Town Of Wilsons Mills
Town of Wilson's Mills is a North Carolina municipal government providing police, public works, planning, parks, and community services to a rapidly growing residential jurisdiction of 1,000+ households across 10 subdivisions, funded primarily by property taxes and permit fees.
- Company typePrivate
- Founded1996
- HeadquartersSmithfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Town Of Wilsons Mills does
Town of Wilson's Mills is a Council-Manager municipal government located in Johnston County, North Carolina, incorporated in 1996 (with roots in a community settlement dating to 1868). It serves residents and businesses within its town limits and extraterritorial jurisdiction, currently encompassing more than 1,000 households across 10 residential subdivisions (including Crescent Mills, Miller Ridge, Midtown Village, and Southerland Mills), with several thousand additional housing units in the development pipeline. Core municipal services are delivered through five operating departments: Police (26 sworn officers operating 365 days/year, with specialized units in traffic, domestic violence, school resource, and animal control), Public Works (10+ miles of town-maintained streets funded by NCDOT Powell Bill), Planning/Zoning and Code Enforcement, Finance, and Administration. The Town also operates Phillip R. Wright Community Park, which includes the Caren M. Triplett Memorial Bark Park, shelter rentals, and youth rugby programming.
The underlying technology stack is a modern municipal SaaS portfolio rather than proprietary infrastructure. It includes Verkada commercial-grade camera systems (24 fixed cameras deployed across neighborhoods, the park, and Town Hall through the WMPD Community Camera Program), Cloudpermit for code enforcement intake, Government Window for online payment processing, Cognito Forms for citizen intake forms, Municode for online Code of Ordinances hosting, and Mailchimp for the monthly Wilson's Mills Chronicle newsletter. The Town also maintains an ADA-accessible website, multi-platform social media presence (Facebook, Instagram, LinkedIn, Nextdoor, YouTube), and a Strategic Plan covering Fiscal Years 2025-26 to 2030-31.
The Town's revenue model is funded through property and local taxes (primary), supplemented by transaction-based fees from permits, zoning, subdivisions, code enforcement, animal licensing, and park shelter rentals priced at $15/hour for in-town residents and $30/hour for out-of-town residents. Services are delivered through in-person access at Town Hall (Monday–Friday 8:30am–5:00pm), an online payment portal, and community facilities. Customer segments include Town residents (primary), developers and homebuilders navigating permitting and zoning, and community visitors participating in events and park programming. As a municipal entity, the Town is governed by an elected Council led by Mayor Fleta Byrd and managed by Town Manager Leighanna Worley, with no private ownership, capital table, or external investors.
Town Of Wilsons Mills firmographics
Firmographics- Name
- Town Of Wilsons Mills
- Legal name
- Town of Wilson's Mills
- Website
- https://wilsonsmillsnc.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Town of Wilson's Mills is a North Carolina municipal government providing police, public works, planning, parks, and community services to a rapidly growing residential jurisdiction of 1,000+ households across 10 subdivisions, funded primarily by property taxes and permit fees.
- Ownership category
- akta.pro rank
Town Of Wilsons Mills industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Police Protection (922120)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities)Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration
Keywords
Where Town Of Wilsons Mills is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Town Of Wilsons Mills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Property Taxes and Local Taxes: Primary municipal revenue source from property taxes and various local taxes collected from residents and businesses within the town limits.
- Permits and Fees: Revenue from various permits including zoning permits, site construction plans, subdivision applications, rezoning, special use permits, sign permits, stormwater reviews, driveway permits, and various planning and code enforcement fees.
- Park Shelter Rentals: Park shelter rental fees: In-town residents $15/hour (2 hour minimum), $100 full day rate; Out-of-town residents $30/hour, $200 full day rate. Also generates revenue from community events.
- Online Payment Processing: Sewer tap payments, park rentals, and event-related fees processed through Government Window secure e-payment solution.
- Animal Licensing and Fees: Pet registration fees and animal control permit fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Town Residents Park Shelter Rental |
| Unit Pricing | Pay-as-you-go | Out-of-Town Residents Park Shelter Rental |
| Unit Pricing | Pay-as-you-go | Planning and Zoning Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Town Of Wilsons Mills product offering
Product offeringCore offering
The Town of Wilson's Mills is a municipal government that delivers core public services including police protection (365 days/year with 26 officers), public works (over 10 miles of town streets), planning and zoning administration, code enforcement, animal control, and community park operations. The town provides development review and permitting services to homebuilders and developers, parks and recreational programs to residents, and community events throughout the year. Services are delivered through Town Hall in-person access, online portals for payments and forms, and physical community facilities including Phillip R. Wright Community Park.
Product overview
The Town of Wilson's Mills is a municipal government providing comprehensive civic services through multiple departments and programs. The core service portfolio includes Police Department operations (law enforcement, community safety, traffic enforcement, school resource officers, domestic violence support), Public Works (street maintenance, fleet management, animal control), Planning and Zoning (development review, code enforcement, permits), and Finance administration. The town also operates Phillip R. Wright Community Park with amenities including the Caren M. Triplett Memorial Bark Park dog park, and offers facility rentals, community events, and online payment services through Government Window. Specialized programs include the WMPD Camera Program for community security, Youth Rugby programming, Citizen Ride-Along Program, and medication disposal services.
Differentiator
Problem solved
Functional benefit
Products and services
- Police Department Services Full-service police department providing law enforcement, community safety programs, traffic enforcement, school resource officers, domestic violence support, and emergency response to the Town of Wilson's Mills. Operates 365 days per year with 18 full-time and 8 part-time officers.
- Public Works Department Municipal public works department responsible for maintaining over 10 miles of town streets and street signs, fleet management, building maintenance, and animal control services. Funded primarily through NCDOT Powell Bill Fund.
- Phillip R. Wright Community Park Public community park offering playground structures, swing sets, picnic areas, cornhole boards, park grills, and the Caren M. Triplett Memorial Bark Park dog park. Includes shelter rentals for events and hosts youth rugby programs. Open daily from dawn to dusk at 988 Powhatan Road.
- Planning, Zoning & Code Enforcement Current and long-range planning services including zoning administration, development review, code enforcement, permit processing, and long-range planning efforts for town growth. Staff includes Planning Director, Planning Technician, and Code Enforcement/Zoning Official.
- Finance Department Administrative arm of the Town's financial operations responsible for maintaining governmental accounting systems, financial reporting, and fee schedules for town services.
- Animal Control Services Animal control services handling stray/loose/nuisance dogs and cats, dog bites, rabid animals, and animal complaints. Includes pet registration, lost/found animal coordination, and number of animals permits.
- Park Shelter Rentals Rental program for the community park shelter featuring four adult-sized picnic tables, two child-sized tables, ceiling fans, electrical outlets, access to grills and restrooms, and bleacher seating. Available to in-town and out-of-town residents at different rates.
- WMPD Camera Program Community camera partnership program with local churches, fire department, elementary school, HOA communities and businesses using 24 Verkada commercial grade fixed cameras across three neighborhoods, the community park and Town Hall for crime prevention and investigation assistance.
- Caren M. Triplett Memorial Bark Park Two-section dog park within Phillip R. Wright Community Park designed for dogs of all sizes with separate areas for small and large dogs, secure fencing, shaded seating, and waste stations.
- Youth Rugby Program In-house youth rugby program for boys and girls ages 6-14 offered by the Town in partnership with Clayton Rugby Football Club, providing touch/flag and tackle rugby options with local Saturday games.
- Citizen Ride-Along Program Program allowing citizens 18+ to ride as passengers/observers in police vehicles to promote better understanding of police mission and operations, subject to background check and approval.
- Residential Security Check Police service checking on homes while residents are away on vacation, with request form available through Cognito Forms.
- Operation Medicine Drop Free drug take-back program partnership with Safe Kids North Carolina, DEA, NC Department of Justice and other agencies providing safe disposal of unwanted medications at the Police Department.
Quantifiable outcome
- Full-service police department operating 365 days per year with 26 officers serving a growing community
- +2 more outcomes
Companies that use Town Of Wilsons Mills
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Town Of Wilsons Mills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Town Of Wilsons Mills partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Local Churches (WMPD Camera Program)coreWilson's Mills Police Department partnered with local community churches as part of the Community Camera Program for crime prevention and investigation assistance.
- Wilson's Mills Fire DepartmentcorePartner in WMPD Community Camera Program with camera locations at fire department for security coverage.
- Wilson's Mills ElementarycoreSchool partnered with WMPD for Community Camera Program and houses School Resource Officer program.
- HOA CommunitiescoreHomeowner associations partnered with WMPD for Community Camera Program coverage across neighborhoods.
- Business CommunitycoreLocal businesses partnered for WMPD Community Camera Program to promote safety and encourage growth.
- Clayton Rugby Football ClubminorAssists with Wilson's Mills Youth Rugby program for boys and girls ages 6-14, providing coaching and field facilities.
- CloudpermitcoreCode enforcement complaint intake form hosted on Cloudpermit platform for citizens to report concerns.
- Government WindowcoreSecure e-payment solution provider for online processing of sewer tap payments, park rentals, and event fees.
- MunicodecoreProvides online Code of Ordinances hosting for the Town of Wilson's Mills.
- Cognito FormscoreProvides citizen intake forms for volunteer applications, citizen input, code enforcement complaints, park shelter rentals, ride-along requests, and residential security checks.
- Johnston CountycoreCounty partnership for fire services (non-emergency 919-934-9633), trash/recycling convenience centers, public utilities, DMV services, and various county agency referrals.
- Safe Kids North CarolinaminorPartnership with DEA, NC Department of Justice, NC Department of Insurance, NC National Guard Counterdrug Task Force, SBI for Operation Medicine Drop drug take-back program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Town Of Wilsons Mills competitors and assessment
Company assessmentDirect peers
- Town of Kenly, NC: Small Johnston County town with its own police department and municipal services. Directly comparable in operational scale and service portfolio to Wilson's Mills.
- Town of Four Oaks, NC: Small Johnston County town offering municipal police, public works, and planning services. Comparable in population scale and operational structure to Wilson's Mills, with similar reliance on county-provided services.
- Town of Clayton, NC: Adjacent Johnston County municipality experiencing rapid residential growth similar to Wilson's Mills. Operates its own police department, planning department, and parks system, providing directly comparable municipal services in the same regional market.
- Town of Pine Level, NC: Small Johnston County municipality offering comparable municipal services. Closely matches Wilson's Mills in scale, governance structure, and rural-to-suburban transition profile.
- Town of Princeton, NC: Johnston County municipality providing comparable small-town municipal services including police, planning, and public works. Similar scale and demographic profile to Wilson's Mills.
- Town of Selma, NC: Johnston County town along the I-95 corridor operating its own police department and municipal services. Has comparable scale and similar small-town municipal service delivery model as Wilson's Mills.
- Town of Benson, NC: Johnston County town operating its own police, public works, and planning departments. Slightly larger than Wilson's Mills but operates the same core municipal service portfolio for a comparable small-town population.
- Town of Smithfield, NC: County seat of Johnston County, NC. Provides the same suite of municipal services (police, public works, planning, parks) to a similarly situated small-town population in the same county, making it the closest structural and geographic peer to Wilson's Mills.
- Town of Archer Lodge, NC: Johnston County town that has undergone significant residential development similar to Wilson's Mills. Operates municipal services through its own staff and county partnerships, providing a directly comparable growth-stage peer.
Broad incumbents
- City of Raleigh, NC: Wake County seat and the larger regional anchor whose metropolitan growth drives spillover demand into Wilson's Mills. While far larger in scale, it is the broader incumbent whose services and growth dynamics shape the operating environment for Wilson's Mills and other Johnston County towns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Town Of Wilsons Mills social profiles
Digital presenceTown Of Wilsons Mills compliance and trust
Trust signalCompliance1 record
Town Of Wilsons Mills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Town Of Wilsons Mills leadership team
Management profileNumber of profiles
Profiles26 records
Town Of Wilsons Mills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Town Of Wilsons Mills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Town Of Wilsons Mills
What does Town Of Wilsons Mills do?
The Town of Wilson's Mills is a municipal government that delivers core public services including police protection (365 days/year with 26 officers), public works (over 10 miles of town streets), planning and zoning administration, code enforcement, animal control, and community park operations. The town provides development review and permitting services to homebuilders and developers, parks and recreational programs to residents, and community events throughout the year. Services are delivered through Town Hall in-person access, online portals for payments and forms, and physical community facilities including Phillip R. Wright Community Park.
Is Town Of Wilsons Mills a public or private company?
Town Of Wilsons Mills is a private company. It is classified as state government owned and is currently operating.
When was Town Of Wilsons Mills founded?
Town Of Wilsons Mills was founded in 1996. It employs 11 to 50 people.
Where is Town Of Wilsons Mills based?
Town Of Wilsons Mills is headquartered in Smithfield, United States, in the North America region.
How does Town Of Wilsons Mills make money?
Five revenue lines are on record. Property Taxes and Local Taxes are the primary driver. The others are permits and Fees, park Shelter Rentals, online Payment Processing and animal Licensing and Fees.
Who are Town Of Wilsons Mills's main competitors?
Direct peers on record are Town of Kenly, NC, Town of Four Oaks, NC, Town of Clayton, NC, Town of Pine Level, NC, Town of Princeton, NC, Town of Selma, NC, Town of Benson, NC, Town of Smithfield, NC and Town of Archer Lodge, NC. City of Raleigh, NC is listed as a broad incumbent.
Does Town Of Wilsons Mills have an API?
No public API is recorded for Town Of Wilsons Mills.
What industry is Town Of Wilsons Mills in?
Town Of Wilsons Mills's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 922120 and its SIC code is 7340.