Midway Business Brokerage

Name

Midway Business Brokerage

Legal name

Midway Business Brokerage & M&A

Website

https://midwaybb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA)

akta.pro secondary industries

Sell-Side Business Brokerage (FSAEAIAC), Lower Middle-Market Business Brokerage (FSAEAIAB)

Keywords

• Business brokerage services
• M&A advisory
• Business valuation
• Business sale representation
• Mergers and acquisitions

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Brokerage Commissions: The company earns revenue through commissions on completed business sales and acquisitions. As a business broker, they facilitate transactions between buyers and sellers and receive a percentage of the transaction value upon successful closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Midway Business Brokerage is a New Jersey-based business brokerage and M&A advisory firm that represents owners selling businesses and buyers acquiring businesses. The firm guides clients through each step of the transaction, including valuation, confidential marketing, buyer/seller screening, negotiation, and closing. It primarily serves small and mid-market companies in Monmouth County and Ocean County, NJ, and is affiliated with the International Business Brokers Association (IBBA).

Product overview

Midway Business Brokerage & M&A offers a unified suite of business brokerage services for buyers and sellers in New Jersey, primarily serving Ocean County and Monmouth County areas. The core offering is a comprehensive business buying and selling platform that includes buyer representation, seller representation, business listings access, and funding/investor services. Additional service modules include exit planning (strategic business transition planning), due diligence support, and business valuation services. The company acts as an intermediary facilitating business transactions from initial consultation through closing, with expertise in local market conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Sale Brokerage Confidential representation of business owners looking to sell their company, including valuation, marketing, buyer screening, negotiation, and closing support. Targeted at small and mid-market business owners in New Jersey.
• Business Acquisition Representation Representation of buyers seeking to acquire an existing business, including target identification, deal screening, evaluation support, and transaction guidance. Targeted at entrepreneurs and individual buyers in New Jersey.
• Business Valuation Services Valuation of small and mid-market businesses as part of the brokerage process, used to establish asking price, screen buyers, and support negotiation. Targeted at owners preparing to sell and buyers evaluating targets.
• M&A Advisory M&A advisory support provided alongside business sale and acquisition transactions, including deal structuring, negotiation guidance, and coordination through closing. Targeted at owners and buyers of small and mid-market businesses.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IBBA (International Business Brokers Association)coreOthersMidway Business Brokerage maintains active membership in the International Business Brokers Association (IBBA), the premier professional organization for business brokers. Their IBBA logo is prominently displayed on their website, indicating verified membership and adherence to industry standards and ethics.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Murphy Business & Financial Corporation: One of the largest Main Street business brokerage networks in the U.S., offering sell-side, buy-side, and valuation services to SMBs. Directly comparable to Midway in customer segment (lower middle market), service model, and commission-based revenue.
• First Choice Business Brokers: California-based business brokerage franchise serving SMBs with similar sell-side representation, valuation, and exit planning offerings. Directly comparable in segment and service model.
• VR Business Brokers / Mergers & Acquisitions: Established U.S. business brokerage franchise serving SMBs in the $100K-$5M deal range with traditional commission-based representation. Directly comparable on deal size, customer type, and intermediary model.
• Sunbelt Business Brokers: National franchise network focused on Main Street and lower middle-market business sales. Closely matches Midway's SMB target, transaction-based model, and personal broker-led service delivery.
• Transworld Business Advisors: Global business brokerage, franchising, and M&A advisory franchise with a large Main Street practice. Comparable in target customer (SMB owners), service scope, and transaction-fee revenue model.

Emerging players

• BizBuySell: U.S.'s largest online business-for-sale marketplace, increasingly adding broker-matching and valuation tools. Represents a partial substitute/complement to traditional brokerages like Midway and a competitive threat on lead generation.
• BusinessesForSale.com: Global online marketplace for buying and selling businesses, offering listing exposure to SMBs and brokers. Comparable as an alternative channel for Midway's buyers and sellers, and a potential lead source.

Broad incumbents

• Houlihan Lokey: Global investment bank with a dedicated M&A advisory practice. Serves the same ultimate customer (business sellers/buyers) but operates at a much higher deal-size tier; useful as an outside benchmark for the brokerage industry value chain.

Regional players

• W.Y. International (WY International): Specializes in business sales and franchise resales in the Northeast U.S. Directly comparable target customer and service offering, but operates across multiple Northeast states rather than just two NJ counties.
• New York Business Brokerage (NYBB) Group: Tri-state area business brokerage firm serving SMBs in New York, New Jersey, and Connecticut with traditional buy/sell representation. Comparable in product and customer, with broader geography than Midway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midway-business-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Business Brokerage