Melograno Srls

What Melograno Srls does

Melograno Srls (Melograno S.r.l.s.) is a privately held Italian digital agency headquartered in Naples, founded in 2016 and operating with a team of 1-10 professionals. The company provides end-to-end digital services including custom web development, e-commerce platforms, social media management, IT management, hosting, streaming, and digital marketing, positioning itself as an outsourced IT department for clients lacking in-house digital capacity. Its proprietary DigitalSeeds software family includes specialized tools for trade show and event management (exhibition space sales, accreditation, ticket management) and retail/advertising management, with a bidirectional WordPress integration plugin that synchronizes content with the platform.

The agency's technology stack spans WordPress (15+ years experience), custom CMS frameworks, PHP, Node.js, MariaDB, and the Shopify SaaS e-commerce platform, complemented by networking infrastructure expertise (Ubiquiti, pfSense) for event venues. Melograno serves a focused set of enterprise clients across retail/shopping centers (Valmontone Outlet since 2016), entertainment/events (Comicon since 2013, Comicon Edizioni since 2015), healthcare/pharmacy (Farmacia Florio), and publishing/personal brands (Milo Manara). Long client tenures — 12+ years with Comicon and 8+ years with Valmontone — indicate deep operational integration and recurring revenue.

The business model is project-based and retainer-based professional services, with no public pricing disclosed. Melograno manages multi-million-euro digital assets for clients, including €300,000+ in managed advertising spend for Valmontone Outlet and event infrastructure handling 800,000+ unique users and 3,000,000+ page views for Comicon. The company is founder-owned with no external funding, no parent company, and operates across Campania and Lazio regions in Italy through a direct sales motion driven by referral-based relationship selling and case study showcase.

Name

Melograno Srls

Legal name

Melograno S.r.l.s.

Website

https://melogra.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Melograno Srls is a small Naples-based Italian digital agency providing web development, e-commerce, hosting, IT management, and digital marketing services to enterprise clients in retail, events, healthcare, and publishing sectors, with proprietary DigitalSeeds event management software.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based and retainer-based digital services including web development, e-commerce development, social media management, IT management, hosting services, and streaming. Long-term client relationships where they become 'part of the client's company' (outsourced IT department)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Melograno Srls is a Naples-based Italian digital agency that designs, develops, and maintains websites, e-commerce stores, hosting environments, social media campaigns, communication campaigns, and live streaming infrastructure for business clients. The firm also develops and licenses its proprietary DigitalSeeds family of management software, used by clients such as Comicon (trade show/event management) and Valmontone Outlet (retail/outlet operations). It additionally provides IT management and consulting services with on-premise network deployment capabilities.

Product overview

Melograno Srls is a small digital agency that provides a comprehensive suite of digital services including custom web development (websites and e-commerce), digital content creation (photography, video, social media), streaming services, hosting, and IT management. Their proprietary software family called DigitalSeeds provides event/retail management platforms used internally for client projects. Services are delivered through custom-built CMS solutions, the WordPress platform, and Shopify SaaS e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• DigitalSeeds: Family of software products developed by Melograno, including trade show and event management software and store/advertising management platforms.

Products and services

• DigitalSeeds proprietary management software Proprietary in-house software family developed by Melograno for trade show/event management and outlet/retail operations, with bidirectional integration to client systems. Used by enterprise clients such as Comicon (trade show management) and Valmontone Outlet (outlet operations management).
• Web Development Service Custom website design and development services for business clients, including corporate sites, brand sites, and custom CMS implementations (e.g., Valmontone Outlet, Milo Manara).
• E-commerce Development Service Design, development, and migration of e-commerce stores for clients, including custom-built platforms and Shopify-based stores (e.g., Comicon Edizioni migration to Shopify in 2021).
• Hosting Service Managed hosting services for client websites, applications, and digital properties, provided as part of the agency's full-stack offering.
• IT Management and Consulting Service On-premise IT management and consulting for clients, including deployment and management of enterprise network infrastructure (Ubiquiti, UniFi, pfSense, Mikrotik) and ongoing IT support.
• Social Media Management Service Ongoing social media management and marketing services for clients, including content creation, campaign execution, and community management for enterprise brands such as Valmontone Outlet (8+ years).
• Live Streaming Service Live streaming services for events and client productions, delivered as part of event technology engagements (e.g., Comicon events).

Quantifiable outcome

• Valmontone Outlet: €300,000+ advertising budget managed
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mostra d'OltremarecoreStrategic or Co-development PartnerVenue partner for Comicon event. Melograno interfaces with Mostra d'Oltremare for IT management, networking infrastructure, and WiFi coverage for the event venue.
• Model Management AgenciesminorStrategic or Co-development PartnerPartnership with model management agencies throughout Italy for professional photo shoots and video productions for client campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alkemy S.p.A. Italian digital transformation company listed on Borsa Italiana, combining consulting, technology, and creative services for retail, consumer goods, and financial clients. Comparable to Melograno as an Italy-headquartered digital services firm serving enterprise customers, though Alkemy is meaningfully larger and publicly listed.
• Bounteous: US-based digital agency focused on digital transformation, e-commerce (including Shopify), web platforms, and analytics for enterprise clients. Strong peer overlap with Melograno's Shopify migration expertise and digital strategy delivery for large enterprise brands.
• Globant S.A. Globally listed digital and IT services firm offering web/e-commerce development, digital marketing, and managed services to enterprise customers. Direct comparison to Melograno in service breadth (digital studio + technology delivery) and enterprise client orientation, despite Globant's much larger scale.
• DEPT®: DEPT is a digital agency combining creative, technology, and marketing services for enterprise brands, including e-commerce, web platforms, and content production. Closely mirrors Melograno's full-service digital agency positioning and enterprise client mix, though DEPT operates at significantly greater scale.
• Reply S.p.A. Italian IT consulting and digital services company (Reply) providing web development, e-commerce, cloud, and digital transformation to enterprise clients across Europe. Closely comparable in geography, service mix, and target verticals (retail, telecom, media), though materially larger in scale.

Broad incumbents

• WPP plc: WPP is one of the world's largest advertising and communications holding companies, encompassing agencies such as Ogilvy, VMLY&R, and GroupM that provide advertising, digital, and marketing services. Comparable to Melograno through its digital and advertising agency offerings, but at vastly larger scale and breadth.
• Deloitte Digital: Deloitte's digital agency and consulting practice, delivering strategy, creative, technology, and digital transformation for enterprise clients globally. Overlaps directly with Melograno's web/e-commerce/digital marketing offering but operates as part of a much broader professional services portfolio.
• Accenture Song: Accenture's digital experience and marketing services arm, offering strategy, creative, technology, and operations across web, e-commerce, content, and customer experience for the world's largest brands. Represents the broad-incumbent peer that Melograno competes against on larger enterprise mandates.
• Capgemini: Global IT services and consulting firm (Capgemini) with a significant digital and creative practice delivering web, e-commerce, customer experience, and managed services to enterprise clients. Comparable to Melograno on the IT services and digital platform dimensions, though operating at far greater scale.
• Publicis Groupe: Global advertising holding company (Publicis) operating agencies such as Leo Burnett, Saatchi & Saatchi, and Publicis Sapient that deliver advertising, digital transformation, and technology services. Broad-incumbent peer to Melograno in digital marketing and platform delivery, particularly for large European enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/melograno.digital.agency
• LinkedInlinkedin.com/company/melograno-srls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melograno Srls