Withers & Co. Limited

What Withers & Co. Limited does

Withers & Co. Limited is a New Zealand-based promotional merchandise company founded in 2016 and headquartered in Spreydon, operating with 1-10 employees. The company supplies custom branded merchandise to B2B clients across product categories including apparel, drinkware, bags, tech accessories, gift sets, and lifestyle goods, drawing on supplier relationships with brands such as Camelbak, Keepsake, Titleist, and American Apparel. Pricing is quote-based with no public rates published, indicating custom orders of varying scale rather than standardized SKU retail.

The business has expanded beyond traditional corporate promotional merchandise into a curated gift sets line featuring eight themed collections covering occasions such as retirement, housewarming, and pampering, targeting both B2C and corporate gifting use cases. Go-to-market is sales-led, augmented by an e-commerce website, an editorial blog covering industry topics (FIFA 2026 collaboration trends, plush toy market insights), and a newsletter, with no public pricing or self-serve transactional flow disclosed. Customer evidence includes 124 Google reviews averaging 5.0 stars and individual client relationships reported as spanning up to 26 years, indicating strong repeat-business economics within the New Zealand market. No AI capabilities, funding rounds, leadership disclosures, M&A activity, or geographic expansion beyond New Zealand are referenced in available data.

Name

Withers & Co. Limited

Legal name

Withers & Co. Limited

Website

https://withersandco.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Withers & Co. Limited is a New Zealand-based promotional merchandise company that supplies custom branded apparel, drinkware, bags, tech items, and curated gift sets to B2B clients, with some customer relationships spanning over two decades.

Ownership category

akta.pro rank

Headquarters

HQ city

Spreydon

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Merchandise Sales: Custom promotional products and branded merchandise sold on a project-by-project basis. Products include apparel, drinkware, bags, tech items, and lifestyle goods. Revenue is generated through one-time product sales with customization/decorating services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Withers & Co. sources and decorates custom promotional merchandise and corporate gifts for New Zealand businesses. The offering centers on branded apparel, drinkware, bags, tech accessories, headwear, umbrellas, stationery, and themed curated gift sets, sold on a project-by-project, quote-based basis. The company positions itself as a creative agency that sources and decorates third-party brand products (e.g., Camelbak, Keepsake, American Apparel, Titleist) to deliver unique, memorable branded merchandise for corporate clients.

Product overview

Withers & Co. Limited is a New Zealand-based promotional products and branded merchandise company. Their product portfolio centers on curated gift sets (The Carry-On Graze, The Nibble Set, The Daily Setup, The Brew & Bite, The Sunchaser Set, The Winter Warmer Pack, The Ultimate Welcome – Hot Chocolate Edition, The Refined Graze) and spans across multiple product categories including Apparel, Bags, Drinkware, Technology (portable chargers, wireless chargers), Headwear (beanies), Umbrellas, Office/Stationery (notebooks), Keyrings & Tools, Leisure & Outdoors, Home & Living, Travel, Recycled eco-friendly products, Food & Drink, Fun & Games, Health & Personal, and Events/Exhibitions. They also sell branded merchandise featuring third-party brands such as Camelbak, Keepsake, American Apparel, and Titleist. The company positions itself as a creative agency that sources and produces custom promotional items for business clients, emphasizing creative thinking and personalized merch solutions rather than transactional product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Apparel Branded clothing items including uniforms, t-shirts, and workwear decorated with client logos for corporate clients, events, and teams.
• Custom Branded Bags Branded bags and carriers including tote bags, customized for corporate clients and events.
• Custom Branded Drinkware Branded drinkware items including coffee cups and wireless charger sets, customized with client logos for corporate gifting and events.
• Custom Branded Technology Items Tech-related promotional products including portable chargers, wireless chargers, and USB items customized for corporate clients.
• Custom Branded Headwear Branded headwear including beanies, customized for corporate use.
• Custom Branded Umbrellas Personalized umbrellas for branded merchandise and corporate gifting.
• Custom Branded Office and Stationery Office and stationery items including notebooks and pens customized with client branding.
• Custom Branded Keyrings & Tools Practical branded items including keyrings and portable tools for corporate merchandise.
• Custom Branded Leisure & Outdoors Merchandise Outdoor and leisure-themed promotional merchandise customized for corporate clients.
• Custom Branded Home & Living Merchandise Home decor and living-related branded products for corporate gifting and client gifts.
• Custom Branded Travel Merchandise Travel-related promotional products and accessories customized for corporate clients.
• Recycled / Eco-Friendly Promotional Products Eco-friendly promotional products made from recycled materials for sustainability-focused corporate clients.
• The Carry-On Graze Gift Set A curated gift set designed for travel or on-the-go gifting, featuring food and drink items packaged together.
• The Nibble Set A compact food and snack gift set offering curated nibble items for corporate gifting.
• The Daily Setup Gift Set A daily-use gift set featuring everyday essentials for work or home.
• The Brew & Bite Gift Set A coffee and food pairing gift set combining drinkware with edible items for corporate gifting.
• The Sunchaser Set An outdoor or summer-themed gift set designed for leisure activities and corporate gifting.
• The Winter Warmer Pack A cold-weather gift set featuring warm or cozy items for winter corporate gifting.
• The Ultimate Welcome – Hot Chocolate Edition A welcome gift set featuring hot chocolate as the central theme for corporate welcoming gifts.
• The Refined Graze Gift Set A premium or upscale version of the graze gift set with refined food items for high-end corporate gifting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• CamelbakminorOthersBrand of drinkware and hydration products sold through Withers & Co. for custom branding and promotional merchandise purposes.
• KeepsakeminorOthersBrand partner for branded merchandise products. Keepsake brand items available for custom corporate branding.
• TitleistminorOthersGolf equipment and merchandise brand available through Withers & Co. for corporate branding and promotional merchandise.
• American ApparelminorOthersApparel brand partner for customizable corporate clothing and branded apparel merchandise.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat2 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Withers & Co. Limited