Nidino Ag

What Nidino Ag does

Nidino AG is a Zurich-headquartered digital childcare marketplace that connects parents in the Canton of Zurich with vetted family-based childcare providers branded as "Mini-Kitas," offering individualized home-based care in groups of no more than five children. The platform operates a two-sided model: it recruits, screens (accepting only 5% of applicants), and trains day family caregivers, and it provides parents with discovery, non-binding introductory visits, online registration, digital contract execution, and administrative support. The company's underlying technology is a web-based platform with mobile-responsive design that handles the full parent lifecycle from search through billing, supplemented by Nidino Campus, a proprietary internal training platform delivering domain-specific modules on pedagogy, child development, attachment theory, child protection, and professional communication.

Name

Nidino Ag

Legal name

Nidino AG

Website

https://nidino.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Nidino AG is a Zurich-based digital marketplace that connects parents with vetted family childcare providers (Mini-Kitas) in the Canton of Zurich, offering flexible hourly care, proprietary caregiver training via Nidino Campus, and corporate childcare benefits to employers.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

akta.pro secondary industries

Infant-Focused Home Daycare (0–18 months) (EDACAEAC), Toddler Home Daycare (18–36 months) (EDACAEAD), Infant & Toddler Nanny Services (HSAAABAJ), Overnight Care for Multiple Children (Sibling Overnight Care) (HSAAADAD)

Keywords

• Family daycare services
• Childcare matching platform
• Home-based childcare
• Corporate childcare benefits
• Day family matching

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Childcare hourly billing: Nidino charges parents for childcare services on an hourly basis. Parents pay exactly for the hours their child is actually cared for according to the contract. Hourly rates vary by region and day family. The company retains a portion of the childcare fees as platform/matching revenue.
2. Registration fee: One-time registration fee of CHF 190 per child for the online registration and contract creation process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Nidino AG operates a digital platform that matches parents in the Canton of Zurich with vetted family daycares (Tagesfamilien / Mini-Kitas) who provide individualized childcare in small home-based groups of up to five children. The company recruits, screens, and trains the day families, then handles online registration, contract creation, hourly billing, and ongoing customer support. A separate Corporate Childcare Benefits offering supplies employers in the Zurich metropolitan area with childcare solutions for their employees.

Product overview

Nidino is a childcare platform operating as a unified service connecting parents with family daycares (Tagesfamilien), which they refer to as 'Mini-Kitas'. The core offering is the Family Daycare Matching service, which connects parents with carefully vetted childminders providing individualized care in small groups (max 5 children). This core service is supported by Nidino Campus, an internal training platform for childcare providers, and a Corporate Childcare Benefits program for employers.

Differentiator

Problem solved

Functional benefit

Brands

• Mini-Kita: Nidino's branded family daycare model - home-based childcare with up to 5 children per group, following Kita-like quality standards but in a family environment.

Products and services

• Family Daycare Matching (Mini-Kita) Core service connecting parents in the Canton of Zurich with qualified, vetted childminders (Tagesfamilien) who provide individualized childcare in small groups of up to five children within a family-like home environment. Pricing is hourly with a one-time CHF 190 registration fee per child, and includes administrative support for contracts and billing.
• Corporate Childcare Benefits Employee childcare benefit solution for companies in the Zurich metropolitan area, offering flexible and reliable childcare support as a corporate benefit aimed at improving retention, reducing absenteeism, and enhancing employer brand.

Quantifiable outcome

• 20% cost savings compared to traditional daycare centers
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stadt ZürichcoreOthersOfficial municipal accreditation and subsidy partnership. The city of Zurich recognizes Nidino's day families as qualified childcare providers and offers municipal subsidies to eligible families using Nidino services.
• Stadt WinterthurcoreOthersOfficial municipal accreditation and subsidy partnership with the city of Winterthur for subsidized childcare placements.
• kibesuissecoreOthersNidino operates under the standards and guidelines of kibesuisse, the Swiss umbrella organization for childcare. This partnership ensures Nidino's day families meet national quality, hygiene, and safety standards.
• LoftiesminorStrategic or Co-development PartnerProduct partnership for diapers and baby care products. Lofties products are tested and used in Nidino family daycares. The partnership focuses on providing gentle, everyday diaper changing products for sensitive baby skin, with emphasis on the bonding moment rather than the product itself.
• RümlangminorOthersMunicipal subsidy partnership with the municipality of Rümlang for subsidized childcare services.
• DietikonminorOthersMunicipal subsidy partnership with the municipality of Dietikon for subsidized childcare services.
• OberglattminorOthersMunicipal subsidy partnership with the municipality of Oberglatt for subsidized childcare services.
• OpfikonminorOthersMunicipal subsidy partnership with the municipality of Opfikon for subsidized childcare services.
• TurbenthalminorOthersMunicipal subsidy partnership with the municipality of Turbenthal for subsidized childcare services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoopies: Pan-European childcare and babysitting marketplace connecting parents with nannies and childminders. Operates in the same two-sided parent/caregiver matching category as Nidino, with overlap in audience needs around flexible in-home childcare.
• Babysits: International childcare marketplace where parents discover and book babysitters and childminders. Comparable platform-mediated parent-to-caregiver matching model, with a broader geographic footprint than Nidino.
• Bubble (childcare): UK-based childcare matching app focused on connecting parents with local childminders. Comparable two-sided parent-to-caregiver marketplace with regional concentration similar to Nidino's Canton of Zurich focus.
• Koru Kids: UK family-daycare marketplace that recruits, trains, and matches vetted childminders with parents. Closest functional analog to Nidino; notably, Nidino advisor An Nguyen is the former COO of Koru Kids, indicating explicit operational lineage between the two.

Others

• Mila: Swiss on-demand platform for in-home technology support. Comparable Swiss-based managed-marketplace model combining vetting, professional onboarding, and digital booking, sharing the same regulatory and operating geography as Nidino.
• Batmaid: Swiss home-cleaning marketplace that recruits, vets, and matches professional cleaners via a digital platform. Same managed-marketplace model and Swiss regulatory environment; Nidino board member Andreas Scholling-Borg is the founder and CEO of Batmaid.

Broad incumbents

• Care.com: Largest global online marketplace for childcare, eldercare, and household services. Operates broadly across multiple care verticals at scale, overlapping with Nidino's core parent-to-caregiver matching value proposition but with a far wider category scope.
• Helpling: European platform connecting households with vetted home services professionals. Relevant as a broader managed-marketplace peer in household services, sharing platform mechanics similar to Nidino's parent-day-family matching workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nidino.care
• LinkedInlinkedin.com/company/nidino
• Instagraminstagram.com/nidino_care

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nidino Ag