Made with Love Brands

What Made with Love Brands does

Made With Love Brands is a privately held, bootstrapped holding company headquartered in Roswell, Georgia that owns and operates a portfolio of three apparel sub-brands serving women, mothers, and families. The portfolio comprises You! Lingerie (intimate wear and nursing intimates, launched 2010), Preggo Leggings (premium maternity and postpartum leggings, launched 2014), and Ashmi & Co. (design-led children's clothing, launched 2014). The company makes money through two channels: direct-to-consumer e-commerce sales via owned brand websites (preggoleggings.com and shopashmi.co) on a one-time purchase basis, and wholesale distribution through national department store partners including Nordstrom and Macy's. No subscription, licensing, or recurring revenue components are present, and no specific pricing is publicly disclosed, though brand positioning language suggests a premium price point. The company was founded by Uyo Okebie-Eichelberger (Co-Founder & CEO, Duke MBA, former Kraft brand management) and Xavier Eichelberger (Co-Founder & COO, operations and logistics), and has grown to approximately 10-12 employees without any outside investors. The core technology stack is not disclosed; the company's value proposition rests on design-led product development, quality materials and sourcing, and authentic founder-led brand storytelling distributed through Instagram, Facebook, email, and a newly launching company blog. The company describes itself as a 'multi-million dollar brand house' but has not disclosed specific revenue figures.

Name

Made with Love Brands

Legal name

Made With Love Brands

Website

https://madewithlovebrands.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Made With Love Brands is a bootstrapped, founder-owned holding company in Roswell, Georgia, operating three direct-to-consumer apparel brands—You! Lingerie, Preggo Leggings, and Ashmi & Co.—distributed through owned e-commerce sites and major retailers including Nordstrom and Macy's.

Ownership category

akta.pro rank

Product category

Maternity and Women's Apparel

NAICS

Health and Personal Care Retailers (4561)

SIC

Retail-Family Clothing Stores (5651), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Maternity apparel
• Women's intimate wear
• Children's clothing
• Nursing intimates
• Postpartum leggings

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer product sales through owned e-commerce storefronts for Preggo Leggings, You! Lingerie, and Ashmi & Co. brands. Products are sold as one-time purchases with no subscription component mentioned.
2. Retail Distribution: Wholesale distribution through major retail partners including Nordstrom and Macy's. Products are sold in bulk to retailers who then sell to end consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Made With Love Brands is a parent apparel company that designs, sources, and sells a portfolio of three consumer brands: Preggo Leggings (premium maternity and postpartum leggings), You! Lingerie (intimate wear and nursing intimates for women at every life stage), and Ashmi & Co. (design-led children's clothing). Products are sold direct-to-consumer through owned e-commerce storefronts and through national department store wholesale partners Nordstrom and Macy's.

Product overview

Made with Love Brands operates as a parent company holding a portfolio of three distinct sub-brands serving women, mothers, and families. The portfolio includes You! Lingerie (intimate wear for women at every stage of life, launched 2010), Preggo Leggings (premium maternity and postpartum leggings, launched 2014), and Ashmi & Co. (design-led children's clothing). The brands share a unified commitment to quality materials, honest design, and deep respect for customers, distributed through retail partners including Nordstrom and Macy's.

Differentiator

Problem solved

Functional benefit

Brands

• You! Lingerie: Lingerie that celebrates women at every stage of life.
• Preggo Leggings
• Ashmi & Co.

Products and services

• Preggo Leggings Premium maternity and postpartum leggings designed for every stage of pregnancy and beyond, built with quality materials and functional design for expecting and new mothers.
• You! Lingerie Intimate wear and nursing intimates designed for women at every stage of life, including breastfeeding mothers, combining functionality with aesthetic appeal.
• Ashmi & Co. Thoughtful, design-led children's clothing for families, built with quality materials and intentional apparel design.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bump Biddy: Niche activewear and leggings brand focused on maternity and postpartum. Competes with Preggo Leggings in the maternity leggings sub-segment.
• Maisonette: Curated marketplace for children's clothing and accessories. Indirect competitor/complement to Ashmi & Co. in premium children's apparel discovery and distribution.

Direct peers

• Tea Collection: Design-led children's clothing brand with globally-inspired aesthetic and premium price points. Direct competitor to Ashmi & Co. in the design-forward children's apparel segment.
• Latched Mama: Boutique maternity and nursing apparel brand with a similar design-led, comfort-first positioning. Competes with both Preggo Leggings and You! Lingerie in the maternity wear segment.
• Hatch Collection: Premium maternity apparel brand carried by Nordstrom and other department stores. Directly comparable to Preggo Leggings in premium maternity bottoms and staples positioning.
• ThirdLove: Direct-to-consumer intimates and bra brand emphasizing fit technology and inclusive sizing. Direct competitor to You! Lingerie in the women's intimate wear category.
• Savage X Fenty: DTC-first lingerie brand selling bras, underwear, and sleepwear through owned e-commerce and select retail. Directly comparable business model to You! Lingerie for online lingerie sales.
• Kindred Bravely: Direct-to-consumer brand specializing in maternity and nursing bras, sleep bras, and postpartum loungewear. Direct competitor to Preggo Leggings and You! Lingerie in the maternity/nursing intimate wear category.

Broad incumbents

• Victoria's Secret: Largest specialty lingerie retailer with wide assortment of bras, underwear, and intimate apparel at department stores. Overlaps directly with You! Lingerie's product category and retail channels.
• Natori: Established multi-category women's apparel and intimates brand carried at department stores. Competes with You! Lingerie in intimates and shares Nordstrom/Macy's shelf space with MWL brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mwlbrands
• Instagraminstagram.com/mwlbrands
• LinkedInlinkedin.com/company/made-with-love-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made with Love Brands