Man Cave Health

What Man Cave Health does

Man Cave Health, Inc. is a 501(c)(3) nonprofit organization (EIN 30-1046542) founded in 2018 by Thomas Milana following his own prostate cancer diagnosis. Headquartered in Oyster Bay, New York, the organization is dedicated to men's health awareness and early detection of prostate cancer, with an explicit focus on reaching men in environments where they feel comfortable—principally sports venues, healthcare facilities, and cultural events. Its core offering is the delivery of free prostate-specific antigen (PSA) blood tests and related health education rather than a proprietary technology product.

The service portfolio combines fixed physical facilities (a flagship Man Cave at Mount Sinai's Department of Urology in NYC opened in 2019, and the UCI Men's Health Hub in California opened in 2022), mobile Van Cave screening units launched in 2025, and recurring Virtual Support Groups held biweekly via Zoom. Screening events are delivered through partnerships with major healthcare systems (Mount Sinai, UCI Health, Northwell Health, UF Health Cancer Institute) and anchored in sports and cultural venues including NASCAR weekends at Pocono Raceway, college football tailgates with Coach Steve Spurrier, the Blue Jacket Fashion Show in NYC and Los Angeles, and the Team Blue Jacket community outreach initiative in Harlem, Brooklyn, the Bronx, and Manhattan.

Man Cave Health generates no commercial revenue. All screenings and services are provided free to end users, with funding drawn from individual donations (tiered from $50 for one PSA test to $1,000 to help launch a new Man Cave), corporate sponsorships, foundation grants, and proceeds from recurring fundraising events including the annual Milana Family Foundation Golf Event, the Rao's charity luncheon, and the Blue Ball gala. The organization operates as a public charity governed by a board and advised by a 16-person advisory board that includes sports media figures; the Milana Family Foundation serves as the primary founding and ongoing financial supporter. As of 2026 the organization is active across 7 U.S. states with a mobile fleet expansion pipeline of four regions.

Name

Man Cave Health

Legal name

Man Cave Health, Inc.

Website

https://mancavehealth.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Men's Health Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Urinalysis & Routine Screening Diagnostics (HLAHAAAG)

Keywords

• Prostate cancer screening
• Men's health services
• PSA blood tests
• Free cancer screening
• Urological health

Headquarters

HQ city

Oyster Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: Man Cave Health operates as a 501(c)(3) nonprofit organization (EIN 30-1046542). The primary revenue stream is donations from individuals, corporate sponsors, and foundation grants. Donation tiers range from $50 (one PSA test) to $1,000 (helps launch a new Man Cave). Donors can designate gifts to General, Blue Ball Event, Virtual Support, or Free Screenings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Man Cave Health is a 501(c)(3) nonprofit that provides free prostate cancer screenings, including PSA blood tests and physical examinations, in sports-themed "Man Cave" environments. The organization also offers follow-up urological care, treatment navigation, post-treatment support groups, and educational resources to men, with a particular focus on Black men and other at-risk populations disproportionately affected by prostate cancer.

Product overview

Man Cave Health is a nonprofit organization offering a portfolio of men's health services centered on prostate cancer awareness and early detection. The core offering includes physical Man Cave facilities (at Mount Sinai NYC and UCI Health California) and mobile Van Cave units that deliver free PSA screenings in comfortable, sports-inspired environments. Virtual Support Groups provide online community access via Zoom. The Team Blue Jacket sub-brand extends screening reach into underserved urban communities through fashion and culture events. Educational resources and a toll-free hotline complement the service portfolio. The organization operates through a hub-and-spoke model: fixed facilities as anchors, mobile units for reach, virtual channels for accessibility, and community events for engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Prostate Cancer Screening (PSA Blood Test + Physical Exam) No-cost prostate cancer screening services—including PSA blood tests and physical prostate examinations—delivered to adult men, particularly those at elevated risk (e.g., Black men, men 40+, uninsured/underinsured). Provided at the Man Cave Health Center and via mobile screening unit at community and faith-based events.
• Follow-up Urological Care and Treatment Navigation Post-screening urological follow-up and treatment-navigation services for men who require additional care after an abnormal PSA or exam result, connecting patients to appropriate medical providers and guiding them through diagnosis and treatment.
• Post-Treatment Support Groups Virtual (Zoom-based) and in-person peer support groups for men during and after prostate cancer treatment, addressing survivorship, mental health, and ongoing recovery needs.
• Mobile Prostate Screening Unit Mobile screening unit that brings free PSA testing and physical exams directly to community events, faith-based organizations, workplaces, and partner sites to reach at-risk men who may not visit a fixed facility.

Quantifiable outcome

• Over 50 men screened across 4 days of Team Blue Jacket activation
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Northwell HealthcoreStrategic or Co-development Partner · 1 January 2026Partner in the Team Blue Jacket screening initiative alongside the Blue Jacket Fashion Show. Northwell Health provides medical staff and resources for free PSA screenings across Harlem, Brooklyn, and the Bronx, conducted in the days leading up to and during the fashion show.
• Prostate Cancer FoundationcoreStrategic or Co-development Partner · 1 January 2024Formal partnership forged in 2024 with the Prostate Cancer Foundation, a leading global organization dedicated to curing prostate cancer. Partnership includes co-hosting events such as Tailgate & Testing at the Rose Bowl and with Coach Steve Spurrier, and joint screening initiatives.
• UCI HealthcoreStrategic or Co-development Partner · 1 January 2022UCI Men's Health Hub opened in California with support from the Milana Family Foundation, bringing the Man Cave concept to a second major healthcare market. UCI Health provides the clinical infrastructure while Man Cave Health provides the community-facing programming.
• Mount SinaicoreStrategic or Co-development Partner · 1 January 2019Flagship Man Cave facility established at the Mount Sinai Department of Urology in NYC. The facility is designed as a sports-inspired men's lounge rather than a clinical setting, making it easier for men to access PSA screenings and health discussions in a comfortable environment.
• UF Health Cancer InstitutecoreStrategic or Co-development PartnerPartner in the Tailgate & Testing event with Coach Steve Spurrier at Ben Hill Griffin Stadium in Gainesville, FL. UF Health provided medical staff for on-site PSA screenings during the college football event.
• Team Blue Jacket / Blue Jacket Fashion ShowcoreStrategic or Co-development PartnerCo-founded by Frederick Anderson, the Blue Jacket Fashion Show is a 10-year-old national movement using fashion to raise awareness about prostate cancer. Man Cave Health serves as the healthcare partner, providing free PSA screenings alongside the fashion shows in New York and Los Angeles.
• Focal Therapy SocietyminorStrategic or Co-development PartnerPartnership for a free PSA screening event at the Focal Therapy Society & Society of Urologic Robotic Surgeons (SURS) Joint Meeting in September 2026 at The Ritz-Carlton, Pentagon City, Arlington, VA.
• NFL Former Players DC ChapterminorGTM or Marketing PartnerNFLPA DC Chapter supporting the Focal Therapy Society screening event, providing former NFL players for conversations about men's health and adding celebrity endorsement to the screening initiative.
• Pocono RacewayminorStrategic or Co-development PartnerHost venue for Man Cave Health's free PSA screening activations during NASCAR race weekends in Long Pond, PA. The racetrack environment provides access to a predominantly male audience in a setting where they feel comfortable.
• Fresh Meadow Country ClubminorOthersVenue host for the 10th Annual Milana Family Foundation Golf Event, an annual fundraiser supporting Man Cave Health.
• Dubin Breast Center of The Tisch Cancer Institute at Mt. SinaiminorStrategic or Co-development PartnerA portion of funds from the 10th Annual Golf Event were directed to the Dubin Breast Center in recognition of Adriana Milana's breast cancer diagnosis, reflecting the expanded health mission of the Milana family.
• Rao's RestaurantminorOthersIconic East Harlem restaurant that hosts the annual Milana Family Foundation charity luncheon benefiting Man Cave Health. The venue's intimate setting has become a symbolic gathering place for the men's health community.
• Colton RV & MarineminorOthersSponsor for Man Cave Health events at Pocono Raceway, supporting the free PSA screening activations during NASCAR weekends.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American Cancer Society: The American Cancer Society is the largest US cancer nonprofit, offering screening programs, research funding, and patient support across all cancer types. It is a broad incumbent that overlaps with Man Cave Health on prostate cancer screening and community outreach but at much greater scale and scope.
• Livestrong Foundation: Livestrong Foundation is a broad cancer survivor-support and patient-navigation nonprofit with established fundraising and awareness infrastructure. It is comparable as a cancer-focused nonprofit providing survivor support and community resources, though at a much broader scope.

Emerging players

• Blue Jacket Fashion Show: The Blue Jacket Fashion Show is a fashion-based prostate cancer awareness initiative that Man Cave Health partners with through Team Blue Jacket. It is an emerging player using cultural/fashion events for prostate cancer awareness, directly comparable in cause-marketing approach.

Direct peers

• ZERO Prostate Cancer: ZERO Prostate Cancer is a leading national nonprofit focused on prostate cancer awareness, screening, and patient support. It is the closest direct peer to Man Cave Health, sharing mission alignment on early detection, free screening programs, and patient navigation for men with prostate cancer.
• Malecare: Malecare is a men's cancer nonprofit operating prostate and testicular cancer support groups and patient education programs. It is closely comparable to Man Cave Health as a smaller mission-aligned nonprofit focused on male cancer support communities.
• Men's Health Network: Men's Health Network is a nonprofit advocating for men's health awareness, screenings, and policy. It is directly comparable to Man Cave Health in its focus on encouraging men to seek preventive care and addressing the cultural reluctance to engage with the healthcare system.
• Prostate Cancer Foundation: The Prostate Cancer Foundation is a global nonprofit dedicated to curing prostate cancer through research funding and awareness. Man Cave Health has a formal partnership with PCF since 2024 for joint screening events, and PCF is highly comparable in prostate-cancer-specific mission focus.
• Movember Foundation: Movember is a global men's health nonprofit raising funds and awareness for prostate cancer, testicular cancer, and mental health. It is directly comparable to Man Cave Health in men's-health nonprofit mission, fundraising-driven model, and awareness-driven screening activation strategy.
• Us TOO International: Us TOO International is a prostate cancer support and education nonprofit that runs peer-led support groups for men and families affected by prostate cancer. Its virtual and in-person support group model directly mirrors Man Cave Health's Zoom-based Virtual Support Groups.

Regional players

• Know Your Numbers / National Men's Health Week: National Men's Health Month / Men's Health Week is a national awareness campaign focused on encouraging men to seek preventive screenings and health checkups. It is comparable as a screening-awareness initiative targeting men, similar in mission to Man Cave Health's community outreach programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/mancavehealth
• Facebookfacebook.com/mancavehealth
• LinkedInlinkedin.com/company/man-cave-health-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man Cave Health