What Nbj/ New Hope Network Ceo Summit does

NBJ Summit is an invitation-only annual executive retreat organized by Informa Markets (a trading division of Informa PLC, LSE: INF) that convenes roughly 400 senior leaders from the global nutrition and supplement industry for peer-level strategic dialogue. Founded in 1996 and now approaching 30 years of operation, the event is held each summer at a luxury oceanfront venue — Terranea Resort in Rancho Palos Verdes, California for 2026 — and is positioned as a curated alternative to traditional trade conferences, with application-based registration, capped attendance, and an emphasis on candid executive conversation over tactical content. The audience is C-suite executives, founders, investors, and functional leaders across supplement brands, ingredient suppliers, and nutrition-focused consumer companies.

The product portfolio is concentrated around a single annual live event with several monetization layers. Registration tiers include Standard In-Person ($4,995), VIP In-Person ($6,995) with white-glove services and a private lounge, Virtual ($795) for remote attendees, and Guest ($985) for non-industry companions. A sponsorship program runs four tiers from Silver ($15,000-$18,999) through Gold, Platinum, and Title Sponsorship ($50,000), and sponsorships integrate with Informa's Priority Points system that influences renewals at Natural Products Expo West and Newtopia Now. Add-on revenue includes bag inserts, golf tournament entries, and children's meals. The VIP tier introduced AI-themed content (an executive AI workshop and custom data consultation) as premium upsells. There is no proprietary technology platform beyond a standard virtual attendance and event registration system.

The go-to-market is event-driven and enterprise-oriented: demand is generated through a 20,000+ subscriber email list, LinkedIn presence, and Informa's broader marketing infrastructure, while registration flows through an application review process on nbjsummit.com. The 2026 in-person event has sold out, with a waitlist active, indicating strong demand-side pull. Customer concentration risk is moderate, with sponsorship dependence on a small set of large nutrition enterprises (ADM, Herbalife, Kerry Group, BIO-CAT, Caldic, Gencor, Thorne, American Botanical Council) representing material non-registration revenue exposure. The business is operationally lean at 1-10 employees, consistent with a single-event format run inside a large parent company's shared services stack.

Name

Nbj/ New Hope Network Ceo Summit

Legal name

Informa PLC

Website

https://nbjsummit.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

NBJ Summit is an annual invitation-only executive retreat for roughly 400 C-suite leaders in the nutrition and supplement industry, organized by Informa Markets and held at a luxury resort with tiered registration and sponsorship revenue streams.

Ownership category

akta.pro rank

Product category

Executive Conference Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910)

akta.pro primary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Executive conference services
• B2B event management
• Nutrition industry events
• Executive retreat services
• Trade show management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Registration Fees: Tiered registration fees including VIP In-Person ($6,995), Standard In-Person ($4,995), Virtual Attendance ($795), and Guest Attendance ($985). Additional revenue from add-ons such as attendee bag inserts ($800), golf tournament ($215), and children's meals ($75).
2. Sponsorship Revenue: Sponsorship tiers including Silver ($15,000-$18,999), Gold ($19,000-$24,999), Platinum ($25,000+), and Title Sponsorship ($50,000). Multiple sponsorship opportunities including event activities, digital advertising, education, marketing, promo items, and show services. Sponsorship contributes to Natural Product Expos integrated marketing points.
3. Exhibitor/Vendor Fees: Revenue from exhibitor booth displays and table locations in the main foyer, as well as various marketing and promotional opportunities at the event.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NBJ Summit is an invitation-only executive retreat held annually for senior leaders in the nutrition and supplement industry, combining executive education sessions, curated peer networking, keynote discussions, and wellness experiences at a luxury oceanfront resort. The event is sold via tiered registration (Standard, VIP, Virtual, Guest) and is supplemented by a multi-tier sponsorship program for industry suppliers and ingredient companies.

Product overview

NBJ Summit is a single annual executive retreat/conference for nutrition industry leaders, not a software platform. The core offering is the NBJ Summit event itself, which combines executive education, curated networking, and wellness experiences. Premium tiers include VIP Package upgrades and various sponsorship tiers. Registration options range from in-person ($4,995-$6,995 VIP) to virtual ($795). Add-on experiences include golf tournaments and executive wellness treatments. The event is sponsored by nutrition industry suppliers and ingredient companies.

Differentiator

Problem solved

Functional benefit

Products and services

• NBJ Summit An annual invitation-only executive retreat for senior leaders in the nutrition and supplement industry, providing executive-level education sessions, curated peer networking, keynote discussions, and wellness experiences at a luxury oceanfront resort. The 2026 event is scheduled for July 27–30 at Terranea Resort in Rancho Palos Verdes, CA.
• VIP Package Premium white-glove experience add-on for executives seeking additional perks and personalization, including priority hotel placement, luxury airport transportation, complimentary executive wellness treatments (Executive Wellness Experience with cutting-edge wellness and biohacking treatments), premium seating, private VIP lounge access, exclusive content, executive AI workshop, custom data consultation, and dedicated VIP concierge service. Priced at $6,995 per person.
• NBJ Summit Sponsorship Program Multi-tiered sponsorship offering for nutrition industry suppliers and ingredient companies with Silver ($15,000-$18,999), Gold ($19,000-$24,999), Platinum ($25,000+), and Title Sponsorship ($50,000) levels. Includes logo placement on on-site signage, promotional materials, website, virtual platform, complementary badge registrations, and integrated marketing points that contribute to Natural Products Expo West 2026 and Newtopia Now 2026 renewal priority points.
• NBJ Summit Open Golf Tournament Networking golf tournament offered as an add-on experience for in-person attendees to build relationships in a relaxed setting. Priced at $215 per person for a 9-hole round.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Midnight MissionminorOthers · 1 December 2017Downtown Los Angeles nonprofit receiving donations of partially consumed toiletries from Terranea Resort. Since the project started in December 2017, Terranea has donated 29,848 rolls of toilet paper and 63,442 bottles of partially consumed toiletries.
• Chefs to End HungercoreOthers · 1 January 2017Nonprofit organization that redistributes prepared food that would normally go to waste in hotels, restaurants, and other foodservice operations to local food agencies serving meals to those in need. Since 2017, Terranea has donated more than 21,072 pounds of food through this program.
• Women in NutraceuticalscoreStrategic or Co-development PartnerImportant partnership with Women in Nutraceuticals, an organization that empowers women in nutraceuticals to unlock their personal and professional potential. The organization is featured in the education program covering diversity and sustainability topics.
• Santa Monica SeafoodminorOthersFamily-owned business and member of the Global Sustainable Seafood Initiative and National Fisheries Institute. The venue supports local sourcing through this partnership.
• Terranea ResortcoreStrategic or Co-development PartnerExclusive venue partner for NBJ Summit 2026. AAA Four Diamond luxury oceanfront resort featuring world-class amenities, multiple award-winning restaurants, full-service spa, four swimming pools, and private beach cove.
• Informa MarketscoreStrategic or Co-development PartnerParent organization and trading division of Informa PLC that organizes NBJ Summit. Part of Informa's international portfolio of live events, world-leading research publications, and innovative digital services.
• Informa Sustainability - Faster to ZerominorStrategic or Co-development PartnerUnder the Faster to Zero pillar, Informa is moving faster to become a zero-waste and net-zero-carbon business by 2030. NBJ Summit aligns with Informa's sustainability commitments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engredea: An ingredient-focused B2B event within the Informa natural products portfolio targeting nutrition brand and ingredient buyers. Comparable audience and Informa run-of-show overlap with NBJ Summit.
• IFT (Institute of Food Technologists) Annual Event: Major B2B event and expo for food science and technology professionals. Comparable in serving food and nutrition industry executives and R&D leaders, though broader in scope beyond supplements.
• Vitafoods Europe: Informa's flagship global nutraceutical event held in Geneva. Comparable to NBJ Summit in audience (nutritional supplement executives) but operates at a larger trade show scale and on a different geography.
• Natural Products Expo West: Operated by the same parent (Informa Markets) and serves the same nutrition/supplement industry audience. It is the larger trade show counterpart to NBJ Summit's executive retreat format, with NBJ Summit sponsorship contributing to Expo West priority points.
• Newtopia Now: A newer Informa Markets event for the natural products industry. Targets a similar brand and retailer audience as NBJ Summit, with sponsorship tied through the same integrated marketing points system.
• SupplySide West: Also under Informa Markets, SupplySide West is the leading ingredient and supplier-focused B2B event for the nutrition industry. It targets the same supplier and brand customers that NBJ Summit serves, but with a more operational/trade-show focus.

Broad incumbents

• Web Summit: One of the largest executive and founder B2B conferences globally. Comparable in being a high-priced executive summit with VIP tiering, but serves a tech/operator audience rather than nutrition executives.
• Milken Institute Global Conference: Invitation-only gathering of CEOs, investors, and policymakers. Comparable in curated, high-value executive format and premium pricing, but generalist rather than nutrition-vertical.
• Fortune CEO Initiative: Invitation-only executive gathering for Fortune 500 CEOs. Comparable in format (curated, high-value CEO retreat) but operates across industries rather than the nutrition-vertical focus of NBJ Summit.
• Reuters Events: Operates a portfolio of invitation-only executive summits across industries. Comparable in GTM motion (curated peer networking, premium pricing) but lacks NBJ Summit's vertical depth in nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nbj-ceo-summit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nbj/ New Hope Network Ceo Summit