McCarthy Real Estate

What McCarthy Real Estate does

McCarthy Real Estate is a privately held, independent real estate brokerage headquartered in 318 Second Street, Marietta, Ohio, with a second office at 2128 Washington Blvd in Belpre. Founded in 1957, the firm has served the Mid-Ohio Valley region for more than 68 years and is staffed by approximately 11 licensed REALTORS, including brokers and GRI-certified professionals licensed in both Ohio and West Virginia. Its service mix is horizontally segmented across residential property sales, commercial property transactions, and land/lot/farm sales, with no single use case dominant in disclosed mix terms.

The firm operates a sales-led, commission-based brokerage model, earning transaction fees on buyer and seller representation across the three property categories. Its go-to-market combines direct agent-led sales from two physical offices with a self-serve online property listings portal built on the Houzez website framework and integrated via IDX for automated listing display. Listings are filtered by property type, status, price, bedrooms, and bathrooms. Marketing is multi-channel, layering organic social (Facebook, Pinterest, WhatsApp, LinkedIn, X) and direct inquiry/contact forms on top of the agent network and regional word-of-mouth.

The addressable customer base comprises individual home buyers and sellers, commercial property buyers and investors, and land/farm buyers across Marietta, Belpre, Parkersburg, Washington County, Wood County, Morgan County, and surrounding communities. No enterprise or institutional clients are named, no parent company, venture, or private equity backing is identified, and no API, SDK, or proprietary technology beyond the standard Houzez/IDX stack is documented. The firm is founder/family-controlled in appearance, with Stephan C McCarthy serving as REALTOR and Broker.

Name

McCarthy Real Estate

Legal name

McCarthy Real Estate

Website

https://mariettarealestate.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

McCarthy Real Estate is a privately held, independent residential, commercial, and land brokerage founded in 1957, serving the Mid-Ohio Valley from offices in Marietta and Belpre, Ohio, with roughly 11 licensed REALTORS.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land and lot sales
• Property listing platform
• Real estate agent services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential, commercial, and land transactions with commission-based compensation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

McCarthy Real Estate is a licensed real estate brokerage firm that helps clients buy, sell, and relocate residential, commercial, and land properties in the Mid-Ohio Valley region spanning Ohio and West Virginia. The firm operates an online property listings platform for searching across property types, and represents buyers and sellers through a team of licensed REALTORS and brokers.

Product overview

McCarthy Real Estate offers a unified real estate brokerage service with three main product lines: residential property sales, commercial property sales, and land/lots sales. Their online platform serves as the primary interface for property listings, allowing customers to search across property types. The company operates in the Mid-Ohio Valley region serving Ohio and West Virginia, with offices in Marietta and Belpre.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: RE/MAX is a global real estate franchise with strong penetration in small and mid-sized U.S. markets, including Ohio and West Virginia. It competes with McCarthy for residential listings and buyer representation in the Mid-Ohio Valley while offering a broader national network for relocation referrals.
• Coldwell Banker Realty: Coldwell Banker is a national residential brokerage franchise with affiliated agents serving markets across Ohio and West Virginia, including the Mid-Ohio Valley. While it operates as part of a national brand portfolio rather than a local specialist, it directly competes for the same buyer and seller relationships in the region.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential brokerage franchise affiliated with agents in Ohio and adjacent markets. It targets the same residential buyer/seller base as McCarthy while providing brand-driven marketing and corporate support.
• Century 21 Real Estate: Century 21 operates a global residential brokerage franchise with affiliated offices in Ohio and West Virginia. It targets the same residential buyer/seller segments as McCarthy with broader brand recognition and corporate marketing resources.
• Keller Williams Realty: Keller Williams is one of the largest U.S. residential brokerage franchises by agent count, with market presence across Ohio and West Virginia. It competes with McCarthy on agent-driven residential sales while offering differentiated technology, training, and lead-generation infrastructure.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise with affiliated agents serving Ohio and surrounding states. It competes with McCarthy for residential listings while leveraging a broader corporate brand and relocation network.

Regional players

• Cutler Real Estate: Cutler Real Estate is a regional Ohio-based brokerage serving central and southeastern Ohio. It is comparable to McCarthy in scale, geographic focus, and segment mix, though it operates in adjacent rather than overlapping Ohio sub-markets.

Direct peers

• Real Living Real Estate: Real Living is a residential brokerage brand with affiliated offices across Ohio and the Midwest. It is closely comparable to McCarthy as a relationship-driven, locally-rooted residential brokerage competing in similar mid-sized Ohio markets.
• HER Realtors (Redfin): HER Realtors is a long-established Ohio-based residential brokerage, now part of Redfin. It is highly comparable to McCarthy as a regional, agent-driven firm serving Ohio communities with a similar mix of residential sales focus and local expertise.
• Howard Hanna Real Estate: Howard Hanna is the largest privately held real estate brokerage in the United States and is headquartered in Ohio, serving many of the same Midwestern and Mid-Atlantic secondary markets as McCarthy. Both firms are independent, agent-driven, and emphasize local market expertise over national franchise branding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet
• Facebookfacebook.com/mariettarealestate
• LinkedInlinkedin.com/company/mccarthy-real-estate-inc
• Pinterestpinterest.com/pin/create/button

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCarthy Real Estate