MG Motor Paris Car East France

What MG Motor Paris Car East France does

MG Car East France is a privately held automotive retail concession incorporated in France in 2020 and operating under the legal name MG Car East France, with trade names MG Paris and MG Mantes la Jolie. The company is an authorized dealer for MG Motor vehicles in the Île-de-France region, running two physical showrooms: one at 32 avenue de la République (75011) in central Paris and a second at 2 rue de Beynes (78200) in Magnanville/Mantes la Jolie. The firm employs 18 people and operates as a direct-to-consumer retailer with no disclosed parent, investors, or franchise-owner hierarchy beyond the MG Motor authorization.

The dealership sells 14 MG models spanning battery-electric vehicles (BEV), plug-in hybrids (PHEV), and self-charging hybrids across multiple body styles — including the MG4 EV and MG4 EV Urban compacts, MG ZS Hybrid+, MG EHS PHEV, MG EHS Hybrid+, MG S5 EV, MG S6 EV, and MG S9 PHEV SUVs, the MG3 Hybrid+ compact, the MG Cyberster electric roadster, and the MG IM5 and MG IM6 from MG's premium IM series. Beyond new vehicle sales, the company generates revenue from used vehicle sales, genuine parts ordering, tire quotation and fitting, and workshop-based after-sales maintenance and repair services at both locations. Pricing is quote-based and not publicly disclosed.

MG Car East France runs a sales-led, direct-to-consumer go-to-market: customers engage via the dealership website (careastfrance.fr) for test drive scheduling and quote requests, phone inquiries (01 48 07 07 05 for Paris, 01 30 93 82 78 for Mantes la Jolie), and walk-in showroom traffic. Marketing is light — primarily a content site, phone outreach, and reliance on the MG Motor brand's revival narrative. Revenue mechanics are split across one-time vehicle/parts transactions and recurring workshop service fees.

Name

MG Motor Paris Car East France

Legal name

MG Car East France

Website

https://careastfrance.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MG Car East France is an authorized MG Motor dealership operating two retail showrooms in Île-de-France (Paris and Mantes la Jolie), selling new and used electric and hybrid vehicles and providing after-sales services, parts, and tire services to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new MG Motor electric and hybrid vehicles, including SUVs with modern equipment and advanced technologies at affordable prices.
2. Used Vehicle Sales: Sale of pre-owned vehicles to customers in the Paris region.
3. Parts Sales: Sale of vehicle parts and components for MG Motor vehicles, ordered through quote request forms.
4. After-Sales Service and Maintenance: Workshop services including vehicle maintenance, repairs, and tire services at both Paris and Mantes la Jolie locations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MG Car East France is an authorized MG Motor dealership operating two showrooms in Île-de-France (Paris near République and Mantes la Jolie) that sells new MG electric, plug-in hybrid, and hybrid vehicles across multiple SUV and passenger car models, plus pre-owned vehicles. The dealership provides the full ownership lifecycle including test drives, vehicle delivery, after-sales workshop services, genuine MG parts ordering, and tire quotation/fitting.

Product overview

MG Car East France is a multi-location MG Motor dealership in the Paris region (Île-de-France) offering a complete automotive sales and service experience. The dealership sells new MG Motor vehicles across 100% electric, plug-in hybrid (PHEV), and hybrid powertrains, alongside used vehicle sales. Their product portfolio spans 14 distinct MG models including compact EVs (MG4 EV, MG4 EV Urban), SUVs (MG ZS Hybrid+, MG EHS Hybrid+, MG EHS PHEV, MG S5 EV, MG S6 EV, MG S9 PHEV), a sports convertible (MG Cyberster), hybrid compact (MG3 Hybrid+), and the IM electric series (MG IM5, MG IM6). Supporting the vehicle sales, the dealership provides after-sales workshop services, genuine parts ordering, tire services, and test drive experiences at their Paris (République) and Mantes la Jolie locations.

Differentiator

Problem solved

Functional benefit

Products and services

• MG4 EV All-electric compact vehicle offering sporty driving dynamics and competitive electric range, sold as a new vehicle at the Paris and Mantes la Jolie showrooms.
• MG4 EV Urban Compact all-electric hatchback variant designed for urban driving with efficient battery range and modern technology.
• MG S5 EV All-electric SUV offering modern styling with zero-emission driving suitable for urban and suburban use.
• MG S6 EV All-electric sedan providing comfortable electric mobility with advanced technology features.
• MG Cyberster All-electric convertible sports car featuring iconic MG roadster heritage with modern electric performance.
• MG IM5 Electric vehicle model from MG's IM series featuring advanced technology and electric drivetrain.
• MG IM6 Electric vehicle model from MG's IM series offering premium features and extended electric range.
• MG ZS Hybrid+ Hybrid compact SUV combining petrol engine with electric motor for improved fuel efficiency in city and highway driving.
• MG EHS Hybrid+ Self-charging hybrid SUV combining petrol engine with electric motor for versatile driving without plug-in requirement.
• MG EHS PHEV Plug-in hybrid SUV featuring modern design with electric driving range for daily commutes.
• MG S9 PHEV Plug-in hybrid electric SUV offering spacious interior with electric-only driving capability for urban commutes.
• MG3 Hybrid+ Hybrid compact car providing efficient fuel consumption with self-charging hybrid technology.
• Used Vehicles Pre-owned MG vehicles available for purchase at the dealership.
• Test Drive Road test appointments for prospective MG vehicle buyers to experience vehicle performance and features in real conditions, scheduled via website form or phone.
• After-Sales Service and Maintenance Workshop services at both Paris and Mantes la Jolie locations including scheduled maintenance, repairs, and technical support for MG vehicles.
• Genuine Parts Ordering Genuine MG parts ordering service for vehicle maintenance and repairs, requested via online quote form.
• Tire Services Tire quotation and fitting services for MG vehicles, requested via online quote form.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MG MotorcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer and concessionnaire for MG Motor brand vehicles in the Île-de-France region (Paris and Mantes la Jolie locations). Represents MG Motor's return to the French market with 100% electric and hybrid vehicle lineup featuring sporty design and competitive pricing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stellantis &You (ex-PSA Retail): Manufacturer-owned retail arm of Stellantis selling Peugeot, Citroen, Opel, Fiat EVs across France including Paris showrooms. Comparable as a multi-brand EV dealer group with similar service infrastructure.
• Emil Frey France: European automotive retail group operating multiple brands across France. Comparable as a multi-brand dealer group with similar full-stack sales and service operations in the French market.
• BYmyCAR: Large French multi-brand automotive retailer with multiple showrooms across France including the Paris region. Comparable as a regional auto retail group offering new vehicles, after-sales, and parts.
• Hyundai Motor France: Asian automaker with growing EV lineup (Ioniq series) distributed through authorized dealers in France. Comparable as another Asian OEM with hybrid/EV models distributed via regional French dealer partners.
• Renault Retail Group: Manufacturer-owned dealership network selling Renault's EV lineup (Megane E-Tech, Scenic E-Tech) through Paris-area stores. Comparable as a new EV-focused car retailer serving the same regional buyer segment.
• Tesla France: Direct EV manufacturer with its own retail stores and service centers across France including Paris. Comparable as a vertically integrated EV retailer competing for the same electric vehicle buyer in Île-de-France.

Regional players

• Gueudet Automobile: French regional automotive distribution group with multi-brand dealerships. Comparable as a regional multi-location dealer serving French metropolitan markets with new and used vehicle sales.
• Midascar / Midauto: French regional automotive retailer with multi-brand new and used car operations. Comparable as a French regional auto retailer offering similar showroom-based sales and after-sales services.

Direct peers

• BYD France: Chinese EV brand building a French retail network through authorized dealers. Comparable as a parallel Chinese-OEM EV retail channel competing for the same price-conscious French EV buyer.
• MG Motor Lyon (Sopra Steria equivalent concession): Other authorized MG Motor concession in France selling the same MG EV/hybrid lineup. Directly comparable as another regional MG dealer with similar sales, after-sales, and parts operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mg-motor-paris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG Motor Paris Car East France