The Eurasian Association, Singapore

What The Eurasian Association, Singapore does

The Eurasian Association, Singapore (EA) is a registered non-profit Self-Help Group founded in 1919 that preserves Eurasian heritage and delivers community, education, welfare, and cultural programmes for the Eurasian community in Singapore. It operates from the Eurasian Community House at 139 Ceylon Road, which houses its headquarters, the Eurasian Heritage Gallery (a National Heritage Board Museum Roundtable member since 2015), venue rental facilities (Platinum Lounge, Conference Room, Multi-Purpose Hall), and Quentin's Eurasian Restaurant. Core programmes include Family Support Services for disadvantaged Eurasian families, Education bursaries and enrichment, EA Youth engagement, Community Development events, and Sports initiatives co-organised with CDAC, MENDAKI, and SINDA.

The EA's revenue model is diversified across donations and ECF contributions (including President's Challenge funding), membership fees, venue rental (peaking at S$220 per 4-hour slot for the Conference Room corporate rate), gallery entry fees (S$5 for foreigners; free for Singaporeans/PRs), guided tours (S$6–S$10 per person), and food and beverage revenue through Quentin's. Its technology stack is modest: a Squarespace-based public website, a NHB-grant-supported virtual gallery, and interactive heritage games — no proprietary AI platform is described. The go-to-market is community-led, leveraging volunteer networks, MC member outreach, partnerships with the three other Self-Help Groups, schools, and government agencies (NHB, MOE, MCCY, SportSG) to drive participation.

The organisation is governed by an elected Management Committee led by President Sandra Theseira (the first female President, 2024–2026 term) and supported by General Manager Lester Low, Vice-Presidents, Honorary Treasurer, and sub-committee chairs. EA holds deep institutional roots — 175+ years of Eurasian community presence, presidential-level recognition of the Heritage Gallery, and a board-level patron (Mr Herman R. Hochstadt) — positioning it as the principal community infrastructure for Singapore's Eurasian minority.

Name

The Eurasian Association, Singapore

Legal name

The Eurasian Association, Singapore

Website

https://eurasians.sg

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eurasian Association, Singapore is a non-profit Self-Help Group founded in 1919 that preserves Eurasian heritage and delivers community, education, welfare, and cultural programmes for the Eurasian community in Singapore, operating from the Eurasian Community House and the Heritage Gallery.

Ownership category

akta.pro rank

Product category

Community Heritage Services

NAICS

Museums (712110), Historical Sites (712120)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

akta.pro secondary industries

Indigenous & Community Cultural Institutions (THAJADAK), Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Community welfare services
• Cultural heritage preservation
• Self-Help Group services
• Family support programmes
• Education bursary services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising Contributions: The EA raises funds through donations, ECF (Eurasian Community Fund) contributions, and direct appeals to members and the public to support its Family Support Services, Education programmes, and general operations.
2. Membership Fees: EA membership provides access to event discounts and facility access, generating recurring revenue from the community.
3. Venue Rental: The Eurasian Community House generates revenue through rental of its Platinum Lounge, Conference Room, and Multi-Purpose Hall to corporate clients, government agencies, and members for events, conferences, and celebrations. Tiered pricing applies for members, government/non-profits, and corporates.
4. Eurasian Heritage Gallery Entry and Tours: The EHG charges a $5 entry fee for foreigners; Singaporeans and PRs enjoy free entry. Guided tours are offered at $6/person or $10/person with sugee cake and drink.
5. Quentin's Eurasian Restaurant: Quentin's at the Eurasian Community House operates as a separate restaurant business generating food and beverage revenue, offering authentic Eurasian cuisine such as beef smore and Curry Debal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Eurasian Association, Singapore is a non-profit Self-Help Group that delivers welfare, education, heritage, youth, and community programmes to Singapore's Eurasian minority. It operates the Eurasian Heritage Gallery (physical museum and virtual tour), rents venues at the Eurasian Community House, and runs family support, education bursaries, youth engagement, and sports programmes funded through donations, government grants, and membership fees.

Product overview

The Eurasian Association, Singapore is a community organization that operates as a platform for community collaboration rather than a commercial product company. Its core offerings include the Eurasian Heritage Gallery (a physical and virtual heritage museum), venue rental services at the Eurasian Community House, food & beverage through Quentin's Eurasian Restaurant, and community support programs covering Family Support Services, Education, Community Development, Youth engagement, and Sports. The association also publishes the quarterly New Eurasian Magazine and sells heritage-related books. The organization functions as a Self-Help Group supporting the Eurasian community in Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Eurasian Heritage Gallery (EHG) A heritage museum at the Eurasian Community House that preserves and showcases Eurasian history, culture, and contributions to Singapore's nation-building since the 1800s. Features three galleries and is open Tuesday to Sunday, 10am–6pm (closed Mondays). Free entry for Singaporeans and PRs; S$5 for foreigners.
• Virtual Eurasian Heritage Gallery An online virtual tour of the Eurasian Heritage Gallery, supported by the National Heritage Board's Digital Project Grant, allowing remote public access to Eurasian artefacts and oral histories.
• Eurasian Community House Venue Rental Public rental of three event spaces at the Eurasian Community House: Platinum Lounge, Conference Room (capacity 15), and Multi-Purpose Hall (capacity up to 200 theatre style). Tiered pricing for EA Members, Government/Non-Profit, and Corporate/Guest, with peak and non-peak 4-hour slots.
• Quentin's Eurasian Restaurant Authentic Eurasian cuisine restaurant located at the Eurasian Community House (Eddie's Place, 1st floor lobby), featuring traditional favourites such as beef smore and Curry Debal. A separate fine-dining branch on Sentosa serves wagyu cutlets.
• Family Support Services Assistance programmes for Eurasians from disadvantaged backgrounds, including financial support, housing upgrades for low-income families in one and two-room rental flats, and emergency assistance, funded through President's Challenge and ECF contributions.
• Education Programmes Education bursaries, scholarships, tuition awards, and enrichment programmes supporting Eurasian students from primary through tertiary levels; includes the Self-Help Groups' Joint Tuition Awards in partnership with CDAC, MENDAKI and SINDA.
• Community Development Initiatives Events and programmes that unite the Eurasian community and foster multi-cultural harmony, including Racial Harmony Day activities, heritage tours, and cultural booths at community events.
• EA Youth Programmes Youth engagement initiatives including football camps, workshops (Kids' Science, Mushroom Cultivation, mental health), networking sessions, E-racing fundraisers, and youth dialogues with government officials.
• Sports Programmes
• EA Membership Annual membership programme offering members discounts on EA events, venue hire at the Eurasian Community House, and partner offers with external organisations.
• Eurasian Heritage Gallery Guided Tours Guided tours of the Eurasian Heritage Gallery available to the public via booking at [email protected]; the Eurasian Experience Tour runs Saturdays 11am–12:15pm. Tours priced at S$6/person or S$10/person with sugee cake and a drink.
• New Eurasian Magazine Quarterly publication covering EA initiatives, events, and profiles of Eurasians in Singapore; distributed to members and made available on the EA website.
• Eurasian Heritage Books Books documenting Eurasian history, culture, family stories, and recipes (titles include 'Standing the Test of Time' / EA100 book, 'Eurasian Heritage Cooking', and 'Singapore Eurasians: Memories, Hopes and Dreams') sold through the EA website.

Quantifiable outcome

• 50+ family trees on permanent display; 31 featured in SEFHE 2022 alone
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor, major and core.

• Victoria Junior CollegeminorStrategic or Co-development Partner · 23 November 2023EA Youth partnered with Victoria Junior College students to organise a Kids' Science Workshop on 23 November, with over 40 young participants exploring science concepts through build-a-boat and board game activities.
• Deputy Prime Minister Lawrence Wong / Forward SingaporemajorGTM or Marketing Partner · 21 October 2023EA was a co-host of the first-ever Inter-Self-Help Group Youth Dialogue at Suntec Convention Centre with DPM Lawrence Wong, contributing to the Forward Singapore national consultation. Over 50 youths from the four SHGs participated.
• Chinese Development Assistance Council (CDAC)coreStrategic or Co-development Partner · 19 June 2023CDAC is one of the four Self-Help Groups in Singapore. EA collaborates with CDAC on joint football camps, Unity Cup tournaments, youth dialogues, and education awards (Self-Help Groups' Joint Tuition Awards), serving children from all four SHGs.
• Yayasan MENDAKI (MENDAKI)coreStrategic or Co-development Partner · 19 June 2023MENDAKI is one of the four Self-Help Groups in Singapore. EA co-organises the annual EA Football Camp with MENDAKI and SINDA (launched 21 June 2022), joint football camps, Unity Cup tournaments, and youth dialogues, serving children from diverse backgrounds to promote racial harmony.
• Singapore Indian Development Association (SINDA)coreStrategic or Co-development Partner · 19 June 2023SINDA is one of the four Self-Help Groups in Singapore. EA collaborates with SINDA on the annual EA Children's Football Camp (launched 21 June 2022), joint football camps, Unity Cup tournaments, and youth dialogues, aimed at bringing children from different races and backgrounds together through sport.
• Singapore PoolsmajorGTM or Marketing Partner · 19 June 2023Singapore Pools sponsored the EA Football Camp with Self-Help Groups 2023 event, providing financial support for the programme that served 85 children from the four SHGs and SportCares.
• Sport Singapore (SportSG)coreStrategic or Co-development Partner · 19 June 2023SportSG supported the EA Football Camp with Self-Help Groups 2023 by providing ActiveSG Football Academy coaches and venue facilities. SportSG Deputy CEO Toh Boon Yi was present at the event launch alongside Senior Parliamentary Secretary Eric Chua.
• Automobile Association Singapore (AAS)minorStrategic or Co-development Partner · 3 December 2022AAS collaborated with EA Youth and the Sim Racing Association (Singapore) to organise EA's first E-racing fundraising event on 3 December, featuring actual simulation race equipment for an action-packed experience.
• Sim Racing Association (Singapore)minorStrategic or Co-development Partner · 3 December 2022EA Youth collaborated with AAS and the Sim Racing Association (Singapore) to host EA's first E-racing fundraising event at the Eurasian Community House, with actual simulation race equipment.
• National Heritage Board (NHB), SingaporecoreStrategic or Co-development PartnerNHB has been a key institutional partner, providing a Digital Project Grant to support the Eurasian Heritage Gallery Virtual Tour. NHB also subsidised the 'Exceptionally Eurasian Tour' programme. The EA participates in NHB's Singapore Heritage Festival (since 2009), Battle for Singapore, and Children's Season. NHB's Museum Roundtable programme includes the EHG since 2015. NHB Chief Executive Chang Hwee Nee presented a certificate of appreciation to EA Heritage chairperson Percival Shepherdson in June 2022.
• Museum Roundtable (NHB)majorStrategic or Co-development PartnerThe Eurasian Heritage Gallery has been a member of NHB's Museum Roundtable since 2015, recognised for its role in preserving and sharing Eurasian heritage with the public.
• President's ChallengemajorGTM or Marketing PartnerFunds from the President's Challenge have been channelled toward EA's Family Support Services and Education programmes — from home upgrades for low-income Eurasian families in one and two-room rental flats to education aid for those facing financial constraints.
• BewilderminorStrategic or Co-development PartnerEA Youth organised Mushroom Cultivation workshops in partnership with Bewilder, a Singapore-based company exploring diverse applications of fungi. Participants received personalised grow kits to continue their mushroom growing efforts at home.
• Dementia SingaporeminorStrategic or Co-development PartnerEA collaborated with Dementia Singapore to organise 'CommuniTEA Matters', a session exploring dementia awareness, caregiving, and available support resources for the community.
• Wildflower StudiominorStrategic or Co-development PartnerEA collaborated with Wildflower Studio for a 'Purr-fect Art Jamming with Cats' school holiday session, combining art activities with animal interaction for families.
• Indian Heritage Centre (IHC)minorStrategic or Co-development PartnerEA's Heritage sub-committee conducted a second collaborative tour with the Indian Heritage Centre on 10 December 2022, focusing on dance — participants visited the IHC to learn the Odissi dance, then toured the EHG and learnt the Jinkli Nona Eurasian folk dance.
• Quentin's Eurasian RestaurantmajorOthersQuentin's Eurasian Restaurant operates within the Eurasian Community House at Eddie's Place on the 1st floor lobby. The restaurant is featured in gallery tours and special events, serving traditional Eurasian cuisine including beef smore and Curry Debal. Its fine dining branch on Sentosa uses wagyu beef for meaty cutlets.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Malay Heritage Centre: NHB-run heritage institution under the National Heritage Board that preserves Malay culture and history in Singapore. Comparable to EA's Heritage Gallery as a community-rooted cultural institution with educational programming and government partnership.
• Peranakan Museum:
• Indian Heritage Centre: NHB-operated heritage institution that preserves and showcases the history, culture and contributions of the Indian community in Singapore. Directly comparable to EA's Eurasian Heritage Gallery as an ethnic-community heritage museum within the NHB Museum Roundtable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eurasiansg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eurasian Association, Singapore