AQUA ACTIVE LIMITED

What AQUA ACTIVE LIMITED does

Aqua Active Limited is a UK-based private company (founded 2020, headquartered in Ruislip, 1-10 employees) that operates as the exclusive distributor and retailer of high-performance scuba diving equipment for the UK and Ireland markets. The company's core activity is running a WooCommerce-powered e-commerce storefront selling Tecline technical diving products (regulators including the EN250A-certified V2 ICE and TEC2 series, Peanut and Donut buoyancy wings, backplates, harnesses, fins, masks, spools, and surface marker buoys), Kwark heated diving garments (gloves, socks, undersuits, vests), and SeaYa LED dive lights and Li-Ion battery systems, alongside third-party retail lines such as Shearwater dive computers. The platform also offers an interactive Kit Configurator that allows divers to assemble custom buoyancy control systems.

The business model is direct-to-consumer e-commerce with a one-time purchase, unit-pricing model across a catalog spanning from £2.72 entry-level accessories up to £1,682 premium lighting and battery systems. There is no subscription, recurring, or freemium component. GTM is product-led through a deep, organized product catalog with category-based navigation, brand pages, comparison tables, and the kit configurator tool, targeting both experienced technical divers (cave, wreck, cold-water, twinset, sidemount, decompression) and recreational divers in the UK and Ireland. The serving audience is individuals and (secondarily) diving schools requiring durable, certified equipment for demanding underwater environments, with no subscription tier or B2B contracts disclosed.

Name

AQUA ACTIVE LIMITED

Legal name

Aqua Active Ltd

Website

https://aquaactive.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Aqua Active Limited is a UK-based e-commerce distributor and retailer of high-performance scuba diving equipment, serving as the official UK and Ireland distributor for Tecline, Kwark, and SeaYa brands to technical and recreational divers.

Ownership category

akta.pro rank

Product category

Scuba Diving Equipment Retail

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

Keywords

• Scuba diving equipment
• Diving regulators
• Buoyancy control devices
• Dive lights
• Technical diving gear

Headquarters

HQ city

Ruislip

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail sales of diving equipment and accessories to consumers in UK and Ireland. One-time purchase model with products ranging from small accessories (£2.72) to premium regulator sets (£1,682).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aqua Active distributes and retails high-performance scuba diving equipment through a WooCommerce online storefront serving the UK and Ireland. Its catalogue spans regulators, buoyancy control wings, backplates, harnesses, fins, masks, heated dive wear, dive lights and computers under the Tecline, Kwark, SeaYa and Shearwater brands, with products ranging from accessories (£2.72) to premium regulator sets (£1,682).

Product overview

Aqua Active Limited is a UK and Ireland-based distributor and retailer of high-performance diving equipment, operating primarily as an e-commerce platform powered by WooCommerce. The company distributes and retails products from three main brands: Tecline (a comprehensive range of regulators, buoyancy control devices, harnesses, fins, masks, and accessories), Kwark (specialising in heated diving garments including gloves, socks, undersuits, and vests), and SeaYa (producing LED dive lights and battery systems). Additionally, the company retails third-party brands including Shearwater dive computers and Valonki socks. The product portfolio encompasses regulators and hoses, buoyancy control systems (wings and backplates), clothing (undersuits, heated garments, gloves, socks), electronics (lights, computers, GPS, transmitters), fins and masks, and accessories (spools, buoys, lifting bags, tank bands). Aqua Active serves both recreational and technical divers, offering equipment configurations suitable for single-cylinder, twin-cylinder, and sidemount diving setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecline Diving Equipment Full range of Tecline technical diving equipment including regulators (V2 ICE, R2, TEC1, TEC2), wings (Peanut, Donut series), harnesses, backplates, buoyancy control accessories, masks, fins and spools, including EN250A certified cold-water regulators and DIR-compliant configurations, retailed to technical and recreational divers in the UK.
• Kwark Heated Dive Wear Heated diving clothing from Polish manufacturer Kwark, including heated gloves (£279), heated socks (£229), heated undersuits (£839), heated vests (£355) and Navy Extreme undersuits, specialising in heated undergarments for cold-water diving.
• SeaYa/SeaYa LED Dive Lights Dive lighting solutions including LED lights (19W ZOOM £1,353, 30W Narrow £1,270, 32W Zoom £1,477, 70W Spot £1,414) and Li-Ion battery pack canisters (13.8Ah £860-£1,007, 24.15Ah £1,129-£1,275, 41.4Ah £1,536-£1,682), supplied as primary dive light systems.
• Shearwater Dive Computers Shearwater dive computers including Perdix 2 (£1,123), Peregrine (£544), Peregrine TX (£726), Swift GPS (£404) and Swift Transmitter (£393), manufactured by a North American dive computer maker and resold by Aqua Active.
• Tecline Regulator Sets Complete regulator configurations including V2 ICE TEC1 DIR Sets, V2 ICE TEC2 DIR Sets with SPG, R2 TEC2 Side Mount sets, R4 TEC1 Sets, R2 TEC2 100% O2 Sets, and warm water configurations. EN250A certified for cold-water diving and offered in single-cylinder, twin-cylinder and side-mount variants.
• Tecline Wings (Buoyancy Control Devices) Buoyancy control wings including Peanut series (11L, 16L, 21L variants) with ergonomic peanut-shaped profile and 21-litre lift capacity, Donut 15L, and travel editions, constructed from Cordura 1000D with PU240 inner bladder.
• Tecline Backplates Backplate systems in carbon fibre (475g), aluminium (850g) and stainless steel (2.0-2.1kg) variants with standard 11-inch hole spacing for wing compatibility.
• Tecline Spools and Reels Diving spools and reels ranging from 15m to 45m line length, available with SS bolt snaps, winch mechanisms and cold-water optimised designs for guideline deployment and SMB signalling.
• Tecline Surface Marker Buoys (SMBs) Semi-closed and closed surface marker buoys including dual-colour, 15/183, 18/122, and 22/135cm models for surface signalling and decompression procedures.

Quantifiable outcome

• Products designed to exceed EN250A breathing parameters for cold-water diving safety

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TeclinecoreChannel Partner/ Reseller/ DistributorOfficial UK and Ireland distributor of Tecline diving equipment. Tecline produces technical diving gear including regulators (V2 ICE, R2, TEC1, TEC2), wings (Peanut, Donut series), harnesses, backplates, buoyancy control accessories, masks, fins, and spools. Products include EN250A certified cold-water regulators and DIR-compliant configurations.
• KwarkcoreChannel Partner/ Reseller/ DistributorOfficial UK and Ireland distributor of Kwark diving equipment from Poland. Kwark produces heated gloves (£279), heated socks (£229), heated undersuits (£839), heated vests (£355), and Navy Extreme undersuits. Specialty in heated undergarments for cold-water diving.
• SeeYa (SeaYa)coreChannel Partner/ Reseller/ DistributorOfficial UK and Ireland distributor of SeeYa/SeaYa diving equipment. Products include LED lights (19W ZOOM £1,353, 30W Narrow £1,270, 32W Zoom £1,477, 70W Spot £1,414) and Li-Ion battery pack canisters (13.8Ah £860-1,007, 24.15Ah £1,129-1,275, 41.4Ah £1,536-1,682).
• ShearwaterminorChannel Partner/ Reseller/ DistributorReseller of Shearwater dive computers including Perdix 2 (£1,123), Peregrine (£544), Peregrine TX (£726), Swift GPS (£404), and Swift Transmitter (£393). North American manufacturer of dive computers and transmitters.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Aqualung: Major global dive equipment manufacturer with UK distribution. Represents the broad incumbent alternative that competes for the same UK diver through multi-brand retail channels.
• Scubapro: Global incumbent diving equipment brand offering regulators, BCDs, and full dive systems. Operates through broad retail networks that include UK dive shops competing with Aqua Active's curated selection.

Others

• Shearwater Research: Manufacturer of technical dive computers that Aqua Active resells in the UK. Upstream partner but also a comparable technical-diving brand with its own DTC and global distribution.
• Tecline: Polish manufacturer of technical diving equipment whose UK distribution Aqua Active holds. Supplier/partner relationship, but operates its own distribution in other EU markets, illustrating the upstream party.

Direct peers

• Simply Scuba: Large UK-based online scuba retailer carrying regulators, BCDs, fins, masks, and dive computers from many of the same brands Aqua Active distributes. Closest comparable on size, channel mix, and customer base.
• Mike's Dive Store: UK-based online dive retailer offering a broad range of scuba equipment from major brands. Most direct competitor to Aqua Active in the UK DTC channel, with comparable product breadth and price positioning.
• Blue Ocean Diving: UK retailer specialising in technical and recreational diving equipment. Comparable assortment of premium regulators, wings, and accessories, competing for the same UK technical diver segment.
• Diving Leisure London: UK dive shop and online retailer focused on recreational and technical diving gear. Overlaps with Aqua Active on technical diving equipment, particularly regulators and BCDs from European brands.

Regional players

• Scurion (distributor channels): Swiss dive light manufacturer with European distributor network. Regional peer showing how premium dive lighting brands are distributed; serves as comparison for Aqua Active's SeaYa distribution model in a different geography.

Emerging players

• Divestock: UK-based online dive retailer focusing on pre-owned and clearance scuba gear. Emerging alternative to Aqua Active's new-gear model, targeting price-conscious divers in the same UK geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUA ACTIVE LIMITED