McCreary & Associates

What McCreary & Associates does

McCleary & Associates, P.C. is a solo general practice law firm headquartered in Grand Blanc, Michigan, founded in 1984 by David M. McCleary and operating continuously as a single-attorney practice for over 30 years. The firm serves individuals and families throughout Genesee County and neighboring Central Michigan counties, with primary emphasis on two practice areas: family law (divorce, child custody, child support, spousal support) and estate planning (wills, trusts, durable powers of attorney, asset protection, elder law, probate and trust administration, and NFA gun trusts). Ancillary services include business law, real estate, serious personal injury, and criminal defense, executed as episodic engagements rather than dedicated practice groups.

The firm generates revenue through traditional professional services fee structures. Initial consultations are priced at a minimum $50 for 30 minutes; divorce retainers range from $3,500 for uncontested matters with no property or children to $5,000-$7,500+ for cases involving child support, property division, or pensions; and estate planning foundational plans range from $1,500 to $8,000 depending on family complexity. Engagement intake requires completion of estate planning questionnaires or divorce intake forms prior to consultation in applicable matters. The underlying technology stack is described as "state-of-the-art computerized legal research and office technology" — standard legal-research and case-management tooling — with no proprietary AI, API, or platform products.

Go-to-market is direct-to-consumer and relationship-driven. David McCleary personally meets every client one-on-one, with no delegation to staff or paralegals at the client-intake stage. Client acquisition is primarily through personal referrals, word-of-mouth, and inbound contact via phone ((810) 516-5116) and the firm's website (mcclearylaw.com). The firm complements these channels with content marketing — blog articles, FAQ pages, videos, and downloadable intake forms — and offers mobile services to homebound clients and busy executives. There are no funding rounds, subsidiaries, parent entities, or external investors; the firm is structured as a professional corporation under Michigan law, wholly owned and operated by David M. McCleary.

Name

McCreary & Associates

Legal name

McCleary & Associates, P.C.

Website

https://mcclearylaw.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

McCleary & Associates, P.C. is a solo general practice law firm in Grand Blanc, Michigan, serving individuals and families in Genesee County and Central Michigan with divorce, family law, and estate planning services led by a single attorney with 30+ years of experience.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Family law services
• Estate planning
• Divorce representation
• Elder law services
• Probate administration

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Legal Services Fees: Law firm generates revenue through legal service fees. Fee structures include flat fees for consultations and retainers, with divorce cases ranging from $3,500 to $7,500+ and estate planning foundational plans ranging from $1,500 to $8,000. Services include divorce, family law, estate planning, wills, trusts, probate, elder law, asset protection, and business law.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McCleary & Associates, P.C. is a solo general practice law firm that provides legal representation to individuals and families in Genesee County and Central Michigan. Practice areas center on divorce and family law (including child custody, child support, and spousal support) and estate planning (including wills, trusts, asset protection, elder law, NFA gun trusts, and probate and trust administration). All clients are met personally by attorney David M. McCleary.

Product overview

McCleary & Associates, P.C. is a general practice law firm offering a unified suite of legal services centered on family law and estate planning. The firm operates as a single-service practice with specialized modules under two primary practice areas: Family Law Services (encompassing divorce, child support, spousal support, and child custody) and Estate Planning (including asset protection, elder law, NFA gun trusts, probate and trust administration, and trust law). The firm also offers client intake and consultation services with various forms including divorce intake forms, estate planning questionnaires, and NFA trust questionnaires.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Family law representation including divorce, child support, spousal support, and child custody matters for clients in Genesee County and Central Michigan.
• Divorce Law Divorce representation covering property division, parental rights, and settlement negotiations in Michigan's no-fault divorce state.
• Child Support Child support representation addressing custody arrangements, tax deductions, and payment enforcement through the Michigan State Disbursement Unit.
• Spousal Support Spousal support representation covering rehabilitative and permanent support determinations based on Michigan statutory factors.
• Child Custody Child custody representation focused on best interests of the child under Michigan's Child Custody Act of 1970.
• Estate Planning Comprehensive estate planning including wills, trusts, durable powers of attorney, and guardianship arrangements for Michigan residents.
• Asset Protection Asset protection planning and business succession planning to preserve and protect client assets.
• Elder Law Elder law services including long-term care planning, conservatorship preparation, and Medicaid planning.
• NFA Gun Trusts NFA firearms trust creation for regulated firearms under the National Firearms Act, enabling lawful ownership and transfer of automatic firearms, suppressors, and short-barreled weapons.
• Probate & Trust Administration Probate and trust administration services including estate preparation, asset distribution, and will challenge representation.
• Trust Law Trust law services including credit shelter trusts, special needs trusts, and revocable living trusts.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FreeWill: FreeWill is a nonprofit-affiliated online will-writing platform used by hundreds of thousands of users to create basic wills for free or low cost. It targets the same foundational estate planning segment as McCleary's $1,500-$8,000 plans, particularly price-sensitive clients.
• LegalZoom: LegalZoom is an online legal services platform offering wills, trusts, divorce forms, and family law document preparation. It directly competes with McCleary's lower-complexity estate planning and uncontested family law matters through a much lower-cost, self-service model.
• Rocket Lawyer: Rocket Lawyer is an online legal services membership platform offering document preparation, legal consultations, and attorney referrals. It competes with McCleary's estate planning and family law offerings, especially for price-sensitive Michigan consumers seeking routine matters.
• LegalShield: LegalShield is a subscription legal services membership network providing access to attorney consultations, document review, and limited representation. It competes for entry-level family law and estate planning work by offering prepaid access to network attorneys, often at a lower effective cost than solo firms.
• Cordell & Cordell: Cordell & Cordell is a national family law firm network specializing in divorce, custody, and support matters. It competes in the same family law practice domain as McCleary, though with a multi-office national footprint and dedicated men's divorce focus.
• Trust & Will: Trust & Will is a digital estate planning platform offering wills, trusts, and probate-related services online. It directly competes with McCleary's core estate planning offering for clients with relatively straightforward needs willing to forgo in-person attorney service.

Others

• Avvo: Avvo is an online lawyer directory and Q&A platform owned by Internet Brands. It is not a law firm but competes for McCleary's prospective clients by aggregating Michigan family law and estate planning attorneys and providing them with client leads.

Emerging players

• Wealth.com: Wealth.com is a digital estate planning platform built primarily for financial advisors, offering will and trust drafting software. It represents an emerging B2B channel that could route traditional solo practitioner clients toward automated advisors, creating indirect competitive pressure on McCleary's estate planning practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCreary & Associates