Patrick Kelly Design
Patrick Kelly Software & Design is a Lexington, Kentucky-based independent web design studio offering WordPress-based websites, e-commerce, hosting, and personal branding services to small businesses through three tiered annual subscription packages.
- Company typePrivate
- Founded-
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Patrick Kelly Design does
Patrick Kelly Software & Design, operating as Patrick Kelly Design, is an independent web design and digital services studio headquartered in Lexington, Kentucky. The studio provides custom website development, e-commerce solutions, hosting, and personal branding services to small businesses and entrepreneurs, with a stated two-person team led by founder Patrick Kelly and photographer Ashley Kelly. The primary customer segment is independent small businesses seeking custom-tailored digital solutions with close vendor relationships and budget flexibility.
The studio's core technology is WordPress-based website development featuring drag-and-drop editing interfaces that allow clients to update content without coding experience. Its product portfolio is structured around three tiered service packages (Basic, E-Commerce, and Premium) supported by five core service components: E-Commerce Solutions with credit card processing rates positioned below Square and Slice; Automated Messenger integration with Facebook Messenger and WhatsApp using rule-based dialog trees; Media Integration including site-wide audio and video players; a Ticket Support System with guaranteed turnaround times and seven-day-a-week access; and Personal Branding Services covering logo design, photography, video editing, and social media management. The technology stack relies on third-party platforms for messaging integrations and discloses no proprietary components.
The revenue model combines one-time project fees for website builds with recurring annual subscriptions for hosting and support contracts. All pricing is custom-tailored with no publicly disclosed rate cards, and packages can be adjusted or upgraded over time. The go-to-market is sales-led via direct website contact and email, supplemented by organic social media presence and client referrals. The business is bootstrapped and founder-owned, with no external funding, parent company, or known institutional investor backing, and geographic operations are concentrated in Kentucky with no documented international footprint.
Patrick Kelly Design firmographics
Firmographics- Name
- Patrick Kelly Design
- Legal name
- Patrick Kelly Software & Design
- Website
- https://patrickkel.ly
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Patrick Kelly Software & Design is a Lexington, Kentucky-based independent web design studio offering WordPress-based websites, e-commerce, hosting, and personal branding services to small businesses through three tiered annual subscription packages.
- Ownership category
- akta.pro rank
Patrick Kelly Design industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Patrick Kelly Design is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Patrick Kelly Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: Custom website development services with three tiered packages (Basic, E-Commerce, Premium) tailored to client needs and budget
- Hosting & Support Services: Recurring hosting and support contracts available standalone or bundled with packages, including ticketing system access and 7-day support
- Personal Branding Services: Logo design, photography, video editing, and social media management services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic package with custom design, 15 content pages, documentation, and hosting |
| Subscription | Annual | Mid-tier package focused on e-commerce with product catalog and processing |
| Subscription | Annual | Full-service premium package with all features plus content creation and social media management |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Patrick Kelly Design product offering
Product offeringCore offering
Patrick Kelly Design provides custom WordPress-based website design and development, e-commerce catalog solutions, personal branding services (logo, photography, video editing, social media management), and ongoing hosting and ticketed support for small businesses. Offerings are delivered through tiered packages (Basic, E-Commerce, Premium) tailored via custom quotes, with optional integrations such as Facebook Messenger and WhatsApp chatbots.
Product overview
Patrick Kelly Design offers a unified small business website solution built on WordPress with drag-and-drop editing. The portfolio consists of three tiered service packages (Basic, E-Commerce, Premium) that serve as the commercial offerings, complemented by five core service products: E-Commerce Solutions, Automated Messenger, Media Integration, Ticket Support System, and Personal Branding Services. Hosting and Support is available as an add-on across all packages or independently. The company provides end-to-end solutions from custom design through deployment, with each package offering varying levels of content pages, e-commerce functionality, and supplementary services.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Commerce Solutions
Quantifiable outcome
- Expanding e-commerce options increased sales by 40% (Harvey Derwent testimonial for BombDiscs)
Companies that use Patrick Kelly Design
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Patrick Kelly Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Patrick Kelly Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Patrick Kelly Design competitors and assessment
Company assessmentDirect peers
- Big Drop Inc: Big Drop is a digital agency that designs and develops custom websites, branding, and marketing collateral for SMB and mid-market clients. Comparable on custom website and branding services for similar customer profiles.
- Coalition Technologies: Coalition Technologies is a web design and SEO agency with strong e-commerce capability, comparable to Patrick Kelly Design's e-commerce + processing offering. Both compete for SMB custom-build budgets with subscription hosting.
- SmartSites: SmartSites is a web design and SEO agency focused on small and mid-sized businesses, offering custom website builds and digital marketing retainers. Directly comparable on customer segment, package model, and recurring support structure.
- Huemor Designs: Huemor is a web design and development agency specializing in B2B and SMB custom websites with ongoing support retainers. Directly comparable on WordPress/custom build offerings and hosting/support bundling.
- Lounge Lizard: Lounge Lizard is a web design and digital branding agency working with SMB and mid-market clients on custom websites and branding — comparable scope, package-based pricing, and recurring support model.
- Thrive Internet Marketing Agency: Thrive is a digital agency that builds WordPress websites for SMBs alongside hosting, SEO, and social media services. Overlaps with Patrick Kelly Design on web design/WordPress stack, SMB targeting, and bundled support contracts.
- WebFX: WebFX is a full-service digital marketing and web design agency that builds custom websites for SMB and mid-market clients, similar to Patrick Kelly Design's WordPress-based SMB offering. Both compete for small business custom-website budgets with tiered packages and recurring support.
- EIGHT25MEDIA: EIGHT25MEDIA is a web design and digital marketing agency focused on startups and SMBs, with WordPress development and branding services — directly comparable customer segment and service mix.
Broad incumbents
- Blue Fountain Media: Blue Fountain Media is a larger digital agency offering web design, branding, and marketing for SMB through enterprise clients. Comparable in custom website and branding offering, but operates at a much larger scale and broader portfolio than the Lexington studio.
Others
- SiteGround: SiteGround is a WordPress hosting provider — adjacent rather than directly competitive. Patrick Kelly Design's bundled hosting offerings overlap functionally, and SiteGround represents a competitive risk for the studio's recurring revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Patrick Kelly Design social profiles
Digital presencePatrick Kelly Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patrick Kelly Design leadership team
Management profileNumber of profiles
Profiles2 records
Patrick Kelly Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patrick Kelly Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patrick Kelly Design
What does Patrick Kelly Design do?
Patrick Kelly Design provides custom WordPress-based website design and development, e-commerce catalog solutions, personal branding services (logo, photography, video editing, social media management), and ongoing hosting and ticketed support for small businesses. Offerings are delivered through tiered packages (Basic, E-Commerce, Premium) tailored via custom quotes, with optional integrations such as Facebook Messenger and WhatsApp chatbots.
Is Patrick Kelly Design a public or private company?
Patrick Kelly Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patrick Kelly Design founded?
Patrick Kelly Design was founded in -1. It employs 1 to 10 people.
Where is Patrick Kelly Design based?
Patrick Kelly Design is headquartered in Lexington, United States, in the North America region.
How does Patrick Kelly Design make money?
Three revenue lines are on record. Website Design & Development is the primary driver. The others are hosting & Support Services and personal Branding Services.
Who are Patrick Kelly Design's main competitors?
Direct peers on record are Big Drop Inc, Coalition Technologies, SmartSites, Huemor Designs, Lounge Lizard, Thrive Internet Marketing Agency, WebFX and EIGHT25MEDIA. Blue Fountain Media is listed as a broad incumbent. SiteGround is listed as an others.
Does Patrick Kelly Design have an API?
No public API is recorded for Patrick Kelly Design.
What industry is Patrick Kelly Design in?
Patrick Kelly Design's product category is Web Design and Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7330.