PlayNetwork
PlayNetwork, a Seattle-based subsidiary of Mood Media founded in 1996, delivers in-store music, original and curated content, messaging, and consumer insights to roughly 850 brands across 500,000 locations in 150+ countries via its Mood Harmony platform.
- Company typePrivate
- Founded1996
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PlayNetwork does
PlayNetwork, founded in 1996 and headquartered in Seattle, provides in-store music, curated and original content, messaging, and consumer-insight services to brand operators in retail, hospitality, and adjacent verticals. The company operates the Mood Harmony platform, which schedules and distributes audio, video, and branded messaging across connected hardware deployed at customer locations, and layers on consumer-insights analytics derived from its audience reach.
PlayNetwork serves approximately 850 brands across roughly 500,000 locations in more than 150 countries, with an estimated 165 million monthly consumers exposed to its programming. Its core technology stack centers on Mood Harmony for orchestration, with an AI Messaging Copilot feature for generative-AI branded messaging and recommendation engines for music and speech/audio content selection.
Revenue is generated through a mix of recurring subscriptions, hardware sales and rentals, professional and creative services, and advertising and insights products. The business model is enterprise-oriented, with multi-year contracts bundled across content, platform, and hardware. PlayNetwork is a subsidiary of Mood Media, LLC, and the company's offerings are integrated into the parent's broader in-store experience platform.
PlayNetwork firmographics
Firmographics- Name
- PlayNetwork
- Legal name
- Mood Media Corporation
- Website
- https://playnetwork.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PlayNetwork, a Seattle-based subsidiary of Mood Media founded in 1996, delivers in-store music, original and curated content, messaging, and consumer insights to roughly 850 brands across 500,000 locations in 150+ countries via its Mood Harmony platform.
- Ownership category
- akta.pro rank
PlayNetwork industry classification
Industry- Product category
- In-Store Media Solutions
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising (7310)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- On-Demand Music Streaming Platforms (MPAIADAA), Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)
Keywords
Where PlayNetwork is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PlayNetwork business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Music Licensing and Streaming: Subscription-based music licensing for business use, providing access to curated playlists and licensed commercial music across 179 countries
- Digital Signage Solutions: Digital signage hardware, software, and content services including displays, media players, and content management
- Audiovisual Systems: Professional AV system design, installation, and maintenance including drive-thru systems, sound systems, and conference room AV
- Audio Messaging: In-store and on-hold messaging solutions including AI-powered messaging copilot for targeted promotions
- Scent Marketing: Scent marketing solutions through partnership with ScentAir for multisensory brand experiences
- Retail Media Advertising: Monetization of in-store retail media networks through Vibenomics with impression-based digital media campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Plans |
| Subscription | Annual | Franchise Solutions |
| Hybrid | Multi-year contract | Enterprise Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PlayNetwork product offering
Product offeringCore offering
PlayNetwork provides commercial music curation, digital signage, audiovisual systems, and multi-sensory brand experience solutions for businesses through its Mood Harmony platform. As a wholly-owned subsidiary of Mood Media, LLC, it delivers integrated in-store media solutions serving 850+ brands across 500,000 locations in 150+ countries. Offerings include fully licensed music streaming from a 120M+ track catalog, digital menu boards, drive-thru systems, AI-powered messaging tools, and scent marketing for retail, QSR, hospitality, and other commercial environments.
Product overview
Mood Media operates as a unified brand experience platform delivering multi-sensory marketing solutions primarily serving the retail, QSR, hospitality, automotive, and grocery sectors. The core Mood Harmony platform integrates music, digital signage, audio messaging, AV systems, and scent marketing under a single management system with centralized content control. The product portfolio centers on Music for Business (encompassing Signature Music, Custom Music, and Spin Market sub-products), Digital Signage solutions (including Digital Menu Boards, Mood TV, and Video Walls), Audio Messaging with AI Messaging Copilot, AV Systems (Drive-Thru Systems, Sound Masking, Conference Room AV), Scent Marketing, Vibenomics retail media advertising, Managed Services, Workplace Digital Signage, and Content Services. PlayNetwork operates as a subsidiary brand under Mood Media's portfolio, with its assets integrated into the Mood Harmony platform ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Mood Harmony™: Intuitive music management system and digital signage platform offering centralized content management and brand experience solutions.
- Vibenomics
Products and services
- Mood Harmony
Quantifiable outcome
- 40% increase in restaurant sales reported with digital menu boards
- +6 more outcomes
Companies that use PlayNetwork
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles3 records
PlayNetwork technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
PlayNetwork partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScentAircoreScentAir partnership enables Mood Media to offer scent marketing solutions as part of their multisensory brand experience portfolio. Mood Media & ScentAir partnership provides capture of brand essence and influence of customer dwell time through ambient scenting integrated with music and visual solutions.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
PlayNetwork competitors and assessment
Company assessmentDirect peers
- Soundtrack Your Brand: Direct competitor in the background music for business space, offering cloud-based music streaming licensed for commercial use across retail, hospitality, and QSR verticals.
- Cloud Cover Music: Direct peer in commercial background music licensing for businesses, providing curated playlists and licensed music for retail, restaurants, and other customer-facing environments.
- Stingray Business: Stingray's commercial music division directly competes in the in-store music and digital signage space, offering curated audio and visual content for retail and hospitality.
- Loop Media: Digital signage and content streaming platform serving restaurants, retail, and other commercial venues with curated video programming and digital displays.
- Yodeck: Cloud-based digital signage platform competing in the same in-store display management space as Mood Harmony's digital signage module, with strong SMB orientation.
- Rockbot: Direct competitor providing licensed background music, digital signage, and customer engagement tools for restaurants, retail, and hospitality venues.
- Rise Vision: Cloud-based digital signage solution targeting education, healthcare, and business customers, competing for digital signage workloads in shared verticals.
Others
- ScentAir: Strategic partner of Mood Media for scent marketing but also a competitor in the standalone scent-diffusion space, enabling comparison of the multisensory bundle value proposition.
- BrightSign: Digital signage media player hardware vendor whose products underpin many commercial signage deployments, including potentially Mood Media's, representing both a partner and adjacent competitive vector.
Emerging players
- Spotify for Business: Consumer streaming giant pivoting into commercial/B2B music licensing, leveraging its massive existing catalog and brand to compete for business customers seeking music solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PlayNetwork social profiles
Digital presencePlayNetwork compliance and trust
Trust signalCompliance2 records
PlayNetwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayNetwork leadership team
Management profileNumber of profiles
Profiles7 records
PlayNetwork subsidiaries and ownership
Company hierarchySubsidiaries1 record
PlayNetwork funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayNetwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayNetwork
What does PlayNetwork do?
PlayNetwork provides commercial music curation, digital signage, audiovisual systems, and multi-sensory brand experience solutions for businesses through its Mood Harmony platform. As a wholly-owned subsidiary of Mood Media, LLC, it delivers integrated in-store media solutions serving 850+ brands across 500,000 locations in 150+ countries. Offerings include fully licensed music streaming from a 120M+ track catalog, digital menu boards, drive-thru systems, AI-powered messaging tools, and scent marketing for retail, QSR, hospitality, and other commercial environments.
Is PlayNetwork a public or private company?
PlayNetwork is a private company. It is classified as corporate owned and is currently operating.
When was PlayNetwork founded?
PlayNetwork was founded in 1996. It employs 101 to 250 people.
Where is PlayNetwork based?
PlayNetwork is headquartered in Seattle, United States, in the North America region.
How does PlayNetwork make money?
Six revenue lines are on record. Music Licensing and Streaming is the primary driver. The others are digital Signage Solutions, audiovisual Systems, audio Messaging, scent Marketing and retail Media Advertising.
Who are PlayNetwork's main competitors?
Direct peers on record are Soundtrack Your Brand, Cloud Cover Music, Stingray Business, Loop Media, Yodeck, Rockbot and Rise Vision. Others are ScentAir and BrightSign. Spotify for Business is listed as an emerging player.
Does PlayNetwork have an API?
Yes. Mood Harmony platform offers API connectivity for exporting analytics and reporting data to connect with external tools. The platform provides proof-of-play reporting, device connectivity metrics, and user engagement data exportable via API integration.
What industry is PlayNetwork in?
PlayNetwork's product category is In-Store Media Solutions. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIADAA, On-Demand Music Streaming Platforms. Its NAICS code is 516210 and its SIC code is 7900.