MAXUS Motors

What MAXUS Motors does

MAXUS Motors France is the French distribution arm of the MAXUS brand, a subsidiary of SAIC Motor (the 6th largest global automaker, producing over 5.6 million vehicles in 2024). Founded in 2011 by SAIC Motor in Shanghai, MAXUS France operates from Paris (32 Avenue de la République, 75011) with the legal registered office in Lully (74890), and distributes through a network of 40+ franchised dealers covering mainland France and overseas territories (Reunion, Martinique, Guadeloupe, Guyane). The company specializes in light commercial vehicles — electric and diesel vans and pickups — targeted at professional B2B buyers including delivery/logistics operators, artisans, fleet managers, and outdoor/agricultural professionals.

The product portfolio comprises nine models: four electric vans (eDeliver 3, 5, 7, 9), two diesel vans (Deliver 7, 9), and pickups (T60 MAX diesel, eTERRON 9 and T90 EV electric). Underlying technology centers on lithium-iron-phosphate (LFP) batteries, permanent magnet synchronous motors, and regenerative braking, with proprietary platforms including the MILA architecture (eDeliver 5) featuring an ultra-thin 140mm battery and six-in-one electric motor, and the Tetris battery packaging design (eTERRON 9). The eTERRON 9, the first fully electric 4x4 pickup in Europe, holds a 5-star Euro NCAP rating alongside eDeliver 5 (Platinum 2024) and eDeliver 7 (Gold 2024). Vehicles also feature comprehensive ADAS, Apple CarPlay/Android Auto integration, and the T60 MAX is compatible with HVO100 sustainable fuel for up to 90% CO2 reduction.

The revenue model combines one-time vehicle sales (price range €22,990-€72,900) with integrated financing through the Maxus Lease brand (LLD/LOA/credit) and Arval Service Lease partnership, generating recurring monthly revenue across 24-72 month contracts. Vehicles qualify for 100% VAT recovery as utility vehicles and up to €4,000 in eco bonuses, with energy costs of €0.04-0.06/km versus €0.12-0.16/km for diesel — yielding €5,000+ in fuel savings over three years at 25,000 km/year. Warranty terms (5 years vehicle, 8 years battery) exceed typical industry standards. Marketing emphasizes premium positioning through sports sponsorships (Stade Français Paris rugby, extended through 2028) and sustainable adventure partnerships (Conrad Colman Vendée Globe).

Name

MAXUS Motors

Legal name

Maxus France

Website

https://maxusmotors.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MAXUS Motors France distributes SAIC Motor's MAXUS brand of electric and diesel light commercial vehicles — vans and pickups — through 40+ franchised dealers across France and overseas territories, serving professional B2B buyers with integrated LLD/LOA financing solutions.

Ownership category

akta.pro rank

Product category

Light Commercial Vehicles (Electric & Diesel Vans and Pickups)

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYIMACABAK

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Commercial Vehicle & Truck Manufacturing

SECONDARYIMACABAB

Class 4–6 Medium-Duty Truck Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Commercial Vehicle & Truck Manufacturing

SECONDARYTLABABAB

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

SECONDARYTLABAGAA

Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes)

SECONDARYCRAOANAJ

Heavy-duty truck, trailer & commercial vehicle parts distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Electric commercial vehicles
• Light duty vans
• Utility pickups
• Fleet financing services
• Long-term vehicle rental

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Vehicle Sales (Electric & Diesel): MAXUS generates revenue primarily from the sale of utility vehicles (vans and pick-ups) in both electric and diesel powertrains. Vehicles are sold through a dealer network at published starting prices ranging from ~€22,990 to €72,900. Revenue is one-time at point of sale, with financing provided in partnership with Arval/Maxus Lease.
2. Financing Services (LLD, LOA, Credit): MAXUS offers integrated financing products (Long-Term Rental LLD, Lease with Purchase Option LOA, and traditional credit) through its Maxus Lease brand and partner Arval. These generate recurring monthly revenue streams from B2B fleet customers over 24-72 month contract terms.
3. After-Sales Services, Maintenance & Spare Parts: Revenue from maintenance packages, spare parts, and servicing offered through the 40+ dealer network across France and overseas territories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

MAXUS Motors manufactures and sells a complete range of light commercial vehicles in France, including 100% electric vans (eDeliver 3, 5, 7, 9), diesel vans (Deliver 7, 9), a diesel 4x4 pickup (T60 MAX), and electric pickups (T90 EV and eTERRON 9). The company distributes vehicles primarily through a network of 40+ franchised dealers across mainland France and overseas territories, and bundles financing solutions (LLD, LOA, credit via Maxus Lease and Arval), after-sales servicing, and warranty support into the customer offering.

Product overview

MAXUS Motors is a Chinese automotive manufacturer and subsidiary of SAIC Motor (6th largest global automaker), specializing in commercial utility vehicles including both electric and diesel options. The product portfolio consists of two vehicle categories: electric vans (eDeliver series: eDeliver 3, eDeliver 5, eDeliver 7, eDeliver 9) ranging from compact to large formats for urban delivery and professional use, and diesel vans (Deliver 7 and Deliver 9) for traditional fuel requirements. Additionally, MAXUS offers pickup trucks in both electric (eTERRON 9, T90 EV) and diesel (T60 MAX) configurations. The electric range emphasizes zero-emission urban mobility with advanced ADAS features, smartphone integration (Apple CarPlay/Android Auto), and competitive range capabilities up to 566 km WLTP urban. The company provides comprehensive professional services including flexible financing solutions (LLD/LOA/Credit), 5-year factory warranty, 8-year battery warranty for electric models, and 24/7 roadside assistance across a network of over 40 dealers throughout France.

Differentiator

Problem solved

Functional benefit

Products and services

• eDeliver 3 Compact all-electric delivery van for urban last-mile delivery, providing up to 341 km WLTP urban range, 80% fast charge in 45 minutes, 118 kW (160 ch), up to 1,080 kg payload, and cargo volume of 4.8 to 6.3 m³. Targeted at small businesses and fleet operators needing ZFE-compliant urban delivery capability.
• eDeliver 5 Compact all-electric van built on the proprietary MILA platform, designed for last-mile delivery and urban low-emission zones, with up to 489 km WLTP urban range, 64 kWh battery, 120 kW (163 ch), up to 1,265 kg payload, and 6.6 to 8.7 m³ cargo volume. Awarded Euro NCAP Platinum 2024.
• eDeliver 7 All-electric van and the first in its segment to exceed 500 km of range, with up to 542 km WLTP urban range using a 77 or 88 kWh battery, 150 kW (204 ch), 5.9 to 8.7 m³ cargo volume, and DC fast charging (20-80%) in 43 minutes. Awarded Euro NCAP Gold 2024.
• eDeliver 9 Large all-electric van offering up to 415 km range, 150 kW (204 ch) power output, up to 12.33 m³ cargo volume, up to 1,040 kg payload, and DC fast charging (20-80%) in 36 to 45 minutes for high-volume urban and suburban distribution fleets.
• Deliver 7 Compact diesel van with a 2.0L engine producing 168 ch, 7.2 m³ cargo volume, up to 1,220 kg payload, 8 L/100km WLTP consumption, and availability in L1H1 short and L2H1 long configurations for tradespeople and small fleet buyers needing traditional fuel.
• Deliver 9 Large diesel van with a 2.0L turbo engine producing 150 ch, 11.5 m³ cargo volume, up to 1,450 kg payload, available in van (L3H2) and chassis-cab (L3 and L4) configurations. Available via Maxus Lease from €289 HT/month.
• T60 MAX 4x4 diesel pickup with a 2.0L turbo engine producing 215 ch, an 8-speed automatic transmission, intelligent all-wheel drive with multiple driving modes, 865 kg payload, 3,500 kg towing capacity, and HVO100/XTL sustainable fuel compatibility for up to 90% CO2 reduction. Designed for outdoor, agricultural, and construction professionals.
• T90 EV All-electric pickup truck offering 471 km WLTP range, 50 kWh battery, 118 kW motor (160 ch, 225 Nm), 1,030 kg maximum towing capacity, and DC fast charging (0-80%) in 45 minutes. Targeted at professional fleets and lifestyle buyers needing zero-emission pickup capability.
• eTERRON 9 First fully electric 4x4 pickup in Europe, with dual motor powertrain (125 kW front + 200 kW rear = 325 kW / 442 ch total), 102.2 kWh battery, up to 566 km WLTP urban range, 3,500 kg towing capacity, all-terrain system (ATS), air suspension, Vehicle-to-Load (V2L) capability, and 5-star Euro NCAP rating. Targets outdoor professionals and premium lifestyle buyers.
• Maxus Lease (LLD Long-Term Rental) Long-Term Rental (LLD) product offered through Maxus Lease and its Arval Service Lease partnership, providing a monthly fixed rent for 24 to 72 months covering up to 180,000 km, full-service maintenance, tires, replacement vehicle, 0 km roadside assistance, insurance, and damage/theft coverage. Targeted at fleet operators and professional buyers seeking predictable operating costs with 100% VAT recovery on the utility vehicle.
• LOA - Lease with Purchase Option Lease with Purchase Option (LOA) financing offering 24, 36, 48, or 60 month terms with a pre-set residual value purchase option at contract end. Includes deductible rents and is intended for artisans and small businesses wanting to acquire the vehicle at the end to amortize specific interior fittings.
• Maxus Lease Traditional Credit Traditional vehicle credit financing providing immediate ownership upon delivery with fixed rates and stable monthly payments over 24 to 60 months, including fiscal amortisation and deductible interest. Ideal for professionals wanting to customize the van from day one or integrate the vehicle directly into their balance sheet.

Quantifiable outcome

• Up to 542 km WLTP urban range on eDeliver 7, eliminating range anxiety for full-day delivery operations
• +7 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Arval Service LeasecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Arval Service Lease is the financing partner for MAXUS's Maxus Lease Long-Term Rental (LLD) product. Arval provides the financial backbone for the LLD contracts (24-72 months, up to 180,000 km), handles contract administration, maintenance management, insurance, and provides replacement vehicles. Arval is a major European fleet leasing company (S.A. au capital de 66,412,800 €, 352 256 424 RCS Paris).
• Stade Français ParisflagshipGTM or Marketing Partner · 1 January 2024Premium sports sponsorship partnership between MAXUS and Stade Français Paris rugby club, extended through 2028. MAXUS branding appears on the back of the team jersey, with activations at the business club, VIP Transat Café, and match-day events. The partnership targets B2B decision-makers in the club's economic network, promoting electric mobility within the sports ecosystem. It positions MAXUS as a brand aligned with high-performance sport and sustainable values.
• Conrad Colman Ocean RacingflagshipGTM or Marketing Partner · 1 January 2022Sponsorship partnership with New Zealand ocean sailor Conrad Colman, who competes in the Vendée Globe exclusively using renewable energy (finished 2024 edition in 85 days, 16 hours, 04 minutes without fossil fuels). MAXUS provides eDeliver5 and eTERRON 9 electric vehicles for Colman's logistical needs on land. The partnership demonstrates that high performance and environmental responsibility are compatible, reinforcing MAXUS's eco-credentials. Partnership renewed for two additional years.
• Car East FrancecoreChannel Partner/ Reseller/ DistributorCar East France is the primary distributor of MAXUS vehicles in France, operating multiple dealership locations including Paris (32 Avenue de la République, 75011) and Mantes (6 rue de Beynes, 78200 Magnanville). Car East France manages sales, after-sales, and customer service as the main commercial partner of the MAXUS brand in France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peugeot: Peugeot offers e-Expert and e-Partner electric LCVs directly competing with MAXUS eDeliver vans in the French professional market. Both brands serve the same fleet electrification need and leverage dealer-based distribution with B2B financing.
• Fiat Professional: Fiat Professional sells E-Ducato, E-Scudo, and E-Doblò electric LCVs directly competing with MAXUS across compact and large van categories. Both brands serve professional last-mile delivery and artisan segments with electrified lineups.
• Opel: Opel sells Vivaro-e and Combo-e electric vans that directly compete with MAXUS's eDeliver lineup in the German/French LCV market. Both brands target fleet operators with similar TCO positioning and integrated financing offerings.
• Renault: French automaker offering Kangoo E-Tech and Master E-Tech electric LCVs directly competing with MAXUS's eDeliver 3/5/7/9 in the French professional fleet and artisan segment. Both brands target the same ZFE-driven fleet electrification opportunity with integrated financing.
• Citroën: Citroën sells ë-Jumpy and ë-Berlingo electric vans in France, directly competing with MAXUS's eDeliver range across compact and large LCV categories. Both brands target professional B2B buyers with financing packages and target Low Emission Zone access.
• Ford: Ford sells E-Transit electric LCV in France directly competing with MAXUS eDeliver 9 in the large van segment. Ford is also a direct competitor in the pickup segment with the Ranger, addressing the same professional 4x4 use cases as the T60 MAX.
• Toyota Professional: Toyota sells Proace Electric and the Hilux pickup in France, directly competing with MAXUS's electric vans (eDeliver range) and the T60 MAX diesel pickup. Both brands target professional B2B buyers with reliability and warranty positioning.

Broad incumbents

• Mercedes-Benz Vans: Mercedes-Benz offers eVito and eSprinter electric vans plus the X-Class/pickup portfolio, competing with MAXUS across both van and pickup categories. Mercedes brings premium positioning and established fleet relationships that pose a different kind of competitive threat than the volume-focused MAXUS lineup.
• Volkswagen Commercial Vehicles: Volkswagen sells ID. Buzz and e-Crafter electric LCVs directly competing with MAXUS eDeliver vans. VW also competes in the pickup segment with the Amarok, addressing the same lifestyle/professional 4x4 use cases as eTERRON 9.

Emerging players

• BYD Europe: BYD is a Chinese EV maker expanding aggressively in Europe with the ATTO series and commercial vehicle portfolio. As a fellow Chinese-brand EV entrant in Europe, BYD faces similar trade-policy headwinds but represents a parallel emerging competitive force in the LCV electrification space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MAXUSMOTORSFRANCE
• Facebookfacebook.com/MaxusMotors
• LinkedInlinkedin.com/company/maxus-motors-france
• Instagraminstagram.com/maxusmotors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXUS Motors