School Yard Rap
School Yard Rap is a California-based, founder-led education company that delivers Common Core-aligned K-12 history curriculum through hip-hop music, live school assemblies, field trip concerts, study guides, and a Kajabi-hosted video series for public school districts.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
School Yard Rap firmographics
Firmographics- Name
- School Yard Rap
- Legal name
- School Yard Rap
- Website
- https://schoolyardrap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- School Yard Rap is a California-based, founder-led education company that delivers Common Core-aligned K-12 history curriculum through hip-hop music, live school assemblies, field trip concerts, study guides, and a Kajabi-hosted video series for public school districts.
- Ownership category
- akta.pro rank
School Yard Rap industry classification
Industry- Product category
- Educational Entertainment Services
- NAICS
- Educational Services (61), Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industry
- Social Studies & Civics Instruction (School-Delivered) (EDAJAFAI)
Keywords
Where School Yard Rap is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
School Yard Rap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Assembly Programs: Fees for live school assemblies lasting 30-60 minutes, delivered in partnership with ELOP funding for school districts
- Field Trip Tickets: Ticket sales for themed concerts including Moor than a Month, Soy Asombroso, and SchoolYard Rap Live events
- Study Guides and Books: Sale of study guide books and educational materials as incentives and prizes for students
- Album Sales and Streaming: Music albums available on Apple Music, Spotify, and YouTube Music including 'Moor Than a Month'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | ELOP Funded Programs for Schools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
School Yard Rap product offering
Product offeringCore offering
School Yard Rap delivers K-12 history education through a music-based curriculum featuring the OURstory episodic video series, live school assemblies (30-60 minutes), themed field trip concerts, workshops, and study guide books. Content is delivered via hip-hop and rap music, storytelling, animated videos, and DJ performances, and is aligned with Common Core standards for elementary ELA, middle school history, and high school American history. The curriculum covers US, World, Latin American, and Asian and Pacific Islander history.
Product overview
School Yard Rap is an education company offering a music-based K-12 history curriculum as its core offering, combining virtual/online curriculum with live experiential products. The portfolio consists of the Video-based OURstory Episodic Virtual Curriculum (supplemental Common Core-aligned history lessons via Kajabi platform), the Moor Than a Month music album distributed on Apple Music/Spotify/YouTube Music, physical/digital Study Guides, and live services including Assemblies, Field Trips, Live Concerts, and Workshops featuring rotating DJ performers. All offerings are unified by the 'edutainment' approach using rap and hip-hop music to teach history, with the company partnering with ELOP (Expanded Learning Opportunities Program) to serve school districts. The company was founded in 2016 by educator Brandon 'Griot B' Brown.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Curriculum (OURstory Online History Curriculum) Video-based, Common Core-aligned supplemental K-12 history curriculum featuring the OURstory episodic series. Each 20-minute episode delivers history lessons through relatable characters, songs, storytelling, animated videos, interviews, and skits, with nearly an hour of lesson plan content per episode. Covers US, World, Latin American, and Asian and Pacific Islander history.
- School Assemblies Live 30-60 minute music-based history assemblies delivered at schools, featuring hip-hop music with visuals covering history, social-emotional health, mental health, and cultural experiences of various populations. Available as standalone events or expanded into workshops or festivals.
- Field Trips (Themed Concerts) Immersive cultural field trips that blend music, history, and hands-on workshops. Includes themed concerts such as "Moor Than a Month" (Black & African History), "Soy Asombroso" (Latino and Indigenous History), and "SchoolYard Rap Live!" (World History).
- Workshops Engaging interactive sessions integrating music and culture, promoting hands-on learning, creativity, critical thinking, problem-solving skills, and cultural appreciation in an educational environment.
- Professional Development for Teachers Professional development opportunities for teachers and school staff to implement music-based educational approaches and utilize the School Yard Rap curriculum effectively.
- School Yard Rap Study Guide Vol. 1 Physical and digital study guide featuring narratives of people, historic artifacts, and places curated from Griot B's music catalog. Used as incentives and prizes for students.
- Moor Than a Month Album Collaborative music album led by Griot B featuring diverse artists that explores cultures across the world. Available on Apple Music, Spotify, and YouTube Music.
- Live DJ Services Live DJ performances by rotational DJs (DJ Dash, DJ Grimm, DJ GDOTROXX, DJ Dawghouse) at assemblies and events, featuring educational themes with high-energy music and interactive student engagement.
- Live Shows and Concerts Live concert experiences featuring Griot B that transport audiences to diverse cultures worldwide, including pulsating rhythms from Africa and melodies from Asia. Available through ticket purchases via Ticketmaster.
Quantifiable outcome
- 30-60 minute engaging history sessions per assembly
- +1 more outcomes
Companies that use School Yard Rap
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
School Yard Rap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
School Yard Rap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Expanded Learning Opportunities Program (ELOP)coreSchool Yard Rap is a proud participant of ELOP, working with school districts and school sites to offer after-school activities, field trips, and learning experiences. This partnership enables schools to access funding for bringing School Yard Rap programs to students.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
School Yard Rap competitors and assessment
Company assessmentBroad incumbents
- BrainPOP: BrainPOP offers a broad library of K-12 educational videos and curriculum products, serving as a larger incumbent in the same digital supplemental curriculum space School Yard Rap targets.
- Nearpod: Nearpod provides interactive K-12 lesson delivery and curriculum tools to schools and districts, competing in the same digital instructional content platform category as School Yard Rap's Kajabi-hosted curriculum.
- Discovery Education: Discovery Education provides K-12 digital curriculum, streaming video, and instructional content at scale, representing a broad incumbent competitor in standards-aligned digital history learning.
Direct peers
- Music Will: Music Will (formerly Little Kids Rock) provides music education programming to K-12 schools, sharing School Yard Rap's school-delivered music instruction model and district partnership motion.
- ArtsPower: ArtsPower produces live performing-arts assemblies and educational programs for K-12 schools, closely mirroring School Yard Rap's school assembly and field trip offerings.
- Flocabulary: Flocabulary delivers K-12 standards-aligned lessons using hip-hop music and educational videos, making it the most directly comparable music-based curriculum company to School Yard Rap's OURstory model.
- HipHopEd: HipHopEd is an organization that builds educational frameworks and content using hip-hop culture for K-12 classrooms, overlapping directly with School Yard Rap's music-based history pedagogy.
Emerging players
- Cool School: Cool School produces music-driven edutainment videos and storytelling content for kids, an emerging player that overlaps with School Yard Rap's animated music-based instructional approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
School Yard Rap social profiles
Digital presenceSchool Yard Rap financial estimates
Financial estimateRevenue estimate
Valuation estimate
School Yard Rap leadership team
Management profileNumber of profiles
Profiles1 record
School Yard Rap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School Yard Rap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School Yard Rap
What does School Yard Rap do?
School Yard Rap delivers K-12 history education through a music-based curriculum featuring the OURstory episodic video series, live school assemblies (30-60 minutes), themed field trip concerts, workshops, and study guide books. Content is delivered via hip-hop and rap music, storytelling, animated videos, and DJ performances, and is aligned with Common Core standards for elementary ELA, middle school history, and high school American history. The curriculum covers US, World, Latin American, and Asian and Pacific Islander history.
Is School Yard Rap a public or private company?
School Yard Rap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School Yard Rap founded?
School Yard Rap was founded in 2016. It employs 1 to 10 people.
Where is School Yard Rap based?
School Yard Rap is headquartered in Los Angeles, United States, in the North America region.
How does School Yard Rap make money?
Four revenue lines are on record. School Assembly Programs are the primary driver. The others are field Trip Tickets, study Guides and Books and album Sales and Streaming.
Who are School Yard Rap's main competitors?
Broad incumbents on record are BrainPOP, Nearpod and Discovery Education. Direct peers are Music Will, ArtsPower, Flocabulary and HipHopEd. Cool School is listed as an emerging player.
Does School Yard Rap have an API?
No public API is recorded for School Yard Rap.
What industry is School Yard Rap in?
School Yard Rap's product category is Educational Entertainment Services. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAFAI, Social Studies & Civics Instruction (School-Delivered). Its NAICS code is 61 and its SIC code is 8200.