Flocabulary
Flocabulary is a K-12 educational technology platform that delivers curriculum-aligned content through hip-hop and rap-based learning, serving approximately 20,000 schools across the United States as a subsidiary of Renaissance.
- Company typePrivate
- Founded2004
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Flocabulary does
Flocabulary is a K-12 educational technology platform that delivers curriculum-aligned content through hip-hop and rap-based learning experiences. Founded in 2004 and headquartered in Brooklyn, New York, the company operates with a team of 51-100 employees and reaches approximately 20,000 schools across the United States. The platform's core mechanism is the production and distribution of educational music videos and lesson plans that use rap as an instructional medium to teach literacy, research, and creative writing skills, with particular emphasis on historical figures and curriculum topics. Students can also create original rap lyrics through the nationwide rap contest, with winning entries transformed into official educational videos and lessons distributed across the network.
Flocabulary operates as a wholly integrated subsidiary of Renaissance, a global education technology company, and distributes its content through Renaissance's platform via direct sales to K-12 schools and districts. The business model is subscription-based, with school and district licenses representing the recurring revenue stream, though specific pricing is not publicly disclosed. The company's go-to-market is community-led: the rap contest drives top-of-funnel awareness and engagement among educators and students while simultaneously producing user-generated content that feeds back into the content library.
The company is private, with its last disclosed funding event a $1.5 million round led by Rethink Education in June 2016. Operations are U.S.-only and the platform has no mobile app or public API. Leadership disclosures are minimal, with Madeleine Merchant serving as VP of Finance and Operations. The strategic posture is that of a content-rich, distribution-anchored asset within a larger EdTech parent's portfolio rather than an independent growth-stage venture.
Flocabulary firmographics
Firmographics- Name
- Flocabulary
- Website
- https://flocabulary.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flocabulary is a K-12 educational technology platform that delivers curriculum-aligned content through hip-hop and rap-based learning, serving approximately 20,000 schools across the United States as a subsidiary of Renaissance.
- Ownership category
- akta.pro rank
Flocabulary industry classification
Industry- Product category
- Educational Content Platform
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Educational & Curriculum-Aligned Learning Channels (K–12) (MPABAKAD), Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI)
Keywords
Where Flocabulary is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Flocabulary business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Educational Platform Subscription: Flocabulary operates as an EdTech platform providing educational content to K-12 schools, likely through school/district subscriptions. The platform serves 20,000 schools with curriculum-aligned hip-hop educational content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Flocabulary product offering
Product offeringCore offering
Flocabulary is a web-based K-12 educational platform that delivers curriculum-aligned content through hip-hop and rap videos to engage students in literacy, research, and creative writing. The platform transforms student-written rap lyrics into educational videos and lessons distributed to schools, reaching approximately 20,000 schools across the United States.
Product overview
Flocabulary is a single unified educational platform focused on educational hip-hop for K-12 students. The platform enables students to engage in research and creative writing by creating rap lyrics about historical figures, with winning entries transformed into educational videos and lessons distributed across 20,000 schools nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Flocabulary Educational Hip-Hop Platform A web-based K-12 learning platform that delivers curriculum-aligned educational videos and lessons using hip-hop and rap to engage students in research, creative writing, and literacy development. Distributed to schools and districts through the Renaissance education technology platform.
Quantifiable outcome
- Educational content reaches 20,000 schools across the U.S.
Companies that use Flocabulary
Customer profileSegments1 record
Ideal customer profiles1 record
Flocabulary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flocabulary partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RenaissancecoreRenaissance is the parent company and global education technology organization that owns and operates the Flocabulary platform. Renaissance hosts the nationwide rap contest through Flocabulary to engage students in research and creative writing. Winners' lyrics are transformed into educational videos and lessons distributed to 20,000 schools via the Renaissance platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Flocabulary competitors and assessment
Company assessmentDirect peers
- BrainPOP: BrainPOP provides animated, curriculum-aligned educational videos for K-12, directly competing with Flocabulary's video-based, engagement-focused content delivery to schools. Both target student engagement in core subjects through creative media formats.
- Discovery Education: Discovery Education offers a large library of K-12 digital content, videos, and lesson resources to U.S. schools and districts. It competes head-to-head with Flocabulary for district-level supplemental content budgets.
- Newsela: Newsela delivers standards-aligned, differentiated K-12 reading and content to schools and districts. It competes with Flocabulary on curriculum-aligned supplemental content, particularly in literacy and social studies.
- Nearpod: Nearpod delivers interactive K-12 lessons and videos with engagement features to schools and districts. It is a direct competitor to Flocabulary in the supplemental interactive-content category.
- PBS LearningMedia: PBS LearningMedia provides free, standards-aligned educational videos and interactive content to K-12 classrooms. It competes with Flocabulary on video-based curriculum delivery and is a frequent substitute in district procurement.
- Kahoot!: Kahoot! provides gamified K-12 learning content and engagement tools to schools globally. It overlaps with Flocabulary's mission of making learning engaging and competes for the same district content budgets.
Emerging players
- Edpuzzle: Edpuzzle allows teachers to create and assign interactive video lessons for K-12. It overlaps with Flocabulary's video-first engagement approach and is used as a delivery and assessment layer in similar classrooms.
- Quaver Music: Quaver Music provides K-12 music education resources, including hip-hop and contemporary music content. It intersects with Flocabulary's music-based engagement approach and targets the same music and arts curriculum buyers.
Broad incumbents
- Khan Academy: Khan Academy offers a broad, free K-12 educational content library with video lessons across all subjects. It is a broader incumbent that competes indirectly with Flocabulary by addressing many of the same engagement and curriculum needs.
Others
- Renaissance (parent): Renaissance is the parent company and distribution partner for Flocabulary. It is relevant as the platform through which Flocabulary reaches 20,000 schools, and as a broad K-12 assessment and literacy incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flocabulary social profiles
Digital presenceFlocabulary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flocabulary leadership team
Management profileNumber of profiles
Profiles1 record
Flocabulary funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flocabulary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flocabulary
What does Flocabulary do?
Flocabulary is a web-based K-12 educational platform that delivers curriculum-aligned content through hip-hop and rap videos to engage students in literacy, research, and creative writing. The platform transforms student-written rap lyrics into educational videos and lessons distributed to schools, reaching approximately 20,000 schools across the United States.
Is Flocabulary a public or private company?
Flocabulary is a private company. It is classified as corporate owned and is currently operating.
When was Flocabulary founded?
Flocabulary was founded in 2004. It employs 51 to 100 people.
Where is Flocabulary based?
Flocabulary is headquartered in Brooklyn, United States, in the North America region.
How does Flocabulary make money?
One revenue line is on record: educational Platform Subscription.
Who are Flocabulary's main competitors?
Direct peers on record are BrainPOP, Discovery Education, Newsela, Nearpod, PBS LearningMedia and Kahoot!. Emerging players are Edpuzzle and Quaver Music. Khan Academy is listed as a broad incumbent. Renaissance (parent) is listed as an others.
Does Flocabulary have an API?
No public API is recorded for Flocabulary.
What industry is Flocabulary in?
Flocabulary's product category is Educational Content Platform. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons. Its NAICS code is 611710 and its SIC code is 8200.