Xplore Freerunning

What Xplore Freerunning does

Xplore Freerunning is a privately held Dutch sports instruction company founded in 2019 and headquartered in Amsterdam (Hembrugstraat 95, 1013XD). The company delivers professional freerunning and parkour instruction primarily to children and youth aged 6+ across all five districts of Amsterdam (Centrum, Noord, West, Nieuw-West, and Zuid), with structured age-tiered programs (6-10, 10+, advanced 12+) and a specialized girls-only class. The company's underlying technology is its coaching methodology and human capital rather than any software platform; scheduling and enrollment are handled through a third-party member portal (gotgrib.nl), supplemented by a WordPress-based website and Instagram as primary marketing channels.

The business operates via two revenue streams: recurring subscription lessons and event-based one-time services. Subscription tiers include Flex (€47/month for 1 lesson/week or €82/month for 2 lessons/week, monthly cancellable) and Voordeel (€38/month or €67/month with a 12-month commitment, lower monthly rate), with a €15 one-time registration fee and no billing during July and August. Complementary event-based revenue streams include children's birthday parties (€25/participant, min 8 participants, or €200-250 flat rate), corporate team-building workshops (1.5-hour sessions, custom quotes), private one-on-one coaching, professional shows for festivals and schools, and mobile freerunning setup rentals (€350-450 per half-day, with or without trainers). School programs reach B2B educational clients across Amsterdam.

Xplore Freerunning employs 8 people (1-10 reported) including founder Danilo Kooistra (freerunning since 2008), manager & coach Dennis Ruijselaar, six coaches, and a trust contact person (Vertrouwenscontactpersoon). The company holds no external investment, no patents, and no disclosed revenue. Key institutional relationships include Gemeente Amsterdam (city-owned facility access and signed Gedragscode Sociale Veiligheid), TopSport Amsterdam (urban sport initiative), ROC van Amsterdam Urban Sport Trainer program (vocational coach pipeline), and acceptance of Stadspas and Jeugdfonds Sport subsidies to broaden accessibility for lower-income families.

Name

Xplore Freerunning

Legal name

Xplore Freerunning

Website

https://xplorefreerunning.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Xplore Freerunning is a privately held Dutch freerunning and parkour instruction company founded in 2019, delivering subscription-based weekly lessons and event services to children, schools, and corporate clients across all five districts of Amsterdam, Netherlands.

Ownership category

akta.pro rank

Product category

Urban Sports Instruction (Freerunning / Parkour)

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAAAJ

Youth & Teen Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYTHAAAKAG

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Freerunning instruction
• Parkour coaching
• Urban sports training
• Children's sports programs
• Corporate team-building workshops

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Lessons: Monthly recurring subscription model with Flex-abonnement (monthly cancellation) and Voordeel-abonnement (12-month commitment) tiers. Provides 1 or 2 lessons per week. Does not charge July and August.
2. Children's Birthday Parties: One-time 1.5-hour workshops at €25 per participant (minimum 8 participants) or flat rates of €200-250 for up to 15 participants. Includes souvenir, voucher, and gift for birthday child.
3. Corporate Workshops: 1.5-hour team-building workshops for adults at company events or outdoor locations. Custom quotes provided.
4. Shows and Performances: Professional freerunning shows for events, schools, and festivals. Available with or without mobile setup. Custom quotes for bespoke performances.
5. Mobile Setup Rental: Rental of portable freerunning obstacle setup at €350-450 per half-day. Trainers can be hired separately. Location flexible across Netherlands.
6. Private Lessons: One-on-one coaching sessions with experienced coaches for personalized training at individual level and goals.
7. School Workshops: Freerunning workshops for schools in Amsterdam and surrounding areas. One, two or multiple lesson programs tailored to school schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Xplore Freerunning is a Dutch urban-sports instruction provider that delivers weekly freerunning and parkour lessons to children and adults across Amsterdam, supplemented by birthday parties, school and corporate workshops, private coaching, performance shows, and rental of a mobile freerunning obstacle setup. The core commercial offer is structured weekly lessons sold on monthly subscription (Flex and Voordeel tiers) plus complementary fee-for-service activities for parties, events, schools, and corporate clients.

Product overview

Xplore Freerunning is a parkour and freerunning training company based in Amsterdam, offering a comprehensive portfolio of services centered around weekly structured lessons and special activities. The core offering consists of regular freerunning lessons for children aged 6+ across five Amsterdam districts (Centrum, Noord, West, Nieuw-West, Zuid), available through two subscription tiers: Flex (monthly cancellable) and Voordeel (12-month commitment with lower monthly rates). The company supplements its regular lessons with special activity products including children's birthday parties (Kinderfeestjes), school workshops, corporate team-building workshops, private one-on-one coaching, professional performances/shows, and mobile setup rental for events. A dedicated girls-only class (Meidenlessen) provides enhanced accessibility. The company operates primarily in Amsterdam with over 20 years of combined experience and partnerships with the Municipality of Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Freerunning / Parkour Lessons Weekly structured freerunning and parkour instruction for children aged 6+ (organized by age group: 6-10, 10+, and advanced 12+) and adults, delivered at gymnasiums and outdoor parkour parks across Amsterdam's Centrum, Noord, West, Nieuw-West, and Zuid districts. Subscriptions are sold via Flex (monthly cancellable) and Voordeel (12-month commitment) tiers, with Standard (1 lesson/week) and Pro (2 lessons/week) options, billed via SEPA direct debit.
• Girls-Only Classes (Meidenlessen) Specialized freerunning class for girls and young women held weekly at the Verbindingstraat gym in Amsterdam Zuid, with an enhanced focus on accessibility and a comfortable learning environment for female participants.
• Children's Birthday Parties (Kinderfeestjes) 1.5-hour active freerunning workshop birthday party for children, with professional trainer supervision, a souvenir for each participant, a voucher for each participant, and a gift for the birthday child. Available at Parkour Park Laan van Spartaan, Parkour Park I Amsterdam, or another suitable location, priced at €25 per participant with a minimum of 8 participants, or flat-rate packages of €200 (up to 10 participants) and €250 (up to 15 participants).
• School Workshops Freerunning workshops delivered to schools in Amsterdam and surrounding areas, covering introduction to parkour philosophy, warm-up exercises, and basic freerunning techniques across all age categories. Programs can be delivered as one, two, or multiple lessons tailored to the school schedule.
• Corporate Workshops (Bedrijfsuitjes) 1.5-hour team-building freerunning workshops for companies and adult groups, designed with collaborative exercises that are achievable only through teamwork, delivered at I Amsterdam parkour park, Laan van Spartaan, or company-chosen locations. Pricing provided via custom quote per event.
• Private Lessons (Privélessen) One-on-one personalized freerunning coaching sessions tailored to individual skill level and goals, delivered by experienced coaches (including those who have trained professional athletes). Available on an individual booking basis by direct contact.
• Shows (Freerunning Performances) Professional freerunning shows and performances for events, schools, and festivals, available with or without the company's mobile setup, with options to extend the booking by adding interactive workshops. Pricing via custom quote.
• Mobile Setup Rental (Mobiele Setup) Rental of the company's mobile freerunning obstacle setup for events, sports days, or clinics, priced at €450 ex VAT per half-day without trainers, or €350 ex VAT per half-day when combined with professional trainers from the team. Available across locations throughout the Netherlands, with custom quotes for longer rentals or locations outside Amsterdam.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gemeente AmsterdamcoreStrategic or Co-development PartnerClose collaboration with Gemeente Amsterdam (City of Amsterdam) for providing freerunning instruction across the city. Coaches have signed the Gedragscode Sociale Veiligheid (Social Safety Code) from the municipality. Operating in city-owned gymnasiums and outdoor facilities.
• Parkour DisciplinesminorStrategic or Co-development PartnerListed as partner on Xplore Freerunning website alongside other partners.
• TopSport AmsterdamcoreStrategic or Co-development PartnerPartnership with TopSport Amsterdam initiative supporting urban sports development in the city.
• ROC van Amsterdam - Urban Sport Trainer ProgramminorImplementation/ SI/ Consulting PartnerPartnership with ROC van Amsterdam (vocational college) for Urban Sport Trainer program, supporting professional development of urban sport coaches.
• StadspasminorGTM or Marketing PartnerAccepts Stadspas (city pass) for subsidized membership, enabling participation for families with limited financial means.
• Jeugdfonds SportminorGTM or Marketing PartnerAccepts Jeugdfonds Sport (Youth Sports Fund) contributions to subsidize membership costs for eligible children.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monkey Town: Large Dutch indoor play and activity center chain offering children's birthday parties and active entertainment. Competes with Xplore's Kinderfeestjes (children's birthday parties) offering as a broader-format alternative for active kids' events.
• Mountain Network: Major Dutch indoor climbing gym chain with multiple Amsterdam-area locations. Competes indirectly for share-of-wallet among families seeking adventure/urban sports activities for children, including climbing which overlaps with freerunning's adventurous positioning.
• Jump XL: Dutch trampoline and active entertainment park chain with Amsterdam locations. Competes for active kids' birthday party and family outing spend with Xplore's Kinderfeestjes offering.

Direct peers

• Stoked Amsterdam: Amsterdam-based parkour and freerunning instruction provider offering classes and workshops. Directly competes with Xplore Freerunning for the same Amsterdam youth and adult customer base with similar subscription-based lesson structures.
• Urban Sports NL: Dutch organization promoting and organizing urban sports including freerunning, tricking, and parkour. Provides similar instructional programming with a national scope that overlaps with Xplore's Amsterdam-centric operations.
• Parkour Academy Netherlands: Dutch parkour and freerunning training academy offering structured lessons for children and adults across multiple cities. Competes with Xplore's core offering of weekly structured freerunning classes with progression pathways.

Others

• ROC van Amsterdam - Urban Sport Trainer: Vocational college program training urban sport coaches. Listed as a partner of Xplore Freerunning, providing professional coach development pipeline that benefits the broader Amsterdam freerunning talent pool — including potential competitors.
• TopSport Amsterdam: Amsterdam municipal initiative supporting elite and developmental urban sports programs. Listed as a core partner of Xplore Freerunning; functions as both an ecosystem enabler and a potential competing program provider.

Regional players

• Sportivun: Dutch multi-sport instruction provider offering structured sports and activity classes for children in the Netherlands. Competes for the same youth subscription lesson wallet as Xplore but operates outside Amsterdam.
• Gymnasium Sport & Spel: Local Amsterdam gymnastics and movement education providers operating in municipal gymnasiums. Indirect competitors for the same school-channel and youth gymnastics-adjacent subscription lesson market in Amsterdam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/xplorefreerunning
• LinkedInlinkedin.com/company/xplore-freerunning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xplore Freerunning