Play On

Name

Play On

Legal name

PlayOn Agency

Website

https://playonagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Content Production Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Creative content production
• Video streaming production
• Branded content campaigns
• Live event streaming
• Film and photo production

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Professional services revenue from content creation, video production, live streaming, branded content campaigns, and creative direction for brands. Project-based engagements covering strategy, marketing, production, design, and video services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PlayOn Agency is a Barcelona-based creative content production agency that delivers storytelling-driven content for brand clients. Through a network of freelance specialists called "Players" covering strategy, marketing, production, design, and video, the agency offers project-based services including branding, events, editorial content, live video streaming, PR, and social media campaigns for values-aligned brands.

Product overview

PlayOn is a content creators agency based in Barcelona operating as a small team with a network of professional 'Players' specialists in strategy, marketing, production, design, and video. The company offers an integrated suite of content creation services centered around storytelling for brands: Content Creation Services (branding, events, editorial, PR, social media campaigns), Streaming Production (multicamera live streaming with real-time interaction), Film & Photo Content Production (cinematic-quality video and photography), Motion Graphics (animated brand elements), and Instagram Live Show Production. Their services are delivered as project-based work for brand clients rather than a self-serve software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Services Full-service content creation covering branding, events, editorial content, video streaming, PR campaigns, and social media campaigns, delivered as project-based engagements to help brands tell their stories through narratives for values-aligned brand clients.
• Streaming Production Live video streaming production services using multicamera setups, typically in vertical format for Instagram Live, including real-time interaction features and motion graphics integration for brand campaign launches and live shows.
• Film & Photo Content Production Professional film and photography production services for brand campaigns, including creative direction, styling, and cinematography with cinema-quality equipment such as Blackmagic Pocket Cinema Camera 6K Pro shooting in BRAW with ZEISS Milvus lenses and color graded in DaVinci Resolve.
• Motion Graphics Animated graphics services including introductions, outros, bumpers, and animated typographic elements for video content, styled to match brand guidelines with vintage frame defect effects for branded content campaigns.
• Instagram Live Show Production Customized live streaming show production on Instagram Live featuring multicamera vertical format, live chat interaction with on-screen question overlays, scripted action, and real-time motion graphics, delivered for brand campaign moments such as product launches.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LLYCcoreStrategic or Co-development PartnerStrategic partnership with LLYC agency for the Angostura Cocoa Bitters product launch. PlayOn handled technical production (multi-camera live streaming) while LLYC provided overall campaign strategy and client relationship. Collaborative execution combining LLYC's PR/marketing expertise with PlayOn's production capabilities.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• DDB Spain: Established multinational creative network with Spanish operations producing advertising campaigns, branded content and film production; provides the broader incumbent competitive context for PlayOn.
• Kitchen (VML): Spanish creative agency (now part of VML) producing branded content, social campaigns and film work; comparable offering but operating at significantly greater scale within a global network.
• Lola MullenLowe: Madrid-headquartered creative network offering full-service advertising, content and PR; overlaps with PlayOn's creative services but at significantly larger scale and network reach.

Direct peers

• Oriol Villar: Barcelona-based creative studio producing advertising, editorial and content work for brands; shares PlayOn's boutique Barcelona location and integrated campaign/storytelling approach.
• China (agency): Spanish creative agency producing advertising and brand content with a strong emphasis on cultural relevance and storytelling — comparable in positioning and creative-discipline mix.
• Herraiz Soto & Co: Barcelona creative agency producing brand content, campaigns and editorial work for values-driven and lifestyle clients — directly comparable geography, scale, and brand-storytelling positioning.
• DoubleYou: Spanish digital creative agency focused on branded content, social campaigns and digital storytelling; comparable to PlayOn's digital-first content production and social media campaign work.
• Shackleton: Madrid-based independent creative agency offering multi-disciplinary brand storytelling across film, content, events and PR — closely comparable to PlayOn's integrated creative-services model and brand-campaign focus.
• Fuego Camina Conmigo: Independent Spanish creative agency producing branded content, campaigns and social-first storytelling for consumer brands; comparable in scale and service mix to PlayOn's boutique creative model.

Others

• LLYC: Major Spanish/international communications and PR firm that partnered with PlayOn on the Angostura and Courir engagements; relevant as a strategic partner and potential client channel rather than a direct creative competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/playonbarcelona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play On