Normand Pllc

What Normand Pllc does

Normand PLLC is a plaintiffs' class action litigation firm founded in 2014 by Edmund Normand and headquartered in Orlando, Florida. The firm represents individual consumers and class representatives in complex litigation against corporations, with three core practice areas: insurance class actions (predominantly auto insurance total loss claims and underpayment disputes), privacy class actions (data breach, TCPA/robocall, and website tracking), and consumer protection class actions (false advertising, deceptive fees, and unfair trade practices). The firm operates on a contingency fee model with no upfront cost to clients, advancing all litigation expenses and recovering fees only upon settlement or judgment, as determined by the court. Its team of five named attorneys, including Managing Attorney Alex Couch and Amy Judkins, has secured settlements exceeding $100 million in total loss vehicle claims alone over a two-year period, with individual case results ranging from $3M (Resnick v. AvMed, a data breach settlement) to $79M (Roth v. GEICO). The firm has national reach, accepting clients from all 50 U.S. states and over 130 countries, while generating leads primarily through website content, earned media coverage in outlets like USA Today, New York Times, and AP, and direct intake via phone and case evaluation forms. Notable differentiators include precedent-setting work in data breach law, recurring final judgments in favor of certified classes (a rare outcome in class action practice), and senior leadership positions in the American Association for Justice and the Florida Justice Association.

Name

Normand Pllc

Legal name

Normand PLLC

Website

https://normandpllc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Normand PLLC is an Orlando-based plaintiffs' class action law firm founded in 2014 that represents consumers nationwide in insurance, data privacy, TCPA, and consumer protection litigation on a contingency fee basis, with over $100M recovered in total loss vehicle claims in the past two years.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Class Action Contingency Fees: Normand PLLC operates on a contingency fee basis for class action litigation. As stated on their website: 'There is no cost or fee at all if you want to join this action. In the event Normand PLLC or any other firm obtains a settlement that provides benefits to class members, the court will decide a reasonable fee to be awarded to the legal team for the class.' This means the firm advances all litigation costs and only receives payment if the class wins.
2. TCPA Individual/Class Action Claims: For Telephone Consumer Protection Act violations, the firm takes cases on contingency: 'There are no fees unless you win.' Statutory damages range from $500 to $1,500 per call under TCPA.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Normand PLLC is a plaintiffs' class action law firm that represents individual consumers in complex litigation against large corporations. The firm pursues class actions in three core practice areas: Privacy (data breaches, robocalls, TCPA violations, website tracking), Consumer Protection (false advertising, bait-and-switch, deceptive trade practices), and Insurance (underpaid total loss vehicle claims, unpaid sales tax and title fees). Cases are handled on a contingency-fee basis, meaning clients pay nothing unless the firm recovers on their behalf.

Product overview

Normand PLLC is a class action law firm offering specialized legal services in three primary practice areas: Privacy Class Actions, Consumer Protection Class Actions, and Insurance Class Actions. The firm provides comprehensive legal representation for consumers in complex litigation matters including data breach lawsuits, TCPA violations, deceptive trade practices, and insurance disputes. The firm operates as a single unified legal practice rather than a platform with modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Privacy Class Action Services Legal representation for consumers in privacy claim class actions including data breach lawsuits, robocall litigation, and website spying activities.
• Consumer Protection Class Action Services Legal services addressing false advertising, bait and switch practices, unconscionable pricing schemes, and deceptive consumer sales practices.
• Insurance Class Action Services Legal representation for consumers against insurance companies that delay or deny payment for legitimate claims, including total loss vehicle claims.
• Data Breach Class Action Services Legal representation for consumers whose personal data was compromised in data breaches, seeking compensation and requiring companies to implement data protections.
• TCPA Litigation Services Legal representation for consumers victimized by abusive telemarketing practices and illegal robocalls under the Telephone Consumer Protection Act.
• Total Loss Insurance Claims Services Legal services investigating and litigating claims against auto insurance companies for undervaluing total loss vehicle claims by failing to include sales tax, title fees, and license fees.

Quantifiable outcome

• Recovered over $100 million in insurance benefits for consumers in total loss vehicle claims over a two-year period
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Orange County Legal Aid SocietyminorOthersAlex Couch was recognized for pro bono work in the graduate ad litem program by the Orange County Legal Aid Society. The firm supports legal aid initiatives.
• Public JusticeminorOthersNormand PLLC maintains membership in Public Justice, a nonprofit public interest law firm. Ed Normand holds various membership levels including Visionary, Guardian, Patron, and Benefactor member.
• American Association for Justice (AAJ)coreOthersEd Normand serves as Treasurer of AAJ Class Action Litigation Group. The firm is a member of AAJ, which provides networking, advocacy training, and educational programs for trial lawyers. Amy Judkins is an active member.
• Florida Justice AssociationcoreOthersEd Normand serves as Cochair of Consumer and Class Action Litigation Section. The firm is a member of this organization of trial lawyers. Ed previously worked under Al Cone, co-founder of the Florida Justice Association.
• Central Florida Trial Lawyers AssociationcoreOthersEd Normand served as President in 2011. Amy Judkins is an active member. This is a professional organization for trial lawyers in Central Florida.
• Orange County Bar AssociationminorOthersEd Normand is a member of the Orange County Bar Association. Alex Couch is also a member. Amy Judkins is a member of the Federal Bar Association.
• ABOTA (American Board of Trial Advocates)minorOthersEd Normand is a member of ABOTA, a professional organization of trial attorneys dedicated to the preservation of the civil jury system.
• National Association of Consumer AdvocatesminorOthersAmy Judkins is an active member of the National Association of Consumer Advocates, an organization of attorneys dedicated to consumer rights.

Scale indicators15 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Berger Montague PC: Philadelphia-based class action firm with strong consumer protection and insurance practice. Operates on contingency with similar plaintiff-side focus and federal court reach.
• Finkelstein & Krinsk LLP: San Diego-based consumer rights and class action firm. Directly comparable in focus on insurance disputes, consumer protection, and contingency class action practice.
• Milberg Coleman Bryson Phillips Grossman PLLC: Long-established national plaintiffs' class action firm with consumer protection, TCPA, and privacy practices. Directly comparable in business model and case portfolio.
• Keller Rohrback L.L.P. Seattle-based plaintiffs' firm with a substantial consumer class action and data breach practice. Comparable in contingency fee class action work, particularly privacy litigation.
• Lieff Cabraser Heimann & Bernstein: National plaintiffs' firm with a leading class action practice in consumer protection, privacy, and mass tort matters. Directly comparable in case type, contingency model, and MDL leadership role.
• Greenwald Davidson Radbil PLLC: Boutique consumer protection class action firm specializing in TCPA, FDCPA, and insurance disputes. Closely comparable in niche focus, contingency model, and case type to Normand PLLC's TCPA and insurance practices.
• Robbins Geller Rudman & Dowd LLP: Major plaintiffs' firm with leading securities and consumer class action practices. Comparable in scale of recoveries and contingency model, though broader in securities exposure.
• Weitz & Luxenberg PC: New York plaintiffs' firm with consumer class action and mass tort practices. Comparable contingency-based plaintiff work, particularly against large corporate defendants.
• Carlson Lynch LLP: Pennsylvania-based consumer protection class action firm focused on TCPA, privacy, and insurance matters. Closely comparable in niche class action portfolio and contingency economics.
• Morgan & Morgan: Largest U.S. plaintiff consumer law firm with a nationwide class action practice. Directly comparable to Normand PLLC in representing consumers against insurers, data breach defendants, and TCPA violators on contingency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/normand-law-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normand Pllc