Wicma Ltd

What Wicma Ltd does

Wicma Ltd, operating as Winnipeg Inner City Missions (WICM), is a Canadian non-profit charitable organization (Registered Charity Number 862942554RR0001) headquartered in Winnipeg, Manitoba. It is affiliated with the Presbyterian Church in Canada and serves inner-city residents of Winnipeg through an integrated portfolio of community programs: Endaayang (A Place of Hope) sober living residence and the First Steps to Independence Program, a 3-5 year transitional housing program for single adults; Flora House Children & Youth Programs providing after-school programs and summer camps under a Learning Through Play model; and the newly opened Indigenous Arts & Cultural Centre (IACC) at 287 Laura Street, which adds programming space, a commercial kitchen, an outdoor Indigenous Prairie Education Centre, an Elders Room, and the Kids On The Go program. The organization explicitly grounds its work in Truth and Reconciliation, operating on Treaty No. 1 Territory with focus on Anishinaabe, Ininiwak, and Dakota Oyate peoples.

WICM operates without proprietary technology products; its service delivery depends on three owned physical facilities, a small staff of 1-10 employees, and a referral network that includes EIA, AFM, Salvation Army, Ma Mawi, Velma's House, and New Directions. Its business model is donation-driven: it generates no service fees, relying instead on individual donations (via Canada Helps, e-transfer, mail, and United Church of Canada monthly giving), corporate donations, vehicle donations through Donate A Car Canada, endowment fund returns (managed via My Charity Tools), and grants from multiple foundations and the Government of Manitoba. The organization is governed by a board and led by Executive Director Beverly Burkard.

Revenue is not publicly disclosed. The recent IACC opening (September 2024) introduces an earned-revenue dimension through facility rentals and catering, diversifying the legacy donation-only model. Distribution and outreach are community-led, using website, Facebook, Instagram, newsletter, and direct-contact channels, with no traditional enterprise go-to-market motion. Customer/user segments include Indigenous community members, children and youth, single adults in transitional housing, and 2SLGBTQIAA+ individuals facing heightened discrimination risk.

Name

Wicma Ltd

Legal name

Winnipeg Inner City Missions of the Presbyterian Church in Canada Inc.

Website

https://wicm.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wicma Ltd operates Winnipeg Inner City Missions (WICM), a non-profit charity delivering transitional housing, children's and youth programs, and Indigenous cultural programming to inner-city Winnipeg residents, funded by donations, grants, and an endowment fund.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG), Disability Services & Independent Living Support (BPAGACAG), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Community social services
• Transitional housing programs
• Youth education programs
• Indigenous cultural programming
• Inner-city outreach services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Individual Donations: WICM receives donations from individual supporters through online platforms (Canada Helps), e-transfers, cheque/money orders, and monthly giving through United Church of Canada.
2. Corporate Donations: Corporate donations received directly, contactable through Executive Director.
3. Vehicle Donations: Partnership with Donate A Car Canada for vehicle donations (cars, trucks, RVs, boats, motorcycles).
4. Endowment Fund: Endowment fund that grows over time and provides interest income for WICM admin, staff, and program expenses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WICM provides free community-based social services for Winnipeg's inner-city residents, including transitional housing and a sober living residence at Endaayaang, a structured 3–5 year First Steps to Independence Program for single adults, after school programs and summer camps at Flora House for children and youth, and Indigenous cultural programming at the Indigenous Arts & Cultural Centre (IACC). Programs are delivered directly at three physical facilities and are supported entirely by donations, foundation grants, and government funding.

Product overview

WICM (Winnipeg Inner City Missions) is a non-profit organization operating as a single unified service provider focused on community wellness for Winnipeg's inner-city. The organization offers a portfolio of interconnected programs including transitional housing (Endaayaang – A Place of Hope), the First Steps to Independence Program for adults, Flora House for children and youth programming, and the newly launched Indigenous Arts & Cultural Centre (IACC) serving as a cultural and arts hub. These programs work together to address poverty through housing, education support, life skills development, and cultural programming, with funding supported by donation processing services and an endowment fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Arts & Cultural Centre (IACC) A community hub for local artistry, culinary expertise, and cultural opportunities. Features programming space, a commercial kitchen, an outdoor Indigenous Prairie Education Centre, an Elders Room, and a Maker's Space. Provides traditional Indigenous teachings including traditional foods, growing traditional medicines, pow wow dancing, intergenerational mentorship, and ceremonial activities.
• Endaayaang – A Place of Hope Sober living residence providing transitional housing and support services for single adults working toward independence. Located at 415 Logan Ave, Winnipeg.
• First Steps to Independence Program A transitional housing-based program for single adults committed to personal growth. Supports participants in achieving wellness, developing life skills, and reaching personal goals toward financial security and independence over a 3–5 year period. Includes professional support in transitional living and requires formal referral, self-assessment, action plan, and interview for entry.
• Flora House – Children & Youth Programs After school programs and summer camps for children and youth using a Learning Through Play model with focus on literacy, well-being, tradition, and nutrition. Located at Flora House in Winnipeg's inner-city.
• Kids On The Go Indigenous children's program located at the IACC, providing programming and activities for Indigenous children in the community.

Quantifiable outcome

• First Steps to Independence Program operates as a 3-5 year transitional housing program
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Canada HelpscoreGTM or Marketing PartnerOnline donation platform partner enabling direct giving to WICM. Donors can contribute through the Canada Helps page linked on WICM's website.
• Donate A Car CanadaminorGTM or Marketing PartnerVehicle donation partner allowing donors to contribute cars, trucks, RVs, boats, or motorcycles to WICM. Charity receives vehicle donation and issues tax receipt.
• United Church of CanadacoreGTM or Marketing PartnerMonthly donation partner allowing supporters to send recurring donations through the United Church of Canada system.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Regional players

• Aulneau Renewal Centre: Winnipeg-based Catholic social services nonprofit providing counselling, addiction recovery, and community programs. Comparable in faith-rooted community services and addiction/recovery support to WICM's sober living residence.
• Knowles Centre: Winnipeg-based child and youth services organization offering residential, educational, and community programs. Comparable in children/youth focus to WICM's Flora House programs.

Broad incumbents

• The Winnipeg Foundation: Manitoba's largest community foundation, providing grants (including Literacy for Life and Youth in Philanthropy to WICM). Comparable as a funder relationship rather than direct service provider.
• United Way Winnipeg: Winnipeg's largest collaborative funder and social services convener, funding many of the same community agencies WICM partners with. Relevant as a funder and sector umbrella organization rather than direct service competitor.

Direct peers

• Siloam Mission: Winnipeg-based faith-rooted nonprofit providing emergency shelter, transitional housing, and community support for inner-city residents. Closely comparable to WICM's transitional housing and community services mission in the same city.
• Ndinawe: Winnipeg nonprofit serving youth and young adults at risk of homelessness with housing, life skills, and outreach programs. Comparable to WICM's Flora House youth programs and First Steps transitional housing for vulnerable populations.
• Resource Assistance for Youth (RaY): Winnipeg-based nonprofit offering drop-in, housing, and support services for at-risk youth. Comparable to WICM's Flora House after-school programs and inner-city youth education supports.
• Ma Mawi Wi Chi Itata Centre: Winnipeg Indigenous-led organization providing community programs, family support, and cultural programming. Comparable to WICM's Indigenous cultural programming at IACC and inner-city community service model.
• Aboriginal Health & Wellness Centre of Winnipeg: Winnipeg Indigenous organization providing health, wellness, and cultural programming. Comparable to WICM's Indigenous-led cultural and community wellness programming at the IACC.
• Main Street Project: Winnipeg nonprofit operating shelter, housing, and harm reduction services for inner-city residents. Directly comparable to WICM's Endaayaang sober living residence and First Steps to Independence transitional housing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winnipeginnercitymissions
• Instagraminstagram.com/wicmwpg/?hl=en
• LinkedInlinkedin.com/company/wicm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicma Ltd