Pinnacle Dealer Solutions

Name

Pinnacle Dealer Solutions

Legal name

Pinnacle Dealer Solutions LLC

Website

https://pinnacledealersolutions.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Dealer Solutions LLC, founded in 2007 in San Diego, provided dealer services and F&I solutions to U.S. automotive dealerships at a small scale (11–50 employees). Its web domain is currently parked and inactive, leaving current operations unverified.

Ownership category

akta.pro rank

Product category

Automotive Dealer Services

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive dealer services
• F&I solutions
• Dealership support
• Finance and insurance
• Dealer compliance

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Pinnacle Dealer Solutions provides dealer services and F&I (Finance & Insurance) solutions for automotive dealerships. The company operates as a small, privately held services firm based in San Diego, founded in 2007, supporting dealerships with finance and insurance-related offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Services & F&I Solutions Service offering that delivers finance and insurance (F&I) and dealer back-office solutions to automotive dealerships in the United States.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Reynolds and Reynolds: Major incumbent DMS and dealer services provider offering F&I desking, electronic contracting, and integrated service contract workflows across franchised dealerships.
• Cox Automotive / Dealertrack: Broad auto-dealer services platform whose Dealertrack F&I solution provides credit, contracting, and menu tools inside the dealership. Overlaps with Pinnacle's F&I administration role.
• Zurich Insurance North America (F&I / Dealer Programs): Large carrier underwriting dealer-sold service contracts and ancillary F&I products through dealer and administrator channels; comparable as a counterparty / competitor in F&I administration.
• Assurant Dealer Services: A large, scaled administrator of F&I products (service contracts, GAP, ancillary) sold through auto dealers, backed by a major insurance carrier. Comparable in product category though materially larger.

Emerging players

• RouteOne: Dealer F&I credit application and e-contracting platform connecting dealers to lenders and finance sources, with adjacent service contract workflows.
• Auto/Mate (now part of DealerSocket / Tekion-aligned stack): DMS provider historically focused on independent and franchise dealers, with F&I desking and menu-selling capabilities relevant to dealer-sold service contracts.

Direct peers

• Frazer Computing: Independent DMS vendor for independent and used-car dealers, including F&I modules. Comparable as a smaller, dealer-focused technology and services provider.
• Dominion Dealer Solutions: Provider of dealer management software and dealer-services technology, including F&I menu and desking tools sold to franchised auto dealers. Closely aligned with Pinnacle's dealer-services positioning.
• PBS Systems: DMS provider serving franchised dealer groups with F&I, desking, and service contract administration capabilities. Comparable target customer and product surface.
• APCO Holdings (EasyCare): A leading administrator of dealer-sold vehicle service contracts, GAP, and other F&I products sold through automotive dealerships. Directly comparable to Pinnacle's stated F&I administration focus.

Market position

Customer concentration

• Facebookfacebook.com/pinnacledealersolutions
• LinkedInlinkedin.com/company/pinnacle-dealer-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Dealer Solutions