Von Der Haardt Gmbh

What Von Der Haardt Gmbh does

Von der Haardt GmbH is a Berlin-based booking agency that represents 50+ performing artists across Alternative, Electronic, Jazz, and Post-Classical music genres. Founded in 2018 as a private GmbH, the firm operates with a small team of 9 staff spanning a Managing Director (Ralf Diemert), Finance and Accounting managers, four Booking Agents, and two Booking Assistants. Its customers are venues, festivals, and event organizers who hire the represented artists for live performances, primarily through direct B2B inquiry rather than a digital marketplace.

The agency's revenue model is commission-based: it earns a percentage booking fee on each performance it secures for an artist on its roster. Operations are run from Berlin with a global booking reach. The technological footprint is minimal: a portfolio-style website that presents artist profiles and accepts direct email inquiries is the primary public-facing platform, and a Brevo-based newsletter has been integrated for ongoing demand-side communication. There is no disclosed proprietary booking platform, marketplace, or data product.

The agency's strategic posture is that of a boutique relationship-driven intermediary in niche genres. Competitive differentiation rests on the agent-artist relationships built since 2018 and on a curated roster brand rather than on technology, scale, or exclusive contracts. Recent activity (multiple roster additions through 2025 and into 2026) indicates continued, incremental supply-side expansion rather than a step-change in scale or business model.

Name

Von Der Haardt Gmbh

Legal name

von der haardt GmbH

Website

https://vdhaardt.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Von der Haardt GmbH is a Berlin-based boutique booking agency representing 50+ performing artists across Alternative, Electronic, Jazz, and Post-Classical genres, connecting them with venues, festivals, and event organizers worldwide through commission-based bookings.

Ownership category

akta.pro rank

Product category

Artist Booking Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

akta.pro secondary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Artist booking agency
• Performing arts representation
• Live music booking
• Concert booking services
• Artist management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Booking Commission: Agency earns commissions on bookings made for represented artists at venues, festivals, and events. Acts as intermediary between artists and event organizers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Von der Haardt is a Berlin-based booking agency for performing arts that represents a roster of more than 50 international artists across Alternative, Electronic, Jazz, and Post-Classical music genres. It connects these artists with venues, festivals, and event organizers globally, handling booking inquiries, negotiations, and live-performance engagements on the artists' behalf. The agency acts as an intermediary, earning commissions on the bookings it secures for its represented acts.

Product overview

Von Der Haardt Gmbh is a booking agency for performing arts based in Berlin, Germany, operating since 2018. The company functions as a unified booking agency service, representing a roster of artists across multiple music genres including Alternative, Electronic, Jazz, and Post-Classical. Their core offering consists of artist representation and booking services, connecting performing artists with venues, promoters, and event organizers. The agency acts as an intermediary between artists and clients seeking to book performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Agency Services End-to-end booking agency service that represents a roster of performing artists across Alternative, Electronic, Jazz, and Post-Classical genres, negotiating and securing live engagements at venues, festivals, and events worldwide on the artists' behalf.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• BrevominorOthersEmail marketing service provider used for managing and sending the vdh scoop newsletter to subscribers. Personal data is transferred to Brevo for processing in accordance with their Privacy Policy.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CAA (Creative Artists Agency): One of the world's largest talent agencies representing artists across music, film, sports, and endorsements. Directly competes for the same touring artists and festivals that Von der Haardt serves but with substantially broader service capabilities and global infrastructure.
• UTA (United Talent Agency): Global talent agency with significant music booking operations and a roster of major touring artists. Competes for both artist representation and festival bookings across alternative and electronic music categories.
• WME (William Morris Endeavor): Global full-service talent agency with major music booking division. Overlaps with Von der Haardt in representing touring musicians across electronic, alternative, and niche genres but operates at vastly larger scale across all entertainment verticals.

Direct peers

• Wasserman Music: Music booking and artist representation division of Wasserman, representing a roster of touring artists in alternative, electronic, and indie genres. Direct competitive overlap with Von der Haardt's niche focus and touring-artist business model.
• Paradigm Talent Agency: Mid-to-large North American talent agency with strong music and literary divisions. Directly competes for artist representation in alternative and electronic genres and represents comparable touring musicians.
• Karsten Jahnke Konzertdirektion: Long-established Hamburg-based German booking agency specializing in alternative, jazz, and world music touring artists. Most direct German-market competitor with overlapping genre focus and comparable boutique positioning.
• X-Ray Touring: European booking agency representing alternative and indie touring artists across the continent. Comparable in scale and genre positioning to Von der Haardt, competing for both artist signings and festival slots.
• Primary Talent International: One of Europe's leading independent booking agencies representing a roster of alternative, indie, and electronic artists. Highly comparable in business model and European touring focus to Von der Haardt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/von-der-haardt

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Von Der Haardt Gmbh