JATS

What JATS does

Jats OÜ (trading as JATS) is an Estonian privately-held retail and wholesale company founded in 1993, headquartered in Märjamaa, Rapla County. It operates two brick-and-mortar stores: a construction materials store at Välja 2 and a household goods store at Pärnu mnt 83, both in Märjamaa. The company sells a broad assortment of construction materials (construction chemicals, boards, electrical, roofing, metal, blocks, wood, mortars, insulation, paving), finishing products (roof windows, tiles, ceilings, floors, doors, paints), water/heating/ventilation systems, sanitary equipment, tools, and garden supplies. Its primary customer segment is individual DIY consumers in the Märjamaa catchment, with a secondary segment of construction professionals.

The company's revenue model is one-time retail sales at its physical locations, supplemented by the wholesale distribution of Soppec marking paints in Estonia, a relationship that has been in place since 2006. JATS also offers ESTO installment payment (järelmaks) at checkout to enable customers to spread larger purchases over time. Marketing and distribution are primarily local and physical; the company website (jats.ee) lists product categories, store information, and contact details, and an e-commerce platform is currently under development to complement in-store sales.

Jats OÜ is independently owned on Estonian capital, with no disclosed institutional investors, parent companies, or subsidiaries. No funding rounds, M&A activity, regulatory actions, patents, or awards are mentioned in the available data. The company employs 11-50 staff and operates with standard weekday and Saturday hours; the contact information on record is +372 482 1743 and [email protected].

Name

JATS

Legal name

Jats OÜ

Website

https://jats.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Jats OÜ (JATS) is an Estonian, family-capital retailer and wholesaler founded in 1993, operating two physical stores in Märjamaa that sell construction materials, finishing products, tools, sanitary equipment, garden supplies, and Soppec marking paints to DIY consumers and construction professionals.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Construction, Finishing, and Garden Materials: Jats OÜ operates as a retail and wholesale seller of construction materials and industrial goods. The company generates revenue through one-time product sales at their physical stores. They serve both individual consumers and professionals purchasing construction, finishing, and garden materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jats OÜ is a retailer and wholesaler of construction materials, finishing products, water/heating/ventilation supplies, sanitary equipment, tools, and garden products. The company operates two physical retail stores in Märjamaa, Estonia, and is developing an e-commerce platform to complement in-store sales. Since 2006, it has also engaged in wholesale distribution of Soppec marking paints in Estonia.

Product overview

JATS is an Estonian construction, finishing, and garden goods retail company operating two physical stores (a household goods store and a building materials store) in Märjamaa. The company offers a broad portfolio of building materials (construction chemicals, boards, electrical, roofing, metal, blocks, wood, mortars, insulation, paving), finishing products (roof windows, ceramic tiles, ceilings, floors, doors, paints), water/heating/ventilation systems, sanitary equipment, tools (power generators, garden tools, power tools, hand tools, ladders), and garden products (fences, furniture, machinery, landscaping, terraces). The company also distributes Soppec marking paints wholesale since 2006 and offers ESTO installment payment services. An e-commerce platform is currently under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Ehitusmaterjalid (Construction Materials)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SoppecsupportingChannel Partner/ Reseller/ DistributorSince 2006, OÜ Jats has been handling the wholesale distribution of Soppec marking paints in Estonia. Soppec is a brand of marking paints. This represents a B2B distribution partnership where Jats distributes marking paint products to other retailers.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Hornbach: European DIY and building-materials hypermarket with cross-border reach into the Baltics. Comparable to JATS as a multi-category construction/finishing/garden retailer but at much larger store format and scale.
• Toolstation: European trade-tools and hardware retailer expanding into the Baltics. Comparable to JATS' tools and hardware assortment, with strong competitive overlap for professional tradespeople.
• Motonet: Nordic tools, auto, and home/hardware retailer with Estonian stores. Comparable to JATS in the tools, garden, and household-goods categories, but with a wider auto/DIY breadth and larger store footprint.
• Stark Eesti: Nordic building-materials distributor with Estonian operations focused on professional trades. Comparable to JATS in the construction-materials segment and the B2B wholesale side, but skewed toward professional buyers rather than DIY.

Direct peers

• Espak: Estonian building-materials and finishing-products retailer with physical outlets and a wholesale division. Highly comparable to JATS in product range (construction, finishing, tools) and Estonian market focus.
• Bauhof: Estonian building-materials and home-improvement chain operating multiple retail outlets across the country. Directly comparable to JATS as a domestic DIY/construction retailer serving Estonian consumers and tradespeople.

Broad incumbents

• Leroy Merlin: Global home-improvement retailer with Estonian stores. Overlaps with JATS across construction, finishing, water/heating, garden, and DIY categories but operates at vastly larger scale and assortment breadth.
• Würth: Global tools, fasteners, and hardware supplier with Estonian operations serving trades and industry. Comparable to the tools and hardware portion of JATS' assortment, with stronger professional-trade orientation.
• K-Senukai: Large Baltic DIY and home-improvement chain operating in Estonia, Latvia, and Lithuania. Comparable as a broader incumbent offering construction, finishing, tools, and garden assortments with much greater scale than JATS.
• Bauhaus: European DIY/workshop specialist with a direct Estonian store presence. Comparable to JATS as a multi-category construction, finishing, tools, and garden retailer with a broader assortment and pan-European scale.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JATS