The Retail Law Group, Llc

What The Retail Law Group, Llc does

The Retail Law Group, LLC is a privately held, boutique law firm founded in 2024 and headquartered at 4449 Easton Way, Suite 200, Columbus, Ohio. It is structured as a single-member LLC, founder-owned and operated by Michelle Casper, an attorney with nearly 20 years of experience in business and retail law. The firm is registered under Ohio governing law and operates without external investment.

The firm's core offerings are organized into three primary practice areas — Retail & Commercial Litigation, Commercial Transactions, and Risk Management & Training — with a fourth line, Business Attorney Services, covering acquisitions, real estate, intellectual property, and general business legal compliance. Services are positioned as an affordable, accessible alternative to large law firms for retail businesses of all sizes, with a values-driven brand identity centered on social responsibility. There is no proprietary technology platform; the firm delivers professional services directly through the founder and a small team.

The go-to-market is sales-led and relationship-driven, with customer acquisition primarily through direct consultation, referrals, and professional networking. The firm serves a regional footprint across Ohio, Indiana, and Illinois, with named clients spanning an enterprise anchor (Circle K, with a seven-year premises liability engagement) and SMBs (The Schoolhouse of New Albany, Campbell Family Childcare). Revenue is generated through professional services billing on legal engagements, with pricing structured as custom, quote-based engagements and no publicly disclosed fee schedule. Marketing channels include a blog, email newsletter, social media presence, and prominently featured client testimonials.

Name

The Retail Law Group, Llc

Legal name

The Retail Law Group, LLC

Website

https://theretaillawgroup.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Retail Law Group is a Columbus, Ohio-based boutique law firm founded in 2024 by Michelle Casper, providing retail-focused litigation, commercial transaction, and risk management legal services to retail businesses across Ohio, Indiana, and Illinois.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industry

Legal Practice Management & Case Management (BPAEAPAC)

Keywords

• Retail legal services
• Commercial litigation defense
• Contract negotiations
• Risk management training
• Premises liability

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Litigation: The firm provides retail and commercial litigation defense services, charging professional service fees for legal representation in disputes. This likely operates on hourly billing or fixed-fee arrangements typical of law firm engagements.
2. Legal Services - Commercial Transactions: Contract negotiations and business agreement services for retail clients, including legal counsel for commercial transactions and dispute resolution.
3. Risk Management Training: Employee training programs on risk management and dispute avoidance, provided as professional services to retail businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Retail Law Group is a boutique law firm that provides retail-focused legal representation including litigation defense in commercial and premises liability matters, contract negotiation and commercial transaction counsel, risk management and employee training programs, and comprehensive business attorney services such as acquisitions, real estate, and intellectual property guidance for retail businesses of all sizes.

Product overview

The Retail Law Group is a law firm offering a unified suite of legal services specifically tailored for retail businesses. The core offerings include Retail & Commercial Litigation (defense representation in disputes), Commercial Transactions (contract negotiations and business agreements), Risk Management & Training (employee education and pre-suit investigations), and Business Attorney Services (comprehensive business legal representation). All services are designed for retail businesses of all sizes, from startups to large retailers, with a focus on affordability compared to large law firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail & Commercial Litigation

Quantifiable outcome

• 7 years of sustained client relationship with Circle K for premises liability cases

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Ford & Harrison LLP: Labor and employment law firm with a long-standing retail industry focus. Comparable as a retail-specialty legal services competitor, particularly for risk management training, premises liability, and employment-related matters central to The Retail Law Group's offering.
• Fisher Phillips: National labor and employment law firm with a substantial retail industry practice. Comparable as a specialized competitor focused on retail sector legal needs, particularly workplace liability and risk management adjacent to The Retail Law Group's practice areas.
• Kegler Brown Hill + Ritter: Columbus, OH-based business law firm with a litigation and commercial transactions practice serving businesses across Ohio and the Midwest. Directly comparable as a regional boutique competitor in the same geography for retail business legal services.
• Bricker & Eckler LLP: Ohio-based law firm with a broad business and litigation practice serving Ohio-based businesses, including retail and consumer-facing clients. Comparable as a regional competitor for retail-focused legal services in the Midwest.
• Frost Brown Todd: Regional law firm with significant Midwest presence including Ohio, Indiana, and Illinois — the same three states served by The Retail Law Group. Directly comparable for retail and commercial litigation matters across the shared footprint.
• McDonald Hopkins: Ohio-based business law firm with a commercial litigation and business transactions practice serving middle-market companies, including retail clients. Comparable as a regional full-service competitor competing for the same SMB-to-mid-market retail legal work in the Midwest.

Emerging players

• UpCounsel: Online legal services marketplace connecting businesses with attorneys for commercial, contract, and litigation needs. Comparable as an emerging channel that could either compete for or supply retail business clients seeking affordable, on-demand legal services.
• LegalZoom: Online legal services platform offering business formation, contracts, and compliance services to SMBs at low price points. Comparable as an emerging competitor for the affordable, SMB-facing end of the retail legal services market.

Broad incumbents

• Jackson Lewis P.C. One of the largest labor and employment law firms in the U.S. with significant retail sector work. Comparable as a broad incumbent competing for retail employer-side legal matters including risk management and litigation defense.
• DLA Piper: Global law firm with a substantial retail industry group serving enterprise retail clients. Comparable as a broad incumbent offering overlapping retail-focused legal services across commercial litigation, transactions, and risk, but at a much larger scale and higher price point.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Retail Law Group, Llc