Overduyn Makelaars

What Overduyn Makelaars does

Overduyn Makelaars is a privately held Dutch residential real estate brokerage founded in 1978 and headquartered in IJsselstein, Netherlands. The firm serves individual home buyers, sellers, and expats across approximately ten municipalities in the Utrecht region, including IJsselstein, Utrecht, Nieuwegein, Houten, Vianen, Maarssen, Lopik, Montfoort, Benschop, Schoonhoven, and Hoef en Haag. Service lines include home sales brokerage, purchase assistance using a 'no-cure-no-pay' structure, free property valuation as a lead magnet, new-build project marketing for developers, rental listings, and specialized expat housing guidance. The firm is a member of NVM (Nederlandse Vereniging van Makelaars), the largest Dutch broker association, and lists properties on Funda, the dominant Dutch residential marketplace.

The business operates on a transaction-fee revenue model, charging brokerage commissions typically between 1% and 1.5% of sale price (exclusive of BTW/VAT) on the sale side, on a no-cure-no-pay basis for purchase assistance, and through ancillary fees for new-build and rental services. Distribution is direct-to-consumer via a single IJsselstein office, phone, web enquiry, Funda marketplace, and the move.nl client portal. The team comprises 10 staff including NVM-certified and Registered Makelaars, advisors, an assistant broker, a back-office lead, and a dedicated marketer. The firm reports 699 homes sold and 151 homes purchased for clients in a recent period, with a 9.0 customer review rating and a stated 75% purchase-success rate within 4-5 months.

Underlying technology is conventional: the firm is not a technology company and there is no proprietary platform, no AI/ML capability, no published API, and no software product. Marketing relies on Funda, social media, a content blog, and word-of-mouth referrals, supported by professional photography, video, drone footage, and floor plans produced in-house. Geographic footprint is single-country (Netherlands) and constrained to the Utrecht region, with no disclosed ownership by institutional investors, no parent company, no funding rounds, and no M&A activity.

Name

Overduyn Makelaars

Legal name

Overduyn Makelaars

Website

https://overduyn.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Overduyn Makelaars is a privately held Dutch residential real estate brokerage founded in 1978 in IJsselstein, serving home buyers, sellers, project developers, and expats across approximately ten municipalities in the Utrecht region using commission-based sale and purchase services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage - Sales Commission: Overduyn earns commission on completed property sales. Commission is typically between 1% and 1.5% of the sale price, exclusive of BTW (VAT), as stated for Montfoort. Transparent rates and clear agreements are communicated before engagement.
2. Purchase Assistance - No-cure-no-pay: For purchase clients, Overduyn operates a 'no-cure-no-pay' model. Clients pay only upon successful acquisition of a property.
3. Property Valuation Services: Free property valuations are offered as a lead-generation service, with no charge stated for initial valuations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Overduyn Makelaars is a traditional Dutch residential real estate brokerage based in IJsselstein, operating since 1978. The firm provides full-service property sales (Woning verkopen), purchase assistance (Woning kopen), free property valuations (Waardebepaling), new-build project brokerage, rental listings, proactive property search (Zoekopdracht), and specialized guidance for international expats relocating to the Netherlands. Services cover approximately 10 municipalities in the Utrecht region with end-to-end support from valuation through notary handover.

Product overview

Overduyn Makelaars is a traditional residential real estate brokerage firm based in IJsselstein, Netherlands, operating since 1978. The company operates as a single unified service offering rather than a software platform. Core services include home selling (Woning verkopen) and home buying (Woning kopen) brokerage, supported by property valuation (Waardebepaling), purchase guidance (Aankoopbegeleiding), and proactive property search (Zoekopdracht). Additional services include new construction projects (Nieuwbouwprojecten), rental listings (Huuraanbod), and expat guidance. The company provides these services through their customer portal on move.nl, with marketing primarily via Funda and social media channels. No software product, API, or AI capabilities were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Woning verkopen (Home Selling) Full-service residential property sales brokerage including property valuation, professional presentation, photography, video, drone imagery, marketing via Funda and social media, viewings, negotiations, and notary handover support.
• Woning kopen (Home Buying) Purchase brokerage services including property search, viewing attendance, construction assessment, legal document review, bidding strategy, negotiations, and key handover support for home buyers in the Utrecht region.
• Aankoopbegeleiding (Purchase Guidance) Comprehensive buyer support service with property search assistance, viewing attendance, risk assessment, bidding strategy, negotiation support, and full process guidance until key handover. Includes no-cure-no-pay pricing model where clients pay only upon successful acquisition.
• Waardebepaling (Property Valuation) Free property valuation service based on local market data, recent transactions, property characteristics, and market trends to determine realistic asking price for prospective sellers.
• Nieuwbouwprojecten (New Construction Projects) New construction property sales and purchase services including project developer collaboration, new build project listings, and guidance for off-plan purchases in the Utrecht region.
• Zoekopdracht (Property Search Service) Proactive property search service that alerts clients to listings before they appear on Funda, providing competitive advantage in finding desired homes in the Utrecht region.
• Expat Guidance Specialized guidance services for international expats relocating to the Netherlands, assisting with property search and purchase processes and navigating the Dutch housing market.
• Huuraanbod (Rental Listings) Rental property listings service for tenants searching for rental properties in the Utrecht region.
• Hypotheek op maat (Custom Mortgage Advice) Custom mortgage advisory service for buyers seeking tailored financing options, referenced on the homepage service menu as 'Ik wil een hypotheek op maat.'

Quantifiable outcome

• 699 homes sold in recent period
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• FundacoreTechnology or IntegrationFunda (funda.nl) is the dominant Dutch online real estate listing platform. Overduyn lists all properties on Funda as a core part of their marketing strategy, reaching the widest pool of Dutch property seekers.
• NVM (Nederlandse Vereniging van Makelaars)coreOthersJos van der Haagen is described as an 'NVM makelaar' indicating membership in the Dutch Association of Real Estate Agents (NVM), the largest real estate broker network in the Netherlands. NVM membership provides access to the NVM network, training, and standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Funda: Dominant Dutch residential property listing platform and core marketing partner for Overduyn. Indirect competitor only insofar as algorithmic visibility and lead-routing economics shape broker outcomes.
• move.nl: Online customer portal/transaction system used by Overduyn clients. Enabling technology provider rather than competitor; relevant as the workflow backbone for affiliated Dutch brokers.

Regional players

• Van der Sande Makelaars: Regional Dutch residential brokerage operating in the wider Utrecht/Zuid-Holland area. Comparable in service mix (sales, purchase, valuations) and customer segment.
• Ditters Makelaars: Mid-sized Dutch residential brokerage active in the Utrecht region. Comparable service offering (sales, purchase, valuations) and similar target customer (residential buyers/sellers).

Direct peers

• ERA Nederland: International real estate franchise active in the Dutch residential market. Competes with Overduyn for NVM-style affiliation, Funda visibility, and local buyer/seller mandates.
• Makelaarsland: Large Dutch flat-fee residential brokerage franchise. Operates in the same Dutch residential market with similar buyer/seller services; competes on pricing model and scale rather than local prestige.
• Riva Makelaars: Dutch residential brokerage offering sales, purchase, and valuation services in mid-sized Dutch cities. Overlapping service lines and target segment with Overduyn.
• RE/MAX Nederland: Global real estate franchise operating across the Netherlands, providing residential sales and purchase brokerage. Direct competitor for sellers and buyers in the Utrecht region.
• Eigen Huis Makelaars: Dutch residential brokerage network affiliated with the Eigen Huis consumer association. Competes for sellers in regional Dutch markets using a similar traditional-brokerage model.

Broad incumbents

• NVM (Nederlandse Vereniging van Makelaars): Largest Dutch professional broker association of which Overduyn's brokers are members. NVM sets standards, provides training, and runs its own transaction systems; not a direct competitor but shapes competitive dynamics for affiliated brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/overduyn-makelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overduyn Makelaars