What NTS Tire Supply does

NTS Tire Supply is a privately held agricultural tire and wheel retailer headquartered in Redwood Falls, Minnesota, operating nationwide across the United States. The company sells new and used agricultural tires, tracks, wheels, and related hardware (tubes, spacers, dual hubs, combine frame extensions, tire ballast, and tire sealant) from major brands including Michelin, Firestone, Goodyear, Alliance, Trelleborg, Mitas, and BKT. It also sells and installs PTG Central Tire Inflation Systems (CTIS) that enable dynamic tire pressure adjustment from the cab for tractors, planters, and sprayers.

The company's core technology centers on custom wheel manufacturing and the proprietary NTS Right Tire System consultation methodology, which matches optimal tire and wheel configurations to specific equipment and applications. It differentiates through HD Straddle Duals (20% thicker steel than OEM, one-piece spun flange construction), custom non-OEM wheel setups, and a Practical Traction Knowledge (PTK) educational platform providing unbiased research and product guidance. Vulcanized tire repair and on-farm installation services complement the product portfolio.

NTS operates a hybrid distribution model combining e-commerce (store.ntstiresupply.com), phone-based consultative sales, a physical retail shop in Redwood Falls, on-farm installation services, and a B2B dealer channel serving equipment dealerships. Revenue is generated through one-time product sales (new/used tires, tracks, custom wheels), professional installation services, trade-in programs monetizing used inventory, and warranty programs (Black Gold Warranty, Manufactured Wheel Warranty). Customer segments include individual farmers (primary), agricultural equipment dealers, and large agricultural operations requiring heavy-duty and custom configurations.

Name

NTS Tire Supply

Legal name

NTS Tire Supply LLC

Website

https://ntstiresupply.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

NTS Tire Supply is a privately held, nationwide US retailer of new and used agricultural tires, tracks, wheels, custom-manufactured wheel systems, and Central Tire Inflation Systems, serving individual farmers, equipment dealers, and large agricultural operations through e-commerce, phone sales, on-farm service, and a Redwood Falls, MN retail shop.

Ownership category

akta.pro rank

Product category

Agricultural Tire and Wheel Supply

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Agricultural tires
• Farm tire supply
• Wheel manufacturing
• Track systems
• Tire inflation systems

Headquarters

HQ city

Redwood Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Tire Sales: Sale of new agricultural tires from major brands including Michelin, Goodyear, Firestone, Alliance, Trelleborg, Mitas, BKT, and others. Includes VF, IF, and standard radial tires for tractors, combines, sprayers, planters, and implements.
2. Used Tire Sales: Sale of used and refurbished agricultural tires at reduced prices, covered under the Black Gold Warranty. Includes new takeoff tires and graded used tires (A, B, C grades based on tread depth).
3. Custom Wheel Sales: Sale of custom-manufactured agricultural wheels and wheel kits, including straddle duals, spacers, extensions, wheel centers, and dual hubs.
4. Track Systems: Sale of replacement tracks for tracked tractors and combines, including Soucy, Camso, Yieldmaster, Trackman, and Firestone tracks.
5. Central Tire Inflation Systems (CTIS): Sale and installation of PTG central tire inflation systems with kits for tractors, planters, and sprayers, enabling dynamic tire pressure adjustment from cab.
6. Installation and Service: Professional tire and wheel installation services at the NTS shop or on-site at customer farms. Includes vulcanized tire repair services.
7. Trade-in Programs: Customer trade-in of used tires, wheels, and hardware for credit toward new purchases, enabling customers to monetize old equipment and NTS to source used inventory.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

NTS Tire Supply sells new and used agricultural tires, tracks, wheels, and Central Tire Inflation Systems (CTIS) for tractors, combines, sprayers, planters, and other farm equipment. The company provides custom wheel manufacturing for non-OEM configurations, professional on-farm tire installation and vulcanized repair, and expert consultative guidance via its proprietary NTS Right Tire System™ methodology. Customers can purchase through an online store, by phone, at the Redwood Falls retail shop, or request on-farm service, with nationwide US shipping and a 2-year Black Gold Warranty on used products.

Product overview

NTS Tire Supply is a nationwide retailer specializing in new and used agricultural tires, tracks, wheels, and related equipment for the farm industry. The core offering is a comprehensive tire and wheel portfolio organized around three main systems: Tire Systems (tires, wheels, wheel centers, dual hubs, spacers, tubes), Track Systems (tracks, undercarriage), and Central Tire Inflation Systems (CTIS) for tractors, planters, and sprayers. The company differentiates through custom wheel manufacturing capabilities and the NTS Right Tire System consultation service to match optimal configurations to equipment. Supporting products include tire ballast, tire sealant (Orange Armor), combine frame extensions, and various product kits for sprayers, payloaders, combines, and grain carts. The Black Gold Bargains sub-brand offers used and refurbished products with a 2-year warranty. NTS carries all major tire brands including Michelin, Firestone, Alliance, Trelleborg, Goodyear, Mitas, BKT, and Titan. The company also provides professional installation services, farm tire service, vulcanized tire repair, and operates Practical Traction Knowledge (PTK), an educational platform with articles and videos on tire technology and soil compaction.

Differentiator

Problem solved

Functional benefit

Brands

• Black Gold Bargains: Used/iscounted tire products sold under a value-oriented sub-brand featuring a 2-year Black Gold Warranty.
• Practical Traction Knowledge (PTK)
• NTS Right Tire System

Products and services

• Agricultural Tires New and used agricultural tires for tractors, combines, sprayers, payloaders, and implements, available across major brands including Michelin, Firestone, Alliance, Trelleborg, Goodyear, Mitas, BKT, and others, including VF, IF, and standard radial variants from roughly $250 to $3,750 per tire depending on brand, size, and condition.
• Agricultural Tracks Replacement tracks for tracked tractors and combines from Soucy, Camso, Yieldmaster, Trackman, and Firestone, available in 30, 32, and 36 inch width options for wheeled-to-track conversions and track replacements.
• Agricultural Wheels Agricultural wheels and rims, including wheel centers, dual hubs, spacers, extensions, combine frame extensions, and HD straddle duals designed for class 9 and larger combines.
• Central Tire Inflation Systems (CTIS) PTG-manufactured central tire inflation systems for tractors, planters, and sprayers that enable operators to adjust tire pressure dynamically from the cab to optimize field performance and reduce soil compaction. Kits are available per equipment type with full installation by NTS technicians.
• Custom Wheel Manufacturing In-house custom wheel manufacturing service that builds non-OEM wheel setups and specialty configurations to customer specifications, including unique dimensions and fits for equipment not addressed by standard offerings.
• HD Straddle Duals Heavy-duty straddle dual wheel systems designed for class 9 and larger combines, featuring 20% thicker steel than OEM, one-piece spun flange and tube construction, and bead flange reinforcements to eliminate cracking issues common with factory dolly duals.
• Black Gold Bargains Sub-brand offering used and refurbished tires at discounted prices, including new takeoff tires and graded used tires (A, B, and C grades by tread depth), covered by the 2-year Black Gold Warranty.
• Sprayer Floater Tire Kits Pre-configured floater tire kits for agricultural sprayers designed to reduce soil compaction and improve field performance during spray operations.
• Payloader Floater Tire Kits Complete floater tire kits for payloader and front-end loader applications to reduce loading times and improve soil protection in customer fields, as demonstrated by the Heartland Farm Services case.
• Combine Tire and Wheel Kits Complete tire and wheel packages for combine harvesters, addressing cracking issues common with factory dolly duals and supporting higher load capacities for large combines.
• Grain Cart Tires Tire solutions configured for grain cart applications, including flotation options that minimize soil compaction during heavy loads.
• LSW Combine Tires Goodyear Low Sidewall (LSW) tire configurations for combine applications, in sizes not generally available elsewhere, designed to fight power hop and road lope during field and road operations.
• Farm Tire Service On-site and in-shop tire installation, mounting, CTIS installation, and maintenance services delivered at the NTS Redwood Falls shop or directly on customer farms.
• Vulcanized Tire Repair Professional vulcanizing repair service for damaged agricultural tires, performed in-shop at the Redwood Falls location.
• Tire Sealant (Orange Armor) Tire sealant product applied inside agricultural tires for puncture protection and extended tire life in demanding field environments.
• Tire Ballast Weight solutions for agricultural tires, including bio-ballast options, used to add traction and reduce the tire pressure required for heavy draft loads.

Quantifiable outcome

• 7.5 bushel/acre corn yield increase and 3.4 bushel/acre soybean yield increase from running VF tires at lower field pressures (compared to 35 psi) based on 3-year AgRevival study
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AgRevivalcoreStrategic or Co-development PartnerResearch partnership conducting 3-year study (2020-2023) on effects of tire pressure at spring planting on yields. NTS participated alongside AgRevival, demonstrating yield increases of 7.5 bu/acre corn and 3.4 bu/acre soybeans at lower field pressures. Partnership provides credibility through independent research validation.
• PTG (PTG autoreifenkontor GmbH)coreTechnology or IntegrationGerman manufacturer of central tire inflation systems sold and installed by NTS. PTG CTIS enables dynamic tire pressure adjustment from the cab, allowing lower pressure in field and higher for road transport. NTS installs PTG systems on tractors, planters, and sprayers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alliance Tire Americas (Yokohama ATG): Alliance specializes in agricultural, OTR, and industrial tires and is a brand NTS distributes. Comparable as a specialty manufacturer with strong ag focus competing for both shelf space and end-customer wallet share.
• Trelleborg Wheel Systems: Trelleborg is a global leader in agricultural tires (including the TM1000 ProgressiveTraction VF line NTS sells). Comparable because it sets the technology and pricing benchmark for premium ag tires that NTS distributes, and competes for the same farmer mindshare.
• Titan International: Titan is the largest US-headquartered manufacturer of agricultural tires, wheels, and assemblies. As both a supplier whose products NTS resells and a competing channel (Titan sells direct to OEMs and through its own dealer network), it is the most comparable broad incumbent in NTS's category.
• Goodyear Farm Tires: Goodyear's Optitrac LSW and other ag lines are stocked by NTS. Comparable as a major incumbent whose LSW technology competes head-to-head with NTS's custom-wheel differentiation strategy.
• Camso (Michelin Tracks): Camso is a leading manufacturer of agricultural and construction tracks, including the Quadtrac replacement tracks NTS sells. Comparable as an incumbent in the track system category NTS now bundles into its offering.
• BKT (Balkrishna Industries): BKT is one of the largest off-highway tire manufacturers globally with a strong US ag presence. Comparable as a value-tier brand NTS resells and as a competitive supplier to farm customers seeking lower-priced VF/IF alternatives.
• Michelin North America - Agricultural Tires: Michelin's AxioBib 2 and other VF/ag radials are highlighted by NTS as premium offerings. Michelin is comparable as both an upstream brand NTS depends on and a competitor pursuing direct relationships with large farming operations.
• Firestone Ag (Bridgestone Americas): Firestone is a flagship agricultural tire brand owned by Bridgestone with deep dealer and OEM relationships. Comparable as a major brand NTS resells and as an alternative direct-channel competitor for farm customers.

Emerging players

• Mitas Tires (Yokohama): Mitas produces agricultural and industrial tires (HC2000 line carried by NTS) and was acquired by Yokohama. Comparable as a brand competitor in NTS's assortment and as a specialist challenger in the European-style ag-tire segment.
• Soucy Track: Soucy manufactures agricultural and industrial tracks (including premium Quadtrac replacements) and is a brand NTS carries. Comparable as a more specialized track manufacturer whose products directly compete for the tracked-equipment portion of NTS's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/NTSTireSupply
• Facebookfacebook.com/ntstiresupply
• LinkedInlinkedin.com/company/nts-tire-supply-llc
• Instagraminstagram.com/ntstractortires
• TikToktiktok.com/@ntstire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTS Tire Supply