Miami County Educational Service Center

What Miami County Educational Service Center does

Educational Services of Miami (ESM) is a privately held, founder-owned educational services company headquartered in Miami, Florida, founded in 2013 by certified Florida teacher Yessenia Gonzalez. The company delivers bilingual (English and Spanish) one-on-one tutoring, homeschool support services, and Florida scholarship administration to K-12 and college students, with primary emphasis on Florida homeschool families and recipients of state-funded scholarships.

The core product is personalized tutoring priced at $50-75 per hour depending on grade level, delivered online via Google Meet statewide (and into Georgia, the Carolinas, and Puerto Rico) or in-person across southwest Miami-Dade. Adjacent offerings include annual homeschool evaluations ($50 standard, $300 diagnostic), official transcripts and report cards ($50 each), one-on-one consultations ($70/hour), and a self-paced online course on Florida homeschooling law ($70). The technology stack is deliberately lightweight: Google Meet for live sessions, a Parent Portal and a separate Tutor Portal for scheduling and progress tracking, Stripe and Zelle for payments, and direct-pay integration with Step Up for Students and AAA Scholarship Foundation portals.

ESM's business model is direct-to-consumer with an inside-sales overlay: families submit request forms on the website and receive a callback within one business day, after which the founder personally matches them with a vetted tutor. Revenue flows from three sources — self-pay hourly tutoring and evaluations, one-time course and consultation fees, and direct-pay disbursements from six Florida scholarship programs (PEP, FES-EO, FES-UA, FTC, New Worlds, AAA). The company operates with a minimal internal team of three named staff and relies on independent-contractor tutors, and growth to date has come entirely through referral over 13 years of operation.

Name

Miami County Educational Service Center

Legal name

Educational Services of Miami

Website

https://educationalservicesofmiami.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Educational Services of Miami is a founder-owned Miami company that delivers bilingual, one-on-one K-12 tutoring, homeschool evaluations, and direct-pay Florida scholarship administration to Florida families and online customers across the Southeast and Caribbean.

Ownership category

akta.pro rank

Product category

K-12 Tutoring and Homeschool Support Services

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industries

Homework Help & Study Skills Coaching (EDAJALAB), Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

Keywords

• K-12 tutoring services
• Homeschool support services
• Florida scholarship programs
• Bilingual academic tutoring
• Annual homeschool evaluations

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tutoring Services: Hourly tutoring for K-graduate students in-person (southwest Miami-Dade) or online (Google Meet). Pricing varies by grade level: Elementary $50-60/hr, Middle School $55-65/hr, High School $60-75/hr, College $75/hr. Packages and bundles available at discount rates.
2. Homeschool Support Services: Annual evaluations ($50), official transcripts ($50/school year), report cards ($50), consultations ($70/hour). Provided by certified teachers. Online or in-person in southwest Miami-Dade.
3. Self-Paced Online Courses: Self-paced video courses from certified Florida teacher. 'How to Start Homeschooling in Florida' course: $70 for 75 minutes of content with downloadable templates and 30-day email support.
4. Florida Scholarship Direct-Pay: Direct-pay provider for PEP, FES-EO, FES-UA, FTC, New Worlds, and AAA scholarships. Funds flow from scholarship programs directly to ESM for tutoring, evaluations, and consultations. No out-of-pocket cost for qualifying families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Educational Services of Miami provides one-on-one personalized K-12 tutoring (online via Google Meet and in-person in southwest Miami-Dade), homeschool support services including certified-teacher annual evaluations, official transcripts, report cards, and educational consultations, and acts as a direct-pay provider for six Florida scholarship programs (PEP, FES-EO, FES-UA, FTC, New Worlds, AAA). All services are delivered bilingually in English and Spanish by certified educators, with live parent and tutor web portals for scheduling, hours, invoicing, and progress tracking.

Product overview

Educational Services of Miami operates as a service-based educational company offering tutoring, homeschool support, and scholarship management. The core offering is personalized one-on-one tutoring (K-12, online and in-person) priced at $50-75/hour depending on grade level. This is supported by homeschool support services including annual evaluations ($50), transcripts ($50), and various consultations ($70/hour). The company serves as a direct-pay provider for six Florida scholarship programs (PEP, FES-EO, FES-UA, FTC, New Worlds, AAA), allowing families to apply scholarship funds directly without out-of-pocket costs. Additional offerings include a self-paced online course on homeschooling in Florida ($70) and separate parent and tutor portals for service management. All services are available in English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Tutoring Services (K-12) One-on-one personalized tutoring for K-12 and college students covering reading, writing, math, and test prep (SAT, ACT, FCAT, IOWA, Stanford), delivered online via Google Meet and in-person across southwest Miami-Dade by certified bilingual educators; priced from $50-75/hour by grade level.
• Annual Evaluation Portfolio review by a certified Florida teacher (FL #981873) with completion of the county evaluation form, a 30-minute virtual meeting via Google Meet, portfolio review, student conversation, and signed evaluation form ready for district filing; priced at $50 per student.
• Diagnostic Annual Evaluation Extended annual evaluation that includes the standard portfolio review plus a written report with informal assessments, meeting Florida homeschool evaluator documentation requirements; priced at $300.
• Official High School Transcript Official transcript preparation including course names/codes, weighted and unweighted GPA, and credits, with a meeting to organize courses and credits; priced at $50 per school year.
• Report Card Full academic year report card with narrative commentary for homeschooling families; priced at $50.
• How to Start Homeschooling Consultation One-on-one consultation walking parents through Florida homeschool laws, curriculum, evaluations, and scholarships with a certified teacher; one-hour session priced at $70.
• Homeschool in High School Consultation Consultation covering graduation requirements, transcripts, dual enrollment, scholarships, and community-service hours for high-school homeschool planning; one-hour session priced at $70.
• Educational Planning Consultation Personalized guidance to strategically navigate a child's academic journey and goals, delivered by a certified teacher in a one-hour session; priced at $70.
• Florida Scholarship Direct-Pay Services Direct-pay provider service across six Florida scholarship programs (PEP, FES-EO, FES-UA, FTC, New Worlds, AAA), enabling families to apply scholarship funds directly to tutoring, evaluations, and consultations with no out-of-pocket cost and full portal coordination handled by ESM.
• How to Start Homeschooling in Florida (Online Course) Self-paced video course from a certified Florida teacher containing 8 short lessons (~75 minutes total), with downloadable Notice of Intent template, portfolio checklist, curriculum decision worksheet, and 30-day email support; priced at $70.
• Free 15-Minute Phone Consultation Free introductory phone consultation where the Educational Services of Miami team calls the family to help determine the right starting point; serves as a freemium entry point before paid tutoring, evaluation, or consultation purchases.

Quantifiable outcome

• First session within 7 days of matching (most families start same week)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preply: Online tutoring marketplace with strong language tutoring and K-12 subject offerings, with a heavy international tutor base. Comparable to ESM as an online hourly tutoring platform, with Preply offering broader language coverage and ESM differentiating via Florida scholarship direct-pay and bilingual default.
• Club Z! Tutoring: In-home and online tutoring service for K-12 students with one-on-one tutor matching. Closely comparable to ESM in delivery model (personalized tutor matching, in-person + online), with ESM adding bilingual delivery and direct-pay scholarship processing.
• Wyzant: Online marketplace connecting K-12 and college students with private tutors, with pricing set per tutor and session. Directly comparable to ESM's hourly tutoring model with online delivery, though ESM differentiates via certified-teacher vetting and scholarship integration.

Broad incumbents

• Tutor.com: Subscription and on-demand online tutoring service for K-12 and higher education, owned by The Princeton Review. Comparable to ESM as an online K-12 tutoring provider, with broader subject coverage and institutional contracts rather than direct-to-consumer focus.
• Sylvan Learning: Franchise-based tutoring and enrichment provider serving K-12 students in reading, writing, math, and test prep at centers nationwide. Comparable to ESM's K-12 subject tutoring and test prep offerings, but with a center-based delivery model and broader geographic footprint.
• Varsity Tutors (Nerdy): Large online tutoring platform offering one-on-one K-12 instruction with personalized matching across subjects. Comparable to ESM as a K-12 tutoring provider with online delivery, but operates nationally at much greater scale and is venture-backed.
• Kumon: Global franchise providing math and reading supplementary education through in-center worksheets and home study. Comparable to ESM as a recurring K-12 academic support service, but operates via a standardized franchise model rather than personalized tutor matching.
• Huntington Learning Center: Franchise-based tutoring and test prep provider offering diagnostic assessments and individualized programs. Comparable to ESM in K-12 tutoring, test prep, and assessment-driven personalization (similar to ESM's Diagnostic Annual Evaluation product).
• Mathnasium: Franchise-based math-only tutoring center serving K-12 students with a proprietary curriculum. Comparable to ESM's math tutoring and assessment work, though ESM offers multi-subject support and is not math-exclusive.

Emerging players

• Outschool: Online marketplace for live small-group and 1-on-1 classes for K-12, often used by homeschool families. Comparable to ESM as an online K-12 learning option for homeschool families; competes for the same audience but offers group-format classes rather than individual tutoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami County Educational Service Center