Wenger Distributing, Inc.

What Wenger Distributing, Inc. does

Wenger Distributing, Inc. is a privately held, family-owned wholesale food distributor headquartered in Cameron, Wisconsin, founded in 1985 as a full-service milk route operation and now in its third generation of family ownership. The company distributes dairy, cheese, frozen, and dry grocery products to grocery stores, convenience stores, restaurants, and institutional customers across Wisconsin and eastern Minnesota, operating a fleet of nine company-owned refrigerated straight trucks and vans that deliver on scheduled routes from a 2018-built climate-controlled distribution center.

The company carries a portfolio of national and regional brands — including Kemps, Prairie Farms, Ben & Jerry's, Ellsworth Cooperative Creamery, Burnett Dairy, and Cedar Crest Ice Cream — alongside its own North Country private label, which spans Wisconsin-made cheese, butter, gourmet spreads, and sausage. Core infrastructure consists of a single distribution facility with dedicated freezer and cooler cold storage, on-site truck wash, and a route-based direct-store-delivery model that handles picking, loading, transporting, and stocking without third-party freight outsourcing.

Wenger generates revenue through wholesale product margins on sales to retail and foodservice accounts, with quote-based pricing negotiated individually with each customer. Go-to-market is direct enterprise field sales through dedicated account managers, with new customer acquisition driven by referrals, website inquiry forms, and outbound sales outreach across the Wisconsin and eastern Minnesota service territory. The company does not disclose revenue figures and operates without institutional investment, holding company affiliation, or external capital partners.

Name

Wenger Distributing, Inc.

Legal name

Wenger Distributing, Inc.

Website

https://wengerdistributing.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Wenger Distributing is a privately held, family-owned wholesale food distributor serving grocery stores, convenience stores, restaurants, and institutions across Wisconsin and eastern Minnesota with company-owned refrigerated trucks delivering dairy, cheese, frozen, and dry grocery products since 1985.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Packaged Frozen Food Merchant Wholesalers (42442), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Dairy & Refrigerated Foods Wholesale Distribution (CRAOAAAE)

akta.pro secondary industries

Frozen Foods Distribution (CRAOABAI), Frozen Foods Wholesale (AFAIABAC), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Wholesale food distribution
• Dairy product distribution
• Frozen food distribution
• Direct store delivery
• Cheese distribution

Headquarters

HQ city

Cameron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Food product distribution: Wholesale distribution of dairy, frozen, dry grocery, and specialty food products to retail stores. Revenue generated through product margins on sales to grocery stores, convenience stores, restaurants, and institutional customers across Wisconsin and eastern Minnesota.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wenger Distributing is a full-service wholesale food distributor that supplies dairy, cheese, frozen, and dry grocery products to retail stores, convenience stores, restaurants, and institutions across Wisconsin and eastern Minnesota. The company delivers on its own temperature-controlled fleet of nine trucks from a climate-controlled distribution center in Cameron, Wisconsin, and also produces its own North Country line of Wisconsin-made cheese, butter, gourmet spreads, and sausage.

Product overview

Wenger Distributing operates as a full-service food distribution company serving stores and retailers across Wisconsin and eastern Minnesota. The company distributes four main product categories—Dairy (milk, butter, cream, eggs), Cheese (curds, blocks, shredded, specialty cheese), Frozen (appetizers, center-of-plate items, desserts), and Dry Grocery (snacks, condiments, canned goods, paper supplies)—all delivered on their own temperature-controlled trucks. The company also produces and distributes its own North Country private label brand, which includes Wisconsin-made cheese products (string cheese, cheese whips, sliced/shredded), butter, gourmet cheese spreads, and sausage. National and regional brands including Kemps, Grassland, Ellsworth Cooperative Creamery, Prairie Farms, Ben & Jerry's, Burnett Dairy, Cedar Crest Ice Cream, and others are also carried alongside the company's own brand on the same delivery routes.

Differentiator

Problem solved

Functional benefit

Brands

• North Country: Wisconsin-made line of cheese, butter, and gourmet spreads. Includes North Country Cheese (Wisconsin string cheese, cheese whips, sliced & shredded), North Country Butter (Premium Wisconsin butter), North Country Gourmet (Gourmet Wisconsin cheese spreads), and North Country Sausage Co. (Wisconsin-made sausage).

Products and services

• Dairy Distribution Wholesale distribution of temperature-controlled dairy products including milk, butter, cream, cultured products, and eggs sourced from Wisconsin farms and dairies, delivered to grocery stores, convenience stores, restaurants, and institutions across Wisconsin and eastern Minnesota.
• Cheese Distribution Wholesale distribution of a full cheese program from everyday to specialty varieties including curds, blocks, shredded, sliced, specialty, and snack cheese, including the company's own North Country line.
• Frozen Food Distribution Wholesale distribution of temperature-controlled frozen foods including center-of-plate items, appetizers, sides, desserts, ice cream, and novelties.
• Dry Grocery Distribution Wholesale distribution of shelf-stable staples including snacks, condiments, canned and packaged goods, paper, and supplies that round out every customer order.
• North Country Brand Line Wenger Distributing's own Wisconsin-made private label brand covering North Country Cheese (Wisconsin string cheese, cheese whips, sliced and shredded cheese), North Country Butter (premium Wisconsin butter), North Country Gourmet (gourmet Wisconsin cheese spreads), and North Country Sausage Co. (Wisconsin-made sausage).

Quantifiable outcome

• 100% on-time delivery on company-owned routes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• KempscoreChannel Partner/ Reseller/ DistributorNational dairy brand carried and distributed by Wenger Distributing to retail stores across Wisconsin and eastern Minnesota.
• GrasslandcoreChannel Partner/ Reseller/ DistributorDairy brand distributed by Wenger Distributing across its service territory.
• Ellsworth Cooperative CreamerycoreChannel Partner/ Reseller/ DistributorWisconsin-based dairy cooperative whose cheese products are distributed by Wenger.
• Prairie FarmscoreChannel Partner/ Reseller/ DistributorMidwest dairy cooperative brand distributed through Wenger's regional network.
• Ben & Jerry'scoreChannel Partner/ Reseller/ DistributorPremium ice cream brand distributed by Wenger Distributing to retail stores.
• Burnett DairycoreChannel Partner/ Reseller/ DistributorWisconsin dairy cooperative whose cheese products are distributed regionally by Wenger.
• Cedar Crest Ice CreamcoreChannel Partner/ Reseller/ DistributorRegional ice cream brand distributed by Wenger across Wisconsin and Minnesota.
• Lynn DairyminorChannel Partner/ Reseller/ DistributorWisconsin dairy brand distributed by Wenger in its regional service area.
• Gilman CheeseminorChannel Partner/ Reseller/ DistributorSpecialty cheese brand distributed by Wenger.
• Wood River CreameryminorChannel Partner/ Reseller/ DistributorCheese brand under Burnett Dairy distributed by Wenger.
• Kaufhold's KurdsminorChannel Partner/ Reseller/ DistributorSpecialty cheese spread brand distributed by Wenger.
• Classic MixminorChannel Partner/ Reseller/ DistributorFoodservice mix products distributed by Wenger.
• Chip MagnetminorChannel Partner/ Reseller/ DistributorSalsa brand distributed by Wenger.
• Von Hansen's SnacksminorChannel Partner/ Reseller/ DistributorSnack brand distributed by Wenger.
• BongardsminorChannel Partner/ Reseller/ DistributorCheese and dairy brand distributed by Wenger.
• Husnik Meat Co.minorChannel Partner/ Reseller/ DistributorMeat products brand distributed by Wenger.
• Louie's Finer MeatsminorChannel Partner/ Reseller/ DistributorMeat products brand distributed by Wenger.
• Water Street DeliminorChannel Partner/ Reseller/ DistributorDeli products brand distributed by Wenger.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SpartanNash: SpartanNash is a major Midwest-based food distributor and retailer serving grocery stores, military, and foodservice across the same region Wenger operates in; it is a direct incumbent competitor with broader scale, owned private labels, and a similar grocery/wholesale mix.
• C&S Wholesale Grocers: C&S is one of the largest grocery wholesalers in the U.S., serving supermarket chains and independents; it competes head-to-head with Wenger for grocery store and convenience store customers across the Midwest.
• US Foods: US Foods is a national broadline distributor with strong Midwest presence; it competes with Wenger in dairy, cheese, frozen, and grocery categories to independent restaurants, c-stores, and grocery customers.
• Sysco: Sysco is the largest broadline foodservice distributor in North America; it overlaps with Wenger's restaurant and institutional customer segments and competes for refrigerated/frozen/dairy volume across the Midwest.
• KeHE Distributors: KeHE is a national specialty food and grocery distributor serving independent grocers, natural food stores, and chain accounts; it competes with Wenger in the regional Wisconsin/eastern Minnesota independent grocery channel across dairy, frozen, and specialty categories.
• Gordon Food Service: Gordon Food Service is a broadline foodservice distributor with strong Midwest and Wisconsin presence; it competes with Wenger for restaurant, school, and institutional customers in dairy, frozen, and grocery categories.

Direct peers

• Dot Foods: Dot Foods is the largest food industry redistributor in North America, supplying grocery, foodservice, and convenience retailers with frozen, refrigerated, and dry goods; it overlaps Wenger's full product mix and serves many of the same small-format retail customers nationally.
• Associated Wholesale Grocers (AWG): AWG is a cooperative grocery wholesaler serving independent retailers across the Midwest and South; it is a closely comparable peer to Wenger in business model (serving independent grocers with a full assortment) and is a relevant buyer-supplier counterpart in the same territory.

Regional players

• Trecé Foods / Midwest regional dairy distributors: Smaller Wisconsin and Upper Midwest dairy- and cheese-focused distributors operate in Wenger's core categories and compete for the same independent grocers and convenience stores in adjacent counties.
• Reinhart Foodservice (US Foods subsidiary): Reinhart is a Midwest-focused broadline foodservice distributor now part of US Foods; it serves the same Wisconsin and Minnesota foodservice customers Wenger targets, with overlapping dairy, cheese, and frozen product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wengerdist
• Facebookfacebook.com/wengerdistributing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenger Distributing, Inc.