Aulneau Renewal Centre

What Aulneau Renewal Centre does

Aulneau Renewal Centre Inc. is a bilingual non-profit charitable organization founded in 1979 in Winnipeg, Manitoba, operating a two-site Manitoba footprint with its headquarters at 228 Hamel Avenue in St. Boniface and a satellite office in Steinbach. It delivers therapeutic counselling and specialized mental health programs primarily to children, youth, families, and Indigenous communities, with services delivered in both English and French. Core offerings include contract counselling for Child and Family Services (CFS) agencies, Jordan's Principle-funded counselling for Indigenous children, a sliding scale program, the Mental Health & Community Wellness Program (24 free sessions for eligible youth), the Dragonfly Reunification Program (a 12-24 week attachment-based intervention), Parent Coaching, DBT Skills Groups, Family Literacy, and Voice of the Child Reports for family court use.

The clinical model is attachment-informed and integrates multiple evidence-based modalities including Play Therapy, EMDR, Music Therapy, Drama Therapy, Art Therapy, and Modified Interaction Guidance (MIG), a proprietary 8-10 session video-based parent-child intervention. Technology infrastructure is modest: a telecounselling platform delivered over audio and video, and the Penelope web-based scheduling system. The organization is a Sponsored Community of Service under Réseau Compassion Network (formerly Catholic Health Corporation of Manitoba) since 2012, and its website acknowledges operation on traditional Anishinaabe, Cree, Anisininew, Dakota, Dene, and Métis territories with a stated reconciliation commitment.

Revenue mechanics combine government contracts (CFS, Jordan's Principle, Manitoba provincial Mental Health & Community Wellness Program), fee-for-service at $140 per session, parent coaching at $75 per hour plus mileage, professional development workshops, group session fees, and charitable donations processed via CanadaHelps.org. The organization currently operates with a 4-6 month waitlist, indicating that demand exceeds clinician capacity. Go-to-market is referral-driven via CFS agencies, schools, family doctors, and community organizations, supplemented by professional development workshops and speaker requests that build awareness among Manitoba mental health professionals.

Name

Aulneau Renewal Centre

Legal name

Aulneau Renewal Centre Inc.

Website

https://aulneau.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Aulneau Renewal Centre is a bilingual non-profit charitable organization founded in 1979 in Winnipeg, Manitoba, providing attachment-informed therapeutic counselling and reunification programs to children, youth, families, and Indigenous communities through CFS contracts, Jordan's Principle, and provincial funding across two Manitoba offices.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Therapeutic counselling services
• Mental health programs
• Family reunification therapy
• Child welfare counselling
• Attachment-based therapy

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Counselling: Standard counselling sessions billed at $140.00 per session. Revenue generated from private pay clients who are not covered by insurance or do not qualify for subsidized programs.
2. Contract Counselling with CFS: Therapeutic services provided under contract with Child and Family Services agencies. CFS agencies are invoiced directly for services; clients do not pay out of pocket. Covers services to children in care, families reunifying, and individuals mandated by court or agency.
3. Sliding Scale Program: Subsidized counselling fees based on total gross household income. Provides access to mental health services for families who cannot afford standard rates. Proof of household income required.
4. Jordan's Principle Counselling: Funded counselling services for Indigenous children and youth through Jordan's Principle, which ensures First Nations children have access to public services without denial or delay.
5. Mental Health & Community Wellness Program: Provincial government-funded program providing 24 sessions of free counselling to children and youth up to 18 years of age with family household income below $30,000 annually and not involved with CFS.
6. Parent Coaching Services: In-home parent coaching services at $75.00 per 1-hour session plus mileage. Self-referring participants only; separate from CFS-involved families who must contact their case workers.
7. Professional Development Workshops: Continuing education workshops and training for mental health professionals. Example: Child-Centred Play Therapy workshop offered for therapist professional development.
8. Dragonfly Reunification Program: 12-24 week attachment-based family reunification program under contract with child welfare agencies, designed to help parents reunify with children in care.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Aulneau Renewal Centre provides bilingual (English and French) therapeutic counselling and mental health programs for children, youth, adults, and families. Core services include contract counselling for Child and Family Services agencies and Jordan's Principle clients, general individual and family counselling, the Dragonfly Reunification Program, Parent Coaching, the Mental Health & Community Wellness Program, and DBT Skills Groups. Therapeutic modalities include attachment-based, trauma-focused, play, music, drama, art, and MIG video-based interventions.

Product overview

Aulneau Renewal Centre is a bilingual non-profit counselling and therapy organization offering a comprehensive suite of mental health services. The core offerings include Contract Counselling (services for CFS and Jordan's Principle clients), General Counselling Services (individual, family, and couples therapy), and specialized programs such as the Dragonfly Reunification Program for child welfare reunification, Parent Coaching, Mental Health & Community Wellness Program (free counselling for youth up to 18), Professional Development workshops, Family Literacy, Voice of the Child Reports, and DBT Skills Groups. The organization employs an attachment-informed therapeutic approach using evidence-based interventions including Play Therapy, EMDR, Music Therapy, Drama Therapy, and Modified Interaction Guidance (MIG). Services are available in both English and French, with offices in Winnipeg and Steinbach, Manitoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Counselling Treatment and consultation services for children, families, and adults involved with Child and Family Services (CFS), Jordan's Principle, or other organizations. Includes specialized therapeutic counselling through various modalities including play therapy, music therapy, drama therapy, and EMDR.
• Counselling Services Individual counselling sessions for children, youth, and adults; dyad work for parents and young children; family and couples counselling; and group therapy sessions using an integrative therapeutic approach.
• Dragonfly Reunification Program Attachment-based intervention designed to assist clients of the child welfare system reunify with estranged children through development of stronger parent-child relationships and concrete skill development over a 12-24 week period.
• Parent Coaching In-home coaching services working with parents and children to improve attachment relationships and develop effective parenting and home management skills, available in Winnipeg and Steinbach for up to 12 sessions.
• Mental Health & Community Wellness Program Province of Manitoba funded program providing 24 sessions of free counselling to children and youth up to 18 years of age, with total gross family household income below $30,000 annually.
• Professional Development Workshops Presentations, workshops, and professional training sessions on topics including attachment, trauma, compassion fatigue, anxiety, and self-care for mental health professionals and community members.
• Family Literacy Program Program supporting families in fostering literacy development, promoting positive parenting practices, secure attachment, and creating community through reading activities, arts and crafts, games, and storytelling.
• Voice of the Child Reports Professional reports that document children's views, preferences, concerns and wishes to assist parents in making decisions about co-parenting plans after separation.
• DBT Skills Groups 24-week Dialectical Behavior Therapy skills group program for adolescents and their parents/guardians, focused on managing difficult emotions.
• Jordan's Principle Counselling Counselling services for Indigenous children who are registered or eligible to be registered under the Indian Act, or recognized by their nation for purposes of Jordan's Principle.

Quantifiable outcome

• DBT Skills Groups serving youth aged 14-29 for managing difficult emotions
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• University of Manitoba Faculty of Social WorkcoreStrategic or Co-development PartnerEducational partnership providing student placement opportunities for social work students. Part of ongoing collaboration for training mental health professionals.
• University of Manitoba Faculty of Education (Counselling Psychology)coreStrategic or Co-development PartnerStudent practicum placements for counselling psychology students. Provides pipeline of trained therapists to the organization.
• Yorkville University (Counselling Psychology)minorStrategic or Co-development PartnerStudent placement partnership for counselling psychology education.
• Université de St. Boniface Faculté d'éducationcoreStrategic or Co-development PartnerBilingual education partnership supporting French-language counselling education and student placements.
• City University Canadian Counselling ProgramminorStrategic or Co-development PartnerStudent practicum placements for counselling program students.
• Providence University (Counselling Psychology)minorStrategic or Co-development PartnerStudent placement partnership for counselling psychology education.
• Booth University CollegeminorStrategic or Co-development PartnerStudent placement partnership for counselling and social work education.
• Red River PolytechminorStrategic or Co-development PartnerIT and administrative support student placements. Includes roles in technology and office administration.
• Nor-West Co-op Community Health – Youth Employment Supports for SuccessminorStrategic or Co-development PartnerYouth employment program partnership supporting young people entering the workforce in health sector roles.
• CanadaHelps.orgminorGTM or Marketing PartnerOnline donation processing partnership enabling charitable giving to support the sliding scale program and general operations.
• Réseau Compassion NetworkcoreStrategic or Co-development PartnerParent Catholic health organization under which Aulneau became a Sponsored Community of Service in 2012. Part of Manitoba Catholic healthcare network committed to reconciliation and compassionate care.
• Hilary DruxmanminorGTM or Marketing PartnerJewellery designer partnership where dragonfly-themed necklace sales support the Sliding Scale Program.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Macdonald Youth Services: Manitoba-based non-profit providing residential, counselling, and family support services for children, youth, and families involved with the child welfare system. Directly comparable in population served and CFS contract relationships.
• Aurora Family Therapy Centre: Winnipeg-based counselling centre providing family therapy, attachment-based interventions, and sliding-scale services. Closely comparable clinical model and Manitoba geographic footprint.
• Ma Mawi Wi Chi Itata Centre: Indigenous-led Winnipeg organization delivering child and family services, cultural programs, and Jordan's Principle-eligible support. Directly competes for Indigenous child welfare and counselling contracts in the same territory.
• Mount Carmel Clinic: Winnipeg community health clinic providing counselling, mental health, and social services to vulnerable populations including Indigenous clients. Comparable multi-modal service offering and government funding base.
• Marymound: Winnipeg-based non-profit providing residential treatment, counselling, and family reunification services for children and families involved with child welfare. Direct overlap on Dragonfly-style reunification programming.
• Klinic Community Health: Winnipeg community health centre offering counselling, crisis services, and trauma therapy. Overlapping outpatient mental health service line with sliding-scale and government-funded access.
• The Link: Youth and Family Supports: Manitoba non-profit providing youth counselling, housing, and family support with CFS contracts. Comparable government-contract business model and youth mental health focus.
• New Directions for Children, Youth, Adults & Families: Winnipeg-based non-profit offering counselling, residential, and family support services with strong CFS and government contract presence. Operates in the same geographic market and serves overlapping CFS-involved populations.

Broad incumbents

• Canadian Mental Health Association - Manitoba: Province-wide mental health organization offering counselling, education, and advocacy. Broader mandate than Aulneau but competes for the same government funding and self-referred counselling clients in Manitoba.

Regional players

• Chimo Youth & Family Services: Manitoba-based non-profit delivering youth crisis intervention, counselling, and family services. Comparable therapeutic modalities and CFS-aligned contracts in the same province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aulneau-renewal-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aulneau Renewal Centre