Melodies Solutions International Ab

What Melodies Solutions International Ab does

Melodies Solutions International AB, founded in 2019 and headquartered at Wallingatan 37 in Stockholm, Sweden, provides an API and SDK-based music streaming integration platform designed to increase user engagement, retention, and lifetime value within enterprise applications. The company serves businesses across loyalty programs, e-commerce, banking and insurance, and health and fitness, as well as firms seeking branded employee engagement tools and companies wanting to launch fully branded music streaming services. Its core proposition addresses the problem of shallow app usage and low retention by leveraging music as an emotional engagement lever.

The platform is built on a flexible API and SDK architecture that integrates curated playlists spanning millions of songs licensed from top global record labels, including Warner Music Group, Elektra Records, and Columbia Records. The offering comprises four core products: Melodies Loyalty Booster (in-app music streaming for consumer retention), Melodies Employee Engagement (workforce streaming with creator upload and sharing capabilities), Melodies White Label (a fully branded, stand-alone streaming service for client brands), and the Melodies Engagement Platform (analytics overlaying music engagement data with user purchase data). The company claims 100% uptime and go-live within weeks.

Melodies generates revenue through a combination of per-user-per-month subscriptions, usage-based pricing where clients pay only for active users, and music licensing arrangements with its label partners. Distribution is via direct enterprise field sales with website-driven lead generation and API/SDK integration into customer applications. The company is privately held and appears to be founder/management-owned; no institutional funding rounds, parent company, or M&A activity are disclosed. Leadership consists of CEO Annika Grumert Klang and Co-Founder/CTO Stefan Fjellsten, supported by a Head of Partnerships and three senior advisors.

Name

Melodies Solutions International Ab

Legal name

Melodies Solutions International AB

Website

https://melodies.solutions

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Melodies Solutions International AB, founded in 2019 in Stockholm, provides an API and SDK-based music streaming platform that integrates curated premium playlists into enterprise apps to boost user retention, engagement, and lifetime value across loyalty, e-commerce, and employee use cases.

Ownership category

akta.pro rank

Product category

Music Streaming Engagement Platform

NAICS

Sound Recording Industries (5122)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Music streaming API
• Audio engagement platform
• White label streaming
• App integration SDK
• Music licensing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription - Per User Per Month: Pricing based on payment per user and per month, allowing best-in-industry pricing. Smart contracts enable flexible payment structures.
2. Usage-Based Pricing: Risk-free model where businesses only pay for users that actually use the service, making music integration essentially risk-free.
3. Music Licensing: Premium music licensing from top record labels including Warner Music Group and major labels, with fair licensing terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Melodies Solutions provides a music streaming API and SDK platform that enables businesses to integrate curated playlists from millions of songs into their applications. The platform focuses on driving user engagement, retention, and loyalty through music, with offerings spanning customer-facing loyalty boosters, employee engagement tools, white-label streaming services, and engagement analytics. Premium music is sourced from top global labels including Warner Music Group.

Product overview

Melodies Solutions offers a unified music engagement platform comprising four core products: Melodies Loyalty Booster (for customer-facing apps to increase user retention and session duration), Melodies Employee Engagement (for internal workforce engagement with creator upload capabilities), Melodies White Label (a fully branded stand-alone streaming service), and the Melodies Engagement Platform (for monitoring and analyzing music engagement data). The platform integrates curated playlists from millions of songs via flexible API/SDK and is powered by premium record labels including Warner Music Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Melodies Loyalty Booster A customer engagement solution that keeps users engaged longer with a free music streaming service inside an app, naturally increasing user session duration, loyalty, and lifetime value (LTV). Targeted at businesses seeking to improve retention in loyalty programs, e-commerce apps, banking & insurance, and health & fitness applications.
• Melodies Employee Engagement A music streaming solution for employees featuring creator upload and sharing capability, designed to revitalize internal communication tools and create a clear benefit for the workforce. Aimed at businesses seeking to energize their workforce and strengthen company identity.
• Melodies White Label A fully branded, stand-alone music streaming service powered by Melodies, providing complete control over branding, user experience, and data while leveraging Melodies' streaming technology and premium music catalog. Targeted at companies wanting to quickly launch their own branded music streaming platform.
• Melodies Engagement Platform A monitoring and analytics platform that overlays music engagement data with user purchase data to demonstrate the correlation between time spent in-app and business outcomes such as retention and revenue. Targeted at enterprises seeking to measure ROI from music integration.

Quantifiable outcome

• Reduced churn through increased user engagement
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Warner Music GroupcoreTechnology or IntegrationMajor music label partner providing premium music catalog for streaming integration. Melodies leverages WMG's extensive music library spanning millions of songs from top artists for business applications.
• Elektra RecordscoreTechnology or IntegrationPremium record label partnership providing curated music content for the Melodies platform.
• Columbia RecordscoreTechnology or IntegrationMajor label partnership providing premium music catalog for business streaming integration.
• Major Label PartnerscoreTechnology or IntegrationMultiple major record labels provide premium music content for Melodies' curated playlists spanning millions of songs.

Scale indicators4 records

Expansion highlights6 records

Emerging players

• Jamendo Licensing: Independent music licensing platform offering cleared music for commercial use; comparable to Melodies' licensing-driven value proposition, though more focused on independent catalog.
• Lickd: Music licensing platform focused on content creators and digital platforms; comparable as a smaller licensing-first player targeting digital product integrations, with a similar API-forward approach.
• Epidemic Sound: Subscription music licensing platform primarily for content creators with adjacent positioning in curated, fully-cleared music for digital products; relevant comparable on the licensing and curation model.

Broad incumbents

• PlayNetwork: Global provider of music, video, and branded entertainment for retail and hospitality; a broad incumbent in licensed music for commercial spaces with comparable curation and licensing capabilities.
• Apple Music for Business (Apple Music for Commercials/Partners): Apple's broad music platform with major label relationships; a deep-pocketed incumbent that could move into B2B streaming integration with the backing of the Apple Music catalog.
• Mood Media: Large incumbent in in-store music, messaging, and scent solutions for retail and hospitality; offers overlapping music streaming capabilities as part of a broader experiential services portfolio.
• Amazon Music for Business: Amazon's B2B commercial music service tied to its Alexa for Business and broader AWS ecosystem; a large incumbent competitor with major label catalog access.

Direct peers

• Cloud Cover Music: B2B music streaming platform providing licensed background music for businesses, with similar subscription and per-location pricing models and comparable target customer segments.
• Rockbot: B2B music and engagement platform for businesses offering licensed streaming, curation, and analytics; directly comparable API/SDK integration model and target verticals.
• Soundtrack Your Brand (by Spotify): Spotify's B2B music streaming service for businesses, directly competing with Melodies in providing curated playlists and licensed music to commercial venues, retail, and apps. Closest direct competitor given API-first, label-backed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melodies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melodies Solutions International Ab