Ohio Outdoor

What Ohio Outdoor does

Ohio Outdoor is a privately held outdoor advertising company operating a portfolio of digital and print billboards across northeast Ohio, with documented locations in Wooster, Dalton, Lodi, and Orrville spanning Wayne, Stark, and Medina counties. The core product is billboard advertising — both LED digital displays with 9,000 to 21,314 daily impressions per face and traditional print billboards — sold directly to local small and medium-sized businesses through website contact forms, phone inquiries, and on-site event sponsorship activations at county fairs.

The company extends beyond fixed billboard sales into three adjacent lines: (1) a Mobile Digital Trailer rental product for events, parades, festivals, and wayfinding, priced at $700/day, $1,200/weekend, and $1,800/week, with a separate $750 event-advertising spot limited to the first 25 advertisers per activation; (2) large-scale Construction and Installation Services covering steel sign structures, channel letters, and vinyl banners; and (3) a turnkey Build a Billboard investment program targeting individual investors and landowners, promising ROI within four years for qualified traffic locations while Ohio Outdoor handles permits, construction, and ongoing ad sales.

The business model combines recurring subscription revenue (digital billboard ad slots on monthly/yearly terms), transactional usage-based revenue (trailer rentals and event ads), project-based professional services revenue (construction and installation), and investor-funded capital deployment. Go-to-market is direct-to-consumer via the company website, two published phone numbers, and event sponsorships at three Ohio county fairs, with no public enterprise customers, no institutional capital, and no disclosed headcount or revenue.

Name

Ohio Outdoor

Legal name

Ohio Outdoor

Website

https://ohio-outdoor.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ohio Outdoor is a privately held Ohio outdoor advertising operator selling digital and print billboard placements, mobile digital trailer rentals, construction services, and a turnkey Build a Billboard investor program to local SMBs, event organizers, investors, and landowners across Wayne, Stark, and Medina counties.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Mobile billboards
• Billboard construction

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Billboard Advertising Sales: Selling advertising space on digital and print billboards with pricing based on location, size, and duration. Ads rotate on digital boards with specific impressions and ad duration times.
2. Billboard Construction Services: Full-service billboard construction including permits, steel sign structures (static and digital), installation for investors
3. Mobile Digital Trailer Rental: Rentable billboard trailers for events, festivals, parades, and temporary advertising. Includes customizable text artwork designs and flexible rental periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ohio Outdoor sells outdoor advertising space across Ohio, operating both digital LED and print billboards at multiple Wayne, Stark, and Medina county locations. The company supplements fixed billboard advertising with a rentable Mobile Digital Trailer for events and turnkey billboard construction and investor programs that handle permits, installation, and ongoing ad sales.

Product overview

Ohio Outdoor is an outdoor advertising company operating a portfolio of billboard products and services across Ohio. The core offering consists of Billboard Advertising services combining both Digital Billboards (LED displays at 5+ locations with varying sizes and impressions) and Print Billboards. Supporting services include a Mobile Digital Trailer rental for events, Construction and Installation Services for building billboard structures (steel signs, channel letters, vinyl banners), and a Build a Billboard turnkey investment program that handles permits, construction, and ad sales with promised ROI in 4 years. An interactive Billboard Inventory map enables customers to browse available locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising

Quantifiable outcome

• Billboard investment ROI achievable in 4 years or less for qualified locations

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OUTFRONT Media: OUTFRONT is a major U.S. outdoor advertising operator with a national portfolio of billboards, transit, and digital displays including in Ohio. Comparable because it sells ad space on owned billboard and digital inventory against the same SMB and brand advertisers Ohio Outdoor targets, but operates at national scale with programmatic digital buying capabilities Ohio Outdoor lacks.
• Lamar Advertising Company: Lamar is the largest U.S. owner and operator of outdoor advertising inventory, including static and digital billboards across hundreds of markets including Ohio. Comparable because it operates the same OOH billboard product category that Ohio Outdoor sells into, but at vastly greater scale and with a national agency-relationship footprint.
• Clear Channel Outdoor: Clear Channel Outdoor is one of the largest global OOH media companies with extensive billboard and digital out-of-home inventory across the U.S. Comparable because it competes head-to-head for Ohio billboard budgets and agency-driven campaigns, but operates a much broader geographic and format footprint.

Others

• Watchfire Signs: Watchfire designs and manufactures LED digital billboards, scoreboards, and signage hardware sold to outdoor advertising operators. Comparable as an enabling supplier — the digital face hardware Ohio Outdoor owns on its billboards and mobile trailer is the same category Watchfire sells into the OOH industry.
• Stroker Systems: Stroker Systems and similar regional sign/billboard installers provide construction, installation, and maintenance services for outdoor advertising structures. Comparable as an adjacent services provider that competes with Ohio Outdoor's in-house construction and installation offering for new billboard builds.
• Alliance for Audited Media (AAM) audited outdoor operators: AAM and similar OOH measurement bodies audit traffic and impression claims for outdoor advertising operators. Comparable as an adjacent ecosystem participant whose audited impression methodology underpins the 9,000-21,314 daily impression figures Ohio Outdoor cites to sell its billboard inventory.

Emerging players

• Blip Billboards: Blip is a digital mobile-billboard operator that places ads on truck-mounted LED displays routed through target geographies, enabling advertisers to buy exposure in specific event markets. Comparable specifically to Ohio Outdoor's mobile digital trailer product line, with a more programmatic, route-based twist versus Ohio Outdoor's event-anchored trailer model.

Direct peers

• Adams Outdoor Advertising: Adams Outdoor is a regional billboard operator with a footprint across the Midwest and Southeast, selling static and digital billboard advertising to local and regional advertisers. Directly comparable to Ohio Outdoor in operating model — owned inventory, local sales, SMB and event advertiser focus — but at meaningfully larger regional scale.
• Reagan Outdoor Advertising: Reagan Outdoor is a regional billboard and out-of-home advertising operator serving multiple U.S. markets with static and digital faces. Directly comparable to Ohio Outdoor because it competes for the same regional advertiser budgets with a similar owned-inventory, direct-sales operating model.
• Fairway Outdoor Advertising: Fairway Outdoor is a regional outdoor advertising company operating static and digital billboard faces across multiple U.S. markets. Directly comparable in product (local billboard sales), customer type (SMB and regional advertisers), and go-to-market (direct sales, owned inventory).

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OHOutdoor
• LinkedInlinkedin.com/company/ohio-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohio Outdoor