What Madel Air Technical Diffusion Sa does

Madel Air Technical Diffusion, S.A. is a privately held Spanish manufacturer of HVAC air diffusion and control elements, founded in 1965 and headquartered in Centelles, Barcelona. The company designs and produces grilles, diffusers (ceiling, swirl, linear and floor), long-range nozzles, CAV/VAV regulating dampers, fire dampers (rectangular, circular and intumescent), active cold beams under the WAAB family, and zoning control systems. Proprietary technologies include the ACTIF thermal-piston auto-adjustment system, the KLIN tool-free front-access maintenance system, and the MadelMedia engineering selection software with airflow simulation and acoustic calculations. Products carry Eurovent certification on the WAAB line and ISO 9001:2015 quality management certification overall.

The business operates a B2B project-sales model, selling through direct field-sales engagement with contractors, installers and building project specifiers, supplemented by a login-gated multilingual online catalog (Spanish, English, French, Italian, Catalan) and a downloads portal with BIM, CAD, FIEBDC/Presto files and ISO certificates. Pricing is quote-based and not publicly disclosed; revenue is generated through one-time equipment sales rather than subscriptions. Customer base spans five vertical segments — hospitals, hotels, offices and commercial buildings, large public spaces, and residential — with actuator compatibility partnerships with Siemens and Belimo for motorized diffuser integration. Geographic footprint centers on Spain, with active commercial presence in France, Italy and the United Kingdom. The company is a Sociedad Anonima registered in Barcelona (NIF A08193963), with no disclosed parent, ownership, funding or headcount information in the source data.

Name

Madel Air Technical Diffusion Sa

Legal name

MADEL AIR TECHNICAL DIFUSION, S.A

Website

https://madel.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Madel Air Technical Diffusion, S.A. is a Spain-based, privately held manufacturer of HVAC air diffusion and control elements (grilles, diffusers, nozzles, dampers, fire dampers, active cold beams) founded in 1965, selling via field sales and an online catalog to contractors and specifiers across hospitals, hotels, offices, large spaces and residential markets in Spain, France, Italy and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan De Las Abadesas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Equipment Sales: One-time sale of air diffusion and control equipment including grilles, diffusers, nozzles, fire dampers, regulation dampers, and active cold beams. Products are sold to contractors, installers, and building projects. Pricing is quote-based through the company's commercial team and online catalog system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Madel designs and manufactures HVAC air diffusion and control elements — including grilles, diffusers, nozzles, regulating and fire dampers, and active cold beams — for air conditioning installations. The company sells configured, project-specified equipment to HVAC contractors, installers, and building project specifiers through direct B2B field sales and an authenticated online catalog. The portfolio covers five core categories: Diffusion, Regulation, Fire Protection, Active Cold Beams (WAAB), and Zoning Control.

Product overview

Madel Air Technical Diffusion Sa is a manufacturer of air diffusion and control elements for HVAC installations, established in 1965. The product portfolio is organized into five core categories: (1) Diffusion — covering supply/return grilles, ceiling diffusers (AXO, DRIM, NEX, DCG, AX6, PLAY, DFR series), long-range nozzles (KAM, KOBE, LINKIN, KIS, KOO, KAP series), linear diffusers (LOOK, LAV, LNG, LESS series), and ventilation valves (BWC, SCV series); (2) Regulation — including CAV constant flow and VAV variable flow dampers; (3) Fire Protection — rectangular and circular fire dampers plus intumescent grilles; (4) Active Cold Beams — the WAAB family (WAAB SUITE, WAAB-4-WAY, WAAB-ROOM, WAAB-300, WAAB-600) with Eurovent certification; and (5) Zoning Control systems. Several sub-brands and design-led products are notable: LOOK (silent/invisible hidden linear diffusers), SHH (quiet comfort), DCG redesigned by Lievore, Altherr & Molina, and the KAM Benedito design nozzles. Products feature advanced options including ACTIF thermostatic auto-adjustment, KLIN tool-free maintenance access, motorized actuator control (Siemens/Belimo), and G3 HEPA filtration. MadelMedia selection software assists with technical sizing. The company operates in multiple languages (Spanish, English, French, Italian, Catalan) and serves sectors including hospitals, hotels, offices, and large spaces.

Differentiator

Problem solved

Functional benefit

Brands

• WAAB: Active Cold Beams product line offering optimal comfort and reduced consumption. Includes variants WAAB SUITE, WAAB-4-WAY, WAAB-ROOM, WAAB-300, WAAB-600.
• LOOK
• SHH
• LMT-FIN

Products and services

• Diffusion Product Line Core product line of air diffusion elements for HVAC installations, including supply grilles, linear grilles, return grilles, exterior air intake grilles, ceiling diffusers (AXO, DRIM, NEX, DCG, AX6, PLAY, DFR series), long-range nozzles (KAM, KOBE, LINKIN, KIS, KOO, KAP series), linear diffusers (LOOK, LAV, LNG, LESS series), ventilation valves and grilles (BWC, SCV series), linear floor grilles, and terminal units with HEPA filter. Sold to HVAC contractors and installers for buildings in healthcare, hospitality, office, residential, and large-space projects.
• Regulation Product Line Airflow regulation products for HVAC systems, including regulating dampers, CAV (Constant Air Volume) dampers, VAV (Variable Air Volume) dampers, and overpressure dampers, used by HVAC contractors and installers to control and maintain airflow in building HVAC installations.
• Fire Protection Product Line Fire safety products for HVAC ductwork, including selection tables for fire dampers, rectangular fire dampers, circular fire dampers, and intumescent transit grilles designed to prevent fire spread through ductwork. Sold to HVAC contractors and installers for safety compliance in building projects.
• WAAB Active Cold Beams Active chilled beam products (WAAB SUITE, WAAB-4-WAY, WAAB-ROOM, WAAB-300, WAAB-600) delivering optimal thermal comfort with reduced energy consumption versus conventional fan coil systems. Eurovent certified. Sold to HVAC contractors and installers for commercial and residential HVAC installations.
• Zoning Control

Quantifiable outcome

• Active cold beams (WAAB) achieve Eurovent certification — third-party verified performance and energy efficiency

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halton Group: Halton manufactures air diffusers, fire dampers, and HVAC components, with strong positions in commercial kitchens, healthcare, and marine. Direct peer in air diffusion, regulation, and fire protection product categories serving similar B2B specifier customers.
• TROX GmbH: Trox is the global leader in air diffusion and air-handling components, offering grilles, diffusers, dampers, fire dampers, and active chilled beams. It is the closest direct peer to Madel across nearly every product category and vertical (offices, hospitals, hotels).
• Swegon Group AB: Swegon is a Northern European indoor climate specialist offering air diffusers, chilled beams, dampers, and complete climate systems. Comparable to Madel in product scope (diffusion, regulation, chilled beams) and in targeting offices, hospitals, and hotels.
• Kampmann GmbH: Kampmann is a German HVAC specialist with active/passive chilled beams, fan coils, and air diffusion products. Direct peer in the WAAB active cold beam category and in office/hospital specifications across Europe.

Emerging players

• AirFixture: AirFixture is an emerging player in underfloor air distribution and chilled beam solutions for commercial buildings. Partial overlap with Madel in active cold beams and modern office air diffusion, but a younger, niche-focused competitor.

Regional players

• Lindab AB: Lindab is a Northern European ventilation and air distribution manufacturer with diffusion, ducting, and HVAC components. Comparable in product mix but with primary strength in Nordic markets, making it a regional peer rather than a direct Spanish market competitor.
• Soler & Palau (S&P): S&P is a Spanish ventilation manufacturer (fans, ducting, air distribution) that overlaps with Madel in the Iberian market. Strong regional presence in Spain and complementary product line make it a regional peer competing in the same geography.
• Titon Holdings plc: Titon is a UK-based ventilation and air diffusion specialist with grilles, diffusers, and MVHR products. Comparable to Madel in product category but focused primarily on UK/Ireland residential and commercial markets.

Broad incumbents

• Systemair AB: Systemair is a broad European HVAC manufacturer offering fans, air-handling units, and air distribution products. Overlaps with Madel in air distribution components but competes at a much larger scale and with a more diversified portfolio.
• FläktGroup: FläktGroup is a large European HVAC and air-handling manufacturer whose portfolio overlaps with Madel in air distribution, dampers, and indoor air solutions. Broader portfolio and global reach make it a broad incumbent rather than a pure specialist peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/madelatd
• Instagraminstagram.com/madel_air

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madel Air Technical Diffusion Sa