Keepsake Frames
Keepsake Frames is a direct-to-consumer service that lets consumers print, frame, and ship photos directly from their phones, serving individual buyers across the US, Australia, and Canada through mobile apps and company-owned studios in Kentucky, Melbourne, and Toronto.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Keepsake Frames does
Keepsake Frames is a direct-to-consumer photo printing and framing company headquartered in New York and founded in 2016 (company self-reports 2015). It serves individual consumers who want to get digital photos off their phones and onto walls without the friction of visiting a traditional frame shop. The company operates a mobile-first ordering experience via native iOS and Android apps (with Apple Pay and Google Pay checkout) and a website storefront, supported by three company-owned production studios in Kentucky, Melbourne, and Toronto where frames are cut, joined, and finished by hand. Its product portfolio spans standard custom wood frames, metal frames in 100% archival aluminum, canvas prints (including panoramic formats), limited edition frame designs, and electronic gift cards in denominations from $25 to $500.
The underlying technology stack is modest and consumer-facing: a mobile app for photo upload, frame selection, in-app preview, and resolution compatibility checking; Stripe for payment processing with 128-bit encryption; and a vertically integrated manufacturing footprint that the company uses as both a quality control mechanism and a marketing differentiator ("handmade locally"). Pricing is unit-based and one-time, with frames ranging roughly from $15–$20 for small sizes to $49–$79 for larger sizes, free shipping included, and no subscription or recurring revenue layer. The business is run by Founder and CEO Adam Weiss and CTO Dave Landau, with a team size in the 11–50 range, no disclosed institutional funding, and no M&A or restructuring activity on record.
Go-to-market is product-led and digital: paid acquisition on Instagram and Facebook, a content blog, an email newsletter for product launches and exclusive offers, organic social presence (Twitter/X, Facebook, Instagram), and earned media through press coverage in The New York Times and Business Insider. The company monetizes purely through one-time transactions to a horizontal consumer segment, with gifting and holiday-driven demand (the careers page notes a November 25 to December 20 peak season) as material revenue drivers.
Keepsake Frames firmographics
Firmographics- Name
- Keepsake Frames
- Legal name
- Keepsake Frames
- Website
- https://keepsakeframes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keepsake Frames is a direct-to-consumer service that lets consumers print, frame, and ship photos directly from their phones, serving individual buyers across the US, Australia, and Canada through mobile apps and company-owned studios in Kentucky, Melbourne, and Toronto.
- Ownership category
- akta.pro rank
Keepsake Frames industry classification
Industry- Product category
- Custom Photo Framing and Printing
- NAICS
- Photofinishing (81292)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating) (EDAEAJAE)
- akta.pro secondary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Keepsake Frames is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Keepsake Frames business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Photo Framing Products: One-time transaction model where customers purchase framed photos and canvas prints directly through the app or website. Products include various frame styles, sizes, and canvas prints with free shipping.
- Gift Cards: Electronic gift cards sold in denominations of $50, $100, $200, or custom amounts ranging from $25 to $500. Can be used towards any frame or canvas on the app or website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Framed photos starting at ~$15-20 |
| Unit Pricing | Pay-as-you-go | Gift cards in preset and custom denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Keepsake Frames product offering
Product offeringCore offering
Keepsake Frames is a direct-to-consumer custom photo framing service that lets users select photos from their smartphone camera roll, choose a frame style and size, and have the photo professionally printed, framed, and shipped with free delivery. Production is handled in Keepsake's own studios in Kentucky (USA), Melbourne (Australia), and Toronto (Canada), with orders fulfilled within roughly one week. The product line includes wood and metal custom frames, canvas prints, limited edition frame designs, and electronic gift cards.
Product overview
Keepsake Frames is a direct-to-consumer photo printing and framing service operating as a single unified platform with a mobile app as the primary ordering interface. The core product is custom photo framing with multiple product lines: standard custom frames (wood and metal options), canvas prints, and limited edition frames. All frames are handmade in company-owned studios in Kentucky, Melbourne, or Toronto. The product portfolio is complemented by electronic gift cards. The company emphasizes professional-quality printing and framing with convenient mobile ordering, free shipping, and delivery within days.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Photo Frames Handmade custom photo frames available in various styles, colors, and sizes, including wood and metal options. Each frame is cut, joined, and finished in a Keepsake studio and shipped with free delivery to the customer's door. Designed for individual consumers who want to print and frame personal photos from their phone.
- Metal Frames Collection Custom photo frames built from 100% archival aluminum, designed to be solid but lightweight for easy hanging. Made to order alongside Keepsake's wood frame offerings.
- Limited Edition Frames Special collection of limited edition frame designs produced as part of Keepsake's rotating catalog, made to order using the same in-house handmade production process.
- Canvas Prints Photo prints on canvas with the image wrapping around the edges, available in various sizes including panoramic formats, sold alongside custom frames.
- Gift Cards Electronic gift cards available in preset denominations of $50, $100, $200, or custom amounts ranging from $25 to $500, redeemable for any frame or canvas purchased on the Keepsake app or website.
- Keepsake Photo Framing App Mobile application that lets users select photos from their phone camera roll, choose frames and sizes, preview the framed result, and place orders with integrated mobile payment. Available on iOS App Store and Google Play Store with separate country-specific sites for US, Australia, and Canada.
Quantifiable outcome
- Delivers framed photos within approximately one week of ordering
- +1 more outcomes
Companies that use Keepsake Frames
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Keepsake Frames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Keepsake Frames partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Keepsake Frames competitors and assessment
Company assessmentRegional players
- Posterjack: Posterjack is a Canadian-made-to-order photo printing company producing canvas, metal, and framed prints. Comparable on premium photo-to-wall product offering and DTC model, with overlapping geographic focus in Canada (Toronto studio overlap with Keepsake).
Broad incumbents
- Snapfish: Snapfish is a long-standing online photo printing and product platform offering prints, books, cards, and home décor. Comparable as a broad incumbent with overlapping framing/canvas/print capabilities, but lacks Keepsake's mobile-first product-led growth motion.
- Shutterfly: Shutterfly is a large, established photo products platform offering prints, cards, books, and home décor. Comparable as a broad incumbent in the photo products space with overlapping framing/print capabilities, but at much larger scale and via a different (web-led) ordering experience.
- Mpix: Mpix is a professional-grade photo printing service operating under the Miller's Lab family. Comparable on high-quality photo printing output, but targets prosumer/professional photographers and operates primarily as a web-based printing service rather than a mobile-first consumer brand.
Direct peers
- CanvasPop: CanvasPop is a direct-to-consumer custom canvas print and wall décor company. Comparable to Keepsake on made-to-order photo-to-wall products, premium positioning, and online self-serve ordering, with overlap on canvas prints as a product line.
- Artifact Uprising: Artifact Uprising sells premium photo prints, albums, and custom framing direct to consumers. Comparable on DTC positioning, premium quality framing/print products, and target customer (gift-givers, decor-focused consumers), with a similar emphasis on design-forward materials.
- Mixtiles: Mixtiles is a mobile-first DTC photo products company specializing in lightweight adhesive photo tiles. Highly comparable to Keepsake on mobile-app-led ordering, smartphone camera-roll UX, and consumer-targeted decor product, though the physical format (tiles vs. framed prints) differs.
- Framebridge: Framebridge is a direct-to-consumer custom framing service that lets customers mail in or upload photos for professional framing. Closely comparable to Keepsake Frames on customer (consumer with photos to frame), business model (DTC, made-to-order framing), and core product (custom framed prints delivered to the door).
Emerging players
- Printful: Printful is a print-on-demand platform that includes photo prints and home décor items as part of a much broader product catalog. Comparable on photo-to-physical-product fulfillment and direct-to-consumer ordering, though Printful's primary customer is the Etsy/Shopify seller rather than the end consumer.
- Social Print Studio: Social Print Studio prints Instagram and smartphone photos onto a range of physical products including mini prints, stickers, and photo goods. Comparable on the smartphone-to-physical-product workflow and consumer gifting positioning, though it does not focus on premium framing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Keepsake Frames social profiles
Digital presenceKeepsake Frames financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepsake Frames leadership team
Management profileNumber of profiles
Profiles2 records
Keepsake Frames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepsake Frames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepsake Frames
What does Keepsake Frames do?
Keepsake Frames is a direct-to-consumer custom photo framing service that lets users select photos from their smartphone camera roll, choose a frame style and size, and have the photo professionally printed, framed, and shipped with free delivery. Production is handled in Keepsake's own studios in Kentucky (USA), Melbourne (Australia), and Toronto (Canada), with orders fulfilled within roughly one week. The product line includes wood and metal custom frames, canvas prints, limited edition frame designs, and electronic gift cards.
Is Keepsake Frames a public or private company?
Keepsake Frames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keepsake Frames founded?
Keepsake Frames was founded in 2016. It employs 11 to 50 people.
Where is Keepsake Frames based?
Keepsake Frames is headquartered in New York, United States, in the North America region.
How does Keepsake Frames make money?
Two revenue lines are on record. Photo Framing Products are the primary driver. The others are gift Cards.
Who are Keepsake Frames's main competitors?
Posterjack is listed as a regional player. Broad incumbents are Snapfish, Shutterfly and Mpix. Direct peers are CanvasPop, Artifact Uprising, Mixtiles and Framebridge. Emerging players are Printful and Social Print Studio.
Does Keepsake Frames have an API?
No public API is recorded for Keepsake Frames.
What industry is Keepsake Frames in?
Keepsake Frames's product category is Custom Photo Framing and Printing. Its primary akta.pro industry code is EDAEAJAE, Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating), with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 81292 and its SIC code is 3861.