OnePeople.sg

What OnePeople.sg does

OnePeople.sg is a Singapore-registered, government-supported national organization dedicated to promoting racial and religious harmony, launched on 27 May 2007 by then-Prime Minister Lee Hsien Loong. It evolved from the Central Singapore Joint Social Service Centre (CS JSSC, founded 1997) and is governed by an 11-member alliance comprising the five Self-Help Groups (CDAC, Yayasan MENDAKI, SINDA, Eurasian Association, AMP), the People's Association, and all five Community Development Councils. Its mission is to nurture a harmonious society through cross-cultural education across multi-racial Singapore.

The organization delivers a structured programme portfolio across three pillars: youth empowerment (HarmonyWorks! Conference, OPMUN Model United Nations, CultureScope, EiE Basic and Facilitator Courses), community engagement (Regardless of Race Dialogues, Experiential Conversations, Community Leaders' Conference, Cultural Learning Journeys, Workplace Diversity Programme), and authoritative research (the IPS-OnePeople.sg Indicators of Racial and Religious Harmony study, conducted in 2013, 2018, and 2024). It also operates facility rentals from its Toa Payoh headquarters, including three Harmony Rooms, the Hall of Trust event space, and an amphitheatre, and distributes educational video series on race relations.

Commercially, OnePeople.sg runs on a hybrid model: the majority of programmes are free to participants and funded through government and founding-member support, while a modest revenue stream is generated through pay-as-you-go facility rentals ($40-$180/hour) and ticketed events such as the $5 SGD Orange Ribbon Run, sold via a Shopify storefront. Its go-to-market is community-led, relying on grassroots engagement through Harmony Circles, volunteer networks, educators, and youth advocates, with supplementary digital distribution via its website, YouTube, Facebook, and Instagram channels. It employs approximately 8 core staff including an Executive Director, Director, Senior Manager, and programme and operations personnel.

Name

OnePeople.sg

Legal name

OnePeople.sg

Website

https://onepeople.sg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

OnePeople.sg is a Singapore national body, launched in 2007, that promotes racial and religious harmony through youth programmes, community dialogues, workplace diversity initiatives, and research studies, serving students, educators, community leaders, and the general public across Singapore.

Ownership category

akta.pro rank

Product category

Community Engagement and Racial Harmony Services

NAICS

Human Rights Organizations (813311), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

akta.pro secondary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Racial harmony education
• Intercultural dialogue programmes
• Community engagement services
• Youth advocacy programmes
• Social cohesion initiatives

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Facilities Rental: OnePeople.sg rents out its facilities including training rooms (Harmony Rooms 1, 2, and 3), the Hall of Trust event hall, and an amphitheatre to external groups and organizations at affordable rates.
2. Event and Programme Participation Fees: Revenue generated from event participation such as the Orange Ribbon Run ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OnePeople.sg is the national body dedicated to promoting racial and religious harmony in Singapore. It delivers youth empowerment programmes (HarmonyWorks! Conference, OPMUN, CultureScope, EiE Basic and Facilitator Courses), community engagement programmes (Regardless of Race Dialogues, Experiential Conversations, Community Leaders' Conference, Workplace Diversity Programme, Cultural Learning Journeys), research studies (IPS-OnePeople.sg Indicators of Racial and Religious Harmony), educational resources (Singapore Ethnic Mosaic Public Education Series), video conversation series, and facility rentals at its Toa Payoh headquarters. Programmes are delivered free or subsidised via direct community engagement and partner channels.

Product overview

OnePeople.sg operates as a unified community engagement platform offering a comprehensive portfolio of programmes and resources dedicated to promoting racial and religious harmony in Singapore. The core offerings span youth empowerment initiatives (HarmonyWorks! Conference, OPMUN Model United Nations, EiE courses, CultureScope), community engagement programmes (Regardless of Race Dialogues, Experiential Conversations, Cultural Learning Journeys, Workplace Diversity Programme), and research/reporting (IPS-OnePeople.sg Indicators studies). The organization also provides facilities rental and hosts educational video series. All products function as distinct programme modules under the unified OnePeople.sg brand, working together to achieve the mission of nurturing a harmonious multi-racial Singapore through cross-cultural education.

Differentiator

Problem solved

Functional benefit

Products and services

• HarmonyWorks! Conference Annual youth-driven conference exploring key trends and issues of race relations in Singapore. Provides a platform for youths to speak their thoughts and gather insights on pertinent issues concerning race and religious relations.
• OnePeople.sg Model United Nations (OPMUN) Annual youth-for-youth initiative that simulates UN Committees with students role-playing as delegates. The only conference in the Model UN circuit focused on racial and religious issues in Singapore.
• CultureScope Narrative-based learning journey offering participants a safe setting to widen understanding about Singapore's diverse cultural and religious landscape. Includes site visits and conversations with community stakeholders.
• Explorations in Ethnicity (EiE) Basic Course Experiential learning approach encouraging honest, open discourse on difficult issues of race in a multi-racial setting. Explores dynamics of cross-cultural relations through personal narratives, facilitated discussions and activities.
• Explorations in Ethnicity (EiE) Facilitator Course Equips participants with framework, knowledge and exposure to steer discussions on difficult issues of race in a safe space. Graduates are encouraged to facilitate EiE Basic Course sessions and advocacy projects.
• Regardless of Race Dialogues Platform for people of all backgrounds to share experiences, ideas and views on social cohesion in Singapore. Encourages robust yet respectful conversations exploring tough issues, ground concerns, social norms and aspirations.
• Experiential Conversations Programme providing an avenue for frank and constructive discussion on deeper issues about race in a trusted and safe space. Explores openness to ethnic and religious diversity and enhances understanding of inter-ethnic and inter-religious relations.
• Community Leaders' Conference Biennial conference engaging community leaders on current trends and developments pertaining to race and religious relations. Provides capacity-building platform for community leaders, religious groups and educators.
• Workplace Diversity Programme Programme providing safe space to facilitate constructive conversations on issues impacting race relations at the workplace. Features immersive gaming tools, dialogue with religious practitioners and open conversations on racial discrimination.
• Cultural Learning Journeys Programme providing overview of racial and religious harmony in Singapore to various communities and groups. Deepens intercultural and inter-religious understanding through narrative-driven learning journeys with religious hosts.
• OPSG Facilities Rental Rental of training rooms, event hall facilities, and exhibition panels at affordable rates. Includes Harmony Rooms, Hall of Trust, and Amphitheatre available 7 days a week.
• Orange Ribbon Run Ticket Event ticket for the Orange Ribbon Run, a programme promoting racial harmony. Priced at $5.00 SGD.
• IPS-OnePeople.sg Study - Indicators of Racial and Religious Harmony Periodic research studies conducted with the Institute of Policy Studies measuring indicators of racial and religious harmony in Singapore. Reports available for 2013, 2018, and 2024.
• Singapore Ethnic Mosaic Public Education Series Set of educational resources adapted from the publication 'Singapore Ethnic Mosaic: Many Cultures, One People'. Aims to strengthen intercultural understanding and debunk stereotypes for schools and community.
• Video Series: One People, Many Voices Online video conversation series on race and ethnic diversity in Singapore. Extends ground-level conversations to digital platform reaching broader audience.
• Video Series: Exploring the Racial Fabric Four-episode video series exploring multi-racial relationships, how Singaporeans speak to children about race, and living together in HDB communities. Supported by OnePeople.sg, The Silent Foundation and SMU.
• Volunteer Programme Volunteer opportunities including facilitators, event co-ordinators, and lead advocates for projects promoting cross-cultural education and racial harmony.

Quantifiable outcome

• Conducted IPS-OnePeople.sg Indicators of Racial and Religious Harmony study in 2013, 2018, and 2024 — the authoritative national barometer on Singapore's inter-ethnic and inter-religious relations

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core founding member, core and secondary.

• Chinese Development Assistance Council (CDAC)core founding memberStrategic or Co-development Partner · 27 May 2007CDAC is one of five Self-Help Groups that are founding members of OnePeople.sg, providing organizational governance and community representation for the Chinese community in Singapore.
• Yayasan MENDAKIcore founding memberStrategic or Co-development Partner · 27 May 2007Yayasan MENDAKI is one of five Self-Help Groups that are founding members of OnePeople.sg, providing organizational governance and community representation for the Malay community in Singapore.
• Singapore Indian Development Association (SINDA)core founding memberStrategic or Co-development Partner · 27 May 2007SINDA is one of five Self-Help Groups that are founding members of OnePeople.sg, providing organizational governance and community representation for the Indian community in Singapore.
• The Eurasian Association, Singaporecore founding memberStrategic or Co-development Partner · 27 May 2007The Eurasian Association is one of five Self-Help Groups that are founding members of OnePeople.sg, providing organizational governance and community representation for the Eurasian community in Singapore.
• Association of Muslim Professionals (AMP)core founding memberStrategic or Co-development Partner · 27 May 2007AMP is one of five Self-Help Groups that are founding members of OnePeople.sg, providing organizational governance and community representation for Muslim professionals in Singapore.
• People's Associationcore founding memberStrategic or Co-development Partner · 27 May 2007People's Association is a founding member of OnePeople.sg, providing the government linkage and grassroots network infrastructure across all five Community Development Councils.
• Community Development Councils (North West, North East, Central, South East, South West)core founding memberStrategic or Co-development Partner · 27 May 2007All five Community Development Councils are founding members of OnePeople.sg, providing grassroots organizational reach across Singapore's districts.
• Institute of Policy Studies (IPS), National University of SingaporecoreStrategic or Co-development PartnerIPS and OnePeople.sg jointly conduct the 'Indicators of Racial and Religious Harmony' study, which serves as the authoritative national survey on Singapore's inter-ethnic and inter-religious relations. Studies were conducted and published in 2013, 2018, and 2024 with accompanying reports, responses, opening remarks, and infographics.
• Ministry of Culture, Community and Youth (MCCY)coreStrategic or Co-development PartnerMCCY supports OnePeople.sg's customized mediation workshops for Harmony Circle members and provides overarching government backing for racial harmony initiatives.
• Singapore Management University (SMU)secondaryStrategic or Co-development PartnerSMU collaborated with OnePeople.sg and The Silent Foundation on the 'Exploring the Racial Fabric' video series, where five SMU students conducted interviews with Singaporeans across the island to explore multi-racial relationships and cross-cultural understanding.
• The Silent FoundationsecondaryStrategic or Co-development PartnerThe Silent Foundation co-supported the 'Exploring the Racial Fabric' video series project in partnership with OnePeople.sg and SMU.
• Ministry of Education (MOE)coreStrategic or Co-development PartnerOnePeople.sg collaborates with MOE to organize the Racial Harmony Forum for School Leaders and Educators and the CultureScope programme, enabling educators to engage in experiential learning on racial harmony in schools.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Others

• Institute of Policy Studies (IPS), National University of Singapore: IPS is OnePeople.sg's research partner, jointly conducting the Indicators of Racial and Religious Harmony study. Related as a Singapore policy-research institute that produces the authoritative national data underpinning OnePeople.sg's evidence-based positioning.

Direct peers

• Yayasan MENDAKI: Yayasan MENDAKI is a founding Self-Help Group of OnePeople.sg and a Singapore community organisation focused on education and socio-economic programmes for the Malay/Muslim community. Directly comparable as a Singapore ethnic community-development nonprofit.
• Eurasian Association, Singapore: The Eurasian Association is a founding Self-Help Group of OnePeople.sg representing the Eurasian community in Singapore through welfare, education and cultural programmes. Comparable as a Singapore ethnic community-development nonprofit.
• Singapore Indian Development Association (SINDA): SINDA is a founding Self-Help Group of OnePeople.sg and a Singapore community organisation providing education, family services and youth programmes for the Indian community. Directly comparable as a Singapore ethnic community-development nonprofit.
• More in Common: More in Common is an international nonprofit that builds programmes to reduce polarisation and strengthen social cohesion across diverse societies. Directly comparable as an organisation whose mission, programme model (dialogues, narrative research, leadership training) and theory of change closely mirror OnePeople.sg's racial and religious harmony work.
• National Youth Council (NYC), Singapore: NYC is the Singapore statutory board for youth development, funding and overseeing youth programmes including those on social cohesion. Directly comparable as a national-level organisation running youth development and social-cohesion programming that overlaps with OnePeople.sg's youth segment.
• Centre for Liveable Cities (CLC), Singapore: CLC is a Singapore government-linked centre of excellence focused on sustainable and liveable urban communities. Comparable as a Singapore public-good knowledge and convening organisation operating within the same ecosystem of government-supported social and community initiatives.
• Chinese Development Assistance Council (CDAC): CDAC is one of OnePeople.sg's five founding Self-Help Group members and a Singapore community organisation providing education, social services and family support for the Chinese community. It is a directly comparable community-development nonprofit operating under the same Singapore multicultural framework.
• People's Association: The People's Association is a founding member of OnePeople.sg and the statutory body overseeing community grassroots organisations, Community Development Councils, Residents' Committees and Harmony Circles across Singapore. Closely comparable as a Singapore national community-cohesion platform.
• Association of Muslim Professionals (AMP): AMP is a founding Self-Help Group of OnePeople.sg focused on uplifting Muslim professionals in Singapore through education, careers and community programmes. Directly comparable as a Singapore community-development nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChkMdIoC8KZYr8PGX2V3DHg
• Facebookfacebook.com/OnePeople.sg
• Instagraminstagram.com/onepeople.sg
• LinkedInlinkedin.com/company/onepeople-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnePeople.sg