.

The company runs on a community-led go-to-market model: priests, religious leaders, and group organizers serve as tour hosts, promoting departures to their congregations or affinity groups and earning a free seat if passenger thresholds are met. Online registration is processed through Cvent event pages, with phone and email as secondary channels. Magi Travel monetizes primarily through one-time group tour sales, supplemented by an affiliate referral commission from Allianz travel insurance. The company also operates a "Host a Tour" program that recruits volunteer organizers, and distributes content via its website, quarterly newsletter, and Facebook. Magi Travel is founder/family-owned with no disclosed external investment, and the named leadership team includes John Brady (President), Sue Brady (VP), Mark Hoffman (VP of Sales), Melanie Downie (VP of Operations), Sue Gibson (Operations Manager), and Kathy Bauer.

Name

Magi Travel, Inc.

Legal name

Magi Travel, Inc.

Website

https://magitravelinc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Magi Travel, founded 1982, designs custom international group tours and religious pilgrimages to 18 destinations, primarily serving Catholic churches, dioceses, alumni associations, and affinity groups in the United States.

Ownership category

akta.pro rank

Product category

Group Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK)

akta.pro secondary industries

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), River Cruise Specialists (THAKAKAF), Luxury Multi-Day Tour Operators (THAKADAE), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Group tour services
• Religious pilgrimage tours
• International travel packages
• River cruise tours
• Custom group travel

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Group Tour Sales: Revenue generated from selling custom international group tours. All tours include quality accommodations, local guides, deluxe transportation, and luggage porterage. Tour pricing varies by destination and duration.
2. Travel Insurance Referral: Commission revenue from referring customers to Allianz travel insurance. Magi Travel recommends Allianz insurance plans and receives referral credit (ACCAM: F213859).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magi Travel designs and sells custom international group tours and pilgrimages to 18 destinations worldwide, with a particular focus on Catholic and faith-based pilgrimage itineraries. Each tour bundles quality accommodations, an excellent local guide for the entire trip, deluxe transportation, and luggage porterage. The company also operates European river cruises on AmaWaterways ships and offers optional travel insurance through Allianz, organizing trips around tour hosts such as priests, religious leaders, and alumni group organizers.

Product overview

Magi Travel, Inc. operates as a single unified travel service offering rather than a platform-plus-modules architecture. The company provides custom international group tours and pilgrimages, organized around three core offerings: (1) Pilgrimage Tours to religious destinations such as the Holy Land, Egypt, Medjugorje, Fatima, Lourdes, Poland, and Mexico; (2) General Group Tours covering destinations including Italy, Greece, Ireland, France, Spain, Switzerland, Slovenia, Croatia, Sicily, Malta, South America, and Australia/New Zealand; and (3) River Cruises along major European waterways (Danube, Douro, Rhône, Rhine). All tours include accommodations, local guides, transportation, and luggage porterage. The company also offers two supplementary services: Travel Protection (travel insurance via Allianz) and Host a Tour (a program enabling group leaders to organize and manage custom tours).

Differentiator

Problem solved

Functional benefit

Products and services

• Pilgrimage Tours Custom international pilgrimage tours to religious destinations including the Holy Land, Egypt, Medjugorje, Fatima, Lourdes, Poland, and Mexico, featuring spiritual experiences with daily Mass in historic churches, quality accommodations, local guides, deluxe transportation, and luggage porterage. Designed for Catholic parishes, dioceses, abbeys, and religious groups led by priests or religious leaders acting as tour hosts.
• Group Tours Custom international group tours exploring history, landscapes, culture, and culinary traditions across destinations including Italy, Greece, Ireland, France, Spain, Switzerland, Slovenia, Croatia, Sicily, Malta, South America, and Australia/New Zealand. Includes quality accommodations, a local guide for the entire trip, deluxe transportation, and luggage porterage. Designed for alumni groups, foundations, choirs, and affinity groups.
• River Cruises Specialized river cruise tours along major European waterways including the Danube, Douro, Rhône, and Rhine, operated on AmaWaterways ships. Often combined with pilgrimage elements, onboard Mass, and visits to European Christmas markets, with full accommodations, guides, transportation, and porterage included.

Quantifiable outcome

• Tours visit 18 international destinations across Europe, Middle East, Africa, Americas, and Oceania

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Allianz Global AssistanceminorGTM or Marketing PartnerAllianz is Magi Travel's recommended travel insurance partner. Magi Travel refers customers to Allianz for travel protection plans including Classic Plan and Classic Plan with Cancel Anytime. Magi Travel's ACCAM number is F213859. Travel insurance is optional but recommended.
• AmaWaterwaysminorStrategic or Co-development PartnerAmaWaterways is the river cruise operator for Magi Travel's European river cruise tours. Magi Travel organizes group bookings on AmaWaterways ships for their pilgrimage and tour groups, including Christmas Market cruises on the Rhine and Danube rivers.
• CventcoreTechnology or IntegrationCvent is used as the event registration platform for Magi Travel tours. Each tour has a dedicated Cvent event page with registration links, allowing passengers to register online. References Cvent URLs for individual tour registrations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 206 Tours: Direct competitor offering Catholic pilgrimage tours to Holy Land, Europe, and other religious destinations. Closely comparable business model, customer base (parish groups, dioceses), and product offering to Magi Travel.
• Select International Tours: Catholic pilgrimage tour operator serving parish and diocesan groups with custom international itineraries. Comparable in target customer (priest-led groups), product (pilgrimages), and group-tour delivery model.
• Catholic Holy Land Tours: Catholic-focused tour operator specializing in Holy Land and Mediterranean pilgrimages. Comparable in serving clergy-led groups with religious-themed itineraries and shared core destinations.
• Heritage Tours & Travel: Custom group tour operator with a focus on faith-based, alumni, and affinity group travel. Comparable in targeting non-profit and religious organizations for international group experiences.
• Peter's Way Tours: Long-established Catholic pilgrimage operator offering group tours to Holy Land, Rome, Fatima, Lourdes, and Medjugorje. Direct competitor with similar clergy-host model and destination portfolio.
• Trinity Tour & Travel: Religious group tour operator specializing in Catholic pilgrimages and faith-based travel. Comparable in targeting parish groups, dioceses, and Catholic-affiliated organizations with custom group itineraries.

Others

• AmaWaterways: River cruise operator that Magi Travel partners with to charter cabins on Danube, Rhine, Rhône, and Douro itineraries. Included as a supplier/partner rather than a competitor, but represents the upstream capacity provider for Magi's cruise product.

Broad incumbents

• EF Educational Tours: Large group tour operator specializing in alumni, educational, and affinity-based international travel. Comparable in serving alumni groups and foundations, which Magi Travel has expanded into as a secondary segment.
• Globus Family of Brands: Major tour operator with Cosmos, Globus, and faith-based brands offering international group tours. Comparable in providing multi-day packaged travel experiences, though serving a broader and less religious-specific customer base.
• Collette: Large, established escorted tour operator with global itineraries including faith-based and pilgrimage options. Comparable in delivering packaged group tours but operates at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagiTravel
• LinkedInlinkedin.com/company/magi-travel-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magi Travel, Inc.