Ortho Dog, Inc.
Ortho Dog, Inc. designs and sells handmade adjustable orthopedic braces for dogs with joint injuries, hip dysplasia, and arthritis. The Black Mountain, NC company sells direct-to-consumer online and wholesale to veterinarians, with products priced $30 to $325.
- Company typePrivate
- Founded2002
- HeadquartersBlack Mountain, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ortho Dog, Inc. does
Ortho Dog, Inc., founded in 2002 by Elizabeth Eve and headquartered in Black Mountain, North Carolina, designs, manufactures, and sells handmade orthopedic braces for dogs suffering from joint injuries and mobility conditions. The company's product line consists of four core SKUs: the Cruciate Care Knee Brace ($325) for torn ACL/CCL injuries, the Hip Hound Brace ($195) for hip dysplasia and arthritis, a Wrist Wrap ($45) for carpal support, and a Hock Holder ($30) for ankle stabilization, plus a replacement leg-portion add-on. All braces are sewn in-house by local craftspeople using soft spacer mesh, heavy-duty Velcro, nylon webbing, stainless steel hardware, and nylon side-squeeze buckles, with interchangeable and adjustable components that allow ready-made pricing and immediate availability in place of custom-fabricated orthotics.
The underlying technology is intentionally non-digital and product-engineering focused: each brace is configured by size category (using chest circumference, height, thigh circumference, or weight depending on the model) and tuned to the dog via adjustable straps. Founder Elizabeth Eve, a nationally certified massage therapist, led initial product design in consultation with veterinarians Dr. Eddie Heath (All Pets Animal Hospital) and Dr. John Faherty (Charlotte Street Vets), the latter providing an ongoing public endorsement. The company holds a registered "Ortho Dog" trademark and emphasizes USA-based manufacturing, woman-owned business certification, and Living Wage Certification from Just Economics maintained since 2016.
The business model is direct-to-consumer e-commerce powered by Shopify, supplemented by a wholesale channel to veterinarians and rehabilitation clinics. Orders placed before noon ship same day, with every purchase including a free photo-based fit consultation and a 14-day exchange policy (no returns due to scent sensitivity). Pricing is fixed at the unit level with no subscription, recurring, or licensing revenue. Geographic reach spans approximately 30 countries across North America, Europe, Asia Pacific, and the Middle East, with multi-currency display on the storefront. The company has served over 20,000 dog owners cumulatively across more than 20 years and operates with a headcount of 1-10 employees, consistent with a founder-led, lifestyle-scale private business with no disclosed external funding rounds.
Ortho Dog, Inc. firmographics
Firmographics- Name
- Ortho Dog, Inc.
- Legal name
- Ortho Dog, Inc.
- Website
- https://orthodog.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ortho Dog, Inc. designs and sells handmade adjustable orthopedic braces for dogs with joint injuries, hip dysplasia, and arthritis. The Black Mountain, NC company sells direct-to-consumer online and wholesale to veterinarians, with products priced $30 to $325.
- Ownership category
- akta.pro rank
Ortho Dog, Inc. industry classification
Industry- Product category
- Pet Orthopedic Braces
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics) (HLAMAFAE)
- akta.pro secondary industries
- Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
Keywords
Where Ortho Dog, Inc. is headquartered
LocationHeadquarters
- HQ city
- Black Mountain
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ortho Dog, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: One-time purchase of orthopedic braces sold directly to consumers through e-commerce storefront. Products include dog knee braces, hip braces, wrist wraps, and hock holders. Each product is a standalone sale with no recurring revenue.
- Wholesale to Veterinarians: Sells braces at wholesale cost to veterinarians and clinics. Vets can order directly and sell to clients, or use Ortho Dog to fulfill client orders at discounted rates. Provides alternative to surgery for pet owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cruciate Care Knee Brace - $325.00 USD |
| Unit Pricing | Pay-as-you-go | Hip Hound Brace - $195.00 USD |
| Unit Pricing | Pay-as-you-go | Wrist Wrap - $45.00 USD |
| Unit Pricing | Pay-as-you-go | Hock Holder - $30.00 USD |
| Unit Pricing | Pay-as-you-go | Dog Knee Brace - Leg Portion Only - Available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Ortho Dog, Inc. product offering
Product offeringCore offering
Ortho Dog designs, manufactures, and sells adjustable orthopedic braces and wraps that support canine joints and mobility. The product line includes the Cruciate Care Knee Brace, Hip Hound Brace, Wrist Wrap, and Hock Holder, all handcrafted in Black Mountain, North Carolina using spacer mesh, nylon webbing, heavy-duty velcro, and stainless steel hardware. Products are sold direct-to-consumer via orthodog.com and at wholesale pricing to veterinary clinics as a non-invasive alternative to surgery.
Product overview
Ortho Dog offers a focused suite of four canine orthopedic mobility braces, all manufactured in Western North Carolina. The product line centers on the Cruciate Care Dog Knee Brace (for torn ACL/CCL support), Hip Hound Brace (for hip dysplasia and arthritis), Wrist Wrap (for carpal support), and Hock Holder (for hock injuries). The Knee Brace also offers a Leg Portion Only add-on for replacement needs. All products use adjustable, interchangeable components made from spacer mesh material, webbing, velcro, and stainless steel hardware. Ortho Dog sells directly to pet owners and at wholesale pricing to veterinarians and rehab clinics.
Differentiator
Problem solved
Functional benefit
Products and services
- Cruciate Care Dog Knee Brace Orthopedic knee brace designed to support dogs with torn ACL/CCL injuries, providing mobility support and pain relief during recovery. Sold for $325 USD with free fit consultation.
- Hip Hound Brace Hip brace for dogs suffering from arthritis, mild to moderate hip dysplasia, decreased endurance, hip pain, lower back pain, and back leg limping. Sold for $195 USD.
- Wrist Wrap Support wrap for dogs with wrist/carpal injuries, designed to provide stability and comfort for canine carpal hyperextension. Sold for $45 USD.
- Hock Holder Support brace for hock/ankle injuries, providing stabilization for hock dislocation, sprains, and related conditions. Sold for $30 USD.
Quantifiable outcome
- 20,000+ dog owners served
- +2 more outcomes
Companies that use Ortho Dog, Inc.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ortho Dog, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ortho Dog, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Dr. Eddie Heath (All Pets Animal Hospital)coreDoctor of Veterinary Medicine who consulted closely with founder Elizabeth Eve during the design phase of Ortho Dog's first brace products, ensuring top-quality product design with veterinary input.
- Dr. John Faherty (Charlotte Street Vets)coreSmall- and large-animal Board Certified chiropractor who consulted with founder Elizabeth Eve on product design. Provides ongoing endorsement: 'Ortho Dog provides quality orthopedic braces to assist in improved function, mobility, rehabilitation and quality of life.'
- ShopifycoreE-commerce platform powering Ortho Dog's online store. Enables direct-to-consumer sales, payment processing, and customer account management.
- Veterinarians and Veterinary ClinicsmajorSells braces at wholesale cost to veterinarians and clinics. Two options: client orders directly from website, or vet orders at discounted rate and resells to client. Provides rack cards, sizing assistance, and fit support.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Ortho Dog, Inc. competitors and assessment
Company assessmentDirect peers
- Walkin' Pets: Walkin' Pets (by HandicappedPets.net) manufactures and sells canine wheelchairs, leg splints, and orthopedic supports directly to pet owners and veterinarians. It is the closest direct competitor to Ortho Dog, overlapping on adjustable braces and splints for dogs with mobility impairments.
- DogLegg: DogLegg sells rear support harnesses and slings for dogs with hip and rear-leg weakness. It addresses an overlapping mobility problem (hip dysplasia, rear-end collapse) via a different device format, competing for the same veterinary-referred canine mobility buyer.
- K9 Orthotics: K9 Orthotics designs and fabricates custom canine orthotic devices and prosthetics for conditions including ACL/CCL injuries and hip dysplasia. It overlaps directly with Ortho Dog's cruciate and hip brace categories and similarly relies on veterinary referrals.
- My Pet's Brace: My Pet's Brace makes custom-fitted orthotic and prosthetic devices for dogs (and other animals), with veterinary referrals and a clinical fitting process. Comparable to Ortho Dog's adjustable, vet-endorsed brace approach, though it leans toward fully custom rather than ready-made configurations.
Emerging players
- Wobbles & Co. Wobbles & Co. sells hip and joint support braces and harnesses for dogs, including hip dysplasia and rear-leg weakness. It is a smaller, emerging DTC brand overlapping with Ortho Dog's Hip Hound and rear-mobility product categories.
Broad incumbents
- Handicapped Pets (parent brand): HandicappedPets.com is a broader mobility-aid retailer for disabled and aging pets, encompassing wheelchairs, harnesses, lifts, and braces. It is a broader incumbent in the canine mobility space with overlapping brace categories but a much wider SKU portfolio than Ortho Dog.
- Coastal Pet Products: Coastal Pet is a broad manufacturer and distributor of pet collars, harnesses, leashes, and recovery products. It overlaps indirectly with Ortho Dog through soft-goods pet wearables and could enter the canine brace category, making it a relevant adjacent incumbent.
- PetSafe (Radio Systems Corporation): PetSafe is a large, established pet-products brand (Radio Systems) offering a wide range of training, containment, and wellness products. While it does not specialize in orthopedic braces, it competes broadly for shelf space, vet recommendations, and DTC pet-owner attention in adjacent wellness categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ortho Dog, Inc. social profiles
Digital presenceOrtho Dog, Inc. compliance and trust
Trust signalCompliance3 records
Ortho Dog, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ortho Dog, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Ortho Dog, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ortho Dog, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ortho Dog, Inc.
What does Ortho Dog, Inc. do?
Ortho Dog designs, manufactures, and sells adjustable orthopedic braces and wraps that support canine joints and mobility. The product line includes the Cruciate Care Knee Brace, Hip Hound Brace, Wrist Wrap, and Hock Holder, all handcrafted in Black Mountain, North Carolina using spacer mesh, nylon webbing, heavy-duty velcro, and stainless steel hardware. Products are sold direct-to-consumer via orthodog.com and at wholesale pricing to veterinary clinics as a non-invasive alternative to surgery.
Is Ortho Dog, Inc. a public or private company?
Ortho Dog, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ortho Dog, Inc. founded?
Ortho Dog, Inc. was founded in 2002. It employs 1 to 10 people.
Where is Ortho Dog, Inc. based?
Ortho Dog, Inc. is headquartered in Black Mountain, United States, in the North America region.
How does Ortho Dog, Inc. make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale to Veterinarians.
Who are Ortho Dog, Inc.'s main competitors?
Direct peers on record are Walkin' Pets, DogLegg, K9 Orthotics and My Pet's Brace. Wobbles & Co. is listed as an emerging player. Broad incumbents are Handicapped Pets (parent brand), Coastal Pet Products and PetSafe (Radio Systems Corporation).
Does Ortho Dog, Inc. have an API?
No public API is recorded for Ortho Dog, Inc..
What industry is Ortho Dog, Inc. in?
Ortho Dog, Inc.'s product category is Pet Orthopedic Braces. Its primary akta.pro industry code is HLAMAFAE, Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics), with a secondary code of HLAHAEAI, Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses). Its NAICS code is 339113 and its SIC code is 3842.