IMPATIENT PRODUCTIONS LIMITED

What IMPATIENT PRODUCTIONS LIMITED does

Impatient Productions Limited is an independent UK comedy production company founded in 2013 by comedian Mark Watson and former BBC Radio Comedy producer Lianne Coop. Headquartered in London (registered office 10 Bedford Square, WC1B 3RA) with fewer than ten employees, the company produces and manages live comedy tours, Edinburgh Fringe runs, and theatrical shows for a roster of established and emerging comedians, including Mark Watson, Gary Delaney, Ruby Wax, Rosie Holt, Derek Mitchell, Daliso Chaponda, Tom Sainsbury, and Bron Lewis. The business operates without any disclosed technology platform, app, or proprietary software; its core capability is production services - tour logistics, venue booking, festival coordination, and international tour management.

The company's commercial activity is event-driven and split across two revenue streams: live event ticketing (UK tours, Edinburgh Fringe performances, theatre shows, including a West End run with Ruby Wax in 2024 and a first New York run with Julia Masli) and podcast production and distribution. It currently produces three podcasts - 'Murder of a Famous Bastard', 'Women Talking Bollocks' (hosted by Jen Brister, Maureen Younger, and Allyson June Smith), and 'Menkind' (with Mark Watson and Michael Chakraverty) - distributed primarily through Apple Podcasts. Ticket sales flow via See Tickets and venue box offices, including a Soho Theatre London partnership, with no disclosed pricing model or ticketing ownership.

The go-to-market motion is talent-anchored: comedians drive organic awareness through their own social media followings (Derek Mitchell alone has nearly a million followers), supplemented by an active website, podcast presence, and Edinburgh Fringe publicity. Marketing channels span podcasts (top-of-funnel), website (mid-funnel), Edinburgh Fringe and venue partnerships (mid-to-bottom funnel), and organic social (top-of-funnel). Customer segments are B2C adult comedy audiences and Edinburgh Fringe festival-goers, with secondary reliance on the comedians themselves as supply-side partners. No funding rounds, partnerships, awards, or revenue figures are disclosed in the public record.

Name

IMPATIENT PRODUCTIONS LIMITED

Legal name

Impatient Productions Limited

Website

https://impatientproductionsuk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Impatient Productions Limited is an independent London-based comedy production company that produces live UK tours, Edinburgh Fringe runs, and podcasts for a roster of comedians including Mark Watson, Gary Delaney, and Ruby Wax.

Ownership category

akta.pro rank

Product category

Comedy Production Services

NAICS

Other Performing Arts Companies (71119), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Live comedy production
• Comedy tour management
• Podcast production
• Edinburgh fringe shows
• Stand-up comedy tours

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Ticketing: Revenue generated from ticket sales for comedy tours, Edinburgh Fringe performances, and theatre shows. The company produces and promotes tours for established comedians including Mark Watson, Gary Delaney, Rosie Holt, Ruby Wax, and international acts.
2. Podcast Production and Distribution: The company produces multiple podcasts including 'Murder of a Famous Bastard', 'Women Talking Bollocks', and 'Menkind', distributed through platforms like Apple Podcasts, generating revenue through listener engagement and potential sponsorship.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Impatient Productions is an independent comedy production company that produces and manages live stand-up comedy tours across the UK and internationally, including Edinburgh Fringe shows, national UK tours, and international dates. The company also develops and produces multiple podcast series. It was founded by comedian Mark Watson and former BBC Radio Comedy producer Lianne Coop, working with established and emerging comedy talent to deliver touring productions, festival shows, and on-demand audio content.

Product overview

Impatient Productions is a comedy production company that operates as a single unified production services business rather than a platform-plus-modules architecture. The company produces and manages live comedy tours and touring productions across the UK and internationally, including Edinburgh Fringe shows, national UK tours, and international dates. Impatient Productions also develops and produces multiple podcast series including 'Murder of a Famous Bastard', 'Women Talking Bollocks' (WTB), and 'Menkind'. The portfolio includes individual comedian touring shows featuring artists such as Mark Watson, Gary Delaney, Ruby Wax, Derek Mitchell, Daliso Chaponda, Rosie Holt, Tom Sainsbury, and Bron Lewis. The company was founded by Mark Watson and Lianne Coop in 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Tom Sainsbury: Lessons Not Learnt A UK live comedy tour featuring Kiwi viral sensation Tom Sainsbury, known for his character portrayals of overbearing bosses, passive aggressive neighbours, and iconic 80s mums.
• Bron Lewis: Chaos A UK live comedy tour featuring Australian viral sensation and multi award winner Bron Lewis performing her show Chaos for the first time in the UK, with dates in Edinburgh and Soho Theatre London.
• Rosie Holt: The Illegal Aliens Have Landed! A new UK tour for Autumn 2026 featuring viral sensation Rosie Holt and her MP alter-ego in a sci-fi satire about battling bad polls, the far right, and an alien invasion.
• Gary Delaney: Gary On Laughing A new UK tour featuring comedian Gary Delaney with all new jokes. His previous UK tour ran for two and a half years across 378 dates.
• Derek Mitchell: Double Dutch Two A live show from comedian and viral creator Derek Mitchell, follow-up to his hit debut Double Dutch, exploring life between cultures, marrying into Dutchness, and modern life themes.
• Ruby Wax: Absolutely Famous A UK tour featuring Ruby Wax reviewing clips from her TV shows 'Ruby Wax Meets' and 'Full Wax', telling scandalous stories with lifelong friend and producer Clive Tulloh.
• Daliso Chaponda: Topical Storm A UK tour featuring Daliso Chaponda exploring the state of news itself, including journalists, bloggers, fake news, and satirical news in a stand-up comedy show.
• Mark Watson: Before It Overtakes Us A UK tour celebrating 20 years in stand-up for comedian Mark Watson, exploring the uncertain future facing humanity along with topics like the UK sausage industry.
• Edinburgh 2026 Festival Run Impatient Productions' full roster of Edinburgh Fringe shows for 2026, featuring returning acts and new faces across venues throughout Edinburgh.
• Murder of a Famous Bastard Podcast A comedy podcast produced by Impatient Productions and distributed via Apple Podcasts and other digital platforms.
• Women Talking Bollocks Podcast A comedy podcast hosted by Jen Brister, Maureen Younger, and Allyson June Smith, produced by Impatient Productions and distributed via Apple Podcasts.
• Menkind Podcast A comedy podcast with Mark Watson and Michael Chakraverty, produced by Impatient Productions and distributed via Apple Podcasts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PBJ Management: UK comedy talent management company representing comedians including several household names. Adjacent in business model (talent representation and tour support) but focused on management rather than independent production.
• Hat Trick Productions: Major UK independent comedy producer behind Peep Show, Outnumbered, and Would I Lie To You. A broader incumbent with a much larger TV production portfolio but overlapping live comedy and talent production capabilities.

Others

• Underbelly: Edinburgh Fringe venue operator and live events producer. A key venue partner for Impatient's Edinburgh shows and an ecosystem participant rather than direct competitor, though both produce comedy content at festivals.
• Soho Theatre: London venue and producing theatre that hosts comedy shows and develops emerging talent. A venue partner and ecosystem participant rather than a direct competitor, but comparable in developing and presenting live comedy programming in London.

Direct peers

• Kill Your Television: UK comedy production company producing live tours and comedy programming. Comparable in scale and business model as an independent comedy producer focused on touring and live event production for UK and international comedians.
• Avalon Entertainment: Largest UK comedy talent agency and production company representing comedians and producing international tours and TV shows. Directly comparable as a UK-based comedy production business managing both talent representation and live tour production for established and emerging acts.
• Off The Kerb Productions: Established UK comedy production and management company producing tours for household-name comedians. Closely comparable as a London-based comedy production company producing multi-date UK and international tours for a roster of established acts.
• Troika Entertainment: UK entertainment production company producing live comedy and music shows. Comparable in producing touring entertainment content for comedians and performers across UK venues.
• Monkey Kingdom: Independent UK comedy production company producing live tours and comedy shows. Comparable as a small-team comedy production house focused on touring and live event production for UK comedians.

Emerging players

• Plosive Audio: UK podcast production company producing comedy and entertainment podcasts. Comparable as a small UK audio production business creating comedy podcast content, overlapping with Impatient's podcast production operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/impatient-productions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPATIENT PRODUCTIONS LIMITED