Maxey Mcfarland Law Firm

What Maxey Mcfarland Law Firm does

Maxey McFarland Law Firm is a boutique plaintiff-side personal injury practice headquartered in Greenville, South Carolina, founded by partners Will Maxey and Elizabeth McFarland — both 2014 graduates of the University of South Carolina School of Law — after building prior trial experience as Assistant Solicitors. The firm represents individuals and families across South Carolina in motor-vehicle accident, truck / commercial-vehicle, motorcycle, premises liability, slip-and-fall, dog bite, nursing-home abuse, dram shop, products liability, and wrongful-death matters, and also offers workers' compensation representation together with co-counsel and local-counsel services for out-of-state attorneys with South Carolina personal-injury cases. Client services are delivered through direct free consultations — by phone, online intake, or in-person at the 15 Whitsett Street office — with marketing oriented around an educational blog, Google reviews (129 reviews, "Excellent" rating), and active social media on LinkedIn, Instagram, and Facebook.

The firm's underlying operating stack is standard for a small plaintiff practice: case management software, secure client communication platforms, and digital intake systems. There is no proprietary technology platform, no disclosed AI tooling, no APIs, and no data-product surface — delivery is labor-based and judgment-driven, which is consistent with the firm's emphasis on partner-led representation, individualized attention, and courtroom advocacy. Documented case results range from $350,000 (slip-and-fall) to $850,000 (traumatic brain injury / motor-vehicle), reflecting a high-severity case selection posture rather than a volume-only approach.

Maxey McFarland operates exclusively on a contingency-fee model: clients owe $0 unless the firm recovers compensation, and the firm assumes upfront case costs. Pricing (fee percentage) is not publicly disclosed and is set in the engagement letter. The firm has two revenue streams in substance — contingency-fee legal services to individual plaintiffs and case-referral economics via its co-counsel channel — and recognizes no external funding, parent entities, or holding-company involvement. Recognitions include sustained Super Lawyers Rising Stars, Best Lawyers: Ones to Watch, Greenville Business Magazine Legal Elite listings, a 2025 SC Women Lawyers Association Emerging Leader Award, and a 2026 American Bar Foundation Fellowship, supporting its regional brand and inbound demand.

Name

Maxey Mcfarland Law Firm

Legal name

Maxey McFarland Law Firm

Website

https://maxeymcfarlandlaw.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxey McFarland Law Firm is a Greenville, SC boutique personal injury practice representing individuals and families across South Carolina on contingency-fee matters — motor vehicle, premises liability, wrongful death, workers' compensation, and related negligence claims — while also serving as local counsel for out-of-state attorneys.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal services
• Wrongful death litigation
• Workers compensation attorney
• Premises liability representation

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay nothing upfront and owe no attorney fees unless the firm successfully recovers compensation for them. The contingency arrangement means the firm assumes all upfront costs and risk, aligning the firm's interests with achieving favorable client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maxey McFarland Law Firm is a boutique personal injury law firm in Greenville, SC, representing individuals and families injured due to negligence across motor vehicle accidents, wrongful death, workers' compensation, premises liability, dog bites, nursing home abuse, dram shop liability, products liability, and mass torts. All services are delivered on a contingency fee basis, meaning clients pay nothing upfront and owe no attorney fees unless the firm recovers compensation. The firm also serves as local or co-counsel for out-of-state attorneys with personal injury cases in South Carolina.

Product overview

Maxey McFarland Law Firm is a boutique personal injury law firm based in Greenville, SC, offering a unified portfolio of legal services rather than a modular product platform. The firm's core offering centers on personal injury litigation, with practice areas including motor vehicle accidents (truck, car, motorcycle, commercial vehicle), wrongful death, workers' compensation, premises liability, slip and fall, dog bites, nursing home abuse, dram shop liability, products liability, and mass torts/class actions. The firm also provides attorney referral and co-counsel services for out-of-state practitioners. All services are delivered through contingency fee arrangements, with clients paying nothing unless the firm recovers compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Accident Legal Services Legal representation for victims of tractor trailer and commercial trucking collisions, handling cases involving driver negligence, fatigue, and equipment failures. Intended for individuals injured in commercial trucking incidents.
• Motor Vehicle Collision Legal Services Legal representation for drivers and passengers injured in car accidents, including distracted driving, DUI, rollover, and hit-and-run cases. Intended for victims of passenger vehicle collisions.
• Drunk Driving Accident Legal Services Legal representation for victims of accidents caused by impaired drivers, pursuing compensation under South Carolina's negligence per se doctrine and dram shop liability. Intended for individuals harmed by intoxicated drivers.
• Commercial Vehicle Collision Legal Services Legal representation for accidents involving delivery vans, company-owned vehicles, and other commercial transportation, navigating complexities of corporate liability. Intended for victims of commercial vehicle crashes.
• Serious Personal Injury Legal Services Comprehensive legal representation for individuals facing life-altering injuries due to negligence, covering motor vehicle accidents, products liability, and mass torts. Intended for catastrophically injured plaintiffs.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation for loss of a loved one caused by negligence, including survival actions. Intended for surviving family members of negligence victims.
• Workers' Compensation Legal Services Legal assistance for workplace injuries, helping clients secure medical benefits, disability benefits, vocational rehabilitation, and death benefits under South Carolina law. Intended for injured employees.
• Premises Liability Legal Services Legal representation for injuries sustained due to unsafe property conditions, holding negligent property owners accountable for hazardous premises. Intended for individuals injured on others' property.
• Slip & Fall Injury Legal Services Legal representation for slip and fall accidents caused by wet surfaces, uneven flooring, inadequate lighting, and other hazardous property conditions. Intended for victims of premises-related falls.
• Dog Bite and Animal Attack Legal Services Legal representation for dog bite victims under South Carolina's strict liability law, pursuing compensation for medical treatment, emotional trauma, and lost wages. Intended for victims of animal attacks.
• Motorcycle Injury Legal Services Legal representation for motorcyclists suffering life-altering injuries due to negligence of other drivers, protecting rights of riders. Intended for injured motorcyclists.
• Dram Shop / Liquor Liability Legal Services Legal representation for victims harmed by intoxicated persons, pursuing claims against bars and restaurants that served alcohol under South Carolina dram shop laws. Intended for victims of overservice-related injuries.
• Nursing Home Abuse/Neglect Legal Services Legal advocacy for victims of nursing home abuse and neglect, handling cases involving physical, sexual, financial, or emotional abuse. Intended for families of nursing home residents.
• Attorney Referrals / Co-Counsel Services Local counsel or co-counsel services for out-of-state attorneys with personal injury cases in South Carolina. Intended for referring attorneys needing admitted local representation.
• Products Liability Legal Services Legal representation for injuries caused by dangerous or defective products, holding designers, manufacturers, and sellers accountable. Intended for individuals harmed by defective products.
• Mass Torts / Class Actions Legal Services Legal representation in mass tort and class action lawsuits for multiple plaintiffs harmed by the same product or incident. Intended for groups of plaintiffs with shared claims.

Quantifiable outcome

• $850,000 Traumatic Brain Injury Settlement
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Direct peers

• Steinberg Law Firm: Established South Carolina plaintiff personal injury firm with multiple offices and decades of trial experience, directly competing for similar motor vehicle, premises liability, and wrongful death cases across the state.
• Joye Law Firm: South Carolina-based personal injury law firm with a similar contingency-fee model and statewide presence, competing for the same motor vehicle accident and serious injury cases in the Upstate and beyond.
• Wayne Wright Attorneys: Plaintiff personal injury firm of comparable size operating on contingency fee, with similar serious-injury case mix and trial-ready positioning in an adjacent geographic region.
• Louthian Law Firm: South Carolina personal injury and workers' compensation firm headquartered in the same regional market, with overlapping practice areas and a similar plaintiff contingency model.
• Hughey Law Firm: Personal injury firm serving South Carolina with a comparable contingency-fee structure and motor vehicle accident focus, competing for the same plaintiff-side case inventory.
• The Rice Law Firm: Plaintiff personal injury firm with overlapping motor vehicle and serious injury practice areas and a similar contingency-based client acquisition model in an adjacent regional market.
• Crandall & Katt: Personal injury boutique with comparable size, contingency-fee model, and trial-oriented positioning, operating in adjacent regional markets.
• Surasky Law Firm: South Carolina-based plaintiff personal injury firm operating on contingency with a comparable trial-ready brand and similar Upstate/Coastal coverage.
• Altman Law Firm: Regional plaintiff personal injury boutique with a contingency-fee model and case mix centered on motor vehicle and premises liability, comparable in scale and go-to-market approach.

Broad incumbents

• Morgan & Morgan: Largest plaintiff personal injury firm in the United States with massive marketing budgets and national reach; represents the dominant scaled incumbent whose TV/digital advertising Maxey McFarland competes against for consumer awareness.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61552002113782
• LinkedInlinkedin.com/company/maxey-mcfarland-law-firm-llc
• Instagraminstagram.com/maxeymcfarlandlaw/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxey Mcfarland Law Firm