Original Events Company

What Original Events Company does

Original Events Company is a Philadelphia-based event planning and management firm founded in 2019 by Maggie Corrado. The company delivers full-service event planning, execution, and management for corporate, non-profit, sports, and entertainment clients across industries including sports, healthcare, higher education, finance, and arts & culture. Its service offering spans five core lines: Sports & Entertainment Events (brand activations, sponsorship opportunities, VIP hospitality, fan engagement), Corporate Events (employee engagement, conferences, product launches, executive retreats), Non-Profits & Fundraising (galas, tournaments, donor stewardship), VIP Hospitality (custom itineraries, exclusive gifting, "money-can't-buy" experiences), and Exclusive Gatherings (social events with design and marketing support). The company serves as a strategic creative partner through a consultation-driven process that begins with understanding each client's organizational objectives and culminates in bespoke event execution.

The firm operates without any proprietary technology platform; its capabilities are human-driven, anchored in the founder's prior roles at the Philadelphia 76ers, Philadelphia Magazine, World Triathlon Corporation, and United Entertainment Group, and Partner Dayna Hafetz's choreography and brand management background from the 76ers. The business model is professional services: revenue is generated through project fees for event planning and management, with quote-based pricing and multi-year contract cadence. Named clients include the Philadelphia 76ers, MLB, New Jersey Devils, Aston Villa F.C., Five Below, Temple University, University of Pittsburgh, Seventy Six Capital, BalletX, and Music Theatre of Philadelphia. The company is privately held and bootstrapped, with Dayna Hafetz as Partner and Caroline Levkulic as Event & Marketing Manager, and headcount reported in the 1-10 range. Distribution is direct B2B via the company website, contact form, phone, and email, with no channel partners or resellers.

Name

Original Events Company

Legal name

Original Events Co.

Website

https://originaleventsco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Original Events Company is a Philadelphia-based event planning and management firm founded in 2019 that delivers corporate, non-profit, sports, and VIP hospitality events for brands like the Philadelphia 76ers, MLB, Aston Villa F.C., Five Below, and regional universities.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Spectator Sports (711219), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM), Awards Ceremonies & Recognition Events (MPAGAHAF)

Keywords

• Event planning services
• Corporate event management
• Brand activation events
• VIP hospitality experiences
• Nonprofit fundraising galas

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Management Services: Full-service event planning and management for corporate and non-profit clients. Services span brand activations, VIP hospitality, fundraising events, corporate gatherings, and sports/entertainment events. Revenue is generated through professional service fees for event planning, execution, and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Original Events Co. is a Philadelphia-based event planning and event management company that designs, produces, and executes brand experiences for corporate, non-profit, sports, and VIP hospitality clients. Services span brand activations, sponsorship activations, employee engagement events, conferences, product launches, executive retreats, galas, fundraising tournaments, donor stewardship, and exclusive custom hospitality experiences. Revenue is generated through professional service fees for end-to-end event strategy, design, and on-site management.

Product overview

Original Events Company is an event planning and management firm that offers a unified suite of services rather than a software platform. The company provides five core service offerings: Sports & Entertainment Events (including brand activations, VIP hospitality, and sponsorship activations), Corporate Events (spanning employee engagement, conferences, product launches, and executive retreats), Non-Profits & Fundraising Events (galas, tournaments, and donor stewardship), VIP Hospitality Services (custom itineraries and exclusive experiences), and Exclusive Gatherings (social events with design, marketing, and operational support). These services are delivered through their strategic approach methodology and are tailored to each client's specific needs across industries including sports, healthcare, higher education, finance, and arts & culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports & Entertainment Events End-to-end event planning services for sports leagues, professional teams, and entertainment brands, including brand activations, sponsorship opportunities, athlete engagement events, large-scale marketing activations, VIP hospitality experiences, and fundraising for sports-focused foundations. Clients include the Philadelphia 76ers, MLB, New Jersey Devils, and Aston Villa F.C.
• Corporate Events Comprehensive corporate event planning for businesses across sectors, including client appreciation events, employee engagement, conferences, conventions, incentive trips, networking parties, product launches, ribbon-cutting ceremonies, executive retreats, team building, holiday parties, and trade shows.
• Non-Profits & Fundraising Events Event planning for non-profit organizations, including large-scale fundraisers, galas, sports fundraising events, donor appreciation events, awareness campaigns, and pop-up activations designed to maximize fundraising impact and donor engagement.
• VIP Hospitality Services Premium hospitality experiences for high-value guests, including custom trip itineraries, curated group experiences, exclusive gifting, and "money can't buy" experiences across international and domestic destinations.
• Exclusive Gatherings Dynamic social events and intimate gatherings delivered with inspired creativity and meticulous attention to detail, including event design, sponsorship sales and activation, graphic design, event marketing, silent auction management, on-site check-in, and committee management.

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rafanelli Events: Boutique, high-end event planning firm serving corporate and non-profit clients; mirrors Original Events Co.'s bespoke, consultative approach to galas, fundraisers, and corporate events.
• On Location: Premier sports and entertainment VIP hospitality and experiences provider, comparable to Original Events Co.'s sports VIP hospitality and brand activation work for the 76ers, Devils, and Aston Villa F.C.
• Sparks: Experience design agency building brand activations and live events; closely comparable to Original Events Co.'s sports, corporate, and entertainment event production services.
• MKG: Creative experiential agency producing brand experiences and events across verticals; shares Original Events Co.'s strategy-led, creative-execution model and multi-vertical client mix.
• David Stark Design & Production: Design-forward event production company delivering custom corporate and non-profit events; directly comparable to Original Events Co.'s emphasis on inspired design and meticulous detail for exclusive gatherings and galas.

Broad incumbents

• Maritz Global Events: Long-established event management and incentive travel provider; comparable to Original Events Co.'s corporate conferences, incentive trips, and galas at significant scale.
• Jack Morton Worldwide: Global brand experience agency under IPG that produces large-scale corporate, sports, and entertainment experiences; operates at greater scale than Original Events Co. but in the same experiential category.
• Momentum Worldwide: Global experiential marketing agency producing brand experiences across sports, entertainment, and corporate verticals; overlaps with Original Events Co.'s sports and corporate activation work.
• ITA Group: Incentive travel, engagement, and event solutions provider; comparable to Original Events Co.'s incentive trips, VIP hospitality, and corporate event offerings at much greater scale.
• George P. Johnson Experience Marketing: Large experience marketing agency known for brand activations, trade shows, and corporate events; comparable to Original Events Co.'s corporate, sponsorship, and trade show offerings but with global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/original-events-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Events Company