Organisationen Danske Museer (odm)

What Organisationen Danske Museer (odm) does

Organisationen Danske Museer (ODM), founded in 2005, is the national membership association representing Danish museums. It serves 172 member institutions, including all 95 state-recognized museums in Denmark, with member dues tiered by institutional revenue (15,000-45,000 DKK annually for ordinary members). The organization's core offerings include Museernes Udviklingscenter for continuing education and professional development, Museernes Grønne Akademi (established late 2022) for green transition support, a portfolio of 12+ specialized professional networks, the Museumskort inter-institutional access scheme, and the new Museernes Nationale Brugerundersøgelse national visitor survey launching in 2026.

ODM operates a community-led go-to-market model centered on professional representation, networking, and policy advocacy rather than technology products. The technology footprint is limited to standard operational tooling: MailChimp for the ODM Nyt newsletter, Google Analytics for web analytics, and Zoom for online network meetings. The secretariat is led by Director Nils M. Jensen with approximately 11 staff members based at Vartov in Copenhagen. Course and event fees provide a secondary revenue stream, with workshops priced at 5,025 DKK for members versus 10,025 DKK for non-members.

The organization's business model is that of a Danish forening (interest organization) with no external investors, subsidiaries, or parent company. Governance rests with a 12-member board elected at the annual general meeting. Strategic partnerships include the United Nations Global Compact Network Denmark (joined 2023), Kulturens Analyseinstitut for the national visitor survey, and engagement with NEMO for European museum policy coordination. ODM has no patents, trademarks, or proprietary technology assets; its competitive position rests on its recognized role as the unified voice of Danish museums in policy discussions with the Ministry of Culture and Skattestyrelsen.

Name

Organisationen Danske Museer (odm)

Legal name

Organisationen Danske Museer

Website

https://danskemuseer.dk

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Organisationen Danske Museer (ODM) is the national membership association for Danish museums, representing 172 institutions including all 95 state-recognized museums and providing continuing education, professional networks, policy advocacy, and sustainability programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees based on institutional revenue tier: Under 10M DKK: 15,000 DKK; 10-25M DKK: 25,000 DKK; Over 25M DKK: 45,000 DKK for ordinary members. Associate members pay half: 7,500 DKK, 12,500 DKK, 22,500 DKK respectively. Membership dues are determined annually at the general assembly.
2. Course and Event Fees: Revenue from continuing education courses and professional events. Fees vary by course type: workshop 'Den gode udstillingstekst' costs 5,025 DKK for members; 'Fremtidens museumsbutik' study trip costs 5,025 DKK for members; Dragt- og tekstilnetværket landsmøde costs 300-500 DKK depending on days and membership status.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ODM is a membership-based professional association for Danish museums, providing collective advocacy, continuing education, professional networking, and sustainability support to its members. It represents 172 museums including all 95 state-recognized museums in Denmark, delivering courses, events, policy representation, and sector-wide initiatives such as the Green Academy.

Product overview

ODM (Organisationen Danske Museer) is an interest organization for Danish museums offering a portfolio of services rather than a unified software product. The core offerings include: the Museernes Udviklingscenter for professional development and continuing education; Museernes Grønne Akademi for sustainability and green transition support; Faglige Netværk (Professional Networks) for cross-museum collaboration on topics like exhibitions, costumes, and diversity; the Museumskort scheme for free staff access between member institutions; and the Museernes Nationale Brugerundersøgelse for visitor insights. ODM also provides advocacy services, publishes newsletters, and coordinates the BEV*ARV preservation project.

Differentiator

Problem solved

Functional benefit

Brands

• Museernes Grønne Akademi (MGA): The Museums' Green Academy, established in late 2022, focuses on green transition, sustainability, and environmental responsibility at Danish museums.
• Museernes Udviklingscenter
• Netværk for Museer & Mangfoldighed
• Netværk for bæredygtig udstillingsproduktion
• Dragt- og tekstilnetværk

Quantifiable outcome

• 172 museums represented (including all 95 state-recognized museums)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kulturens Analyseinstitut (Cultural Analysis Institute)coreStrategic or Co-development Partner · 1 January 2025ODM has entered a collaboration with Kulturens Analyseinstitut to conduct a national visitor survey for museums. This partnership provides a new systematic approach to measuring museum visitor experiences and demographics across Denmark.
• United Nations Global Compact Network Denmark (UNGC)coreStrategic or Co-development Partner · 1 January 2023In 2023, ODM's board decided to join the UN Global Compact Network Denmark, thereby committing to follow the UNGC's ten principles for responsible business conduct. This commitment supports ODM's active engagement in the green transition and sustainability agenda.
• Nationalmuseet (National Museum of Denmark)coreStrategic or Co-development Partner · 1 January 2019Nationalmuseet was the project owner and provided secretariat support for the BEV*ARV project on preservation of cultural heritage. ODM served as close Sparring partner. The project established a qualified decision basis for Slots- og Kulturstyrelsen regarding national strategy for preservation.
• Den Gamle By (The Old Town Museum)minorImplementation/ SI/ Consulting PartnerDen Gamle By hosts courses for ODM, including the workshop 'Den gode udstillingstekst' where participants work on exhibition texts using the Ekarv method and visit exhibitions in the museum.
• NEMO (Network of European Museum Organisations)minorGTM or Marketing PartnerODM participates in NEMO's European museum activities including the annual European Museum Conference. ODM shares NEMO's conference information with Danish museums and facilitates participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Museums Association (UK): The UK membership organization for museums and gallery professionals, offering training, advocacy, publications, and accreditation. Closely mirrors ODM's mandate at a national level.
• American Alliance of Museums (AAM): The US national membership organization for museums, providing advocacy, professional development, accreditation, and standards. Highly comparable as a country-level museum interest body serving a similar member mandate.
• NEMO (Network of European Museum Organisations): The umbrella network of European national museum associations, of which ODM is a member. Directly comparable as a peer advocacy and networking body serving the same museum professional community at regional level.
• Deutscher Museumsbund: The German national museum association representing museums and museum professionals, providing advocacy, networking, and continuing education — a direct functional equivalent to ODM in another major European country.
• Sveriges Museiförening: The Swedish national museum association promoting collaboration, knowledge sharing, and professional development across Swedish museums. Direct Nordic peer to ODM in a comparable institutional market.
• Canadian Museums Association: The national association for Canadian museums and museum professionals, providing advocacy, training, and publications. Comparable as a country-level membership and policy body for the museum sector.
• Norges museumsforbund: The Norwegian national museum association representing museums and museum workers with advocacy, professional development, and policy engagement. Direct Nordic peer with similar scope and member profile.

Regional players

• Association of Art Museum Directors (AAMD): US-based professional association for art museum directors, focused on leadership, standards, and advocacy. Partially comparable to ODM's role representing art museums within a broader national membership framework.

Broad incumbents

• ICOM (International Council of Museums): The global professional and advisory body for museums, covering standards, ethics, training, and international advocacy. Broader and more international than ODM but operates a parallel mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dkmuseer
• LinkedInlinkedin.com/company/odm---organisationen-danske-museer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organisationen Danske Museer (odm)