Live Love Sarl

What Live Love Sarl does

Live Love Sarl is a hybrid social enterprise — operating simultaneously as a company (Live Love Sarl) and an NGO (Live Love Lebanon NGO) — founded in 2012 in Beirut and Los Angeles by co-founders Eddy and Youmna, with Abbas, George, and Sandro joining early on. The organization builds and operates a community-driven platform that turns social media engagement into environmental and humanitarian action, currently spanning 356 cities and villages worldwide with 1.5M active social media followers, 89K mobilized volunteers, and 52 full-time staff. Its core products include the Live Love Beirut Bracelet (a consumer product and symbol launched in 2012 that has sold 1.1M units across multiple regional editions), the Live Love Volunteer program (operated via the third-party Nahno platform for environmental cleanups, reforestation, and humanitarian aid distribution), the Live Love Recycle mobile application (a door-to-door e-bike collection service for recyclable waste employing people below the poverty line), and Live Love Studios (a full-service digital production and broadcast studio launched in 2021 that creates impact storytelling content for global brands and institutions). Supporting programs include the Live Love Ambassador Program (decentralized global community expansion), Live Love Tours (eco-tourism), and a guide app built on Live Love's curated photo library.

The business model is a hybrid of e-commerce, donations, professional services, and grants. Revenue is generated through one-time bracelet sales across regional editions (Beirut, Paris, Spain, Armenia, Los Angeles, Dubai), recurring and one-time donations (with a post-September 2024 war-relief allocation), corporate citizen engagement partnerships with brands such as CMA CGM, Renault, Decathlon, Nestle Waters, and Air France, and grant funding from international donors including UNDP, the U.S. Embassy, the Embassy of Norway, Fondation France, and the Lebanese Ministry of Tourism. Go-to-market is primarily community-led, leveraging the #LiveLoveBeirut hashtag and a global ambassador network, supplemented by event-driven corporate activations and product-led engagement through the bracelet. Live Love serves a hybrid customer base: individual consumers in the global Lebanese diaspora, corporate brand partners seeking authentic CSR activations, institutional donors, and vulnerable beneficiary communities (refugees and low-income Lebanese populations) reached through cash-for-work programs.

The organization has raised over $4M in grants over three years (2020-2023) for Beirut recovery following the August 4, 2020 port explosion, and continues to operate actively with a post-September 2024 war-relief fund for displaced Lebanese citizens. Quantified impact includes 86,000 trees planted, 2,000 tons of garbage recycled, 102 reconstructed units, 13,200 meals distributed, and 300,000 trees scattered in the Trees for Lebanon reforestation project.

Name

Live Love Sarl

Legal name

Live Love Lebanon NGO

Website

https://www.livelove.org

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Live Love Sarl is a hybrid social enterprise operating a community-driven platform that mobilizes the global Lebanese diaspora, corporate brand partners, and institutional donors around environmental action, volunteer programs, and humanitarian relief through bracelets, digital storytelling, recycling services, and eco-tourism.

Ownership category

akta.pro rank

Product category

Social Impact Community Services

NAICS

Human Rights Organizations (813311), Other Individual and Family Services (624190)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

akta.pro secondary industries

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Community volunteer programs
• Social enterprise services
• Environmental action programs
• Humanitarian disaster relief
• Brand storytelling studio

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bracelet Sales: Sale of Live Love bracelets through e-commerce platforms (Live Love Beirut, Live Love Paris, Live Love Spain, Live Love Armenia, Live Love Los Angeles, Live Love Dubai editions). Proceeds support environmental and humanitarian programs.
2. Donations: One-time and monthly donations from supporters, with post-September 2024 fund dedicated to displaced Lebanese citizens affected by the current war
3. Corporate Brand Partnerships: Partnerships with global brands and institutions for storytelling with social/environmental impact, including sponsoring volunteer events, tours, and custom activations
4. Grants: Grant funding from international donors such as UNDP, Ministry of Tourism, U.S. Embassy, and others for specific programs and initiatives

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Live Love is a hybrid social enterprise that builds and mobilizes communities for environmental and humanitarian action. Its portfolio includes the Live Love Beirut Bracelet (physical wearable products sold through e-commerce), volunteer programs (89,000+ mobilized through the Nahno platform), Live Love Recycle (a mobile-app-powered door-to-door e-bike recyclable waste collection service), and Live Love Studios (a digital content production arm serving global brands and institutions). The organization operates through a hybrid NGO and company structure, with revenue from product sales, donations, corporate partnerships, and grants reinvested into social impact programs across 356 cities and villages.

Product overview

Live Love operates as a hybrid social enterprise combining a company (Live Love Sarl) and an NGO (Live Love Lebanon), both established in 2012 in Beirut and Los Angeles. The portfolio is organized around three pillars — Nature, Community, and Culture — and consists of multiple interconnected products and programs. The core offering includes the Live Love Beirut Bracelet (the original product and funding mechanism), the Live Love Media channels (social media content and community engagement), Live Love Volunteer (a structured volunteering program with over 80,000 mobilized participants), Live Love Recycle (a mobile app and e-bike collection service for recyclable waste), Live Love Studios (digital storytelling and content production for brands), Live Love App (a curated travel/guide app), Live Love Tours (eco-tourism), and the Live Love Ambassador Program (global community expansion). The company drives impact through environmental action (cleanups, reforestation, recycling), community building, and cultural storytelling, funded through bracelet sales, brand partnerships, grants, and volunteer program sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• LiveLoveBracelet: Bracelet product line where proceeds support the organization's social impact programs. Wearable items featuring the Live Love message.

Products and services

• Live Love Beirut Bracelet The original product launched in 2012 - a silicone bracelet inscribed with 'LIVE LOVE BEIRUT'. The bracelet serves as a symbol of hope and love for Lebanon, worn by Lebanese people worldwide. Each bracelet purchase supports the organization's social impact initiatives, with 1.1 million bracelets sold to date across regional editions.
• Live Love Volunteer Program A volunteering program providing tools for citizens to volunteer or organize concrete collective actions toward shared environmental or humanitarian problems. The program mobilizes volunteers through the Nahno Platform for events including tree planting, beach cleanups, city beautification, underwater cleanups, nature reserve conservation, and humanitarian aid distribution. Over 89,000 volunteers mobilized to date.
• Live Love Recycle A mobile application functioning as a door-to-door e-bike recyclable waste collection service. The initiative employs people below the poverty line, contributing to both job creation and environmental recycling. Connected to Live Love's zero-emission e-bike collection fleet. 2,000 tons of garbage recycled through this service.
• Live Love Studios The storytelling and digital content production arm of Live Love. A full-service digital production and broadcast studio that partners with global brands and institutions to tell stories with positive social and environmental impact. Services include Digital Video & Photo Production, Digital Content Broadcast, and Impact Storytelling campaigns, with distribution reach across 25 countries.
• Live Love Tours Eco-tourism tours created to generate business for rural communities. The tours tie regions and humans together, showcasing lesser-known destinations and promoting sustainable tourism in Lebanon.
• Live Love Ambassador Program A program giving young people in villages and cities worldwide the tools and technology to build and grow their own Live Love communities and social media channels, extending the Live Love model globally across 356 cities and villages.

Quantifiable outcome

• 89,000 volunteers mobilized
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• UNDPcoreStrategic or Co-development PartnerPartnership for storytelling with social impact, including Live Love Volunteer program creating one high-impact event per month. UNDP asked Live Love Studios to tell stories of impact in Douma and document women-led food cooperatives in remote Lebanese regions.
• Embassy of NorwaycoreStrategic or Co-development PartnerEmbassy commissioned Live Love to show impact of their women empowerment programs and to train beneficiaries in social media skills.
• CMA CGMmajorGTM or Marketing PartnerCorporate volunteer partnership for World Cleanup Day; 100 employees gathered to remove 357.5 kg of trash from village of Qornayel. Part of CMA CGM's ongoing fight against global warming.
• DecathlonmajorGTM or Marketing PartnerSponsored Live Love Tour for Ain Zhalta hiking excursion, promoting eco-tourism and outdoor activities.
• Nestle Waters (Sohat)majorGTM or Marketing PartnerPartnered on citizen engagement tours and events showcasing regional dialogue and openness between communities.
• RenaultmajorGTM or Marketing PartnerPlanted a forest with Live Love while promoting new Clio model under #clioplantsleb campaign.
• Fondation FrancecoreStrategic or Co-development PartnerInitiated Trees for Lebanon project in partnership with Salam LDC and LRI to repopulate degraded forest areas by scattering 300,000 trees with volunteers.
• Salam LDC and LRIcoreStrategic or Co-development PartnerPartners with Live Love and Fondation France on Trees for Lebanon reforestation project, providing cash-for-work for 40 refugee women and low-income Lebanese neighbors.
• Ministry of Tourism LebanoncoreStrategic or Co-development PartnerGovernment partnership for tourism promotion and environmental initiatives in Lebanon.
• U.S. EmbassycoreStrategic or Co-development PartnerInternational donor partnership supporting Live Love programs and initiatives.
• Lebanese Social Enterprise Association (LSEA)coreStrategic or Co-development PartnerLive Love is an active board member advocating for social enterprise legislation in Lebanon since 2015, contributing to drafts of national social enterprise law.
• Air FranceminorGTM or Marketing PartnerClient of Live Love Studios for digital content production.
• Deutsche GesellschaftminorGTM or Marketing PartnerClient of Live Love Studios for digital content production.
• Nahno Volunteers PlatformcoreChannel Partner/ Reseller/ DistributorPlatform through which Live Love Volunteer recruits and manages volunteers for environmental and humanitarian events.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purpose: Strategy and creative agency that builds and runs movements for purpose-driven brands and institutions. Closely comparable to Live Love Studios' storytelling and corporate citizen engagement work, including partnerships with UNDP and multinational brands.
• B1G1 (Buy1Give1): Hybrid social enterprise model where businesses integrate giving into everyday transactions. Directly comparable to Live Love's hybrid company-NGO structure and impact-linked bracelet sales.
• VolunteerMatch: Largest online volunteer engagement platform in the US, connecting volunteers with nonprofit opportunities. Directly comparable to Live Love's Volunteer program and Nahno platform partnership, both focused on mobilizing citizens for environmental and humanitarian action.
• Idealist: Global nonprofit platform for volunteering, jobs, and organizations. Operates as a community network similar to Live Love's ambassador and community program across cities worldwide, focused on connecting purpose-driven individuals to action opportunities.
• Catchafire: Platform connecting skilled professionals with volunteer opportunities at nonprofits. Comparable to Live Love Volunteer as a structured digital platform for organizing and scaling civic engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/livelovebeirut
• Facebookfacebook.com/whatislivelove
• Instagraminstagram.com/livelovebeirut
• LinkedInlinkedin.com/company/live-love-beirut

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Love Sarl