Michigan Amateur Hockey Association

What Michigan Amateur Hockey Association does

Michigan Amateur Hockey Association (MAHA) is the official USA Hockey state affiliate governing amateur hockey in Michigan. It administers membership registration, tournament sanctioning, insurance credentialing, and competitive tiering (Tier I/II/III) for approximately 38,900 participants across youth (ages 3-18), adult recreational, girls', and disabled hockey segments. Programs span learn-to-skate through AAA-elite, plus sled, special, warrior/amputee, and hearing-impaired hockey, with most program delivery executed through affiliated local associations across Michigan municipalities including Grand Rapids, Farmington Hills, East Lansing, Brighton, Troy, and Macomb. The technology footprint is light: MAHA distributes via a SportsEngine-powered website, consumes third-party SaaS (GameSheet scoring, LiveBarn video, RealResponse Safe Sport reporting), and implements USA Hockey's proprietary American Development Model (ADM) for age-appropriate athlete development. The organization does not build proprietary technology.

Commercially, MAHA operates as a membership-based nonprofit. Revenue flows primarily from USA Hockey registration fees (with 30%+ retained locally for District/State Playoffs, disabled hockey, and referee/coach training), tournament sanctioning fees ($350 application + $45/team for invitationals; flat $350-$500 for 3-on-3, 4-on-4, and showcases), and corporate sponsorships including Detroit Red Wings Foundation and Belle Tire. Go-to-market is community-led: Try Hockey For Free events, High Performance Camps, and national initiatives (USA Hockey Welcome Back Week, Hockey Week Across America) drive grassroots acquisition. The entity is governed by a volunteer board; Tom Berry serves as president as of 2026 following leadership transition from George Atkinson.

Name

Michigan Amateur Hockey Association

Legal name

Michigan Amateur Hockey Association

Website

https://maha.org

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Michigan Amateur Hockey Association is a nonprofit state affiliate of USA Hockey that governs amateur hockey across Michigan, serving approximately 38,900 participants in youth, adult, girls', and disabled hockey programs through local associations, tournament sanctioning, and coach/official certification.

Ownership category

akta.pro rank

Product category

Amateur Hockey Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Amateur hockey governance
• Youth hockey programs
• Hockey tournament sanctioning
• Coaching certification programs
• Disabled hockey programs

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Registration Fees: MAHA collects membership fees through USA Hockey registration. Over 30% of the fee goes to support local hockey programs in Michigan, including District and State Playoffs, Disabled Hockey programs, and referee and coach training.
2. Tournament Sanctioning and Fees: MAHA sanctions tournaments throughout Michigan. Application fees are $350 for invitational tournaments plus $45 per team, with 3 on 3 or 4 on 4 events at $350 flat fee and showcases at $350-$500 flat fee depending on team count.
3. Sponsorships and Partnerships: Corporate sponsorships including Henry Ford/Detroit Red Wings Foundation for Try Hockey For Free, and LiveBarn/GameSheet technology partnerships for member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

MAHA governs amateur ice hockey in Michigan as the state's USA Hockey affiliate, delivering youth, adult, girls', and disabled hockey programs from learn-to-skate through AAA elite competition. Core offerings include tournament sanctioning, coaching and referee certification (with the Green Arm Band protection initiative), and access to USA Hockey's insurance coverage (catastrophic medical up to $2M lifetime, participant accident, and general liability) bundled with annual membership registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Programs Comprehensive hockey programs for players ages 3-18, from learn-to-skate to AAA elite hockey, including Tier I organization support and Tier II/Tier III developmental pathways.
• Adult Hockey Programs Adult recreational hockey programs including men's and women's state playoffs, national championships, and adult recreational tournaments.
• Girls Hockey Programs Hockey programs for female players at all levels, including goaltender pilot programs and the Jean Laxton Classic girls' Tier III showcase during IIHF World Girls' Ice Hockey Weekend.
• Disabled Hockey Programs Programs for athletes with disabilities including sled hockey, special hockey, warrior/amputee hockey, and hearing impaired hockey, delivered through partner organizations.
• Learn to Play / Mite Hockey Introductory hockey programs for ages 8 and under, implementing USA Hockey's American Development Model (ADM) with cross-ice and half-ice formats.
• Michigan High Performance Program Invitation-only advanced training camp for Michigan's top male and female hockey players, featuring professional, college, and junior coaches.
• Tournament Sanctioning Services Sanctioning and support services for invitational tournaments, jamborees, and showcases throughout Michigan, with publicly listed schedule of fees.
• Coaching Education Program USA Hockey's coaching education program providing levels of achievement, instructional materials, manuals, and certification for coaches from beginners to experts.
• Referee Training Program Training and certification program for hockey officials, with supplemental discipline review and Green Arm Band support for young officials.
• MAHA Chalk Talk Series Free coaching education series hosted by Tier I coaches discussing defensive zone coverages, breakouts, power play and penalty kill strategies via Zoom.
• Tier III Development Series Development opportunity for Tier III players and coaches in partnership with USA Hockey, featuring off-ice drill design and on-ice practice evaluation.

Quantifiable outcome

• 38,900 total participants in 2025-26 season
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• GameSheetcoreTechnology or Integration · 1 January 2026GameSheet is a technology partner providing scoring, scheduling, and video solutions for teams and leagues. MAHA has partnered with GameSheet to share latest technology offerings. GameSheet has merged with LiveBarn under GTCR ownership for enhanced viewing experience.
• LiveBarncoreTechnology or Integration · 1 January 2026LiveBarn is a technology partner providing video streaming for teams and leagues. MAHA has partnered with LiveBarn to share latest technology offerings. LiveBarn has merged with GameSheet under GTCR ownership for enhanced viewing experience.
• Henry Ford / Detroit Red Wings FoundationminorGTM or Marketing PartnerDetroit Red Wings Foundation sponsors Try Hockey For Free events throughout Michigan, allowing families to try hockey without full season commitment.
• USA HockeyflagshipStrategic or Co-development PartnerMAHA is the official USA Hockey affiliate for Michigan. USA Hockey provides insurance coverage, coaching education, officiating programs, national championships, and the American Development Model (ADM). USA Hockey's assistant executive director attends MAHA meetings and provides new analytical tools for associations.
• American Hearing Impaired Hockey Association (AHIHA)minorOthersAHIHA hosts the Stan Mikita Hockey School for the Hearing Impaired supporting 80 athletes. Founded in 1973, AHIHA helps hearing impaired individuals obtain hearing aids and speech therapy.
• NHLcoreStrategic or Co-development PartnerThe NHL endorsed and provides financial backing for USA Hockey's American Development Model (ADM), a long-term athlete development program for hockey players.
• Michigan Warriors Hockey ProgramcoreOthers501(c)(3) nonprofit providing free hockey program for Disabled Veterans in Southeastern Michigan. Provided over 4,000 man-hours of ice time to 100+ Warriors. Expanding to all ten Michigan regions within five years.
• Motor City Veterans Hockey AssociationminorOthersRecreational organization providing Veterans and their families opportunity for recreational therapy through hockey. Based in Detroit area.
• Saginaw Spirit WarriorsminorOthersTherapeutic hockey program for disabled Veterans requiring Purple Heart or VA rating of 10% or greater. Keeping hockey cost-free for disabled veterans.
• American Amputee Hockey Association (AAHA)minorOthersNon-profit founded in 2000 developing opportunities for amputee and disabled athletes. Leading international effort to make Standing (Amputee) Hockey a Winter Paralympic Sport.
• Belle TireminorGTM or Marketing PartnerBelle Tire sponsors sled hockey programming and hosts Try Sled Hockey Day events for introducing disabled athletes to the sport.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minnesota Hockey: State amateur hockey association affiliated with USA Hockey, governing youth, adult, girls' and disabled hockey programs in Minnesota. Direct structural peer to MAHA with similar revenue streams (registration, tournament sanctioning) and ADM-based programming.
• Massachusetts Hockey: Another USA Hockey state affiliate operating Tier I/II/III youth programs, adult leagues, and disabled hockey in a different geography. Comparable nonprofit membership/governing structure and revenue model to MAHA.
• Wisconsin Amateur Hockey Association: USA Hockey state affiliate governing amateur hockey in Wisconsin with similar youth/adult/girls/disabled programming tiers, tournament sanctioning, and ADM-based development. Direct Midwest peer to MAHA.
• New York Amateur Hockey Association: USA Hockey state affiliate with one of the largest participant bases in the country, operating Tier I/II/III programs, girls' hockey, and disabled hockey across New York. Comparable scale and governance to MAHA.
• Ohio Amateur Hockey Association: Regional Midwest USA Hockey affiliate operating comparable youth, girls', adult, and disabled hockey programs in Ohio. Direct peer with similar organizational structure, tournament sanctioning fees, and ADM compliance mandate.

Broad incumbents

• USA Hockey: National governing body for amateur hockey in the United States. MAHA's parent affiliate and the organization through which all Michigan membership registrations, insurance, ADM, and coach/official certifications flow. Comparable as the umbrella organization that state affiliates model themselves on.
• Hockey Canada: National governing body for amateur hockey in Canada, operating parallel membership, development model (Long-Term Player Development), and sanctioning infrastructure. Comparable broad incumbent to USA Hockey and a useful comparator for MAHA's structural model.

Others

• Michigan Warriors Hockey Program: 501(c)(3) nonprofit providing free hockey programming to disabled veterans in southeastern Michigan, partnered with MAHA. Listed as an ecosystem partner / member organization that delivers services under MAHA's amateur hockey umbrella.

Emerging players

• Special Hockey International: Nonprofit governing body organizing hockey programs for athletes with developmental disabilities across North America. Directly comparable to MAHA's disabled hockey programs (sled, special, amputee/warrior) and an example of a focused peer organization MAHA partners with and competes for affiliate associations.
• American Hearing Impaired Hockey Association (AHIHA): Disability-specific governing body for hearing impaired hockey since 1973, running the Stan Mikita Hockey School. Active MAHA partner organization and a comparable niche disability-sport governing body in the same hockey ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/maha1hockey
• Facebookfacebook.com/679550972119079
• Instagraminstagram.com/maha_hockeyig/?hl=en
• LinkedInlinkedin.com/company/michigan-amateur-hockey-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Amateur Hockey Association